Lesson 1: Defining the ideal customer and qualification criteria · 9 min
Before you begin · Ines's full pipeline · Who is worth a call?
Learners prepare on their own, you answer questions live, and the surveys tell you what stuck. 11 fields to fill in with your own policy, contacts and locations; each one is highlighted inside the course.



What learners can do at the end of each lesson. Minutes are an estimate.
Before you begin · Ines's full pipeline · Who is worth a call?
Where leads come from · A good outreach message · Rank the messages
Four questions · Score the lead · Check
Scenario · Scenario · Scenario
Rules at overview level · Who to ask
Practice