What is an example of a disruptive innovation and sustaining innovation?

Disruptive innovations are breakthrough products or services that create entirely new markets and value networks. Examples of disruptive innovations include the iPhone, Uber, Netflix, and e-commerce. Sustaining innovations are incremental improvements to existing products and processes. Some examples of sustaining innovations include new iPhone models with better cameras and displays, Toyota making its Camry more efficient over time, and Dyson improving its vacuums with better filtration.

What are the 4 types of innovation with examples?

The four main types of innovation are: (1). Disruptive innovation: Netflix, Uber, Google, and Airbnb. (2). Sustaining innovation: Smartphone market, Car market, and (3). Incremental innovation: Laptop, New iPhone models, and Google Workspace (4). Radical innovation: Blockchain, Amazon, and Airbnb.

What kind of innovation is Netflix?

Netflix utilized a disruptive innovation strategy in the home entertainment industry. Its on-demand video streaming over the internet completely changed how people access and consume video content, disrupting traditional rental and cable TV models. This opened up a new market and value network. Therefore, Netflix is an example of a disruptive innovation.

What are sustaining and disruptive innovations?

Sustaining versus disruptive innovation? Sustaining innovations focus on incremental improvements to existing products and services, while disruptive innovations introduce completely new products or business models that displace earlier technologies or ways of doing things. Sustaining innovations allow companies to retain existing customers and market share, while disruptive innovations reshape entire industries.

Kulimbikitsa Zatsopano 101 | Nkhani Ya Kamba Ndi Kalulu mu Masewera Aatali

Kupititsa patsogolo zabwino ndi zovuta zazatsopano — *Sustaining Innovation vs. Disruptive Innovation*

Pokambirana zazatsopano, chithunzi chomwe chimabwera m'maganizo nthawi zambiri ndi cha mphezi yadzidzidzi - chinthu chatsopano chosokoneza kapena ukadaulo womwe umagwedeza mafakitale onse usiku umodzi. Kukwera kofulumira kwamakampani monga Uber ndi Airbnb kwatiphunzitsa kuti tiziwona zatsopano ngati zikuyenda mwachangu, zochititsa chidwi, komanso zosintha masewera.

Komabe, malingaliro awa amanyalanyaza mtundu waposachedwa koma wofunikiranso waukadaulo: kupititsa patsogolo nzeru. Ngati zosokoneza zatsopano ndi kalulu, zikuyenda mofulumira komanso mosayembekezereka, ndiye kuti kupititsa patsogolo luso ndi kamba - pang'onopang'ono komanso mokhazikika, pofuna kupambana mpikisanowu pamapeto pake. Koma ifikanso pa nkhani ina. Kaya zosokoneza zosokoneza zimakhala zatsopano zowonjezera. Tiyeni tipeze yankho ndi nkhaniyi.

Ndi chitsanzo chanji cha kampani yopititsa patsogolo zatsopano?	apulo
Kodi zinthu zokhazikika zokhazikika ndi zotani?	Chilengedwe, anthu, chuma, ndi mgwirizano.

Zambiri za kulimbikitsa luso.

M'ndandanda wazopezekamo:

Kodi Sustaining Innovation ndi chiyani?
Kodi Sustaining Innovation Zitsanzo ndi ziti?
Kulimbikitsa Zatsopano Kumawonjezera Kupambana Kwanthawi Yaitali
Kutsiliza
Mafunso Ofunsidwa Kawirikawiri

Zolemba Zina

Mukuyang'ana Zosangalatsa Zambiri Pamisonkhano?

Sonkhanitsani mamembala a gulu lanu mwa mafunso osangalatsa AhaSlides. Lowani kuti mutenge mafunso aulere kuchokera AhaSlides template library!

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kulimbikitsa motsutsana ndi zatsopano zosokoneza — *Mitundu Yosiyanasiyana Yazatsopano | Chithunzi: ancanmarketing*

Kodi Sustaining Innovation ndi chiyani?

