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Free course template · Global

Consent-led marketing data: Email, cookies, tracking and remarketing compliance essentials

A ready-made course, live deck and two surveys for email. AhaSlides tracks progress, completion and scores for you. 40 minutes, 6 lessons. Last reviewed 21 October 2026; not legal advice.

By Dave Bui

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Consent-led marketing data: try 3 questions

Three questions from this course. Pick an answer, then see why.

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Three pieces that work together

Learners prepare on their own, you answer questions live, and the surveys tell you what stuck. 12 fields to fill in with your own policy, contacts and locations; each one is highlighted inside the course.

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The Consent-led marketing data: Email, cookies, tracking and remarketing compliance essentials course as a learner first sees it

Completion is tracked for you

Learners sign in to take the course, so every start, finish and score is recorded in AhaSlides. No spreadsheet to keep.

  • Who has finished

    See who has not started, who is in progress and who has completed the course.

  • Every score

    Each learner's answers to the quizzes and activities in the course.

  • What landed

    Survey results show what people took away, and the 30-day check-in shows whether they use it.

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6 lessons, about 40 minutes

What learners can do at the end of each lesson. Minutes are an estimate.

  • Lesson 1: Why consent is a marketing skill · 7 min

    Before you begin · The spring sale · What would you ask first?

  • Lesson 2: Email rules compared · 7 min

    Opt-in and opt-out · Sort the email · Check

  • Lesson 3: Cookies, pixels and tracking · 7 min

    What counts · Does it fire? · Check

  • Lesson 4: Remarketing, audiences and customer lists · 7 min

    The principles · After an opt-out · Check

  • Lesson 5: Records, preference centres and inactive contacts · 7 min

    What to keep · Inactive contacts · Who do I ask?

  • Lesson 6: Practise and ask for help · 5 min

    Your next steps · Practice

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Often taught together

Courses teams often run alongside this one.

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Common questions

Yes. The course, the live deck and both surveys are free. Claiming the template into your AhaSlides account is free too.

The course itself is self-paced and online, and the live deck lets you add a live session. Whether online delivery meets your local rules depends on the law that applies to you, so check the rules that apply to you or ask your own counsel.

At onboarding for email, CRM and paid media staff, before a new tracking tool or audience upload, and annually.

Email, CRM and lifecycle marketers.

Record completion in your own LMS or record system, so you can show who finished the course and when. Check the retention period that applies to you in the rules that apply to you.

Yes, everything. Change the wording, swap scenarios for ones from your workplace, add your logo, or remove parts that don't apply. Keep anything your own law requires you to cover.

Your own details, each highlighted inside the course:
  • Help contact
  • Policy link
  • Escalation route
  • The organisation's rules for each region it markets in, written by the privacy or legal team
  • The audience and tag tools staff may use
  • How long inactive contacts and consent records are kept
  • Next course link
  • LMS or record system
  • Course URL
  • Live session URL
Then edit anything else you like: wording, scenarios, your logo.
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Free. Copy the course, live deck and both surveys into your AhaSlides account in one click.

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