Yikuphi uhlobo lokuthengisa inkampani yakho iyasebenza?
Uma ucabanga ukuthi kufanele usebenzise wonke amasu okuthengisa ukuze uwine amakhasimende akho futhi ube nokuncintisana emakethe, lokho akuhlakaniphile kangako. Kwamabhizinisi athile nezimboni ezithile, kubalulekile ukucabangela izindlela ezimbalwa zokuthengisa ezithile.
Kulesi sihloko, uzofunda Izinhlobo eziyi-11 ezivame kakhulu zokuthengisa, izici nezibonelo. Kukhona ongase ungakunaki ngaphambili. Uma uthola ukuthi lezi zindlela zokuthengisa zikushaya ingqondo, ungakhathazeki, siphinde sinikeze umhlahlandlela ophelele wokukusiza ukuthi ukhethe futhi usebenzise uhlobo olulungile lokuthengisa ukuze inkampani yakho iphumelele.
Uhlolojikelele
| Imele ini i-‘B2C’? | Ibhizinisi-kuya-kumthengi |
| Isho ukuthini i-‘B2B’? | Ibhizinisi-kuya-ibhizinisi |
| Iliphi elinye igama elithengiswayo? | Trade |
| Incwadi Edumile Emayelana 'Nokuthengisa'? | ‘Indlela Yokunqoba Abangane Nokuthonya Abantu’ ka-Dale Carnegie |
Ngakho-ke, ake sihlole lezi zinhlobo ezahlukene zezindlela zokuthengisa!
Udinga ithuluzi lokuthengisa kangcono?
Thola izintshisekelo ezingcono ngokukunikeza iphrezentheshini esebenzisanayo ejabulisayo ukuze usekele ithimba lakho lentengiso! Bhalisa ukuze uthathe imibuzo yamahhala kumtapo wezifanekiso ze-AhaSlides!
🚀 Bamba Imibuzo Yamahhala☁️
Okuqukethwe
- Uhlolojikelele
- Ukuthengiswa kwe-B2C - Uhlobo lokuthengisa
- Ukuthengiswa kwe-B2B - Uhlobo lokuthengisa
- Ukuthengisa kwebhizinisi - Uhlobo lokuthengisa
- Ukuthengisa okusekelwe ku-akhawunti - Uhlobo lokuthengisa
- Ukuthengisa okuqondile - Uhlobo lokuthengisa
- Ukuthengisa kokubonisana - Uhlobo lokuthengisa
- Ukuthengisa okwenziwayo - Uhlobo lokuthengisa
- Ukuthengisa kwangaphakathi vs Ukuthengisa Okuphumayo - Uhlobo lokuthengisa
- Ukuthengiswa kokubhaliselwe - Uhlobo lokuthengisa
- Ukuthengiswa kwesiteshi - Uhlobo lokuthengisa
- Ungagxila kanjani ohlotsheni olufanele lokuthengisa
- Imicabango Final
Ukuthengisa kwe-B2C - Uhlobo Lokuthengisa
Kuyini ukuthengiswa kwe-B2C? Ukuthengisa kwe-B2C, noma ukuthengiswa kweBhizinisi-kuya-Umthengi, kubhekisela ekuthengiseni imikhiqizo noma amasevisi ngokuqondile kumakhasimende ngamanye ukuze azisebenzisele wona.
Lokhu kuthengiswa kuvame ukugxila ekuthengeni kwevolumu ephezulu kanye nenani eliphansi, lapho abathengi bathenga khona imikhiqizo noma amasevisi ukuze bazisebenzise.
I-Amazon ingesinye sezibonelo ezidume kakhulu zenkampani ezibandakanya ekuthengisweni kwe-B2C. Njengomthengisi we-inthanethi omkhulu kunayo yonke emhlabeni, i-Amazon inikezela ngemikhiqizo eminingi futhi yenza ngokwezifiso izincomo zayo zekhasimende ngalinye ngokusekelwe emlandweni walo wokuthenga, imibuzo yosesho, nokuziphatha kokuphequlula. Le ndlela ephumelelayo isize i-Amazon yaba enye yezinkampani eziphumelela kakhulu ze-B2C emhlabeni jikelele, ngemali yemakethe edlula ama- $ 1.5 trillion kusukela ngo-2021.
