Ukwandisa kanjani ukuthengisa ngo-5%, 20%, nangaphezulu?
Uma ufuna ukwazi kanjani ukuthengisa noma yini, hlola izindlela ezingcono kakhulu zokuthengisa eziyi-12 ezivela kochwepheshe.
Namuhla abathengi bafuna kakhulu, futhi imakethe inokuncintisana kakhulu. Ukuze uhlale uphambili nezimbangi zayo, uqondise amakhasimende amasha, futhi uthole ukutholwa kwamakhasimende ngempumelelo, inkampani ngayinye kufanele ihlukanise amasu okuthengisa ezinhlobo ezahlukene zamakhasimende nezimakethe. Kulesi sihloko, uhla lwamathiphu abalulekile azokusiza ukuthi usebenzise amasu okuthengisa ukuze uthengise noma yini oyifunayo.
Okuqukethwe
- #1 Ukuthengisa Komphakathi
- #2 Ukuthengisa Iziteshi Zonke
- #3 Intengo Ye-Premium
- #4 Ukuthengisa Ngokubonisana
- #5 Ukuthengisa Komuntu Siqu
- #6 Izidingo-ukwaneliseka ukuthengisa
- #7 Ukuthengisa Okuqondile
- #8 Kuyamangaza
- #9 Cross Ukuthengisa
- #10 Ukuthengisa Okuthambile
- #11 Ifaneli Yokuthengisa ye-B2B
- #12 Ukuthengisa Okwenziwayo
- Izinyathelo Eziyisi-7 Ezibalulekile Zendlela Yokuthengisa Noma Yini
- Umugqa Ongezansi
Amathiphu Okuvumela Okungcono
Udinga ithuluzi lokuthengisa kangcono?
Thola izintshisekelo ezingcono ngokukunikeza iphrezentheshini esebenzisanayo ejabulisayo ukuze usekele ithimba lakho lentengiso! Bhalisa ukuze uthathe imibuzo yamahhala kumtapo wezifanekiso ze-AhaSlides!
🚀 Bamba Imibuzo Yamahhala☁️
#1. Ukuthengisa Komphakathi
Ungathengisa kanjani noma yini ku-inthanethi ngokushesha? Impendulo ithatha ukuthengisa komphakathi, okusebenzisa izinkundla zokuxhumana ukwakha ubudlelwano namakhasimende angaba khona futhi adayise imikhiqizo noma amasevisi. Thatha indawo yemakethe ye-Facebook njengesibonelo. Ingxenye yabantu ingabasebenzisi bezokuxhumana, ngakho-ke ukuthengisa komphakathi kuyindawo engcono kakhulu yokuthengisa noma yini.
Kodwa akuwona wonke amapulatifomu Omphakathi asebenzayo empumelelweni yakho yokuthengisa. Khomba ukuthi yini okuyinhloko yakho ukuthengisa komphakathi inkundla (LinkedIn, Twitter, Blogs, Instagram, TikTok…) noma uhlanganise izinkundla zokuxhumana eziningi ukukhuthaza nokuthengisa imikhiqizo noma insizakalo yakho. Izikhangiso ezikhokhelwayo noma ukusakaza bukhoma kungase kube iqhinga elihle lokuheha abangaba amakhasimende.
Ithiphu ephezulu ukuzama ukusebenzelana nabathengi abangahle ngokusebenzisa izinkundla zokuxhumana bukhoma Amapholi, Imicimbi yeCustomer Gift Takeaway. Uma ukhathazekile ngokuthi ungawenza kanjani ama-Poll abukhoma, hlola nge-AhaSlides.
#2. Omnichannel Ukuthengisa
Inkundla yezokuxhumana ayiyona yodwa indawo yokuthengisa imikhiqizo noma amasevisi akho, kungcono ukuhlanganisa nezinye iziteshi ukuze unikeze wonke umuntu ithuba lokwazi nokuthenga umkhiqizo wakho. Kubizwa ngokuthi i-Omni Channel Selling, enikeza ulwazi lokuthenga olungenazihibe futhi oludidiyelwe eziteshini eziningi, okuhlanganisa ku-inthanethi nokungaxhunyiwe ku-inthanethi, ukuze kuhlinzekwe amakhasimende umuzwa ongaguquguquki futhi oqondene nawe.
Indlela yokuthengisa noma yini nge Omnichannel Ukuthengisa?
- Ukunikeza ulwazi lomkhiqizo olungaguquki, amanani, kanye nokukhushulwa kuzo zonke iziteshi ukuze kuqinisekiswe ulwazi lwamakhasimende olungenazihibe.
