Lesson 1: Pipeline, stages and conversion · 8 min
Before you begin · An invented story · Stages and conversion
Learners prepare on their own, you answer questions live, and the surveys tell you what stuck. 11 fields to fill in with your own policy, contacts and locations; each one is highlighted inside the course.



What learners can do at the end of each lesson. Minutes are an estimate.
Before you begin · An invented story · Stages and conversion
Two kinds of number · Coverage and forecast · Sort the metric
What clean looks like · Why data goes bad · Fix it
Scenario · Scenario · Scenario
The 30-minute review · Who to ask
Practice