Abantu abaninzi baye bavuma UkuQulunqwa kwesicwangciso kunye nocwangciso lobuchule ngokufanayo, kodwa akunjalo. Inyathelo lokuqala locwangciso lobuchule yinkqubo yokuqulunqa. Kuyo nayiphi na inkampani, Ukuqulunqa isicwangciso yeyona nxalenye ibalulekileyo njengoko ibeka iMikhosi ngaphambi kokuthatha inyathelo, kwaye igxininisa ukusebenza kunye nengqiqo.
Ke yintoni ukuqulunqwa kweQhinga? Kweli nqaku, siza kuchaza ngakumbi malunga nenkqubo yokuqulunqwa kwesicwangciso, yintoni na, amanyathelo okuqulunqa isicwangciso, kunye neengcebiso zokudala ukuqulunqwa kweQhinga eliphumelelayo kuzo zonke iintlobo zamashishini.
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Yintoni ukuqulunqwa kweQhinga?
Ke, yintoni uqulunqo lweqhinga? Uqulunqo lwesicwangciso yinkqubo yokuchaza isikhokelo sombutho, iinjongo kunye nezicwangciso zokuphumeza ezo njongo. Ibandakanya ukuhlalutya amandla kunye nobuthathaka bombutho kunye namathuba kunye nezoyikiso ezikhoyo kwindawo yawo yangaphandle ukuphuhlisa isicwangciso esibanzi sokuphumeza iinjongo zawo.
Imfuno yokuqulunqwa kweQhinga
Ngexesha lenkqubo yokuqulunqwa kwesicwangciso-qhinga, iinkokeli zombutho ziqwalasela uluhlu lwezinto, ezifana neendlela zemarike, iimfuno zabathengi, ukuziphatha kwabantu okhuphisana nabo, uphuhliso lwezobuchwepheshe, kunye neemfuno zokulawula. Bakwahlola ubuncwane bentlangano, kuquka imali yayo, abantu, nezinto eziphathekayo, ukuze babone eyona ndlela ilungileyo yokwaba ezo zixhobo ukuze iphumeze iinjongo zayo.
Isiphumo soqulunqo lwesicwangciso-qhinga sikholisa ukuba sisicwangciso-qhinga esichaza iinjongo zombutho, iinjongo, kunye neentshukumo ezifunekayo ukuziphumeza. Esi sicwangciso sibonelela ngesicwangciso-nkqubo sokwenziwa kwezigqibo kwaye sikhokela ulwabiwo lwezibonelelo, kunye nokuyilwa kunye nokuphunyezwa kwamanyathelo kunye neeprojekthi ezithile. Ukuqulunqwa kwesicwangciso esisebenzayo kubalulekile kwimpumelelo yombutho, njengoko iqinisekisa ukuba iinzame zayo zihambelana nombono kunye nombono wayo ngokubanzi kwaye ibekwe kwindawo efanelekileyo yokukhuphisana kwiimarike ezikhethiweyo.
Zeziphi iiNdidi eziNtathu zoLwakhiwo lweQhinga?
Iindleko zobuNkokheli beQhinga
Inkampani inokwamkela isicwangciso sobunkokeli seendleko zokuphumeza inzuzo yokhuphiswano ngokuba ngumvelisi onexabiso eliphantsi kwishishini layo. Oku kubandakanya ukuchonga iindlela zokunciphisa iindleko ngelixa kugcinwa umgangatho kunye nexabiso kubathengi. Ngokomzekelo, i-Walmart isebenzisa isicwangciso sobunkokeli beendleko ukubonelela ngamaxabiso aphantsi kubathengi bayo ngokunyusa isikali sayo, i-logistics, kunye nokubonelela nge-chain chain.
Isicwangciso soMahluko
Isicwangciso sokukhuphisana imalunga nokwahluka. Inkampani inokubonelela ngeemveliso okanye iinkonzo ezizodwa ezibonwa njengephezulu ngabathengi kugqatso lokuhlala phambi kwabo bakhuphisana nabo. Oku kubandakanya ukuchonga iindlela zokwahlula iimveliso okanye iinkonzo zenkampani kwezo zikhuphisana nazo. Umzekelo, i-Apple isebenzisa isicwangciso sokwahlula-hlula ukunika iprimiyamu, iimveliso ezintsha ezinophawu oluqinileyo kunye namava omthengi.
