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Free course template · Global

Running paid search and paid social campaigns: Structure, bidding, creative and reporting

A ready-made course, live deck and two surveys for performance marketers. AhaSlides tracks progress, completion and scores for you. 45 minutes, 6 lessons. Last reviewed 21 October 2026; not legal advice.

By Dave Bui

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Running paid search and paid social campaigns: try 3 questions

Three questions from this course. Pick an answer, then see why.

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Three pieces that work together

Learners prepare on their own, you answer questions live, and the surveys tell you what stuck. 12 fields to fill in with your own policy, contacts and locations; each one is highlighted inside the course.

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The Running paid search and paid social campaigns: Structure, bidding, creative and reporting course as a learner first sees it

Completion is tracked for you

Learners sign in to take the course, so every start, finish and score is recorded in AhaSlides. No spreadsheet to keep.

  • Who has finished

    See who has not started, who is in progress and who has completed the course.

  • Every score

    Each learner's answers to the quizzes and activities in the course.

  • What landed

    Survey results show what people took away, and the 30-day check-in shows whether they use it.

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6 lessons, about 45 minutes

What learners can do at the end of each lesson. Minutes are an estimate.

  • Lesson 1: The campaign with clicks and no sales · 9 min

    Before you begin · Four hundred clicks, no leads · Where it went wrong

  • Lesson 2: How the auctions work, in brief · 9 min

    Who is shown · Key terms · Check

  • Lesson 3: Structure, bidding and budget: a decision path · 8 min

    Decide in order · Fragmented or focused? · Check

  • Lesson 4: Creative, copy and the grey areas · 8 min

    Make the promise consistent · The bold claim · Sort it

  • Lesson 5: Reading reports, diagnosing and applying · 8 min

    A triage routine · Cost per result rises · Report it

  • Lesson 6: Final assessment and completion · 3 min

    Practice

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Often taught together

Courses teams often run alongside this one.

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Common questions

Yes. The course, the live deck and both surveys are free. Claiming the template into your AhaSlides account is free too.

Yes. The course is self-paced and online, and the live deck lets you add a live session in the room or online.

At onboarding for media buying roles, before a new account or budget cycle, and when platforms change their buying options.

Performance marketers, media buyers and agency staff, with a junior variant for new trainees running their first accounts; run by L&D with performance marketing, agency operations and analytics.

Record completion in your own LMS or record system, so you can show who finished the course and when.

Yes, everything. Change the wording, swap scenarios for ones from your workplace, add your logo, or remove parts that don't apply.

Your own details, each highlighted inside the course:
  • Policy link
  • Help contact
  • Escalation route
  • Who checks ad claims and permissions before launch
  • How often accounts are reviewed
  • Where campaign results are shared
  • Next course link
  • LMS or record system
  • Course URL
  • Live session URL
Then edit anything else you like: wording, scenarios, your logo.
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Ready to run it?

Free. Copy the course, live deck and both surveys into your AhaSlides account in one click.

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