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Free course template · Global

Know your brand: Induction on purpose, values and promise for every employee

A ready-made course, live deck and two surveys for all employees and new hires. AhaSlides tracks progress, completion and scores for you. 30 minutes, 6 lessons. Last reviewed 21 October 2026; not legal advice.

By Cheryl Duong

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Know your brand: Induction on purpose, values and promise for every employee: try 3 questions

Three questions from this course. Pick an answer, then see why.

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Three pieces that work together

Learners prepare on their own, you answer questions live, and the surveys tell you what stuck. 14 fields to fill in with your own policy, contacts and locations; each one is highlighted inside the course.

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The Know your brand: Induction on purpose, values and promise for every employee course as a learner first sees it

Completion is tracked for you

Learners sign in to take the course, so every start, finish and score is recorded in AhaSlides. No spreadsheet to keep.

  • Who has finished

    See who has not started, who is in progress and who has completed the course.

  • Every score

    Each learner's answers to the quizzes and activities in the course.

  • What landed

    Survey results show what people took away, and the 30-day check-in shows whether they use it.

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6 lessons, about 30 minutes

What learners can do at the end of each lesson. Minutes are an estimate.

  • Lesson 1: Brand is what people say about us when we are not in the room · 6 min

    Before you begin · Two phone calls · What is a brand?

  • Lesson 2: Our story, purpose and promise · 5 min

    Three ideas · Match the example · Check

  • Lesson 3: Our values in everyday behaviour · 5 min

    From word to action · Spot the value · Check

  • Lesson 4: Voice, visuals and consistent communication · 5 min

    Voice in four words · Fix the message · The guidelines

  • Lesson 5: Brand at the customer touchpoint · 5 min

    Moments that matter · A claim question · Speak up

  • Lesson 6: Put it into practice · 4 min

    Your next steps · Practice

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Often taught together

Courses teams often run alongside this one.

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Common questions

Yes. The course, the live deck and both surveys are free. Claiming the template into your AhaSlides account is free too.

Yes. The course is self-paced and online, and the live deck lets you add a live session in the room or online.

At onboarding for every new joiner, after a rebrand or new values launch, and annually for customer-facing teams.

All employees and new hires, with a variant for customer-facing staff in retail and similar service settings; run by L&D with brand, marketing and internal communications teams and regional HR leads.

Record completion in your own LMS or record system, so you can show who finished the course and when.

Yes, everything. Change the wording, swap scenarios for ones from your workplace, add your logo, or remove parts that don't apply.

Your own details, each highlighted inside the course:
  • The organisation's own wording
  • The organisation's own wording
  • The organisation's own wording
  • The tone-of-voice words, with a do and a don't for each
  • The brand guidance and approved templates
  • Help contact
  • Policy link
  • Escalation route
  • Next course link
  • LMS or record system
  • Course URL
  • Live session URL
Then edit anything else you like: wording, scenarios, your logo.
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Free. Copy the course, live deck and both surveys into your AhaSlides account in one click.

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