Isicwangciso soJoliso
Isicwangciso sokugxila singasetyenziselwa ukufezekisa inzuzo yokukhuphisana ngokujolisa kwicandelo elithile labathengi okanye niche yemarike. Oku kujolise ekuchongeni icandelo labathengi abaneemfuno ezithile kunye nokukhethwa kunye nokulungelelanisa iimveliso okanye iinkonzo zenkampani ukuhlangabezana nezo mfuno. Ngokomzekelo, i-Southwest Airlines isebenzisa isicwangciso sokugxila ngokujolisa abahambi abanomdla kwibhajethi ngexabiso eliphantsi, amava e-airline angabikho-frills agxininisa ukusebenza kakuhle kunye nenkonzo yabathengi.
Amanyathelo ama-5 kwiNkqubo yokuqulunqa iQhinga
Ukuze ubeke umbutho wakho kwindlela efanelekileyo kwiminyaka ezayo, ngumsebenzi onzima. Nangona kunjalo, ngoCwangciso lweQhinga elifanelekileyo ekuqaleni, lithembisa ukuba inkampani inokumisela ukusebenza kwesicwangciso sexesha elide. Kwaye, nanga amanyathelo ama-5 ekuqulunqeni isicwangciso soshishino ngempumelelo:
Inyathelo 1: Ukuqulunqa ubuthunywa kunye nombono
Inyathelo lokuqala kuqulunqo lwesicwangciso kukuchaza injongo yombutho kunye nombono. Oku kubandakanya ukucacisa injongo yombutho kunye nokuseka iinjongo ezithile, ezinokulinganiswa umbutho ofuna ukuziphumeza.
Khumbula ukuba iinjongo zakho kunye neengxelo zombono azimi ndawonye. Zifanele zivele kwaye zilungelelanise njengoko umbutho wakho ukhula kwaye utshintsha. Zihlole rhoqo kwaye uzihlaziye ukuqinisekisa ukuba ziyaqhubeka zibonisa injongo nolwalathiso lombutho wakho.
Inyathelo 2: Ukuskena kwendalo
Lixesha lokuba imibutho ichonge izoyikiso kunye namathuba, amandla kunye nobuthathaka, ngamanye amazwi, izinto zangaphakathi nangaphandle ezinokuchaphazela impumelelo yabo.
Ukuskena kokusingqongileyo kubandakanya ukuqokelelwa okucwangcisiweyo kunye nohlalutyo lolwazi malunga nezinto zangaphandle ezinokuchaphazela ukusebenza kombutho. Ezi zinto zinokubandakanya uqoqosho, intlalo, itekhnoloji, indalo esingqongileyo, kunye nezopolitiko, kunye nabakhuphisana nabo kunye nabathengi. Injongo yokuskena kokusingqongileyo kukuchonga izoyikiso kunye namathuba anokuthi abe nefuthe kwintlangano kunye nokwazisa izigqibo ezicwangcisiweyo. Ukusebenzisa uhlalutyo lwe-PEST kunokukunceda kwindawo yokuskena.
Ukongeza, inyathelo lesibini loCwangciso loBuchule nalo linokuqala ngalo Uhlalutyo lwe-SWOT. Olu hlalutyo lubonelela ngokuqondwa ngokubanzi kwesikhundla sangoku sombutho kwaye lunceda ekuchongeni iindawo ezifuna ukuphuculwa.
Inyathelo lesi-3: Chonga iindlela zobuchule
Ukuchonga iinketho zesicwangciso-qhinga linyathelo elibalulekileyo ekuqulunqeni isicwangciso, esibandakanya ukuqwalasela iindlela ezahlukeneyo zokuphumeza iinjongo kunye neenjongo zombutho.
Ngokusekelwe kuhlalutyo lwemeko kwisinyathelo sesibini, umbutho kufuneka uchonge iindlela zobuchule zokufezekisa iinjongo kunye neenjongo zalo. Oku kunokubandakanya iinketho zokukhula, ukuhlukahluka, ukugxila, okanye ukungena kwimarike.
Inyathelo lesi-4: Ukuvavanya isicwangciso
Kanye iinketho zobuchule zichongiwe, kufuneka zivavanywe ngokusekelwe kwizinto ezinjengokwenzeka, ukufaneleka, ukwamkelwa, ukuBuyisa utyalo-mali (ROI), umngcipheko, ixesha kunye neendleko. Nazi ezinye izinto ze iqela lesigqeba ukuba kuthathelwe ingqalelo xa kuvavanywa iinketho zobuchule:
Inyathelo lesi-5: Khetha elona qhinga
Yiza kwisinyathelo sokugqibela, emva kokuba inkampani ilinganisela inzuzo kunye neengozi zokhetho ngalunye olucwangcisiweyo ngokuchasene neenjongo zombutho kunye neenjongo, izibonelelo, kunye nokusingqongileyo kwangaphandle, ixesha libonakala lilungile ukukhetha eyona ilungileyo kunye nokuphuhlisa isicwangciso sesenzo esichaza amanyathelo athile. eya kuthathwa ukuphumeza isicwangciso.
