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Free course template · Global

Responsible and ethical marketing: Practical judgement for brand and campaign teams

A ready-made course, live deck and two surveys for marketers and brand managers. AhaSlides tracks progress, completion and scores for you. 35 minutes, 6 lessons, 10-question final check. Last reviewed 21 October 2026; not legal advice.

By Cheryl Duong

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Responsible and ethical marketing: Practical judgement for brand and campaign teams: try 3 questions

Three questions from this course. Pick an answer, then see why.

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Three pieces that work together

Learners prepare on their own, you answer questions live, and the surveys tell you what stuck. 11 fields to fill in with your own policy, contacts and locations; each one is highlighted inside the course.

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The Responsible and ethical marketing: Practical judgement for brand and campaign teams course as a learner first sees it

Completion is tracked for you

Learners sign in to take the course, so every start, finish and score is recorded in AhaSlides. No spreadsheet to keep.

  • Who has finished

    See who has not started, who is in progress and who has completed the course.

  • Every score

    Each learner's result on the 10-question final check, against the 80% pass mark.

  • What landed

    Survey results show what people took away, and the 30-day check-in shows whether they use it.

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6 lessons, about 35 minutes

What learners can do at the end of each lesson. Minutes are an estimate.

  • Lesson 1: Why a campaign can win clicks and lose trust · 7 min

    Before you begin · The campaign that went too far · Where is the line?

  • Lesson 2: The principles in brief · 7 min

    Four principles · Voluntary does not mean optional · Check

  • Lesson 3: The five-question campaign check · 7 min

    Five questions · Pass or review? · Check

  • Lesson 4: Grey areas: causes, stereotypes and vulnerable audiences · 6 min

    Joining a social cause · The gendered ad · Who is watching?

  • Lesson 5: Speak up and respond in a crisis · 4 min

    Raise it before launch · When a health-themed ad is criticised

  • Lesson 6: Final assessment · 4 min

    10 questions, 80% to pass. The result is saved to the learner's record.

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Often taught together

Courses teams often run alongside this one.

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Common questions

Yes. The course, the live deck and both surveys are free. Claiming the template into your AhaSlides account is free too.

The course itself is self-paced and online, and the live deck lets you add a live session. Whether online delivery meets your local rules depends on the law that applies to you, so check the rules that apply to you or ask your own counsel.

At hire for marketing roles, before a major campaign cycle, and after a public campaign controversy.

Marketers and brand managers.

Record completion in your own LMS or record system, so you can show who finished the course and when. Check the retention period that applies to you in the rules that apply to you.

Yes, everything. Change the wording, swap scenarios for ones from your workplace, add your logo, or remove parts that don't apply. Keep anything your own law requires you to cover.

Your own details, each highlighted inside the course:
  • Help contact
  • Escalation route
  • Policy link
  • The codes and laws your ethics and legal team say apply in your markets
  • Who runs pre-launch review
  • Next course link
  • LMS or record system
  • Course URL
  • Live session URL
Then edit anything else you like: wording, scenarios, your logo.
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Free. Copy the course, live deck and both surveys into your AhaSlides account in one click.

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