Uhlalutyo lwe-SWOT lukunceda njani ukukhulisa ishishini lakho? Jonga eyona nto ingcono Imizekelo yohlalutyo lwe-SWOT kwaye uziqhelanise kwangoko.
Ubusokola ngokubeka iibrendi zakho kunye nokwandisa imarike yakho ngokukhawuleza, okanye ucingela ukuba zeziphi izabelo ekufuneka uchithe imali kuzo. Kwaye kufuneka ucinge nokuba ngaba la mashishini aya kuba nengeniso na okanye afanele ukutyala imali kuwo. Kukho izinto ezininzi ezibandakanyekayo ekwenzeni isigqibo seshishini kwaye udinga ubuchule bokugqibela bokukunceda wenze imephu yekamva leshishini macala onke. Emva koko uye kuhlalutyo lwe-SWOT.
Ke yintoni uhlalutyo lwe-SWOT, kwaye ungayiqhelanisa njani ngokuchanekileyo nangempumelelo kumthwalo wakho womsebenzi? Inqaku liza kukunika ulwazi oluluncedo ngakumbi kunye nemizekelo yohlalutyo lwe-SWOT ekunceda ukuba wamkele ngokukhawuleza ubuchule emsebenzini wakho.
Isiqulatho
Yintoni uHlahlelo lwe-SWOT?
Uhlalutyo lwe-SWOT sisixhobo sokucwangcisa isicwangciso esimele Amandla, Ubuthathaka, Amathuba, kunye Nezoyikiso. Isetyenziselwa ukuvavanya izinto zangaphakathi nezangaphandle zombutho okanye zomntu ukuchonga iinkalo zokuphucula kunye nemingeni enokubakho. Le ndlela yaqalwa yaphuhliswa yaza yaziswa nguAlbert Humphrey weZiko loPhando laseStanford eladalwa ngoo-1960 ngexesha lokufunda kwakhe ngenjongo yokuchonga izizathu ezibangela ukungaphumeleli okungaguqukiyo kokucwangciswa kweshishini.
Nazi iingcaciso zamacandelo amane aphambili:
Izinto zangaphakathi
- Amandla zizinto umbutho okanye umntu agqwesa kuyo okanye anenzuzo yokhuphiswano ngaphezu kwabanye. Imizekelo inokubandakanya ukuqondwa kwebrendi olomeleleyo, iqela elinetalente, okanye iinkqubo ezisebenzayo.
- Ubuthathaka zizinto ekufuneka umbutho okanye umntu aziphucule kuzo okanye aswele ukukhuphisana kuzo. Imeko ethile yenzeke phakathi kolawulo olulambathayo lwemali, izibonelelo ezinqongopheleyo, okanye ukungonelanga kweteknoloji.
Izinto zangaphandle
- Amathuba zizinto umbutho okanye umntu anokusebenzisa ithuba lokufezekisa iinjongo zakhe. Ngokukodwa, iimarike ezintsha, iindlela ezivelayo, okanye utshintsho kwimimiselo inokudala amathuba.
- Izisongelo inokuba nefuthe elibi kumbutho okanye kubuchule bomntu bokuphumeza iinjongo zabo. Ngokomzekelo, ukhuphiswano olukhulayo, ukuhla kwezoqoqosho, okanye utshintsho kwindlela yokuziphatha yabathengi, kunye nokunye kufuneka kuthathelwe ingqalelo.
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Indlela yokuqhuba uhlalutyo lwe-SWOT ngokufanelekileyo?
- Chaza injongo: Chonga injongo yokuqhuba uhlalutyo lwe-SWOT, kwaye unqume ububanzi bohlalutyo.
- Qokelela ulwazi: Qokelela idatha efanelekileyo, kuquka ulwazi lwangaphakathi malunga namandla kunye nobuthathaka bombutho wakho kunye nolwazi lwangaphandle malunga namathuba kunye nezoyikiso ezinokuchaphazela umbutho wakho.
- Chonga amandla kunye nobuthathaka: Hlalutya amandla angaphakathi kunye nobuthathaka bombutho wakho, kubandakanya izixhobo, amandla, iinkqubo kunye nenkcubeko.
- Chonga amathuba kunye nezisongelo: Hlalutya imeko-bume yangaphandle ukuze uchonge amathuba anokubakho kunye nezoyikiso, ezinjengotshintsho kwimarike, imimiselo, okanye iteknoloji.
- Beka phambili: Beka phambili eyona miba ibalulekileyo kudidi ngalunye kwaye umisele ukuba zeziphi izinto ezifuna ukuqwalaselwa ngokukhawuleza.