Related: Ungathengisa Kanjani Noma Yini: Izindlela Ezinhle Eziyi-12 Zokuthengisa ngo-2024, futhi yini ukuthengisa ngezingxoxo?
Ukuthengisa kwe-B2B - Uhlobo Lokuthengisa
Ngokuphambene, ukuthengiswa kwe-B2B kubhekisela kumadili phakathi kwezinkampani, esikhundleni sabathengi ngabanye. Ekuthengisweni kwe-B2B, kugxilwe ekwakheni ubudlelwano besikhathi eside. Kungase futhi kulandele izingxoxo eziyinkimbinkimbi, imikhiqizo eyenziwe ngokwezifiso, nemijikelezo emide yokuthengisa,
Isibonelo esihle senkampani ye-B2B yi-Salesforce, engumhlinzeki oholayo wesofthiwe yokuphathwa kobudlelwane bamakhasimende (CRM). Inikeza uhla lwemikhiqizo namasevisi aklanyelwe ukuthengiswa kwe-B2B, njengokuphathwa komthofu, ukulandelela amathuba, nokubikezela ukuthengisa. Ngokubeka phambili kwayo ekuhlinzekeni izixazululo ezenziwe ngokwezifiso emabhizinisini, i-Salesforce iqhamuke njengenye yamabhizinisi aphumelela kakhulu e-B2B emhlabeni wonke, iziqhayisa ngemali yemakethe engaphezu kwezigidigidi ezingama-200 ngo-2021.
Noma, funda ukuthi kungani I-SalesKit kubaluleke kakhulu!
Ukuthengiswa Kwebhizinisi - Uhlobo Lokuthengisa
Ifana kakhulu nokuthengiswa kwe-B2B, kodwa Ukuthengiswa Kwebhizinisi inendlela yokuthengisa ehlukile kancane njengoba ithengisa imikhiqizo noma amasevisi ezinkampanini ezinezinqubo zokuthenga eziyinkimbinkimbi futhi ezidinga izixazululo ezikhethekile. Inqubo yokuthengisa ekuthengisweni kwebhizinisi ingaba yinde futhi ibe nzima, ibandakanye ababambiqhaza abaningi, iziphakamiso ezinemininingwane, nezingxoxo.
Impumelelo yokuthengiswa kwebhizinisi incike kakhulu ekhonweni lethimba labadayisi lokusungula ukwethenjwa nokuthembeka nabathatha izinqumo bebhizinisi futhi linikeze isixazululo esihlangabezana nezidingo zabo ezihlukile.
Kuyini Ukuthengiswa kwe-SaaS?
Ukuthengisa Okusekelwe ku-Akhawunti - Uhlobo Lokuthengisa
Ukuthengisa okususelwa ku-akhawunti, okubuye kwaziwe nge-ABS, kuyindlela yamasu yokuthengisa egxile ekuqondiseni nasekubandakanyeni ama-akhawunti athile amanani aphezulu kunekhasimende ngalinye. Ekuthengisweni okusekelwe ku-akhawunti, ithimba labathengisayo lihlonza isethi yama-akhawunti abalulekile alingana nephrofayela yekhasimende efanelekile futhi lithuthukise isu lokuthengisa elenziwe ngezifiso le-akhawunti ngayinye.
Ukuze uwine amadili, ithimba eliyinhloko labaphathi be-akhawunti kufanele lenze ngendlela oyifisayo isu elingase lihlanganise imilayezo yomuntu siqu, ukukhangisa okuhlosiwe, neziphakamiso ezenziwe ngokwezifiso ezibhekana nezidingo ezihlukile ze-akhawunti ngayinye.