Kupititsa patsogolo luso kumatanthawuza kupititsa patsogolo kwazinthu zomwe zilipo kale, ntchito, ndi machitidwe. Mosiyana ndi zatsopano zosokoneza, zomwe zimabweretsa magulu atsopano, kupititsa patsogolo zatsopano kumayang'ana pakusintha zomwe zilipo kale kuti zikhale bwino. Zina mwazofunikira zamtunduwu ndi izi:

Kupititsa patsogolo kachitidwe kazinthu, kapangidwe kake, kapena mtundu m'njira zomwe zimafunikira kwa makasitomala
Kuwonjezera zatsopano ndi zowonjezera zomwe zimawonjezera mtengo
Kupititsa patsogolo machitidwe opangira, maunyolo othandizira, kapena mapulogalamu kuti muwonjezere magwiridwe antchito
Kuwongolera ndikusintha njira zamabizinesi

Izi zikufotokozeranso kusiyana pakati pa kupititsa patsogolo ndi kusokoneza zatsopano. Ngakhale kupititsa patsogolo zatsopano sikupangitsa kuti anthu omwe ali m'makampani azithamanga mofanana ndi kusintha kwakukulu monga iPhone kapena Netflix, amatenga gawo lofunikira kwambiri pakuyendetsa bwino makampani pakapita nthawi. Kupyolera muzowongolera pang'onopang'ono koma zomveka pazopereka zawo zonse, makampani amatha kupitiliza kukwaniritsa zosowa zamakasitomala, kulepheretsa omwe akupikisana nawo, ndikukulitsa gawo lawo pamsika chaka ndi chaka.

Kulimbikitsa vs. Zosokoneza Zatsopano | Chitsime: Harvard Business School Online

zokhudzana:

Onani 5 Zatsopano PantchitoNjira Zoyendetsera Constant Evolution
5 Zolimbikitsa Zitsanzo Zazosintha Zachuma

Kodi Sustaining Innovation Zitsanzo ndi ziti?

Nawa zinthu zotsogola kwambiri zochirikiza mubizinesi yamasiku ano.

#1. apulo

Tengani Apple chimphona cha Tech monga chitsanzo cholimbikitsira luso. Ngakhale iPhone yoyambirira mu 2007 inali chinthu chosokoneza chomwe chinafotokozeranso gulu la mafoni a m'manja, mitundu yotsatira ya Apple imayimira zitsanzo zamabuku opititsa patsogolo luso.

chitsanzo cha kupitiriza luso — *Zitsanzo za matekinoloje okhazikika - Chitsanzo cha kupititsa patsogolo zatsopano* | *Chithunzi: India*

Ndi m'badwo watsopano uliwonse, Apple imapanga zowongolera zoyezera zomwe zimapereka phindu kwa ogwiritsa ntchito poyerekeza ndi mitundu yam'mbuyomu. Kamera ya iPhone imakwezedwa ku ma megapixels ake, masensa, ndi kabowo. Ubwino wowonetsera umayenda bwino ndi mawonekedwe apamwamba a retina ndi OLED. Kuthamanga kwachangu kumayamba mwachangu ndi tchipisi tamtundu wa A-Series. Moyo wa batri wawulitsidwa. Zatsopano monga kusanthula zala za Touch ID ndi kuzindikira nkhope ya Face ID zimawonjezera mwayi.

Zosinthazi sizosokoneza - m'malo mwake, ndizowonjezera zowonjezera zomwe zimapangidwa ku mtundu wa iPhone womwe ulipo. Komabe kusintha kulikonse kumapangitsa iPhone kukhala yothandiza, yamphamvu, komanso yowoneka bwino kwa ogula omwe akufuna kukweza zida zawo. Kupyolera mu luso losamala komanso lokhazikika, Apple yakhalabe yokhulupirika kwambiri pakati pa makasitomala ake. Ogwiritsa ntchito a iOS amakonda kumamatira ndi ma iPhones ikafika nthawi yoti agulenso chifukwa mtundu uliwonse watsopano umapereka zopindulitsa pamtundu wakale.

Makina atsopanowa alolanso Apple kulamulira molimba msika wa smartphone ngakhale pali mpikisano wowopsa kuchokera ku Samsung. Ngakhale chipwirikiti chozungulira mafoni atsopano a Android sichinalepheretse kugulitsa kwa iPhone, chifukwa cha chitsanzo cha Apple cholimbikitsa luso.

#2: Toyota Camry

M'makampani opanga magalimoto, Toyota yachita bwino kwambiri ndi mtundu wake wa Camry imaperekanso chitsanzo chabwino kwambiri chapadziko lonse lapansi cholimbikitsira luso. Ngakhale kuti si galimoto yokwera kwambiri pamsika, Camry yakhala galimoto yogulitsidwa kwambiri ku America kwa 19 pazaka 20 zapitazi.

