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Free course template · Global

Planning marketing campaigns: From funnel design to measurable kpis

A ready-made course, live deck and two surveys for campaign managers. AhaSlides tracks progress, completion and scores for you. 40 minutes, 6 lessons. Last reviewed 21 October 2026; not legal advice.

By Leo

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Planning marketing campaigns: From funnel design to measurable kpis: try 3 questions

Three questions from this course. Pick an answer, then see why.

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Three pieces that work together

Learners prepare on their own, you answer questions live, and the surveys tell you what stuck. 9 fields to fill in with your own policy, contacts and locations; each one is highlighted inside the course.

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The Planning marketing campaigns: From funnel design to measurable kpis course as a learner first sees it

Completion is tracked for you

Learners sign in to take the course, so every start, finish and score is recorded in AhaSlides. No spreadsheet to keep.

  • Who has finished

    See who has not started, who is in progress and who has completed the course.

  • Every score

    Each learner's answers to the quizzes and activities in the course.

  • What landed

    Survey results show what people took away, and the 30-day check-in shows whether they use it.

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6 lessons, about 40 minutes

What learners can do at the end of each lesson. Minutes are an estimate.

  • Lesson 1: Why "run a campaign" is not a plan · 8 min

    Before you begin · Five hundred members in three months · What was missing?

  • Lesson 2: Objectives, audience and the funnel · 8 min

    The funnel · Where does it belong? · Work backwards

  • Lesson 3: Channels, media plan and budget · 7 min

    Choosing channels · Split the budget · Check

  • Lesson 4: Grey areas: timing, trade-offs and leaks · 7 min

    The leaking funnel · The launch that outran the team · Which KPI?

  • Lesson 5: KPIs, owners and review points · 5 min

    One KPI per stage · Who owns it, and when do we look?

  • Lesson 6: Plan a three-month campaign + final assessment · 5 min

    Practice · Practice

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Often taught together

Courses teams often run alongside this one.

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Common questions

Yes. The course, the live deck and both surveys are free. Claiming the template into your AhaSlides account is free too.

Yes. The course is self-paced and online, and the live deck lets you add a live session in the room or online.

When someone takes on their first campaign, before each quarterly planning round, and when a funnel stops converting.

Campaign managers, marketing coordinators and small-business marketers.

Record completion in your own LMS or record system, so you can show who finished the course and when.

Yes, everything. Change the wording, swap scenarios for ones from your workplace, add your logo, or remove parts that don't apply.

Your own details, each highlighted inside the course:
  • Help contact
  • LMS or record system
  • Next course link
  • Course URL
  • Live session URL
  • Campaign plan template link
  • Baseline data link
Then edit anything else you like: wording, scenarios, your logo.
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Ready to run it?

Free. Copy the course, live deck and both surveys into your AhaSlides account in one click.

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