What Is Another Name For Enterprise Sale?

Another term for enterprise sales is "complex sales,"as they typically involve selling high-value, intricate products or services to large organizations with complex buying processes.

What Is Enterprise and B2B sales?

Enterprise sales and B2B sales are both types of business-to-business transactions. In B2B sales, businesses sell products or services to other companies. Enterprise sales, on the other hand, refers to selling large and complex solutions, products, or services to other large organizations.

Is it hard to get into enterprise sales?

Getting into enterprise sales can be challenging because it typically requires a combination of sales experience, product knowledge, and relationship-building skills. However, with the right training and experience, it can be an advantageous and lucrative career path.

What Is Considered Enterprise Sale Job?

These enterprise sales jobs roles may involve developing and managing relationships with key decision-makers and navigating complex sales processes.

What Are The Challenges in Enterprise Sales?

Challenges in this strategy include navigating complex buying processes, building relationships with key decision-makers, overcoming objections, and closing high-value deals. Additionally, long sales cycles and intense competition can make enterprise sales challenging.

Umhlahlandlela Ophelele Wesu Lokuthengisa Kwebhizinisi

Isiphi isici esibaluleke kakhulu sokuphumelela isu lokuthengisa ibhizinisi?

Kumongo we-B2B, ukuthengiswa kwebhizinisi kumelela ithuba elibalulekile lemali engenayo emabhizinisini amaningi. Kodwa-ke, ukuthengisela izinhlangano ezinkulu, eziyinkimbinkimbi kudinga indlela yamasu ecubungula izinselelo eziyingqayizivele kanye nobunzima bale makethe.

Kulesi sihloko, uzofunda umhlahlandlela ophelele wecebo lokuthengisa lebhizinisi elinganikeza amabhizinisi ngohlaka aludingayo ukuze azulazule ngempumelelo inqubo yokuthengisa eyinkimbinkimbi futhi avale amadili amakhulu ngokushesha.

Wina amadili okuthengisa ebhizinisi | Umthombo: Shutterstock

Okuqukethwe

Iyini I-Enterprise Sales?
Kungani i-Enterprise Sale ibalulekile?
Izinyathelo Ezibalulekile Zokuthengisa Kwebhizinisi?
Yiziphi izibonelo zokuthengiswa kwebhizinisi?
Ulakha kanjani isu elisebenzayo lokuthengisa ibhizinisi?
imibuzo ejwayelekile ukubuzwa
Imicabango Final

Amathiphu Okuhlanganyela Okungcono

Umbhalo ohlukile

Udinga ithuluzi lokuthengisa kangcono?

Thola izintshisekelo ezingcono ngokukunikeza iphrezentheshini esebenzisanayo ejabulisayo ukuze usekele ithimba lakho lentengiso! Bhalisa ukuze uthathe imibuzo yamahhala kumtapo wezifanekiso ze-AhaSlides!

🚀 Bamba Imibuzo Yamahhala☁️

Iyini I-Enterprise Sales?

Ukuthengiswa kwebhizinisi kuwumkhuba wokuthengisa imikhiqizo yenani eliphezulu noma amasevisi ezinhlanganweni ezinkulu ezidinga izixazululo ezenziwe ngokwezifiso ukuze zihlangabezane nezidingo zazo ezithile. Kubandakanya inqubo yokuthengisa eyinkimbinkimbi edinga ukuqonda okujulile kwebhizinisi lekhasimende kanye nezindawo zobuhlungu, kanye nendlela yamasu yokwakha ubudlelwano besikhathi eside kanye nokuletha inani elihle.

Kungani Kubalulekile Ukudayiswa Kwebhizinisi?

Ukutshala imali kulolu hlobo lwamasu okuthengisa e-B2B kubalulekile kumabhizinisi afuna ukunwebeka abe izimakethe ezintsha futhi aqhubekisele ukukhula. Ngokwakha ubudlelwano obuqinile nezinhlangano ezinkulu, amabhizinisi angakwazi ukuvikela imithombo yemali eningi neqhubekayo, kanye namathuba ebhizinisi abalulekile. Nazi izindlela ezimbalwa le ndlela engasiza ngazo izinkampani ukuthi zichume futhi zithole impumelelo emhlabeni wokuncintisana wokuthengisa kwe-B2B.

