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Free course template · Global

Sector marketing essentials for tourism, hospitality and non-profit outreach teams

A ready-made course, live deck and two surveys for marketers. AhaSlides tracks progress, completion and scores for you. 35 minutes, 6 lessons. Last reviewed 21 October 2026; not legal advice.

By Dave Bui

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Sector marketing essentials for tourism, hospitality and non-profit outreach teams: try 3 questions

Three questions from this course. Pick an answer, then see why.

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Three pieces that work together

Learners prepare on their own, you answer questions live, and the surveys tell you what stuck. 10 fields to fill in with your own policy, contacts and locations; each one is highlighted inside the course.

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The Sector marketing essentials for tourism, hospitality and non-profit outreach teams course as a learner first sees it

Completion is tracked for you

Learners sign in to take the course, so every start, finish and score is recorded in AhaSlides. No spreadsheet to keep.

  • Who has finished

    See who has not started, who is in progress and who has completed the course.

  • Every score

    Each learner's answers to the quizzes and activities in the course.

  • What landed

    Survey results show what people took away, and the 30-day check-in shows whether they use it.

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6 lessons, about 35 minutes

What learners can do at the end of each lesson. Minutes are an estimate.

  • Lesson 1: Why sector marketing is not product marketing · 7 min

    Before you begin · Two teams, one quiet January · Who is your customer?

  • Lesson 2: Visitors, guests, donors and supporters: who are they? · 6 min

    Four ways to segment · Pick the segment · Check

  • Lesson 3: A clear story for your place, venue or cause · 6 min

    The positioning line · Good line or vague line? · Check

  • Lesson 4: Choosing channels on a real budget · 6 min

    Channel menu · Rank the channels · Check

  • Lesson 5: Grey areas that sector teams meet · 6 min

    Judgement calls · Honest promotion · Sort it

  • Lesson 6: Plan, measure, report, and ask for help · 4 min

    Your next steps · Practice

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Often taught together

Courses teams often run alongside this one.

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Common questions

Yes. The course, the live deck and both surveys are free. Claiming the template into your AhaSlides account is free too.

Yes. The course is self-paced and online, and the live deck lets you add a live session in the room or online.

At onboarding for sector marketers, before a seasonal campaign planning round, and when a team takes on a new audience or funding source.

Marketers in destination organisations, hotels, food service, charities and membership associations, including non-profit outreach and fundraising teams; run by L&D with marketing, communications and fundraising or partnerships teams.

Record completion in your own LMS or record system, so you can show who finished the course and when.

Yes, everything. Change the wording, swap scenarios for ones from your workplace, add your logo, or remove parts that don't apply.

Your own details, each highlighted inside the course:
  • Help contact
  • Policy link
  • Escalation route
  • The organisation's purpose, mission or destination vision
  • Next course link
  • LMS or record system
  • Course URL
  • Live session URL
Then edit anything else you like: wording, scenarios, your logo.
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Free. Copy the course, live deck and both surveys into your AhaSlides account in one click.

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