Ukuthengisa Okuqondile - Uhlobo Lokuthengisa
Ukuthengisa okuqondile kungaba ukukhetha okufanele uma inkampani yakho ifuna ukuthengisa imikhiqizo noma amasevisi ngokuqondile kumakhasimende ngaphandle kwabaxhumanisi abafana nabathengisi noma abathengisi bezitolo. Ukuthengisa okuqondile kungenzeka ngeziteshi ezahlukahlukene, kufaka phakathi ukungena kwendlu ngendlu, ukumaketha ngefoni, nokuthengisa ku-inthanethi.
Lolu hlobo lokuthengisa lungasebenza kakhulu kumakhasimende afuna ukunakwa adinga ukunakwa komuntu siqu kanye nezixazululo ezenziwe ngokwezifiso. Ekuthengisweni okuqondile, ithimba lokuthengisa linganikeza ukunaka komuntu ngamunye ekhasimendeni, liphendule imibuzo yalo, futhi libhekane nanoma yikuphi ukukhathazeka noma ukuphikisa okungenzeka libe nakho. Le ndlela ingasiza ekwakheni ukwethenjwa kwamakhasimende nokwethembeka, okuholela ekwandeni kokuthengisa nokwethembeka kwamakhasimende.
I-Amway, i-Avon, i-Herbalife, i-Tupperware, nezinye izibonelo ezaziwayo zokusebenzisa ukuthengisa okuqondile njengesu eliyinhloko iminyaka eminingi futhi bakhe amabhizinisi aphumelelayo ngokusekelwe kule ndlela.
Ukuthengisa Okubonisana - Uhlobo Lokuthengisa
Ezinhlotsheni ezithile zezimboni, ezifana nezamabhange, ezokunakekelwa kwempilo, izinsizakalo zezezimali, nokuthengiswa kwe-B2B, ukuthengisa ngokubonisana kuphakathi kwezindlela zokuthengisa ezibalulekile.
Le ndlela ihilela umthengisi ukuthintana nekhasimende, abuze imibuzo, alalele izidingo zawo, futhi anikeze izixazululo ezenziwe ngokwezifiso.
I-Big 4 accounting nezinkampani zokubonisana ezifana ne-Deloitte, Ernst & Young (EY), PricewaterhouseCoopers (PwC), kanye ne-Klynveld Peat Marwick Goerder (KPMG), zingaba yizithenjwa ezinhle kakhulu.
Ukuthengiswa Kokwenzekayo - Uhlobo Lokuthengisa
Izindali zokwenziwayo zifaneleka kakhulu izinkampani noma izimakethe lapho imikhiqizo noma amasevisi ahlinzekwayo enezindleko eziphansi uma kuqhathaniswa, amisiwe, futhi adinga ukwenziwa ngendlela oyifisayo okuncane noma okungekho nhlobo.
Izibonelo zezimakethe ezingase ziphumelele ngokuthengiswa kwezentengiselwano zihlanganisa i-e-commerce, ukuthengisa, amaketanga okudla okusheshayo, kanye nama-electronics omthengi. Kulezi zimakethe, indlela yokuthengisa ye-transactional isetshenziselwa ukuthengisa imikhiqizo ngokushesha nangempumelelo kwinani elikhulu lamakhasimende, ngaphandle kwesidingo sokubonisana okujulile noma ukwenza ngokwezifiso.
Okugxilwe kakhulu ekwenzeni ukuthengisa kusheshe futhi kusebenze kahle ngangokunokwenzeka, ngokuvamile ngeziteshi eziku-inthanethi noma ukuthenga esitolo. Lezi zimakethe zithembele kakhulu ekuthengisweni okusekelwe kumthamo, ngakho ukuthengisa okwenziwayo kubalulekile ekugcineni inzuzo.