- Ukusebenzisa uhlelo oluhlanganisiwe lokuphatha uhlu lwempahla oluvumela amakhasimende ukuthi ahlole ukutholakala komkhiqizo kuzo zonke iziteshi nezindawo.
- Inikeza izinketho eziningi zokugcwalisa, ezifana nokulandwa esitolo, ukulethwa kwasekhaya, noma ukulandwa eceleni komgwaqo, ukuze kuhlinzekwe amakhasimende ukuguquguquka nokusebenza kalula.
#3. Amanani we-Premium
Indlela yokuthengisa imikhiqizo noma amasevisi asezingeni eliphezulu? Intengo ye-Premium ingaba isu elihle lokuthengisa njengoba idala isithombe sokukhethekile kanye nekhwalithi eyenza imikhiqizo noma amasevisi enkampani ahluke kulezo eziqhudelana nazo. Ungasetha intengo yomkhiqizo noma yesevisi ibe phezulu kunezintengo zemikhiqizo eqhudelanayo noma amasevisi. Lokhu kungase kusebenze ikakhulukazi uma kuqondiswe kubathengi abazisa ikhwalithi, isimo, noma ukuzizwisa okuhlukile, futhi abazimisele ukukhokhela okwengeziwe ngakho.
#4. Ukuthengisa Ngokubonisana
Ungathengisa kanjani uma ungowemboni yezokubonisana? Enye indlela yokuthengisa eyisisekelo engakhuphula ukuthengisa kwakho ukuthengisa ngokubonisana. Le nqubo yokuthengisa iphumelela ikakhulukazi ezimweni lapho ikhasimende lifuna isisombululo senkinga eyinkimbinkimbi noma linesethi eyingqayizivele yezidingo. Kunokuba avele akhiphe umkhiqizo noma isevisi, umdayisi uthatha isikhathi sokuqonda isimo sekhasimende, anikeze izeluleko zochwepheshe, futhi atuse isixazululo esenziwe ngokwezifiso.
#5. Ukudayisa komuntu siqu
Ungathengisa kanjani noma yini ngempumelelo kumongo we-B2B? Ukuzithengisa kuyindlela yokuthengisa ekhethwayo uma amakhasimende akho eyizinkampani. Ngokuvamile kuyindlela ephumelelayo yokuthengisa imikhiqizo eyinkimbinkimbi noma amasevisi adinga izinga eliphezulu lobuchwepheshe nokwenza ngokwezifiso.
Ikakhulukazi, i-Strategic-Partner Selling iwuhlobo lokudayiswa komuntu siqu, olubandakanya ubudlelwano obuqondile, ubuso nobuso phakathi komthengisi nekhasimende, futhi ihlose ukwakha ubudlelwano besikhathi eside namakhasimende ngokubeka umdayisi njengozakwethu wamasu. nomeluleki omethembayo.
#6. Izidingo-ukwaneliseka ukuthengisa
Ungadayisela kanjani amakhasimende anenkani? Indlela yokuthengisa yokwanelisa izidingo ingase ibe yisixazululo esisebenzayo ezimeni lapho ikhasimende linezidingo ezithile noma izinselele elibheke ukubhekana nazo. Ngale ndlela, umthengisi uthatha indlela yokubonisana enqubweni yokuthengisa, ngokubuza imibuzo, ukulalela izimpendulo zekhasimende, bese ethula imikhiqizo noma izinsizakalo ezingabhekana nalezo zidingo nezifiso.
#7. Ukuthengisa Okuqondile
Ukuthengisa Okuqondile kuyindlela yokuthengisa ebandakanya ukuthengisa imikhiqizo noma amasevisi ngokuqondile kubathengi, ngokuvamile endaweni yokubhekana ubuso nobuso noma ngokusebenzisa imininingwane yokuxhumana yomuntu siqu ekhaya, ku-inthanethi, noma kwezinye izindawo ezingezona isitolo. Enye yezinzuzo ezinhle kakhulu ze-Direct Selling ukuthi kungaba indlela yokuthengisa evumelana nezimo kakhulu. Abathengisi bangasebenza ngejubane labo futhi bavame ukuba nekhono lokusebenza besekhaya noma bazibekele amashejuli abo. Ukuthengisa Okuqondile kungase futhi kube indlela yokuthengisa enenzuzo enkulu, ikakhulukazi kulabo abakwaziyo ukwakha inethiwekhi eqinile yamakhasimende futhi bathuthukise ukuqonda okujulile kwezidingo zabo nalokho abakuthandayo.
