Lesson 1: Choosing key accounts · 9 min
Before you begin · An invented story · Which accounts, and why?
Learners prepare on their own, you answer questions live, and the surveys tell you what stuck. 8 fields to fill in with your own policy, contacts and locations; each one is highlighted inside the course.



What learners can do at the end of each lesson. Minutes are an estimate.
Before you begin · An invented story · Which accounts, and why?
Who is who · Map it · Check
What a plan holds · Critique a plan · Put it in order
Run the review · Scenario · Scenario
Spot the warning signs · Who to ask
Practice