Global

Marketing fundamentals for non-marketers and New hires: Customers, value and the marketing mix

A ready-made course you customise for your organisation, with a live session deck and two surveys. You only add the 8 details that are specific to your organisation.

See the live deckSee the full outline
Try the coursePreview the survey
Length
40 min
Lessons
6 lessons
Frequency
At onboarding for marketing, sales and product hires
Last reviewed
21 Oct 2026
Channels, digital basics and message fit
What would you do?

A small bakery owner with a modest budget wants new weekday customers within a mile

Try it: this is one of 18 interactive activities in the course.

What's included

Three pieces that work together

Copy once, get everything. Learners prepare on their own, you answer questions live, and the surveys tell you what stuck.

Self-paced course

Short lessons with real workplace scenarios, not walls of text.

  • 6 lessons, about 40 minutes
  • Sorting activity, scenario, flashcards, accordion and quizzes

Live session deck

An AhaSlides presentation to run after the course, in person or online.

  • 10 slides
  • Quiz, word cloud, poll, ranking slides
  • A closing slide for your contacts

Two surveys

Find out what landed, and whether people use it on the job.

  • Post-course feedback, about 2 minutes
  • 30-day check-in
  • Anonymous by default
  • Results feed your next refresher

Learning objectives

At the end of this course, learners can

Each objective and the lesson that covers it.

IDObjectiveSourceWhere it's covered
TO 281.0Achieve ≥ 80% on the final assessment-Whole course
SO 281.1Explain in plain words what marketing is and is not, and how it differs from selling and advertisingBest practiceWhole course
SO 281.2Describe a customer need, a segment and a target audience, and tell them apartBest practiceWhole course
SO 281.3Apply the marketing mix (product, price, place, promotion) to a simple offer, and name when "beyond the 4Ps" ideas helpThe 4Ps marketing mix (classic marketing framework)Whole course
SO 281.4Choose a sensible channel for a small-business offer and spot a message that does not fit its audienceBest practiceWhole course
SO 281.5Describe how marketing, sales and product hand work to each other and where to ask + your infoBest practiceWhole course

Your part: what a template can't do for you

  • Your workplace details: fill in the 8 highlighted fields so the course describes your own policies, contacts and locations.
  • Records: record completion in your own LMS or record system.

Course outline

6 lessons, about 40 minutes

Minutes per lesson are an estimate, shared out by page count.

ContentInteractiveVideoYou customise
1

Everyone thinks marketing means something different

3 pages

8 min
Before you beginNoteList
Four people, four answersTextImage
What does it mean to you?ChecklistKey factQuiz
2

Customers, needs and segments

3 pages

8 min
Need, want, demandTabs
Group themSorting activity
CheckFlashcardsMatching quiz
3

Value and the marketing mix

3 pages

7 min
The 4PsFlashcards
Which P is it?Sorting activity
Beyond the 4PsAccordionQuiz
4

Channels, digital basics and message fit

3 pages

7 min
Choosing a channelScenario
Does the message fit?ScenarioNote
Digital in briefAccordionSorting activityMatching quiz
5

How marketing, sales and product work together

2 pages

5 min
The handoffsProcessYour info
Who do I ask?ScenarioQuiz
6

Build a simple marketing plan from a scenario + final assessment

2 pages

5 min
PracticeTextNote
PracticeQuizKey factNoteButtonYour info

Live deck and surveys

10 slides to run live, two surveys to close the loop

Pink slides are interactive. Both surveys are anonymous; pink questions are written for this course.

ContentTitle, agenda, "no marketing background needed
Word cloudWhat does marketing mean to you?
PollHow do you work with marketing today?
ContentNeed, segment, value and the 4Ps on one page
QuizA first-time-buyer discount is which P? ✔ Price
QuizA bold, jokey ad goes to cautious finance directors. Best response? ✔ Change tone and proof to suit them
RankingRank these channels for a small bakery wanting weekday customers
Content · customiseCustomise: where to find our customer information and brand rules, {{POLICY_LINK}}, and who to ask, {{HELP_CONTACT}}
Open-ended / Q&AOne thing customers say that marketing may not hear
Content · customiseClosing {{HELP_CONTACT}}, {{SURVEY_2_URL}}, {{COURSE_URL}}
Post-course feedback: 11 questions, about 2 min
  1. Overall rating 5 stars
  2. Relevant, realistic, right length, helpful activities agree/disagree grid
  3. What was most useful? multi-select
  4. Confidence before this course, and now 1-5 scale
  5. How confident are you explaining marketing terms? 1-5 scale
  6. Name one marketing task you handle today. short text
  7. How often do you work with the marketing team? multiple choice
  8. I feel I can ask a basic marketing question without embarrassment. 1-5 scale
  9. One thing we should change or add open text
  10. Would you recommend this course? NPS
30-day check-in
  1. Have you used what you learned since the course? multiple choice
  2. How confident are you today? Compare with day 1 1-5 scale
  3. Do you know where to find the customer and brand information pages? yes / no / not sure
  4. A moment where the training helped, or where you weren't sure open text
  5. Which topics should the next refresher focus on? ranking

Results show whether people use the training on the job, not just whether they finished it.

Make it yours

8 fields to fill in, and you're ready

Everything else is done. These are the details only your organisation knows; each one is highlighted inside the course.

  • Help contact{{HELP_CONTACT}}
  • Policy link{{POLICY_LINK}}
  • LMS or record system{{LMS_OR_RECORD_SYSTEM}}
  • Next course link{{NEXT_COURSE_LINK}}
  • Survey 1 URL{{SURVEY_1_URL}}
  • Survey 2 URL{{SURVEY_2_URL}}
Show all 8 fields
  • Course URL{{COURSE_URL}}
  • Live session URL{{LIVE_SESSION_URL}}

FAQ

Common questions

Can I run marketing fundamentals for non-marketers and New hires: Customers, value and the marketing mix training online?

Yes. The course is self-paced and online, and the live deck lets you add a live session in the room or online.

How often is this training needed?

At onboarding for marketing, sales and product hires, and when a cross-team project needs a shared vocabulary.

Who needs this training?

New marketers, and sales, product and small-business staff who need a shared working grasp of marketing; a shorter variant for colleagues who only work alongside the marketing team. Run by L&D with marketing, sales and product enablement.

What records should I keep?

Record completion in your own LMS or record system, so you can show who finished the course and when.

Can I edit the content?

Yes, everything. Change the wording, swap scenarios for ones from your workplace, add your logo, or remove parts that don't apply.

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Last reviewed: 21 October 2026Templates are a starting point, not legal advice.

Ready to run it?

Open the live deck to see how the session runs alongside the course and both surveys.

See the live deck