Ukuthengisa Kwangaphakathi vs Ukuthengisa Okuphumayo - Uhlobo Lokuthengisa
Ukuthengisa kwangaphakathi nokuthengisa okuphumayo kuyizinhlobo ezimbili ezihlukene zezindlela zokuthengisa ezingasebenza ndawonye ukuze kuthuthukiswe ukusebenza kokuthengisa kukonke.
Ukuthengisa kwangaphakathi kugxile ekuheheni amakhasimende enkampanini ngokumaketha okuqukethwe, inkundla yezokuxhumana, kanye nokwenza kahle kwenjini yokusesha. Ngaleso sikhathi, ukuthengisa Okuphumayo kubandakanya ukufinyelela kumakhasimende angaba khona ngokuqondile ngezingcingo, ama-imeyili, noma i-imeyili eqondile.
Kwezinye izimo, ukuthengiswa kwangaphakathi kungaba yisixazululo sokwehluleka kokuthengisa okuphumayo. Ake sithi ukuthengisa okuphumayo akukhiqizi imikhondo eyanele noma ukuthengisa. Uma kunjalo, inkampani ingashintsha ukugxila kwayo ekuthengisweni kwangaphakathi ukuze ihehe amakhasimende asevele anentshisekelo kumkhiqizo noma isevisi. Lokhu kungasiza ukuthuthukisa ikhwalithi yomkhondo futhi kunciphise izindleko zokuthengisa.
Ukuthengisa Okubhaliselwe - Uhlobo Lokuthengisa
Umqondo wokunikeza imikhiqizo noma amasevisi njalo ukuze uthole imali yokubhalisa usuneminyaka eminingi ukhona, sonke siyalazi igama lakho, Ukuthengiswa Okusekelwe Ekubhaliseni. Isibonelo, abahlinzeki besevisi yekhebula ne-inthanethi nabo bebesebenzisa amamodeli okuthengisa asuselwa kokubhaliselwe iminyaka eminingi.
Izimboni ezahlukahlukene, kufaka phakathi isoftware, ezokuzijabulisa, imidiya, kanye nezinsizakalo zokulethwa kokudla ngokuvamile zisebenzisa le modeli. Iya ngokuya iduma ngenxa yekhono lawo lokunikeza amakhasimende ukufinyelela njalo emikhiqizweni noma ezinsizeni kuyilapho ehlinzeka amabhizinisi ngomthombo onokwethenjelwa nobikezelwa wemali engenayo.
Ukuthengiswa Kwesiteshi - Uhlobo Lokuthengisa
Wazi kangakanani ngokuthengiswa kwesiteshi? Isho imodeli yokuthengisa lapho inkampani ithengisa khona imikhiqizo noma amasevisi ngozakwethu bezinkampani zangaphandle, njengabasabalalisi, abadayisi, noma abathengisi.
Ukubaluleka kokuthengiswa kweziteshi kungabonakala empumelelweni yezinkampani ezifana ne-Microsoft ne-Cisco, ezithembele kakhulu kubalingane beziteshi ukuthi bathengise imikhiqizo namasevisi abo.
Kuyisu lokuwina-win ngokuphelele. Amabhizinisi angafinyelela izimakethe ezintsha nezigaba zamakhasimende okungenzeka angakwazi ukufinyelela kuzo ngokuthengisa okuqondile. Okwamanje, ozakwethu bangaba nohlelo olusha lwemali engenayo kanye nethuba lokwandisa ukunikezwa kwabo kumakhasimende abo.
Ungagxila Kanjani Ohlotsheni Olufanele Lokuthengisa
Yini oyifunayo ohlotsheni ngalunye lwendali? Lapho ukhetha isu lokuthengisa lenkampani yakho, kubalulekile ukucabangela izici ezimbalwa ezibalulekile ukuze uqinisekise impumelelo emakethe encintisana kakhulu. Nawa amanye amathiphu angakusiza ukuthi ukhethe futhi usebenzise uhlobo olulungile lokuthengisa:
Ungalikhetha Kanjani Isu Lokuthengisa Elilungile Lomkhiqizo noma Isevisi?