- Phuhlisa amaqhinga: Ngokusekwe kuhlalutyo lwe-SWOT, phuhlisa amacebo aphakamisa amandla akho ukuze usebenzise amathuba, ukujongana nobuthathaka bokunciphisa izoyikiso, kwaye wandise amathuba ngelixa unciphisa izoyikiso.
- Ukubeka iliso kunye nokulungelelanisa: Ukubeka iliso kwimpumelelo yezicwangciso kwaye uzilungelelanise njengoko kuyimfuneko ukuqinisekisa ukuba zihlala zifanelekile kwaye zisebenza kakuhle.
Imizekelo yohlalutyo lwe-SWOT
Ngaphambi kokuba uqale ukuziqhelanisa nohlalutyo lwakho lwe-SWOT, thatha ixesha lokufunda oku kulandelayo Imizekelo yohlalutyo lwe-SWOT, eziphefumlelwe ngezinye iinkalo ezithile ezibandakanya ukukhula komntu, ukuphuhliswa kweentengiso, uphando lwentengiso, ukuphuculwa kwesebe, kunye nophuhliso lwemveliso. Njengoko ubona, kuya kubakho iitemplates ezahlukeneyo ze-SWOT zematriki onokuthi ubhekisele kuzo kunokusebenzisa itemplates zemveli zeSWOT nge.
UPhuhliso loBuqu-Imizekelo yoHlahlelo lwe-SWOT
Ngaba ujonge ukuphucula izakhono zakho zophuhliso kwaye ube yinguqulelo engcono kuwe? Ke uhlalutyo lwe-SWOT bubuchule ekufuneka ubabandakanye kwindlela yakho, eyenza ukuba ugxile kwaye ucacise.
Ngokukodwa, ukuba ungumfundi omtsha ophumeleleyo okanye umtsha kwishishini, unokufuna ukubeka phambili iinjongo kunye neenjongo zakho, ukuze ukwazi ukusebenzela ukuziphumeza ngempumelelo. Ikwakunceda ukuba uchonge imiqobo enokuthi ithintele inkqubela yakho, ikuvumela ukuba ucwangcise kwaye ulungiselele ngokufanelekileyo. Le mizekelo ingezantsi yohlalutyo lwe-SWOT inokukunceda ngokukhawuleza ukusebenzisa ubuchule kwimeko yakho nokuba bubunkokeli kuhlalutyo lwe-SWOT okanye Ikamva-Ubungqina bomsebenzi wakho.
IINGCEBISO: Ngamanye amaxesha, fumana ingxelo, njenge Ingxelo ye-360-degree kubantu abakungqongileyo, ukuze ukwazi ukuphonononga imiba esisiseko yakho onokuthi ungayiqapheli.
Isicwangciso sokuthengisa kunye neNtengiso - imizekelo yohlalutyo lwe-SWOT
Ukuphuhlisa isicwangciso esisebenzayo sokuthengisa kunye nentengiso, masenze uhlalutyo lwe-SWOT, apho iinkampani zinokufumana ukuqonda okunzulu malunga nemarike ekujoliswe kuyo kunye nabakhuphisana nabo, kunye namandla abo angaphakathi kunye nemida. Olu lwazi lunokuxhaswa ukudala imikhankaso yokuthengisa esebenzayo, ukuphucula iinkqubo zokuthengisa, kwaye ekugqibeleni kukhokelela ekunyuseni kwengeniso kunye nenzuzo.
Inceda iinkampani ukuba zichonge iindawo ezinokuthi ziphucule imiyalezo yazo kunye nendawo yazo. Ngokuqonda amandla kunye nobuthathaka bazo, iinkampani zinokuphuhlisa imiyalezo ekujoliswe kuyo ethetha ngokuthe ngqo kubaphulaphuli ekujoliswe kubo. Oku kunokunceda ukwandisa ulwazi lophawu, ukuvelisa izikhokelo ezininzi, kwaye ekugqibeleni uqhube ukuthengisa okuninzi.
Ukongeza, ngokuchonga amathuba kunye nezoyikiso, iinkampani zinokwenza izigqibo ezinolwazi malunga nokuba zijolise phi kwimithombo yazo kunye notyalo-mali, ziqinisekisa ukuba ziyayinyusa imizamo yazo yokuthengisa kunye nokuthengisa. Unokujonga le mizekelo ilandelayo yohlalutyo lwe-SWOT ukukunika ulwazi olupheleleyo malunga nokuba uhlalutyo oluhle lwe-SWOT lubukeka njani.
IBHONASI: Ngaphandle kokwenza uhlalutyo lwe-SWOT, iqela lokuthengisa likwafuna ukukholisa ibhodi yolawulo, kwaye ke umxhasi malunga nesicwangciso sabo. Phuma Iingcebiso zokuThengisa iNgcaciso ukusuka kwi-AhaSlides ukuze uqiniseke ukuba awuzukuphoswa nto.
