Lesson 1: Why message law matters to an agency · 8 min
Before you begin · Who is the sender and who is responsible? · Three laws on one page
Learners prepare on their own, you answer questions live, and the surveys tell you what stuck. 2 fields to fill in with your own policy, contacts and locations; each one is highlighted inside the course.
What learners can do at the end of each lesson. Minutes are an estimate.
Before you begin · Who is the sender and who is responsible? · Three laws on one page
CAN-SPAM basics · PECR basics for email and texts · Ready to send or fix first? · Check your understanding
Prior express written consent in plain terms · Revoking consent and quiet hours · Practise
What a consent record should show · Opt-outs across systems · Practise · When to stop and escalate
Final assessment · Course complete
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