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Free course template · Global

Marketing fundamentals for non-marketers and New hires: Customers, value and the marketing mix

A ready-made course, live deck and two surveys for new marketers. AhaSlides tracks progress, completion and scores for you. 40 minutes, 6 lessons. Last reviewed 21 October 2026; not legal advice.

By Cheryl Duong

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Marketing fundamentals for non-marketers and New hires: try 3 questions

Three questions from this course. Pick an answer, then see why.

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Three pieces that work together

Learners prepare on their own, you answer questions live, and the surveys tell you what stuck. 8 fields to fill in with your own policy, contacts and locations; each one is highlighted inside the course.

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The Marketing fundamentals for non-marketers and New hires: Customers, value and the marketing mix course as a learner first sees it

Completion is tracked for you

Learners sign in to take the course, so every start, finish and score is recorded in AhaSlides. No spreadsheet to keep.

  • Who has finished

    See who has not started, who is in progress and who has completed the course.

  • Every score

    Each learner's answers to the quizzes and activities in the course.

  • What landed

    Survey results show what people took away, and the 30-day check-in shows whether they use it.

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6 lessons, about 40 minutes

What learners can do at the end of each lesson. Minutes are an estimate.

  • Lesson 1: Everyone thinks marketing means something different · 8 min

    Before you begin · Four people, four answers · What does it mean to you?

  • Lesson 2: Customers, needs and segments · 8 min

    Need, want, demand · Group them · Check

  • Lesson 3: Value and the marketing mix · 7 min

    The 4Ps · Which P is it? · Beyond the 4Ps

  • Lesson 4: Channels, digital basics and message fit · 7 min

    Choosing a channel · Does the message fit? · Digital in brief

  • Lesson 5: How marketing, sales and product work together · 5 min

    The handoffs · Who do I ask?

  • Lesson 6: Build a simple marketing plan from a scenario + final assessment · 5 min

    Practice · Practice

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Often taught together

Courses teams often run alongside this one.

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Common questions

Yes. The course, the live deck and both surveys are free. Claiming the template into your AhaSlides account is free too.

Yes. The course is self-paced and online, and the live deck lets you add a live session in the room or online.

At onboarding for marketing, sales and product hires, and when a cross-team project needs a shared vocabulary.

New marketers, and sales, product and small-business staff who need a shared working grasp of marketing; a shorter variant for colleagues who only work alongside the marketing team. Run by L&D with marketing, sales and product enablement.

Record completion in your own LMS or record system, so you can show who finished the course and when.

Yes, everything. Change the wording, swap scenarios for ones from your workplace, add your logo, or remove parts that don't apply.

Your own details, each highlighted inside the course:
  • Help contact
  • Policy link
  • LMS or record system
  • Next course link
  • Course URL
  • Live session URL
Then edit anything else you like: wording, scenarios, your logo.
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Free. Copy the course, live deck and both surveys into your AhaSlides account in one click.

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