Zeziphi iintlobo ezintathu zoLwakhiwo lweQhinga?
Ubungakanani boBume beQhinga kufuneka buthathelwe ingqalelo ekuqaleni kocwangciso. Iqela labalawuli kufuneka lenze izicwangciso ezahlukeneyo kwinqanaba ngalinye lolawulo.
Iindidi ezintathu zoLwakhiwo lweQhinga ziyahambelana namanqanaba amathathu ahlukeneyo oshishino, ngolu hlobo lulandelayo:
Inqanaba loshishino
Kwinqanaba lequmrhu, ukuqulunqwa kwesicwangciso kugxile ekuchazeni umda kunye nesikhokelo sombutho uphela. Oku kubandakanya ukuchongwa kwamashishini kunye namashishini apho umbutho uza kusebenza, kunye nokumisela indlela la mashishini aya kulawulwa kwaye ahlanganiswe ngayo ukufikelela kwiinjongo ezicwangcisiweyo ngokubanzi.
Inqanaba leshishini
Ingqwalasela yokuqulunqwa kweQhinga kwinqanaba leshishini kukuphuhlisa inzuzo yokhuphiswano kwiyunithi ethile yeshishini okanye umgca wemveliso ngaphakathi kombutho. Injongo kukudala ixabiso kubathengi kunye nokuvelisa inzuzo ezinzileyo kwintlangano.
Inqanaba lokusebenza
Ukuqulunqwa kwesicwangciso somgangatho wokusebenza kubandakanya ukuchonga indawo yokusebenza, ukuhlalutya imeko yangaphakathi nangaphandle, ukuchaza iinjongo kunye neenjongo, ukuphuhlisa izicwangciso kunye namaqhinga, kunye nokwabiwa kwezibonelelo.
Iingcebiso ezi-5 zokuqulunqa iQhinga eliyimpumelelo
Yenza uhlalutyo olucokisekileyo
Yenza uhlalutyo olubanzi lwemeko yangaphakathi nangaphandle ukuze uchonge amandla, ubuthathaka, amathuba kunye nezisongelo. Oku kuya kunceda ekuphuhliseni ukuqonda okucacileyo kwesikhundla sangoku sombutho kunye nezinto ezinokuchaphazela impumelelo yawo yexesha elizayo.
Misela iinjongo ezicacileyo kunye neenjongo
Misa iinjongo ezicacileyo, ezithe ngqo, nezinokumetwa ezingqanyaniswa nomnqophiso nombono wombutho. Oku kuya kunceda ekukhokeleni ukwenziwa kwezigqibo nokuqinisekisa ukuba izibonelelo zoncedo zabiwa ngokufanelekileyo.
Phuhlisa indlela eguquguqukayo neguquguqukayo
Phuhlisa indlela eguquguqukayo kunye nokulungelelaniswa okunokulungelelanisa nokutshintsha kweemeko zemarike kunye neemfuno zabathengi. Oku kuya kunceda ukuqinisekisa ukuba umbutho uhlala ufanelekile kwaye unokhuphiswano ekuhambeni kwexesha.
Bandakanya abachaphazelekayo abaphambili
Bandakanya isitshixo abachaphazelekayo, njengabasebenzi, abathengi, ababoneleli, kunye namaqabane, kwinkqubo yokuqulunqwa kweqhinga. Oku kuya kunceda ekuqinisekiseni ukuba iimbono neembono ezahlukeneyo ziyaqwalaselwa kwaye isicwangciso sixhaswa ngabo baya kuba noxanduva lokuphunyezwa kwaso.
Ukubeka iliso nokuvavanya inkqubela phambili
Ukubeka iliso kunye Vavanya inkqubela rhoqo ngokuchasene neenjongo kunye neenjongo ezichazwe kwisicwangciso. Oku kuya kunceda ukuchonga iinkalo zempumelelo kunye neendawo ezinokufuna ukulungiswa kunye nokwenza utshintsho oluyimfuneko ukuqinisekisa ukuba umbutho uhlala usendleleni.
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Okukwintsusa
Ukuba kukho utshintsho olubalulekileyo lwesakhiwo kwishishini, isicwangciso senkampani sinokufuna ukutshintsha kwakhona. Kwimeko apho, ukuqulunqwa kweqhinga lokusebenzisa iindlela ezininzi kunokuba sisisombululo esihle. Ungaze ufiphaze indawo yesicwangciso senkampani xa ukhetha iindlela zobuchule zokuphumeza inkqubo.
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