UZinziso lweNtsha eNtsha vsWhen discussing innovation, the image that often comes to mind is that of the sudden lightning bolt - the disruptive new product or technology that shakes up entire industries overnight. The rapid rise of companies like Uber and Airbnb has trained us to see innovation as fast-moving, dramatic, and game-changing.
Nangona kunjalo, lo mbono ujongela phantsi uhlobo oluthuleyo kodwa olubaluleke ngokulinganayo lokuyila: ukuvelisa izinto ezintsha. If disruptive innovation is the hare, moving rapidly and unpredictably, then sustaining innovation is the tortoise – slower and steadier, aiming to win the race in the long run. But it comes to another story as well. Whether disruptive innovation becomes sustaining innovation. Let's find the answer with this article.
| Ngowuphi umzekelo wenkampani ezinzileyo yokuvelisa izinto ezintsha? | iapile |
| Zeziphi izinto ezintsha ezizinzileyo? | Okusingqongileyo, uluntu, uqoqosho, kunye nentsebenziswano. |
Ushwankathelo lwe ukugcina inguqu.Isiqulatho:
Yintoni iSustaining Innovation?- Yeyiphi iMizekelo yokuQinisekisa okutsha?
- Ukuzinzisa i-Innovation Fuels Impumelelo yexesha elide
- isiphelo
- Imibuzo ebuzwa qho
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Iindidi ezahlukeneyo zokuQala | Umfanekiso: i-ancanmarketingYintoni iSustaining Innovation?
Ukugcinwa kwezinto ezintsha kubhekiselele kuphuculo olongezelelweyo olwenziwe kwiimveliso esele zikho, iinkonzo, kunye neenkqubo. Ngokungafaniyo nezinto ezintsha eziphazamisayo, ezizisa iindidi ezintsha ngokupheleleyo, ukugcinwa kwezinto ezintsha kugxile ekuphuhliseni into esele ikhona ukuyenza ibengcono. Ezinye iimpawu eziphambili zolu hlobo lokutsha zibandakanya:
- Ukuphucula ukusebenza kwemveliso, uyilo, okanye umgangatho ngeendlela ezibalulekileyo kubathengi
- Ukongeza izinto ezintsha kunye nezixhasi ezonyusa ixabiso
- Ukuphucula iinkqubo zemveliso, amakhonkco okubonelela, okanye isoftware ukwandisa ukusebenza kakuhle
- Ukuphucula kunye nokuphucula iinkqubo zoshishino
Oku kukwachaza umahluko phakathi kokuzinzisa kunye nokuphazamiseka kwezinto ezintsha. Ngelixa ukugcinwa kwezinto ezintsha kungenzi ukuba iintshukumo zabangaphakathi kwishishini zibaleke ngendlela efanayo notshintsho olumandla njenge-iPhone okanye iNetflix, badlala indima ebaluleke ngokulinganayo ekuqhubeni impumelelo yeshishini ngokuhamba kwexesha. Ngophuculo oluthe chu kodwa olunentsingiselo kuyo yonke iminikelo yazo, iinkampani zinokuqhubeka nokuhlangabezana neemfuno zabathengi, zikhusele abantu abakhuphisana nazo, kunye nokukhulisa isabelo sabo semarike unyaka nonyaka.
Uzinziso vs. Utshintsho oluphazamisayo | Umthombo: Isikolo soShishino saseHarvard online Related:
- Jonga 5 Ukwenziwa kwezinto ezintsha kwindawo yokusebenzelaUbuchule bokuQhubela i-Evolution Constant
- 5 Kuyakhuthaza Imizekelo yezeMali yoYilo
Yeyiphi iMizekelo yokuQinisekisa okutsha?
Here are the most breathtaking sustaining innovations in today's business.