Kupititsa patsogolo luso mu auto indistru — Chitsanzo cha kupititsa patsogolo luso

Kodi zimatheka bwanji chaka ndi chaka? Kupyolera mu kupititsa patsogolo kagwiridwe ka ntchito, chitetezo, chitonthozo, kugwiritsira ntchito mafuta bwino, ndi mapangidwe opangidwa ndi mtundu uliwonse watsopano. Mwachitsanzo, mibadwo yaposachedwa ya Camry inawonjezera:

Chiwongolero chomvera komanso chowongolera kuti muyende bwino
Makongoletsedwe atsopano akunja ndi zida zamkati zowoneka bwino komanso zomveka
Zowonetsa zowoneka bwino za touchscreen ndi kuphatikiza kwaukadaulo
Zida zowonjezera zachitetezo monga chenjezo la kugunda ndi zidziwitso zonyamuka panjira

Mofanana ndi iPhone, zosinthazi zikuyimira zatsopano zomwe zimapangitsa kuti chinthu chomwe chilipo chikhale bwino. Toyota yagwiritsa ntchito njira iyi kuti Camry ikhale yofunikira kwa ogula magalimoto kufunafuna sedan yodalirika ya banja. Kampaniyo imamvetsera mwachangu mayankho amakasitomala kuti amvetsetse zosowa ndi zomwe amakonda. Kenako imagwiritsa ntchito zowongolera zomwe zikugwirizana ndi zosowazo. Kuyankha pamsika uku, wophatikizidwa ndi khalidwe lapamwamba, kwalola Camry kukhalabe numero uno motsutsana ndi otsutsana nawo.

#3: Dyson Vacuums

Chitsanzo china chothandizira kukonza zatsopano chimachokera ku kampani yopangira zida za Dyson ndipo ikuwongolera mosalekeza ma vacuum. Dyson adapanga mtundu wake pazatsopano zosokoneza - vacuum yake yoyamba ya cyclonic idasinthiratu kuyeretsa kunyumba ndiukadaulo wake wopanda chikwama.

kulimbikitsa zitsanzo zazinthu zatsopano — Dyson ndi chimodzi mwazitsanzo zabwino kwambiri zolimbikitsira luso | *Kupititsa patsogolo zitsanzo zazinthu zatsopano | Chithunzi: Tsogolo*

Koma kuyambira pamenepo, Dyson yakhala ikuyang'ana kwambiri kulimbikitsa kuti zopukutira zake zikhale zogwira mtima kwambiri. Mainjiniya ake adayambitsa zida zokwezedwa pamachitidwe osiyanasiyana, kuphatikiza:

Kupititsa patsogolo kusefera kwa cyclonic ndi HEPA kuti mugwire bwino dothi/zinyalala
Maburashi opangidwanso kuti achotse tsitsi la ziweto mosavuta
Chiwongolero chozungulira komanso mapangidwe otsika kwambiri kuti muwonjezeke
Kuthamanga kwanthawi yayitali kuchokera ku ma motors okwezedwa ndi mapaketi a batri
Kulumikizana kwa pulogalamu ndi mawonekedwe a LCD kuti azitsatira magwiridwe antchito

Monga zitsanzo zathu zina, palibe chimodzi mwa izi chomwe chimayimira kusintha kwakusintha. Koma palimodzi, alola Dyson kuti apititse patsogolo zopangira zake zovumbula, zomwe zimapangitsa kuti ogwiritsa ntchito azidziwa bwino. Njira iyi yakhala dalaivala wamkulu wa Dyson kutenga gawo lalikulu pamsika mu gawo la vacuum premium, ndipo Dyson wakhala chitsanzo chowoneka bwino chaukadaulo wochirikiza.

Kodi luso lokhalitsa ndi chiyani? Chithunzi: Freepik

Kulimbikitsa Zatsopano Kumawonjezera Kupambana Kwanthawi Yaitali

Kupititsa patsogolo zatsopano kumaphatikizana pakapita nthawi - kuwongolera kulikonse kumapitilira kwina. Mofanana ndi kamba, kupititsa patsogolo zatsopano kumapangitsa makampani kuchita bwino pakapita nthawi:

Kusunga ndi kukulitsa makasitomala awo mwa kukweza ndi kukulitsa mtengo
Kuchulukitsa kukhulupirika kwa mtundu popereka nthawi zonse pazosowa zamakasitomala
Kulimbana ndi omwe akupikisana nawo akufunanso kupititsa patsogolo zopereka zawo
Kutengerapo mwayi pazambiri pazinthu zomwe zilipo kale kusokoneza kusanachitike
Kuchepetsa chiwopsezo poyerekeza ndi kubetcha pakusintha kwakukulu komwe kungalephereke

M'chuma chamasiku ano chofulumira, n'zosavuta kugwera mumsampha wokonzekera zatsopano zosokoneza. Komabe, luso lamtunduwu nthawi zonse lakhala likuthandizanso kwambiri pakuyendetsa bwino makampani masiku ano. Atsogoleri ayenera kupeza njira yoyenera - kusokoneza nthawi ndi nthawi kuti asinthe malo omwe ali ndi mpikisano pamene akupitirizabe kuti akule bwino m'misika yomwe ilipo.

Kutsiliza

Makampani monga Apple, Toyota, ndi Dyson ndi zitsanzo zokhazikika zomwe zikuwonetsa momwe kulingalira komanso kukhazikika kwamakasitomala kumathandizira mabizinesi kuchita bwino kwazaka zambiri osati zaka chabe. Potengera malingaliro a kamba, kupita patsogolo inchi-ndi-inchi ndi chaka ndi chaka, kupititsa patsogolo luso kumapereka njira yoyendetsera msika kwanthawi yayitali.

💡Mungafunenso kudziwa zambiri za ulaliki wolumikizana, luso lokhazikika pamaphunziro ndi maphunziro. Ndi pulogalamu yabwino kwambiri kuti ikutetezeni ku "Death by PowerPoint". AhaSlidesnthawi yomweyo kuti mutengere omvera anu muzochitika zopanda msoko!

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Kodi ndi chitsanzo chotani cha luso losokoneza komanso kupititsa patsogolo luso?

Zatsopano zosokoneza ndi zinthu kapena ntchito zomwe zimapanga misika yatsopano komanso maukonde amtengo wapatali. Zitsanzo zazinthu zosokoneza zimaphatikizapo iPhone, Uber, Netflix, ndi e-commerce. Kupititsa patsogolo kwatsopano ndikuwonjezera kwazinthu zomwe zilipo kale komanso njira. Zitsanzo zina zopititsa patsogolo zatsopano zimaphatikizapo mitundu yatsopano ya iPhone yokhala ndi makamera abwinoko ndi zowonetsera, Toyota imapangitsa kuti Camry yake ikhale yogwira ntchito pakapita nthawi, ndipo Dyson akuwongolera zopuma zake ndi kusefera bwino.

Ndi mitundu 4 yanji yazatsopano yokhala ndi zitsanzo?

Mitundu inayi yayikulu yazatsopano ndi:
(1). Zatsopano zosokoneza: Netflix, Uber, Google, ndi Airbnb.
(2). Kupititsa patsogolo luso: Msika wama Smartphone, Msika wamagalimoto, ndi
(3). Kupanga zatsopano: Laputopu, mitundu Yatsopano ya iPhone, ndi Google Workspace
(4). Zatsopano zatsopano: Blockchain, Amazon, ndi Airbnb.

Kodi Netflix ndi zatsopano zamtundu wanji?

Netflix idagwiritsa ntchito njira yosokoneza yopangira zosangalatsa zapakhomo. Makanema ake omwe amafunidwa pa intaneti adasinthiratu momwe anthu amapezera ndikugwiritsa ntchito makanema, ndikusokoneza makanema apa TV obwereketsa komanso ma waya. Izi zinatsegula msika watsopano ndi intaneti yamtengo wapatali. Chifukwa chake, Netflix ndi chitsanzo chazinthu zosokoneza.

Kodi zatsopano zowonjezera ndi zosokoneza ndi chiyani?

Kupititsa patsogolo kutsutsana ndi zatsopano zosokoneza? Zatsopano zokhazikika zimayang'ana pakusintha kwazinthu zomwe zilipo kale, pomwe zosokoneza zimabweretsa zinthu zatsopano kapena mabizinesi omwe amachotsa matekinoloje akale kapena njira zochitira zinthu. Zatsopano zokhazikika zimalola makampani kusunga makasitomala omwe alipo komanso magawo amsika, pomwe zosokoneza zimasinthanso mafakitale onse.

Ref: Harvard Business School Paintaneti | Kuwongolera Voltage