Skip to content
Claim this template

Free course template · Global

Why people buy: Persuasion, trust and emotional intelligence in sales

A ready-made course, live deck and two surveys for sellers. AhaSlides tracks progress, completion and scores for you. 35 minutes, 6 lessons. Last reviewed 21 October 2026; not legal advice.

By AhaSlides

Claim the templatePreview the courseDownload SCORM for your LMS

Free. No credit card. Edit everything.

Play a game from the course

Why people buy: Persuasion, trust and emotional intelligence in sales: try 3 questions

Three questions from this course. Pick an answer, then see why.

Play the game

Game not loading? Open it in a new tab (opens in a new tab)

Three pieces that work together

Learners prepare on their own, you answer questions live, and the surveys tell you what stuck. 8 fields to fill in with your own policy, contacts and locations; each one is highlighted inside the course.

Claim the template
The Why people buy: Persuasion, trust and emotional intelligence in sales course as a learner first sees it

Completion is tracked for you

Learners sign in to take the course, so every start, finish and score is recorded in AhaSlides. No spreadsheet to keep.

  • Who has finished

    See who has not started, who is in progress and who has completed the course.

  • Every score

    Each learner's answers to the quizzes and activities in the course.

  • What landed

    Survey results show what people took away, and the 30-day check-in shows whether they use it.

Claim the template

6 lessons, about 35 minutes

What learners can do at the end of each lesson. Minutes are an estimate.

  • Lesson 1: A sale that was lost after the numbers were right · 7 min

    Before you begin · An invented story · Why did the customer choose?

  • Lesson 2: Trust, credibility and behavioural styles · 7 min

    What builds trust · Four common styles · Match the response

  • Lesson 3: Emotional intelligence in conversations · 7 min

    Four skills · Reading the signs · Reply well

  • Lesson 4: Grey areas: persuasion, pressure and false urgency · 7 min

    Persuasion or manipulation? · Scenario · Scenario

  • Lesson 5: Try one idea this week, and where to ask · 5 min

    Support · Your one idea

  • Lesson 6: Final assessment · 2 min

    Practice

Claim the template

Often taught together

Courses teams often run alongside this one.

Browse all templates (opens in a new tab)

Common questions

Yes. The course, the live deck and both surveys are free. Claiming the template into your AhaSlides account is free too.

Yes. The course is self-paced and online, and the live deck lets you add a live session in the room or online.

At seller onboarding, as part of a sales fundamentals programme, and yearly as a refresher on ethical selling.

Sellers, advisers and customer-experience staff (run by L&D with sales enablement).

Record completion in your own LMS or record system, so you can show who finished the course and when.

Yes, everything. Change the wording, swap scenarios for ones from your workplace, add your logo, or remove parts that don't apply.

Your own details, each highlighted inside the course:
  • Sales enablement contact
  • Compliance contact
  • Sales conduct policy link
  • Escalation route
  • LMS or record system
  • Course URL
Then edit anything else you like: wording, scenarios, your logo.
Visit the help centre (opens in a new tab)

Ready to run it?

Free. Copy the course, live deck and both surveys into your AhaSlides account in one click.

Claim the template