#1. iapile
Thatha iTech giant Apple njengomzekelo wokuzinzisa izinto ezintsha. Ngelixa i-iPhone yantlandlolo ngo-2007 yayiyimveliso ephazamisayo eyayichaza kwakhona udidi lwe-smartphone, iimodeli ezalandelayo ze-Apple zimele imizekelo yencwadi yokugcina izinto ezintsha.
Sustaining technologies examples - An example of sustaining innovation | Umfanekiso: IndiyaNgesizukulwana esitsha ngasinye, i-Apple yenza uphuculo lokusebenza olulinganisiweyo olunika ixabiso elicacileyo kubasebenzisi vs. Ikhamera ye-iPhone ifumana uphuculo kwiimegapixels zayo, izinzwa kunye nokuvula. Umgangatho wokubonisa uphucula ngesisombululo esiphezulu seRetina ebonisa kunye ne-OLED. Izantya zokusetyenzwa zikhawuleza nge-next-gen A-series chips. Ubomi bebhetri bandisiwe. Iimpawu ezintsha ezinje ngeTouch ID fingerprint scanning kunye neFace ID yokuqatshelwa kobuso yongeza lula.
Olu tshintsho aluphazamisi - endaweni yoko, luphuculo olongezelelweyo olwenziwe kwimodeli ekhoyo ye-iPhone. Nangona kunjalo ukuphuculwa ngalunye kwenza i-iPhone ibe luncedo ngakumbi, inamandla, kwaye inomtsalane kubathengi abafuna ukuphucula izixhobo zabo. Ngolu tshintsho lunenkathalo noluzinzileyo, iApple igcine ukunyaniseka okukhulu phakathi kwabathengi bayo. Abasebenzisi be-iOS badla ngokunamathela kwii-iPhones xa kufika ixesha lokuthenga kwabo okulandelayo kuba imodeli nganye entsha ibonelela ngeenzuzo ezibonakalayo kuguqulelo lwangaphambili.
Lo matshini wokusungula ukwavumele i-Apple ukuba ilawule ngokuqinileyo imakethi ye-smartphone yeprimiyamu ngaphandle kokhuphiswano oluqatha oluvela kwi-Samsung. Nokuba i-buzz ejikeleze iifowuni ezitsha ze-Android azizange zithintele ukuthengiswa kwe-iPhone, ngenxa yomzekelo obalaseleyo we-Apple wokugcina izinto ezintsha.
#2: IToyota Camry
Kwishishini lezimoto, impumelelo yeToyota ezinzileyo kunye nemodeli yayo yeCamry ikwabonelela ngomzekelo ogqwesileyo wehlabathi lokwenyani wokugcina ukusungula izinto ezintsha. Nangona ingeyiyo imoto yabakhweli ekhanyayo kwimarike, i-Camry ibe yimoto ethengiswa kakhulu eMelika kwi-19 kwiminyaka engama-20 edlulileyo.
Umzekelo wokugcinwa kwezinto ezintshaIyenza njani le nto unyaka nonyaka? Ngophuculo olongezelelweyo ekusebenzeni, ukhuseleko, intuthuzelo, ukusebenza kakuhle kwamafutha, kunye noyilo olwenziwe kwimodeli entsha nganye. Ngokomzekelo, izizukulwana zamva nje zeCamry zongeza:
- Ukuqhuba okuphendulayo ngakumbi kunye nokuphatha umgangatho ongcono wokuqhuba
- Isitayile esitsha sangaphandle kunye nezixhobo zangaphakathi zokujonga phezulu kunye nokuziva
- Iziboniso eziphuculweyo zesikrini kunye nokudibanisa iteknoloji
- Iimpawu zokhuseleko ezandisiweyo ezifana nesilumkiso sontlitheko kunye nezilumkiso zokunduluka kwendlela
Ngokufana ne-iPhone, olu tshintsho lubonisa ukugcinwa kwezinto ezintsha ezenza imveliso ekhoyo ibengcono. IToyota isebenzise esi sicwangciso ukugcina iCamry inqweneleka kubathengi beemoto abafuna i-sedan yosapho ethembekileyo. Inkampani imamela ngenkuthalo ingxelo yabathengi ukuze iqonde iimfuno eziguqukayo kunye nezinto ezikhethwayo. Emva koko iphumeza uphuculo ekujoliswe kulo olulungiselelwe ezo mfuno. Le mpendulo yemarike, idityaniswe nomgangatho obalaseleyo, ivumele iCamry ukuba ihlale inomero uno ngokuchasene neentshaba.