HR SWOT Uhlalutyo Imizekelo
Uhlalutyo lwe-SWOT sisixhobo esisebenza kakhulu kwiingcali ze-Human Resource (HR) ukuvavanya izinto zabo zangaphakathi nangaphandle. Inceda abaphathi be-HR ukuba bachonge iinkalo zokuphucula kunye nokuphuhlisa izicwangciso zokujongana nazo. Uhlalutyo lwe-SWOT lubonelela ngembono ebanzi malunga nokusingqongileyo kwangaphakathi nangaphandle kombutho, okwenza ukuba iingcali ze-HR zenze izigqibo ezinolwazi. Ikwanceda iingcali ze-HR ukuba zilungelelanise izicwangciso zabo ze-HR kunye neenjongo zoshishino ngokubanzi zombutho.
Ngokuqonda amandla kunye nobuthathaka bombutho, iingcali ze-HR zinokuphuhlisa iindlela ezisebenzayo zokuqesha kunye noqeqesho ukuphucula ukusebenza kwabasebenzi. Ngokufanayo, ngokuhlalutya amathuba kunye nezisongelo, iingcali ze-HR zinokuphuhlisa izicwangciso zokunciphisa umngcipheko kunye nokusebenzisa amathuba amatsha. Le mizekelo ilandelayo yohlalutyo lwe-SWOT ichaza into ebaluleke kakhulu kwisebe le-HR.
Ukutya kunye nokutyela - umzekelo wohlalutyo lwe-SWOT
Uhlalutyo lwe-SWOT sisixhobo esixabisekileyo kumashishini akwishishini lokutya nelokutyela. Ubuchwephesha bunokusetyenziswa ukunceda abanini-ndawo zokutyela ukuba baphuhlise amacebo asebenzayo okukhulisa amashishini abo. Banokusebenzisa amandla abo, bajongane nobuthathaka babo, basebenzise amathuba, kwaye banciphise ifuthe lezoyikiso.
Ngokomzekelo, ukuba ivenkile yokutyela ichaza ukuba amandla ayo yinkonzo yabathengi, inokutyala imali ekuqeqesheni abasebenzi bayo ukugcina elo nqanaba lenkonzo. Ngokufanayo, ukuba ivenkile yokutyela ichonge isoyikiso esinje ngokunyuka kokhuphiswano kwindawo, inokuphuhlisa izicwangciso zokwahlula iminikelo yayo okanye ihlengahlengise amaxabiso ayo ukuze ihlale ikhuphisana. Lo mzekelo ungezantsi wohlalutyo lwe-SWOT unokukunceda wazi ngokucacileyo ukuba wenze ntoni kwimeko yeshishini lakho.
IBHONASI: Ukuba ufuna ukuqinisekisa ukuba imveliso okanye inkonzo yakho entsha inokuhamba kakuhle emarikeni, kukho imisebenzi eyongezelelweyo ekufuneka yenziwe liqela lakho, njengokulungiselela iintshayelelo zemveliso kunye. imveliso yokuqalisa intetho kunye neAhaSlides. Thatha ixesha lakho ukujonga indlela yokubonisa ngempumelelo isicwangciso sakho sophuhliso lwemveliso entsha phambi komphathi wakho kunye namajelo eendaba.
Imidiya yoluntu umzekelo wohlalutyo lwe-SWOT
Njengoko kukho utshintsho ekusebenziseni amaqonga eendaba ezentlalo kwizizukulwana ezahlukeneyo, inkampani inokufuna ukuqwalasela ukuba ngaba kufuneka basebenzise zonke iintlobo zamaqonga okanye bagxile kwezinye. Ke kufuneka ugqume ntoni kuhlalutyo lwakho? Nantsi eminye imizekelo yohlalutyo lwe-SWOT ekufuneka uyiqwalasele xa umisela ukuba yeyiphi iqonga leendaba zosasazo onokuthi ulisebenzisele inkampani yakho.
ICEBISO: Usenokukhetha iqonga elinye leendaba zoluntu onokuthi uqale ngalo. Emva koko qhubeka usenza nabanye.
IItrakthi ezibalulekileyo
Ngokubanzi, uhlalutyo lwe-SWOT sisixhobo esinamandla sokunceda abantu okanye iinkampani ukuba zifumane ulwazi olupheleleyo kunye nokuqonda okuxabisekileyo kubo kunye nombutho. Ngokuthatha ixesha lokwenza uhlalutyo olucokisekileyo lwemeko yabo yangaphakathi neyangaphandle, abantu banokuba ngumntu abamfunayo, kwaye iinkampani zinokufumana inzuzo yokukhuphisana kwaye zizibeke kwimpumelelo yexesha elide.
Ref: Forbes