#8. Ukwenyusa
Ungathengisa kanjani noma yini nge-Upselling? I-Upselling iyindlela yokuthengisa ebandakanya ukunikeza amakhasimende inguqulo ephezulu noma ethuthukisiwe yomkhiqizo noma isevisi asevele anentshisekelo yokuyithenga. Umgomo wokuthengisa ukukhulisa inani le-oda elimaphakathi futhi ukhiqize imali eyengeziwe yebhizinisi. I-upselling ingasebenza kahle uma yenziwe ngendlela efanele, kodwa kubalulekile ukuthi ungazitholi njengokuphushayo noma okukhohlisayo.
#9. Cross Selling
Njenge-Upselling, I-Cross Selling iphinde ihlose ukukhulisa inani le-oda elimaphakathi futhi ikhiqize imali eyengeziwe yebhizinisi. Nokho, umehluko oyinhloko uwukunikeza amakhasimende imikhiqizo ehlobene noma ehambisanayo noma amasevisi kulawo asevele anentshisekelo yokuwathenga.
Isibonelo sokuthengisa ngokweqile singase sihlanganise ikhasimende ukuthenga i-smartphone entsha futhi linikezwe ikesi lefoni, isivikelo sesikrini, neshaja engenantambo ukuze ihambe nayo.
#10. I-Soft Sell
Ukuthengisa okuthambile kuyindlela yokumaketha ibeka phambili ubuqili kanye nokwakha ubudlelwano ngaphezu kwezindawo zokuthengisa eziqondile. Esikhundleni sokusebenzisa amasu anolaka ukuze unxenxe abangaba amakhasimende, amasu athengisa kancane agxila ekudaleni indawo enobungane nenolwazi evumela amakhasimende ukuthi enze izinqumo ezinolwazi.
#11. I-B2B Sales Funnel
Ungadayisela kanjani amabhizinisi? Ukuze aphumelele emakethe ye-B2B, amabhizinisi adinga indlela entsha yokuthengisa. Esikhundleni sokuthembela ocingweni olubandayo oluvamile nezindlela zokuthengisa eziqondile, amabhizinisi kufanele agxile ekwakheni ubudlelwano namakhasimende angaba khona kanye nokuhlinzeka ngezixazululo eziqondene nawe.
#12. Ukuthengisa Okwenziwayo
Indlela yokuthengisa noma yini ngokushesha? Ungase ukuthole kuwusizo Ukuthengisa Ngokwenziwayo njengoba kuhilela ukugxila ekuvaleni ukuthengisa ngokushesha, ngokuvamile ngokusebenzisa izaphulelo noma ezinye izikhuthazo; isibonelo, bangase futhi banikeze imikhiqizo eyengeziwe noma amasevisi, njengekesi lokuvikela noma iwaranti enwetshiwe lapho amakhasimende ethenga amakhompyutha aphathekayo noma ama-smartphone esitolo. Ukudayiswa Kokwenziwayo kuvame ukusetshenziswa lapho umkhiqizo noma isevisi ilula, futhi ikhasimende libheke ngokuyinhloko inani nokunethezeka.
Izinyathelo Eziyisi-7 Ezibalulekile Zendlela Yokuthengisa Noma Yini
Indlela yokuthengisa noma yini kunoma ubani? Kunezimiso ezithile eziyisisekelo okufanele ibhizinisi ngalinye lizilandele ukuze kuthuthukiswe isu lokuthengisa nokwandisa impumelelo yokuthengisa.
#1. Qonda imikhiqizo noma amasevisi akho
Ungathengisa kanjani ube ungalazi ngempela inani lakho? Ingabe abantu beza ezitolo ngenxa yentengo yabo efanelekile noma ikhwalithi yemikhiqizo? Hhayi empeleni, intengo yabo iphakeme kancane uma iqhathaniswa nabanye abathengisi. Abantu bakhokhela ukunethezeka hhayi isivuno. “Abantu abasoze bacela ukunethezeka” (UJeff Lenard, i-VP ye-Strategic Industry Initiatives for the National Association of Convenience Stores) futhi kuyisizathu esenza isibalo sezitolo ezithengisa izinto zibe lula sikhuphuka kakhulu.
