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I-Saleskit Ephelele | Indlela Enhle Kakhulu Yokukhulisa Ibhizinisi Lakho | 2024 Iyaveza

I-Saleskit Ephelele | Indlela Enhle Kakhulu Yokukhulisa Ibhizinisi Lakho | 2024 Iyaveza

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I-Astrid Tran I-24 Dec 2023 7 min ifundwe

Is Ama-saleskits kubalulekile enkampanini yakho? Ukuthengisa kuwumgogodla wanoma yiliphi ibhizinisi. Ngaphandle kwamasu namathuluzi okuthengisa asebenzayo, kunzima ukuthola nokugcina amakhasimende, ukukhiqiza imali engenayo, nokufinyelela ukukhula okuzinzile. Yilapho i-Saleskit iqala khona ukudlala.

Kulesi sihloko, sizoxoxa ngokuthi iyini i-Saleskit, okuqukethwe okungaba yi-14 kwezifanekiso ze-Saleskit, inzuzo yayo ebhizinisini lakho, kanye nendlela yokudala i-Saleskit ephumelelayo.

isethi yokuthengisa
Yenza i-sakeskit yakho isebenze | Umthombo: Shutterstock

Okuqukethwe

Amathiphu Okuhlanganyela Okungcono

Umbhalo ohlukile


Udinga ithuluzi lokuthengisa kangcono?

Thola izintshisekelo ezingcono ngokukunikeza iphrezentheshini esebenzisanayo ejabulisayo ukuze usekele ithimba lakho lentengiso! Bhalisa ukuze uthathe imibuzo yamahhala kumtapo wezifanekiso ze-AhaSlides!


🚀 Bamba Imibuzo Yamahhala☁️

Iyini i-Saleskit?

I-saleskit iqoqo lezinto eziwusizo ezisiza amaqembu athengisa ukuthi axhumane namakhasimende angaba khona futhi avale amadili ngempumelelo. Ama-Saleskits aklanyelwe ukusiza amaqembu athengisayo ukwethula umlayezo ohambisanayo kulabo abangase babe amakhasimende, babhekane nezinkinga zabo, futhi babonise izinzuzo zemikhiqizo noma amasevisi abo.

Yini okufanele ifake i-Saleskit?

Okuqukethwe kwe-Saleskit kungahluka kuye ngezidingo zebhizinisi nezethameli eziqondiwe. Izinhlobo ezivame kakhulu zanoma iyiphi isampula ye-Saleskit izethulo zokuthengisa, amademo omkhiqizo, izifundo zezibonelo, amaphepha amhlophe, izincwajana, nokuningi. Ungase futhi ufune ukuhlola zonke izici okungenzeka ukuthi zonke i-Saleskit kufanele zimboze.

Isethulo se-Saleskit | Umthombo: Shutterstock
  1. Izethulo Zokuthengisa: Lawa amadekhi amaslayidi noma izinsiza ezibukwayo ezisetshenziswa amaqembu okuthengisa ukuze axhumane namakhasimende angaba khona futhi abonise izinzuzo zemikhiqizo noma amasevisi awo.
  2. Amademo Omkhiqizo: Lokhu ukuboniswa komkhiqizo noma isevisi ethengiswayo, esiza ukuveza izici namandla ayo.
  3. Case Studies: Lezi izibonelo zangempela zendlela umkhiqizo noma isevisi esize ngayo amakhasimende angaphambilini, engasiza ekwakheni ukwethenjwa nokuthembeka kumakhasimende angaba khona.
  4. Amaphepha Asemhlophe: Lena imibiko enemininingwane enikeza ulwazi olujulile mayelana nomkhiqizo noma isevisi, izici zawo, nezinzuzo.
  5. Izincwajana: Lezi izinto eziphrintiwe ezinikeza umbono kafushane womkhiqizo noma isevisi ethengiswayo.
  6. nobufakazi: Lezi izingcaphuno noma izitatimende ezivela kumakhasimende anelisekile ezingasiza ekwakheni ukwethembana nokwethembeka kumakhasimende angaba khona.
  7. Imibuzo Evame Ukubuzwa: Lena imibuzo evame ukubuzwa kanye nezimpendulo mayelana nomkhiqizo noma isevisi, engasiza ukubhekana nanoma yikuphi ukukhathazeka okungaba khona noma ukuphikisa okungenzeka amakhasimende angaba nakho.
  8. Ukuhlaziya Ukuncintisana: Lokhu ukuhlaziya umncintiswano emakethe, okungasiza amaqembu athengisayo ukuthi abeke umkhiqizo noma isevisi yawo njengendlela engcono kakhulu.
  9. Amashidi Entengo: Lawa madokhumenti aveza izinketho zentengo zomkhiqizo noma isevisi, okuhlanganisa noma yiziphi izaphulelo noma izipesheli.
  10. Izikripthi zokuthengisa: Lezi izikripthi ezibhalwe ngaphambilini amaqembu abathengisi angazisebenzisa phakathi nezingcingo zokuthengisa noma imihlangano ukusiza ukuqondisa ingxoxo nokubhekana nokuphikisa okungaba khona.
  11. infographics: Lokhu ukumelwa okubukwayo kwedatha noma ulwazi oluhlobene nomkhiqizo noma isevisi, olungasiza ekuxhumaneni imiqondo eyinkimbinkimbi ngendlela elula neqondakala kalula.
  12. Okuqukethwe kwevidiyo: Lokhu kungafaka amademo omkhiqizo, ubufakazi bekhasimende, nezinye izinhlobo zokuqukethwe kwevidiyo ezingasiza ekuboniseni izinzuzo zomkhiqizo noma zesevisi.
  13. Izinto Zokuqeqesha Zokuthengisa: Lezi yizinsiza nezinto ezingasetshenziswa ukuqeqesha amalungu eqembu elisha ukuthi angasetshenziswa kanjani ngempumelelo ikhithi yokuthengisa nokuthengisa umkhiqizo noma isevisi.
  14. Amafomu okuxhumana: Lawa amafomu okungenzeka amakhasimende angawagcwalisa ukuze acele ulwazi olwengeziwe noma ukuhlela ukubonisana nethimba labadayisi.