Cabangela inkimbinkimbi yomkhiqizo noma isevisi yakho, usayizi wemakethe, kanye nokuziphatha okuvamile kokuthenga kwezithameli ozihlosile ukuze unqume isu elingcono kakhulu lokuthengisa.
Related: Izibonelo Ezinhle Kakhulu Zokuhlaziywa Kwe-SWOT | Lokho Okuyikho kanye Nendlela Yokuzijwayeza Ngo-2024
Ungalikhetha Kanjani Isu Lokuthengisa Elilungile Lethimba Lokuthengisa?
Linganisa amakhono ethimba lakho lokuthengisa nolwazi ukuze unqume ukuthi yiliphi isu lokuthengisa elizosebenzela inhlangano yakho kangcono.
Nikeza isikhathi sokuthi ithimba lakho labadayisi lifunde amakhono amasha noma libuyekeze ulwazi lwalo ngokuqeqeshwa okwenziwe ngokwezifiso. Kungaba izifundo ezivela kubahlinzeki bokuqeqesha noma ezivela enkampanini yakho.
Related:
Umhlahlandlela Ophelele Wabasebenzi Abaqeqeshiwe | Izinzuzo, Namasu Angcono Kakhulu ngo-2024
Izinhlelo Zokuqeqesha emsebenzini - Ukuzijwayeza Okungcono Kakhulu ngo-2024
Ungalikhetha Kanjani Isu Lokuthengisa Elilungile Lokumaketha Nokumaketha?
Hlola ukuthi imizamo yakho yokumaketha neyokumaketha ingalisekela kanjani isu lakho lokuthengisa elikhethiwe. Izinhlobo ezithile zokuthengisa zingase zidinge imizamo yokumaketha egxile kakhulu ukuze kuqhutshwe ukufunwa nokuheha uhlobo olulungile lwekhasimende. Okuhlobene: Umhlahlandlela Wezethulo Zokumaketha 2024 - Okufanele Ukufake nokuthi Ungakubethela Kanjani
Ungalikhetha Kanjani Isu Lokuthengisa Elilungile Lobudlelwano Bekhasimende?
Nquma ukubaluleka kobudlelwano bamakhasimende ebhizinisini lakho bese ukhetha isu lokuthengisa elikuvumela ukuthi wakhe futhi ugcine ubudlelwano obuqinile namakhasimende akho. Sebenzisa ama-software we-CRM uma kudingekile.
Ungalikhetha Kanjani Isu Lokuthengisa Elilungile Lezinsiza Nokwesekwa?
Cabangela izinsiza nokwesekwa inkampani yakho engakunikeza ukuze uqinisekise impumelelo ngesu lakho lokuthengisa olikhethile, okuhlanganisa ukuqeqeshwa kokuthengisa, isibambiso sokumaketha, nokusekelwa okuqhubekayo kwethimba lakho labadayisi nabalingani besiteshi.
Imicabango Final
Ukugxila ohlotsheni olulungile lwesu lokuthengisa kubalulekile kunoma iyiphi inkampani ukuze iphumelele emakethe yanamuhla encintisana kakhulu. Qiniseka ukuthi uluqonda ngokugcwele uhlobo ngalunye lokuthengisa ukuze inkampani yakho ingamoshi imali nesikhathi.
Uma ufuna ithuluzi elinamandla lokusekela lokuqeqesha ukusiza ithimba lakho labadayisi liphumelele, hlola I-AhaSlides. Ngesixhumi esibonakalayo esisebenziseka kalula, izici ezisebenzisanayo, kanye nempendulo yesikhathi sangempela, I-AhaSlides kuyindlela esebenzayo yokuzibandakanya neqembu lakho labadayisi futhi ubasize bathuthukise amakhono abo nolwazi. Izame namuhla futhi ubone umehluko engawenza eqenjini lakho labadayisi!
Ref: Forbes