Khulisa Imali Engenayo

Amasu okuthengisa ayinkimbinkimbi angasiza ukukhulisa imali engenayo ngokukhuthaza amabhizinisi ukuthi angene ezimakethe ezintsha, awine amaklayenti amakhulu, amanani aphezulu, futhi anikeze izixazululo ezenziwe ngokwezifiso ezihlangabezana nezidingo ezithile zamakhasimende. Ngokutshala imali ekuthengisweni kwebhizinisi, amabhizinisi angasungula umkhawulo wokuncintisana futhi azuze ukukhula kwemali engenayo okusimeme esikhathini eside.

Khulisa Ukuqwashisa Ngomkhiqizo

Ngokungeziwe ekuthuthukiseni ukukhula kwemali engenayo, ukuthengisa okuyinkimbinkimbi kungakhuphula ukuqwashisa komkhiqizo nokwethembeka. Ngokusebenzisana namakhasimende aphezulu, amabhizinisi angazisungula njengabaholi bemboni abathenjwayo futhi andise amasheya awo emakethe. Lokhu kubonakala kwanda kungaholela emathubeni amasha ebhizinisi futhi kusize amabhizinisi akhe idumela eliqinile embonini yawo.

Gcina Ubudlelwano Besikhathi Eside

Ngokuletha isevisi nokusekelwa okukhethekile, amabhizinisi angazinquma njengabalingani abathembekile futhi akhe ukuxhumana namakhasimende awo. Lokhu kungaholela ekugcinweni kwamakhasimende kanye nenzuzo eqhubekayo, kanye nezwi elihle lomlomo elingasiza ukuheha amakhasimende amasha. Ukugxila ekwakhiweni kobudlelwano kubalulekile emabhizinisini afuna ukuzuza impumelelo eqhubekayo emhlabeni wokuncintisana wokuthengiswa kwebhizinisi.

Izinyathelo Ezibalulekile Zokuthengisa Kwebhizinisi

Bheka inqubo yokuthengisa yebhizinisi njengoba ingezansi! Ukwazi isu lokuthengisa eliyinkimbinkimbi kungase kubonakale kunzima ekuqaleni, kodwa kubalulekile ukuqonda lezi zigaba ezine eziyisisekelo zokuthola impumelelo noma ngabe ungumakadebona kwezokuthengisa noma umusha emdlalweni.

isu lokuthengisa ibhizinisi — Izigaba ezine zesu lokuthengisa kwebhizinisi

Ukutholwa

Ukuhlonza amakhasimende angaba khona alingana nephrofayili yekhasimende efanelekile ngocwaningo nokuhlaziya idatha.
Ukwenza ucwaningo lwemakethe ukuze uqonde amathrendi embonini kanye nesimo sokuncintisana kangcono.
Ukukhiqiza imikhondo ngokusebenzisa inethiwekhi, ukudluliselwa, nemikhankaso yokumaketha ehlosiwe.

Sifo

Ukuxhumana namakhasimende angaba khona ukuze aqoqe ulwazi olwengeziwe mayelana nezidingo zawo kanye nezindawo zobuhlungu.
Ukubuza imibuzo evulekile ukuze uthole ukuqonda okujulile kwemigomo nezinselelo zekhasimende.
Ukuhlola ukuthi izidingo zekhasimende okungenzeka zihambisana yini nesixazululo sebhizinisi futhi uma kukhona ukulingana okuhle.

Development

Ukudala isixazululo esenziwe ngokwezifiso esibhekana nezidingo zekhasimende kanye namaphuzu obuhlungu.
Ukwakha isiphakamiso esichaza ngokucacile isixazululo, intengo, nemiphumela elindelekile.
Ukwethula isiphakamiso kukhasimende ngendlela ecacile nephoqayo.

Delivery

Ukunqoba ukuphikisa kanye nokuvikela isivumelwano ngokubhekana nanoma yikuphi ukukhathazeka okusele nokuxoxisana ngamanani nemibandela.
Ukusungula ubudlelwano obuqinile nekhasimende ukuze kube nempumelelo eqhubekayo, okuhlanganisa ukubeka okulindelekile nokufeza izithembiso.
Ukunikeza isevisi ehlukile nokwesekwa ukuze kugcinwe ubudlelwano besikhathi eside nekhasimende futhi uqhube ibhizinisi eliphindayo.

Yiziphi Izibonelo Zokuthengisa Kwebhizinisi?