Ibaluleke Kanjani I-SalesKit?

I-Saleskit eklanywe kahle, noma ikhithi yamathuluzi evumela ukuthengisa, ingazuzisa amabhizinisi. Cishe wonke amabhizinisi amakhulu, njengeMicrosoft, noma i-IBM kanye neziqalo ezintsha zinezifanekiso zazo zekhithi yokuthengisa. Nazi ezinye izinzuzo ezibalulekile engaziletha ezinkampanini:

Thuthukisa Ukusebenza Kokuthengisa

Lokhu kungafezwa ngokusebenzisa i-Saleskit, enikeza amaqembu athengisa izinto ezidingekayo nezinsiza ukuze kuboniswe izinzuzo zomkhiqizo noma isevisi ethengiswayo, ukubhekana nokuphikisa okungase kube khona futhi ekugcineni, ukwandisa imali yokuthengisa. Ngokuthuthukisa ukusebenza kokuthengisa, amabhizinisi angafinyelela imigomo yawo yokuthengisa, andise inzuzo futhi azuze umkhawulo wokuncintisana emakethe.

Thuthukisa Ulwazi Lwekhasimende

Kunezindlela eziningi ezinhle i-Saleskit ezidlala ngayo njengeqhaza elibalulekile ekuthuthukiseni ulwazi lwamakhasimende kanye nokugcina ubudlelwano obuqinile namakhasimende, njengokwenza kube ngokwakho, ukulandelela, kanye nokusekela. Ngokubonisa ukuzibophezela ekunikezeni inani nokwesekwa, amabhizinisi angakha ukwethembana nokwethembeka kumakhasimende awo, okuholela ekwanelisekeni kwamakhasimende okukhulayo nokuphinda ibhizinisi.

Saleskit
I-Saleskit esebenzayo isiza ukuheha amakhasimende amaningi | Umthombo: Shutterstock

Imiyalezo engaguquki

Kokubili ikhithi yokuthengisa ye-B2C ne-B2B iqinisekisa ukuthi wonke amalungu eqembu lezokuthengisa ethula umlayezo ongaguquki kumakhasimende angaba khona. Lokhu kungasiza ekwakheni ukwethenjwa nokuthembeka kumakhasimende angaba khona futhi kwandise amathuba okwenza ukuthengisa.

Khulisa Ukusebenza kahle

Ikhithi yokuthengisa eklanywe kahle ingasiza ekuhleleni inqubo yokuthengisa, ivumele amaqembu okuthengisa ukuthi asebenze ngokuphumelelayo nangempumelelo. Lokhu kungasiza ekongeni isikhathi futhi kunciphise umzamo odingekayo ukuze kuvalwe amadili.

Ukuqwashisa komkhiqizo okuthuthukisiwe

Ikhithi yokuthengisa ingasiza ekukhuliseni ukuqwashisa komkhiqizo nokuqashelwa ngokubonisa ngempumelelo amanani namandla omkhiqizo. Ngakho-ke, amakhasimende angaba khona maningi amathuba okuthi akhumbule umkhiqizo futhi awucabangele esikhathini esizayo.