#3: Dyson Vacuums
Omnye umzekelo okhokelayo wokugcinwa kwezinto ezintsha uvela kwinkampani yezixhobo zombane iDyson kunye nokuphucula ivacuums rhoqo. I-Dyson yakha i-brand yayo kwizinto ezintsha eziphazamisayo-i-vacuum yayo yokuqala ye-cyclonic yatshintsha ngokupheleleyo ukucocwa kwekhaya ngetekhnoloji engenabhegi.
UDyson ngomnye weyona mizekelo ilungileyo yokugcina izinto ezintsha | Ukuzinzisa imizekelo yemveliso entsha | Umfanekiso: IkamvaKodwa ukusukela ngoko, uDyson ugxile ekuzigcineni ukwenza ivacuums yakhe isebenze ngakumbi. Iinjineli zayo ziye zazisa izinto eziphuculweyo kuzo zonke iimodeli ezilandelelanayo, kubandakanya:
- Ukuphuculwa kwe-cyclonic kunye nokuhluzwa kwe-HEPA kungcoliseko olungcono/ukubanjwa kobutyobo
- I-brush rolls eyenziwe ngokutsha ukususa iinwele zesilwanyana sasekhaya ngokulula ngakumbi
- Ukulawula i-Swivel kunye noyilo lweprofayili ephantsi yokwandisa ukulawuleka
- Amaxesha okubaleka awandisiweyo ukusuka kwiimotor eziphuculweyo kunye neepakethi zebhetri
- Uqhagamshelo lwe-App kunye nojongano lweLCD ukulandelela ukusebenza
Like our other examples, none of these represent revolutionary shifts. But together, they have allowed Dyson to additively improve its core vacuum products, leading to an enhanced user experience. This strategy has been a major driver in Dyson's capturing significant market share in the premium vacuum segment, and Dyson has become a bright example of sustaining technology.
Yintoni into entsha ezinzileyo? Umfanekiso: FreepikUkuzinzisa i-Innovation Fuels Impumelelo yexesha elide
Ukuzinzisa ukuveliswa kwezinto ezintsha ngokuhamba kwexesha-uphuculo ngalunye olongezelelweyo lwakhela kokulandelayo. Ngokufana nofudo, ukugcinwa kwezinto ezintsha kuvumela iinkampani ukuba ziphumelele ekuhambeni kwexesha:
- Ukugcina kunye nokukhulisa isiseko sabathengi babo ngophuculo kunye nexabiso elongeziweyo
- Ukwandisa ukunyaniseka kwebrendi ngokunikezela rhoqo kwiimfuno zabathengi
- Ukukhusela abo bakhuphisana nabo bajonge ukuphucula iminikelo yabo
- Ukuthatha inzuzo yemida kwiimveliso esele zikhona phambi kokuba kubekho ukuphazamiseka
- Ukunciphisa umngcipheko xa kuthelekiswa nokubheja kwiinguqu ezinkulu eziphazamisayo ezinokungaphumeleli
Kuqoqosho lwanamhlanje olukhawulezayo, kulula ukuwela kumgibe wokulungisa izinto ezintsha eziphazamisayo. Nangona kunjalo, olu hlobo lokusungula luhlala ludlala indima ebalulekileyo ngokulinganayo ekuqhubeni impumelelo yenkampani kule mihla. Iinkokeli kufuneka zifumane ulungelelwaniso oluchanekileyo- ziphazamise ngamanye amaxesha ukutshintsha umhlaba okhuphisanayo ngelixa zigcina ukukhula okuzinzileyo kwiimarike ezikhoyo.