Ekuthengisweni kwebhizinisi, amakhasimende akho ayinhloko yizinkampani ezizimele noma ohulumeni abanabathatha izinqumo abaningi, ngokuvamile abanomjikelezo omude wokuthengisa nosayizi abakhulu bezivumelwano. Nazi ezinye izibonelo zokuthengiswa kwebhizinisi:

Ukuthengisa isoftware yebhizinisi enkampanini enkulu

Izinkampani ezaziwayo zokuthengisa zamabhizinisi ezifana ne-SAP zisebenza njengenhlangano yesofthiwe yamazwe ngamazwe egxile kakhulu kwisofthiwe ye-entreprise resource planning (ERP), kanye nokuphathwa kwe-supply chain, ukuphathwa kobudlelwane bamakhasimende, nezinye izixazululo zesofthiwe yebhizinisi.

Ukudayisela isikhungo sikahulumeni ingqalasizinda ye-IT

I-IBM inkampani yokuthengisa yebhizinisi edumile ehlinzeka ngezixazululo eziningi zengqalasizinda ye-IT kuma-ejensi kahulumeni, okuhlanganisa nezinsizakalo zekhompuyutha yamafu, ukuhlaziya idatha, nezixazululo ze-cybersecurity.

*I-IBM ingenye yezinkampani ezinkulu zezobuchwepheshe emhlabeni, ezinezinyawo kuyo yonke into kusukela ku-AI kuya ku-cloud computing.* | Umthombo: Shutterstock

Ukuthengisa izinsiza zokumaketha kumkhiqizo womhlaba

Esinye isibonelo, u-Dentsu, inkampani yokukhangisa yase-Japan kanye nobudlelwano bomphakathi enikezela ngezinsiza eziningi zokumaketha, okuhlanganisa ukukhangisa, ukuhlela nokuthenga abezindaba, kanye nokumaketha kwedijithali.

Ulakha Kanjani Isu Lokuthengisa Lebhizinisi Elisebenzayo?

Ukwakha isu elisebenzayo lokuthengisa lebhizinisi kudinga ukuqonda okuphelele kwemakethe oyiqondisayo, izidingo zabo ezithile nezinselele, kanye nesimo sokuncintisana.

Kulo mhlahlandlela, sizohlola amathiphu okuthuthukisa isu eliphumelelayo lokuthengisa ibhizinisi.

Ukwakha ubuhlobo

Kumongo we-B2B, ubudlelwano buyikho konke. Noma ngabe muhle kangakanani umkhiqizo wakho, ayikho indlela yokuvala amadili amakhulu ngaphandle kobudlelwano obuqinile phakathi kwezinkampani.

Amathiphu

Zinike isikhathi sokucwaninga inkampani yabo kanye nemboni.
Lalela ngentshiseko izidingo zabo nezinto ezibakhathazayo
Cacisa obala ngalokho ongakwazi ukukwenza nongakwazi ukukwenza kulowo okulindele
Nikeza imininingwane nezinsiza ezihambisanayo nezibalulekile kulokho okulindelwe
Landela njalo ukugcina ubudlelwano bufudumele

Ukutshala imali ku-software ye-CRM

Ukutshala imali ku-software ye-CRM (Customer Relationship Management) kungaba yingxenye ebalulekile yesu eliphumelelayo lokuthengisa eliyinkimbinkimbi. Isistimu ye-CRM ingakusiza ukuthi uphathe ukuxhumana phakathi kwenkampani yakho namakhasimende, ulandelele umsebenzi wokuthengisa, futhi uhlaziye idatha ukuze uhlonze amathrendi nezingozi, amathuba nezinsongo.

Amathiphu

Khetha isistimu ye-CRM engakala njengoba ibhizinisi lakho likhula. Lokhu kuqinisekisa ukuthi ngeke ukhule kune-software futhi udinga ukushintshela kusistimu ehlukile ezansi komugqa.
Bheka isofthiwe ene-interface esebenzayo, esebenziseka kalula futhi enikeza ukuhamba komsebenzi okwenziwa ngokwezifiso kanye nezinketho ezizenzakalelayo.

Ukuqeqesha amaqembu akho

Ukuthengisa okuyinkimbinkimbi kuyinkambu ehlala ivela, futhi amaqembu akho adinga ukuhlala enolwazi lwakamuva ngamathrendi nezindlela zakamuva. Ngakho-ke, kubalulekile ukuhlinzeka ngokuqeqeshwa okuqhubekayo nokusekelwa ukuze uqinisekise ukuthi amaqembu akho ahlala ethuthukisa amakhono nolwazi.

