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Free course template · Global

Naming, trademark basics and rebranding: Running a brand refresh without legal missteps

A ready-made course, live deck and two surveys for brand managers. AhaSlides tracks progress, completion and scores for you. 35 minutes, 6 lessons, 10-question final check. Last reviewed 21 October 2026; not legal advice.

By Cheryl Duong

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Naming, trademark basics and rebranding: try 3 questions

Three questions from this course. Pick an answer, then see why.

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Three pieces that work together

Learners prepare on their own, you answer questions live, and the surveys tell you what stuck. 12 fields to fill in with your own policy, contacts and locations; each one is highlighted inside the course.

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The Naming, trademark basics and rebranding: Running a brand refresh without legal missteps course as a learner first sees it

Completion is tracked for you

Learners sign in to take the course, so every start, finish and score is recorded in AhaSlides. No spreadsheet to keep.

  • Who has finished

    See who has not started, who is in progress and who has completed the course.

  • Every score

    Each learner's result on the 10-question final check, against the 80% pass mark.

  • What landed

    Survey results show what people took away, and the 30-day check-in shows whether they use it.

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6 lessons, about 35 minutes

What learners can do at the end of each lesson. Minutes are an estimate.

  • Lesson 1: Why a great name can still be unusable · 7 min

    Before you begin · The launch that stalled · What went wrong?

  • Lesson 2: Brand, name and trade mark in brief · 7 min

    Three words, three things · How distinctive is it? · Check

  • Lesson 3: From shortlist to cleared name: the process · 7 min

    Six steps · Rank the shortlist · Check

  • Lesson 4: Grey areas: one market, similar names and old names · 6 min

    Free here, taken there · Similar is not the same · Do not borrow a look

  • Lesson 5: Planning the rebrand and speaking up · 4 min

    Roadmap · Raise it

  • Lesson 6: Final assessment · 4 min

    10 questions, 80% to pass. The result is saved to the learner's record.

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Often taught together

Courses teams often run alongside this one.

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Common questions

Yes. The course, the live deck and both surveys are free. Claiming the template into your AhaSlides account is free too.

Yes. The course is self-paced and online, and the live deck lets you add a live session in the room or online.

Before a naming project starts, at the start of a rebrand, and for new brand managers.

Brand managers, marketing leads and communications teams planning a name change or brand refresh.

Record completion in your own LMS or record system, so you can show who finished the course and when.

Yes, everything. Change the wording, swap scenarios for ones from your workplace, add your logo, or remove parts that don't apply.

Your own details, each highlighted inside the course:
  • Help contact
  • Escalation route
  • Policy link
  • Who gives trade mark advice in your markets
  • The register and domain search routes you use
  • Who owns the rebrand plan and rights inventory
  • Next course link
  • LMS or record system
  • Course URL
  • Live session URL
Then edit anything else you like: wording, scenarios, your logo.
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Ready to run it?

Free. Copy the course, live deck and both surveys into your AhaSlides account in one click.

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