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Free course template · Global

Reading marketing metrics: Web analytics, attribution and true campaign return

A ready-made course, live deck and two surveys for marketing analysts. AhaSlides tracks progress, completion and scores for you. 40 minutes, 6 lessons. Last reviewed 21 October 2026; not legal advice.

By Cheryl Duong

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Reading marketing metrics: Web analytics, attribution and true campaign return: try 3 questions

Three questions from this course. Pick an answer, then see why.

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Three pieces that work together

Learners prepare on their own, you answer questions live, and the surveys tell you what stuck. 10 fields to fill in with your own policy, contacts and locations; each one is highlighted inside the course.

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The Reading marketing metrics: Web analytics, attribution and true campaign return course as a learner first sees it

Completion is tracked for you

Learners sign in to take the course, so every start, finish and score is recorded in AhaSlides. No spreadsheet to keep.

  • Who has finished

    See who has not started, who is in progress and who has completed the course.

  • Every score

    Each learner's answers to the quizzes and activities in the course.

  • What landed

    Survey results show what people took away, and the 30-day check-in shows whether they use it.

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6 lessons, about 40 minutes

What learners can do at the end of each lesson. Minutes are an estimate.

  • Lesson 1: The campaign that "won" and lost money · 7 min

    Before you begin · A strong ROAS and a weak quarter · Whose number is right?

  • Lesson 2: KPIs and tracking foundations · 7 min

    Marketing-driven or sales-driven · Tagging works only if it is consistent · Check

  • Lesson 3: Reading web analytics reports · 7 min

    Traffic, behaviour, outcome · Reach is not response · Two pages

  • Lesson 4: Attribution: who gets the credit · 7 min

    Models in brief · Same journey, different winner · Check

  • Lesson 5: ROAS, ROI, cost per order and conversion rate · 7 min

    The formulas, plainly · Work it through · Check

  • Lesson 6: Diagnose a campaign from a dashboard + final assessment · 5 min

    Practice · Practice

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Often taught together

Courses teams often run alongside this one.

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Common questions

Yes. The course, the live deck and both surveys are free. Claiming the template into your AhaSlides account is free too.

Yes. The course is self-paced and online, and the live deck lets you add a live session in the room or online.

When a team adopts a new analytics tool or dashboard, before reporting season, and when a headline number is questioned.

Marketing analysts, performance marketers and digital marketers.

Record completion in your own LMS or record system, so you can show who finished the course and when.

Yes, everything. Change the wording, swap scenarios for ones from your workplace, add your logo, or remove parts that don't apply.

Your own details, each highlighted inside the course:
  • Help contact
  • Policy link
  • LMS or record system
  • Next course link
  • Course URL
  • Live session URL
  • Tracking naming guide link
  • Baseline data link
Then edit anything else you like: wording, scenarios, your logo.
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Ready to run it?

Free. Copy the course, live deck and both surveys into your AhaSlides account in one click.

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