Amacebiso: Ukusebenzisa I-AhaSlides ukuthuthukisa ukusebenzelana nokuzijabulisa ngesikhathi sokuqeqesha amaqembu akho okuthengisa ebhizinisi. I-AhaSlides inikezela ngezifanekiso ezenza ngokwezifiso ongazisebenzisa ukuze wakhe izinto zokuqeqesha ezihehayo nezibukeka kahle ngokushesha nakalula ngohlu lwezici ezisebenzisanayo.

Izinsiza Ezinhlobene

Ukuhlola

Okokugcina, ukusebenzisa amamethrikhi nezibalo ukuze ulinganise futhi ulandelele ukusebenza kwamaqembu akho okuthengisa, futhi usebenzise le datha ukuze uhlonze izindawo ongazithuthukisa futhi ubuyekeze uhlelo lwakho lokuqeqesha ngokuhamba kwesikhathi njalo.

Amacebiso: Funda indlela yokucabanga ngendlela efanele, ukudala imibuzo yokusebenzisana, izinhlolovo nezinhlolovo ukuze kuqoqwe idatha yokuthi amaqembu akho namasu akho asebenza kahle kangakanani.

Izinsiza Ezinhlobene

imibuzo ejwayelekile ukubuzwa

Iliphi Elinye Igama Elithengiswayo Kwebhizinisi?

Elinye igama lokuthengisa kwebhizinisi "ukuthengisa okuyinkimbinkimbi," njengoba ngokuvamile kubandakanya ukuthengisa amanani aphezulu, imikhiqizo eyinkimbinkimbi noma amasevisi ezinhlanganweni ezinkulu ezinezinqubo zokuthenga eziyinkimbinkimbi.

Kuyini ukuthengiswa kwe-Enterprise ne-B2B?

Ukuthengiswa kwebhizinisi nokuthengiswa kwe-B2B zombili izinhlobo zebhizinisi ukuya kwebhizinisi. Ekuthengisweni kwe-B2B, amabhizinisi athengisa imikhiqizo noma amasevisi kwezinye izinkampani. Ukuthengisa kwebhizinisi, ngakolunye uhlangothi, kubhekisela ekuthengiseni izixazululo ezinkulu neziyinkimbinkimbi, imikhiqizo, noma izinsizakalo kwezinye izinhlangano ezinkulu.

Ingabe kunzima ukungena ekuthengisweni kwebhizinisi?

Ukungena ekuthengisweni kwebhizinisi kungaba inselele ngoba ngokuvamile kudinga inhlanganisela yesipiliyoni sokuthengisa, ulwazi lomkhiqizo, namakhono okwakha ubudlelwano. Kodwa-ke, ngokuqeqeshwa okufanele kanye nesipiliyoni, kungaba indlela enenzuzo nezuzisayo.

Yini Ebhekwa Umsebenzi Wokuthengisa Ibhizinisi?

Lezi zindima zemisebenzi yokuthengisa yebhizinisi zingase zibandakanye ukuthuthukisa nokuphatha ubudlelwano nabenzi bezinqumo ababalulekile kanye nokuzulazula kwezinqubo zokuthengisa eziyinkimbinkimbi.

Yiziphi Izinselele Ezentengiselwano Zebhizinisi?

Izinselelo kulelisu zihlanganisa ukuzulazula kwezinqubo zokuthenga eziyinkimbinkimbi, ukwakha ubudlelwano nabenzi bezinqumo ababalulekile, ukunqoba ukuphikisa, nokuvala amadili amanani aphezulu. Ukwengeza, imijikelezo yokuthengisa emide nokuncintisana okukhulu kungenza ukuthengiswa kwebhizinisi kube inselele.

Imicabango Final

Isu lokuthengisa lebhizinisi lingaba inkambu eyinkimbinkimbi futhi eyinselele, kodwa futhi lingavuza kakhulu ezinkampanini ezizimisele ukwenza umzamo.

Ngakho-ke, uma ufuna ukuyisa ibhizinisi lakho kwelinye izinga, cabanga ukusebenzisa indlela yokuthengisa yebhizinisi futhi uvune izinzuzo namuhla.

Ref: Forbes