Zuza Inzuzo Yokuncintisana

Ikhithi yokuthengisa ebanzi inganikeza amabhizinisi inzuzo yokuncintisana ngaphezu kwamanye amabhizinisi emakethe efanayo. Ngokukhuluma ngempumelelo ngezinzuzo zomkhiqizo noma isevisi edayiswayo, amabhizinisi angazimisa njengenketho ekhethwayo yamakhasimende angaba khona.

Izinsiza Ezinhlobene

Indlela yokwenza i-Saleskit ibe ngcono?

Ayikho into efana ne-Saleskit ephelele. Ikhithi ngayinye yokuthengisa inendawo yayo yokugxila ukuze ifeze injongo ethile yebhizinisi. Ikhithi yokuthengisa yehhotela ingase yehluke ekhithi yokumaketha yomkhiqizo, noma izixazululo zesofthiwe yekhithi yokuthengisa. Lapho uklama i-Saleskit yakho, ungalandela amathiphu achazwe ngezansi, angase akunike indlela yokugcina yokudala ikhithi yokuthengisa ephumelelayo eqhuba ukuthengiswa nokukhula kwebhizinisi lakho.

Gxila kwikhasimende

Ikhithi yokuthengisa ephumelelayo kufanele yakhelwe kucatshangelwa ikhasimende. Lokhu kusho ukuqonda izidingo zabo, amaphuzu ezinhlungu, kanye nezithakazelo, kanye nokuhlanganisa okuqukethwe kwekhithi yokuthengisa ukubhekana nalezi zici.

Kugcine kufushane

Ikhithi yokuthengisa ngeke isebenze uma ikhithi yokuthengisa kungelula ukuyigayeka nokuyiqonda. Lokhu kusho ukusebenzisa ulimi olucacile, olufushane kanye nokugwema i-jargon noma amagama obuchwepheshe angadingekile. Izinsiza ezibukwayo nazo zingaba usizo ekwenzeni ikhithi yokuthengisa ihehe futhi ibe lula ukuyiqonda.

Nikeza inani

Ikhithi yokuthengisa kufanele inikeze inani kukhasimende, noma ngabe lokho kuyindlela yemfundo, ukuxazulula izinkinga, noma ukuzijabulisa. Ngokuhlinzeka ngevelu, amabhizinisi angakha ukwethenjwa nokwethembeka kukhasimende futhi andise amathuba okuthengisa okuyimpumelelo.

Kugcine kuhambisana nesikhathi

Hlala ubuyekeze ikhithi yakho yokuthengisa ukuze ubonise izinguquko emkhiqizweni noma isevisi ethengiswayo kanye nezinguquko emakethe noma indawo yokuncintisana ngesikhathi. Lokhu kungasiza ukuqinisekisa ukuthi ikhithi yokuthengisa ihlala ibalulekile futhi iwusizo ngokuhamba kwesikhathi.

Hlola futhi ucwenge

Ungaphuthelwa isinyathelo sokuqhubeka nokuhlola nokucwengisiswa ngokusekelwe kumpendulo evela kumakhasimende namathimba okuthengisa. Lokhu kungasiza ekuboneni izindawo okufanele kuthuthukiswe kuzo futhi kuqinisekiswe ukuthi ikhithi yokuthengisa ihlala isebenza ngempumelelo ekufezeni izinhloso zayo.

Hlela Izinto Ezisetshenziswayo

Thatha isikhathi sokuhlela izinto zakho ngendlela enengqondo futhi kulula ukuyizulazula. Sebenzisa ithebula lokuqukethwe noma inkomba ukuze wenze kube lula kumaqembu athengisayo ukuthola izinto ezisetshenziswayo azidingayo ngokushesha.

Qeqesha Ithimba Lakho Lokuthengisa

Uma usuyidalile i-Saleskit yakho, isinyathelo sokugcina ukuhlinzeka ngoqeqesho ethimbeni lakho labadayisi ukuze uqinisekise ukuthi liyakwazi ukuyisebenzisa ngempumelelo. Banikeze ngemibhalo, izindawo zokukhuluma, nezinqubo ezingcono kakhulu zokubasiza bahlanganyele nabangase babe amakhasimende kanye namadili aseduze.

Izinsiza Ezinhlobene

Sebenza nge-AhaSlides

With I-AhaSlides, amabhizinisi angakha kalula futhi enze ngendlela oyifisayo izethulo zama-salekits, imihlangano, ukuqeqeshwa ngezinhlobo ezahlukene zemibuzo, izinhlolovo, nokunye okwengeziwe, futhi abandakanye ngokuphelele ithimba lakho labadayisi namakhasimende ngokusebenzisana kwesikhathi sangempela kanye nempendulo.

