Global

Product knowledge for sales teams: Launches, offers and competitive positioning

A ready-made course you customise for your organisation, with a live session deck and two surveys. You only add the 15 details that are specific to your organisation.

See the live deckSee the full outline
Try the coursePreview the survey
Length
35 min
Lessons
6 lessons
Frequency
At every product launch or offer change
Last reviewed
21 Oct 2026
Grey areas: questions you cannot answer, offers that ended, rivals
What would you do?

A customer shows an old advert for an offer that has finished

Try it: this is one of 17 interactive activities in the course.

What's included

Three pieces that work together

Copy once, get everything. Learners prepare on their own, you answer questions live, and the surveys tell you what stuck.

Self-paced course

Short lessons with real workplace scenarios, not walls of text.

  • 6 lessons, about 35 minutes
  • Scenario, sorting activity, process, timeline and quizzes

Live session deck

An AhaSlides presentation to run after the course, in person or online.

  • 10 slides
  • Quiz, poll, scale, open-ended slides
  • A closing slide for your contacts

Two surveys

Find out what landed, and whether people use it on the job.

  • Post-course feedback, about 2 minutes
  • 30-day check-in
  • Anonymous by default
  • Results feed your next refresher

Learning objectives

At the end of this course, learners can

Each objective and the lesson that covers it.

IDObjectiveSourceWhere it's covered
TO 380.0Achieve ≥ 80% on the final assessment-Whole course
SO 380.1Explain what changed in the product or offer and why it matters to a customer + your infoCurrent product sheetWhole course
SO 380.2Match features and benefits to the type of customer + your infoCurrent product sheetWhole course
SO 380.3Check price, offer and eligibility against the current sheet before you quoteOrganisation's approved materialWhole course
SO 380.4Answer common customer questions and compare with competitors using approved facts onlyOrganisation's approved claimsWhole course
SO 380.5Find the latest sheet and raise a question the team cannot answerOrganisation's processWhole course

Your part: what a template can't do for you

  • Your workplace details: fill in the 15 highlighted fields so the course describes your own policies, contacts and locations.
  • Records: record completion in your own LMS or record system.

Course outline

6 lessons, about 35 minutes

Minutes per lesson are an estimate, shared out by page count.

ContentInteractiveVideoYou customise
1

A launch that left the floor guessing

3 pages

7 min
Before you beginNoteList
An invented storyTextImage
What would have helped?ChecklistKey factQuiz
2

Features and benefits by customer type

3 pages

7 min
What changedTimelineYour info
Match the benefit to the customerTabs
Try itSorting activityMatching quiz
3

Offers, prices and eligibility

3 pages

7 min
Check before you quoteProcess
Put it in orderSorting activityTextYour info
Who is eligible?AccordionYour infoQuiz
4

Grey areas: questions you cannot answer, offers that ended, rivals

3 pages

7 min
ScenarioScenario
ScenarioScenario
ScenarioScenarioYour infoMatching quiz
5

Finding the latest sheet and where to ask

2 pages

5 min
Sources and contactsProcessYour infoYour infoYour infoYour infoYour info
Stay currentFlashcardsYour infoMulti-select quiz
6

Final assessment

1 page

2 min
PracticeQuizKey factNoteButtonYour info

Live deck and surveys

10 slides to run live, two surveys to close the loop

Pink slides are interactive. Both surveys are anonymous; pink questions are written for this course.

ContentTitle, agenda, "not legal or professional advice
PollHow confident are you answering questions about the new offer today?
Content · customiseWhat changed, who it is for, where to find the sheet {{PRODUCT_SHEET_LINK}}
QuizBefore you quote a price you… (Check the current sheet ✔)
QuizA customer shows an old advert for an ended offer. You… (Check the sheet and explain what applies now ✔)
QuizWhich is a benefit? ("You will spend less time on set-up" ✔)
ScaleHow easily can you find the latest product sheet?
Open-endedA question a customer asked this week that I could not answer
Q&AAsk the trainer anything
Content · customiseClosing {{PRODUCT_MARKETING_CONTACT}}, {{SURVEY_1_URL}}, {{SURVEY_2_URL}}, {{COURSE_URL}}
Post-course feedback: 11 questions, about 2 min
  1. Overall rating 5 stars
  2. Relevant, realistic, right length, helpful activities agree/disagree grid
  3. What was most useful? multi-select
  4. Confidence before this course, and now 1-5 scale
  5. Which customer question could you not answer in the last month? short text
  6. How confident are you comparing with a competitor using approved facts? 1-5 scale
  7. How many times since the course have you checked the sheet before quoting? multiple choice
  8. I would tell the team if I had given a customer the wrong information. 1-5 scale
  9. One thing we should change or add open text
  10. Would you recommend this course? NPS
30-day check-in
  1. Have you used what you learned since the course? multiple choice
  2. How confident are you today? Compare with day 1 1-5 scale
  3. Do you know where to find the latest product sheet and the product marketing contact? yes / no / not sure
  4. A moment where the training helped, or where you weren't sure open text
  5. Which topics should the next refresher focus on? ranking

Results show whether people use the training on the job, not just whether they finished it.

Make it yours

15 fields to fill in, and you're ready

Everything else is done. These are the details only your organisation knows; each one is highlighted inside the course.

  • Product sheet link{{PRODUCT_SHEET_LINK}}
  • Product update date{{PRODUCT_UPDATE_DATE}}
  • Current offers link{{CURRENT_OFFERS_LINK}}
  • Eligibility rules link{{ELIGIBILITY_RULES_LINK}}
  • Approved claims link{{APPROVED_CLAIMS_LINK}}
  • Competitor comparison link{{COMPETITOR_COMPARISON_LINK}}
Show all 15 fields
  • Product marketing contact{{PRODUCT_MARKETING_CONTACT}}
  • Unanswered questions route{{UNANSWERED_QUESTIONS_ROUTE}}
  • Sales enablement contact{{SALES_ENABLEMENT_CONTACT}}
  • Compliance contact{{COMPLIANCE_CONTACT}}
  • Escalation route{{ESCALATION_ROUTE}}
  • LMS or record system{{LMS_OR_RECORD_SYSTEM}}
  • Survey 1 URL{{SURVEY_1_URL}}
  • Survey 2 URL{{SURVEY_2_URL}}
  • Course URL{{COURSE_URL}}

FAQ

Common questions

Can I run product knowledge for sales teams: Launches, offers and competitive positioning training online?

Yes. The course is self-paced and online, and the live deck lets you add a live session in the room or online.

How often is this training needed?

At every product launch or offer change, at onboarding for new sellers, and quarterly as a product refresher.

Who needs this training?

Sales and retail staff selling a specific product family, and channel partners (run by L&D with product marketing and sales enablement).

What records should I keep?

Record completion in your own LMS or record system, so you can show who finished the course and when.

Can I edit the content?

Yes, everything. Change the wording, swap scenarios for ones from your workplace, add your logo, or remove parts that don't apply.

Related templates

Often taught together

All Sales management and enablement templates →
Global

Coaching sellers: Role-plays, call reviews and feedback for sales managers

Sales managers · Sales management and enablement

40 min
Global

Pipeline, forecasting and sales kpis: Managing activity and results

Sales managers · Sales management and enablement

40 min
Last reviewed: 21 October 2026Templates are a starting point, not legal advice.

Ready to run it?

Open the live deck to see how the session runs alongside the course and both surveys.

See the live deck