isiphelo
Iinkampani ezinje ngeApple, iToyota, kunye neDyson zeminye yemizekelo ezinzileyo yokutsha ebonisa indlela ukucinga kunye nokugxila kwabathengi kuvumela amashishini ukuba aphumelele kumashumi eminyaka kunokuba iminyaka nje. Ngokuthatha isimo sengqondo sofudo, ukwenza inkqubela nge-intshi-by-intshi kunye nonyaka-ngonyaka, ukugcinwa kwezinto ezintsha kunika indlela yokulawula imarike yexesha elide.
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Imibuzo ebuzwa qho
Ngowuphi umzekelo wenguqulelo entsha ephazamisayo kunye nokugcinwa kwezinto ezintsha?
Izinto ezintsha eziphazamisayo zimveliso okanye iinkonzo ezidala iimarike ezintsha ngokupheleleyo kunye nothungelwano lwexabiso. Imizekelo yezinto ezintsha eziphazamisayo ziquka i-iPhone, i-Uber, iNetflix, kunye ne-e-commerce. Izinto ezintsha ezizinzisayo luphuculo olongezelelweyo kwiimveliso ezikhoyo kunye neenkqubo. Eminye imizekelo yokugcina izinto ezintsha ibandakanya iimodeli ezintsha ze-iPhone ezineekhamera ezingcono kunye neziboniso, iToyota iyenza iCamry yayo isebenze ngakumbi ngokuhamba kwexesha, kunye neDyson iphucula iivacuum zayo ngokucoca okungcono.
Zeziphi ezi 4 iindidi zokuyila ezinemizekelo?
Iindidi ezine eziphambili zokusungula zezi:(1). Inguqulelo entsha ephazamisayo: iNetflix, i-Uber, iGoogle, kunye ne-Airbnb.(2). Ukugcina imveliso entsha: imakethi ye-smartphone, imarike yeemoto, kunye(3). Ukwenziwa kwezinto ezintsha: ILaptop, imifuziselo ye-iPhone eNtsha, kunye ne-Google Workspace(4). Ukusungula izinto ezintsha: iBlockchain, iAmazon, kunye neAirbnb.
Loluphi uhlobo lolutsha lweNetflix?
INetflix isebenzise isicwangciso esiphazamisayo sokuqalisa kushishino lokuzonwabisa lwasekhaya. Ukusasazwa kwayo kwevidiyo efunwayo kwi-intanethi kuyitshintshe ngokupheleleyo indlela abantu abafikelela ngayo kwaye basebenzise umxholo wevidiyo, bephazamisa irenti yesiqhelo kunye neemodeli zeTV zentambo. Oku kwavula inethiwekhi entsha yentengiso kunye nexabiso. Ke ngoko, iNetflix ngumzekelo wento entsha ephazamisayo.
Ziziphi iinguqulelo ezintsha ezizinzisayo neziphazamisayo?
Uzinziso xa kuthelekiswa nenguqulelo entsha ephazamisayo? Ukugcinwa kwezinto ezintsha kugxininise kuphuculo olongezelelweyo kwiimveliso kunye neenkonzo ezikhoyo, ngelixa iinguqulelo eziphazamisayo zizisa iimveliso ezintsha ngokupheleleyo okanye iimodeli zoshishino ezisusa ubugcisa bangaphambili okanye iindlela zokwenza izinto. Ukugcinwa kwezinto ezintsha kuvumela iinkampani ukuba zigcine abathengi abasele bekho kunye nesabelo semarike, ngelixa iinguqulelo eziphazamisayo ziphinda zimise amashishini onke.
Ref: ISikolo seShishini saseHarvard kwi-Intanethi | Ulawulo lwamandla ombane
tags: Innovation