Inhlolovo Ephumelelayo Yokuqeqesha evela kwa-AhaSlides - Bheka: Inhloso yamaSalekits

imibuzo ejwayelekile ukubuzwa

Siyini isibonelo se-Saleskit?

Ikhithi yedemo yokuthengisa: Lolu hlobo lwekhithi yokuthengisa luhlanganisa amasampula aphathekayo omkhiqizo, kanye nezinye izinto ezingasetshenziswa ukubonisa ukuthi umkhiqizo usebenza kanjani.

Iyini ikhithi yokuthengisa yedijithali?

Inguqulo yedijithali yekhithi yokuthengisa enikeza amaqembu athengisayo ukufinyelela ku-inthanethi kumakhophi edijithali esibambiso sokuthengisa kanye nezinsiza zokumaketha nezokuthengisa. Kuphinde kugxilwe esikhathini esizayo se-Saleskit njengoba ubuchwepheshe buqhubeka nokudlala indima enkulu enqubweni yokuthengisa.

Iyini ikhithi yokumaketha yomkhiqizo?

Isibonelo esihle sekhithi yokuthengisa, ikhithi yokumaketha yomkhiqizo iqoqo lezinto ezisetshenziselwa ukumaketha nokuphromotha umkhiqizo othile kumakhasimende angaba khona. Ngokuvamile kufaka phakathi ulwazi lomkhiqizo, amathuluzi okuthengisa, nezinye izinsiza zokumaketha.

Ayini amakhithi okukhombisa ukuthengisa futhi asetshenziswa kanjani emikhankasweni?

Amakhithi okubonisa ukuthengisa angamathuluzi abonisa izici nezinzuzo zomkhiqizo futhi asetshenziselwa ukunxenxa amakhasimende phakathi nemikhankaso yokuthengisa.

Kungani udinga ikhithi yokuvumela ukuthengisa?

Ikhithi yokuthengisa iyizinsiza ezidingekayo kanye nokwesekwa ukuze umakethe futhi udayise imikhiqizo/izinsizakalo zakho ngempumelelo.

Yini ukubaluleka kwekhithi yamathuluzi okuthengisa?

Ikhithi yamathuluzi okuthengisa isiza ukuqinisekisa ukuthi amaqembu athengisayo akuhlomele kahle ukusebenzelana namakhasimende, ukuphendula imibuzo yawo, nokuwanikeza ulwazi aludingayo ukuze enze isinqumo sokuthenga.

Iyini ikhithi yokubonisa?

Ikhithi yokubonisa iqoqo lezinto ezibonakalayo noma izinsiza zedijithali ezisetshenziselwa ukukhombisa izici nezinzuzo zomkhiqizo noma isevisi kumakhasimende angaba khona, asetshenziswa kakhulu phakathi nemihlangano nabazoba amakhasimende.

Iyini ukusetshenziswa kwemikhankaso yokuthengisa?

Ihlose ukuphromotha nokudayisa imikhiqizo noma amasevisi kulabo abangase babe amakhasimende abo ngokumaketha okuhlosiwe kanye nemizamo yokukhangisa. Imikhankaso yokuthengisa ingase ihlanganise amaqhinga ahlukahlukene, njengokumaketha nge-imeyili, ukumaketha kwenkundla yezokuxhumana, ukukhangisa ngokuchofoza okukodwa, ukumaketha okuqukethwe, imeyili eqondile, nokuningi.

Yisiphi isibonelo sombukiso wokuthengisa?

Isibonelo sombukiso wokuthengisa umthengisi wemoto othatha umuntu ongase abe umthengi ekuhlolweni kokuhlola ukuze abonise izici nokusebenza kwemoto.

Yiziphi izindlela ezi-4 ezijwayelekile zokwethulwa kokuthengisa nokubonisa?

(1) Imibukiso yomuntu siqu (2) Imibukiso eku-inthanethi noma ebonakalayo (3) Imibukiso esebenzisanayo (4) Ubufakazi nezibonelo

Umugqa Ongezansi

Amakhithi okuthengisa endabuko asengaba inketho enhle. Kodwa-ke, ikusasa lamakhithi okuthengisa cishe lizololongwa ukuvela okuqhubekayo kobuchwepheshe kanye nokushintsha okulindelwe ngamakhasimende. Kungakhathaliseki ukuthi ikhithi yokuthengisa ephrintekayo noma eyedijithali, imigomo eyinhloko yekhithi yokugcina yokuthengisa incike ekuxhumaneni okuphumelelayo, ukusebenzelana kwamakhasimende, kanye nokwakhiwa kobudlelwane kuhlala kungashintshi.