Global

Know your brand: Induction on purpose, values and promise for every employee

A ready-made course you customise for your organisation, with a live session deck and two surveys. You only add the 14 details that are specific to your organisation.

See the live deckSee the full outline
Try the coursePreview the survey
Length
30 min
Lessons
6 lessons
Frequency
At onboarding for every new joiner
Last reviewed
21 Oct 2026
Our values in everyday behaviour
What would you do?

A colleague notices a customer's order is wrong, though it is not their job

Try it: this is one of 18 interactive activities in the course.

What's included

Three pieces that work together

Copy once, get everything. Learners prepare on their own, you answer questions live, and the surveys tell you what stuck.

Self-paced course

Short lessons with real workplace scenarios, not walls of text.

  • 6 lessons, about 30 minutes
  • Scenario, sorting activity, flashcards, process and quizzes

Live session deck

An AhaSlides presentation to run after the course, in person or online.

  • 10 slides
  • Quiz, word cloud, poll, ranking slides
  • A closing slide for your contacts

Two surveys

Find out what landed, and whether people use it on the job.

  • Post-course feedback, about 2 minutes
  • 30-day check-in
  • Anonymous by default
  • Results feed your next refresher

Learning objectives

At the end of this course, learners can

Each objective and the lesson that covers it.

IDObjectiveSourceWhere it's covered
TO 286.0Achieve ≥ 80% on the final assessment-Whole course
SO 286.1Explain why brand matters to every role, not just marketingBest practiceWhole course
SO 286.2Describe the organisation's purpose, promise and values in your own words + your infoBest practiceWhole course
SO 286.3Turn each value into a concrete everyday behaviour in your own roleBest practiceWhole course
SO 286.4Follow the brand voice and visual rules in everyday messages, and know who approves exceptions + your infoBest practiceWhole course
SO 286.5Handle a customer moment or a claim question without inventing answers, using approved information and the right route + your infoBest practiceWhole course

Your part: what a template can't do for you

  • Your workplace details: fill in the 14 highlighted fields so the course describes your own policies, contacts and locations.
  • Records: record completion in your own LMS or record system.

Course outline

6 lessons, about 30 minutes

Minutes per lesson are an estimate, shared out by page count.

ContentInteractiveVideoYou customise
1

Brand is what people say about us when we are not in the room

3 pages

6 min
Before you beginNoteList
Two phone callsTextImage
What is a brand?ChecklistKey factQuiz
2

Our story, purpose and promise

3 pages

5 min
Three ideasTabsNote
Match the exampleSorting activity
CheckFlashcardsMatching quiz
3

Our values in everyday behaviour

3 pages

5 min
From word to actionAccordion
Spot the valueScenario
CheckMulti-select quizNote
4

Voice, visuals and consistent communication

3 pages

5 min
Voice in four wordsFlashcards
Fix the messageSorting activity
The guidelinesProcessYour infoYour infoQuiz
5

Brand at the customer touchpoint

3 pages

5 min
Moments that matterTimeline
A claim questionScenario
Speak upNoteScenarioMatching quiz
6

Put it into practice

2 pages

4 min
Your next stepsProcessYour infoYour infoYour infoYour info
PracticeQuizKey factNoteButtonYour info

Live deck and surveys

10 slides to run live, two surveys to close the loop

Pink slides are interactive. Both surveys are anonymous; pink questions are written for this course.

ContentTitle, agenda, "no marketing background needed
Word cloudOne word a customer would use to describe us today
PollHow easy is it to explain our purpose in one sentence?
Content · customisePurpose, promise, values, voice in four lines; "brand is every experience" {{BRAND_PURPOSE}} · {{BRAND_PROMISE}} · {{BRAND_VALUES}}
QuizA brand promise is… (What a customer can count on from us ✔; a slogan; a price list; a logo)
QuizA customer asks if a product is "the best on the market" and you are unsure. You… (Use approved information, do not add claims, offer to find out ✔; say yes; compare with a rival; say no one knows)
Ranking · customiseRank which of our values you see most at work
ScaleHow confident are you showing our values in your daily work?
Open-ended / Q&AA moment you saw our brand at its best, or one that fell short
Content · customiseClosing {{HELP_CONTACT}}, {{SURVEY_2_URL}}, {{COURSE_URL}}
Post-course feedback: 11 questions, about 2 min
  1. Overall rating 5 stars
  2. Relevant, realistic, right length, helpful activities agree/disagree grid
  3. What was most useful? multi-select
  4. Confidence before this course, and now 1-5 scale
  5. Which part needs more depth? multiple choice
  6. How confident are you answering a customer's claim question using approved information? 1-5 scale
  7. Which should the refresher focus on? ranking
  8. I feel able to say when something we do does not match what we say. 1-5 scale
  9. One thing we should change or add open text
  10. Would you recommend this course? NPS
30-day check-in
  1. Have you used what you learned since the course? multiple choice
  2. How confident are you today? Compare with day 1 1-5 scale
  3. Do you know where to find the brand guidance? yes / no / not sure
  4. A moment where the training helped, or where you weren't sure open text
  5. Which topics should the next refresher focus on? ranking

Results show whether people use the training on the job, not just whether they finished it.

Make it yours

14 fields to fill in, and you're ready

Everything else is done. These are the details only your organisation knows; each one is highlighted inside the course.

  • The organisation's own wording{{BRAND_PURPOSE}}
  • The organisation's own wording{{BRAND_PROMISE}}
  • The organisation's own wording{{BRAND_VALUES}}
  • The tone-of-voice words, with a do and a don't for each{{BRAND_VOICE_WORDS}}
  • The brand guidance and approved templates{{BRAND_GUIDELINES_LINK}}
  • Help contact{{HELP_CONTACT}}
Show all 14 fields
  • Policy link{{POLICY_LINK}}
  • Escalation route{{ESCALATION_ROUTE}}
  • Next course link{{NEXT_COURSE_LINK}}
  • LMS or record system{{LMS_OR_RECORD_SYSTEM}}
  • Survey 1 URL{{SURVEY_1_URL}}
  • Survey 2 URL{{SURVEY_2_URL}}
  • Course URL{{COURSE_URL}}
  • Live session URL{{LIVE_SESSION_URL}}

FAQ

Common questions

Can I run know your brand: Induction on purpose, values and promise for every employee training online?

Yes. The course is self-paced and online, and the live deck lets you add a live session in the room or online.

How often is this training needed?

At onboarding for every new joiner, after a rebrand or new values launch, and annually for customer-facing teams.

Who needs this training?

All employees and new hires, with a variant for customer-facing staff in retail and similar service settings; run by L&D with brand, marketing and internal communications teams and regional HR leads.

What records should I keep?

Record completion in your own LMS or record system, so you can show who finished the course and when.

Can I edit the content?

Yes, everything. Change the wording, swap scenarios for ones from your workplace, add your logo, or remove parts that don't apply.

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Last reviewed: 21 October 2026Templates are a starting point, not legal advice.

Ready to run it?

Open the live deck to see how the session runs alongside the course and both surveys.

See the live deck