#2. Yazi ukuthi obani amaklayenti akho
Futhi, ukuthengisa kanjani lapho wehluleka ukuhlukanisa ikhasimende lakho. Awukwazi ukuthengisa imikhiqizo kulabo abangayidingi, ngakho-ke, ukwazi amaklayenti akho kubalulekile ukuze noma yiliphi ibhizinisi liphumelele. Ukuze uqonde amaklayenti akho, qala ngokudala abantu bomthengi. Lokhu kuhilela ukwenza ucwaningo ngezethameli zakho ozihlosile nokuhlonza izibalo zabantu, amaphethini okuziphatha, amaphuzu obuhlungu, kanye nemigomo. Sebenzisa lolu lwazi ukuze udale ukumelwa okuqanjiwe kwekhasimende lakho elifanele, okuhlanganisa izidingo zalo, izintandokazi zalo, kanye nenqubo yokwenza izinqumo.
#3. Sebenzisa amasu okuthengisa alungile
Indlela yokwenza ubuciko bokuthengisa noma yini? Izinkampani kufanele zicabange ngezinhlobonhlobo zezindlela zokuthengisa eziqondiswe kumakhasimende ahlukene, njengoba i-B2B ne-B2C kuyizimo ezihluke kakhulu. Isu ngalinye lokuthengisa linakho kokubili okuhle nokubi, ukusebenzisa indlela eyodwa noma eziningi ngesikhathi esisodwa kufanelekile ukucatshangelwa.
#4. Hlela ukuqeqeshwa kwe-Salesforce
Abathengisi kufanele bazihlomise ngawo womabili amakhono athambile nawezobuchwepheshe, ngakho-ke kubalulekile ku-HR nabaholi beqembu ukuthi banikeze ukuqeqeshwa okusebenzayo.
I-AhaSlides ingasetshenziselwa ukuqeqeshwa okukude izikhathi, eziwusizo ikakhulukazi emaqenjini ahlakazekile ngokwendawo. Ungasebenzisa amathuluzi enkomfa ngevidiyo, njenge-Zoom noma i-Google Meet, ukusiza iseshini yokuqeqesha, kuyilapho usebenzisa i-AhaSlides ukuletha okuqukethwe okusebenzisanayo. Ngaphezu kwalokho, ungadala imibuzo eqondene nawe, izinhlolovo, nezinye izici ezisebenzisanayo eziklanyelwe uhlelo lwakho lokuqeqesha i-salesforce.
#5. Sebenzisa i-psychology
Impumelelo yokuthengisa ayikwazi ukuntula izici ezingokwengqondo nezenhlalo; Umthelela we-Bandwagon, umphumela we-Decoy, i-Anchoring, Ukwenza kube ngokwakho, nokunye kungamaqhinga athile asebenzayo. Isibonelo, izinkampani zingasebenzisa ithuba lokwesaba ukuphuthelwa ukukhuthaza ukuthandwa komkhiqizo. Ngokugcizelela ukutholakala okulinganiselwe noma okunikezwayo okunesikhathi esinqunyelwe, ungakha umuzwa wokuphuthuma futhi ukhuthaze amakhasimende ukuthi athenge ngaphambi kokuthi kuphuze kakhulu.
#6. Landelela ikhasimende lakho
Qoqa njalo impendulo kumakhasimende akho ukuze uqonde izidingo zawo ezithuthukayo kanye nezintandokazi. Sebenzisa izinhlolovo zamakhasimende, ukubuyekezwa, nenkundla yezokuxhumana ukuze uqoqe imininingwane futhi ulungise indlela yakho ngendlela efanele.
I-AhaSlides ikuvumela ukuthi udale izinhlolovo ezenziwe ngokwezifiso engasetshenziswa ukuqoqa impendulo kumakhasimende. Ungasebenzisa ububanzi bezinhlobo zemibuzo, okuhlanganisa ukukhetha okuningi, izikali zokulinganisa, nemibuzo evulekile, ukuze uqoqe impendulo enemininingwane yekhasimende.
#7. Phikelela
UJoe Girard, umbhali wencwadi edumile "Indlela yokuthengisa noma yini” incwadi, eshiwo, “Tikheshi eliya empumelelweni alisebenzi. Kuzodingeka usebenzise izitebhisi… isinyathelo esisodwa ngesikhathi“. Asikho isinqamuleli noma indlela elula yokuba umthengisi ophumelelayo, futhi kufanele uzimisele ukubeka isikhathi esidingekayo kanye nomzamo wokufeza izinhloso zakho.
Umugqa Ongezansi
Ngisho noma unomkhiqizo noma isevisi engcono kakhulu emakethe ngentengo encintisanayo, asikho isiqinisekiso esingu-100% sokuthi awukwazi ukuyithengisa unomphela. Ukuqonda ingqikithi yendlela yokuthengisa noma yini iqhinga kubalulekile ekuhleleni kwamasu kwenkampani endaweni ehlala ishintsha.
Ref: Forbes | Ngempela | Ukudayiswa Kwezebhizinisi
