Ungawafumana njani amanqaku okuguquguquka kwiShishini | 2024 Iyatyhila

Ungawafumana Njani amaNqaku okuNgenisa kwiShishini?

URita McGrath, ingcali kuphuhliso lweshishini, kwincwadi yakhe "Seeing Around Corners: How to Spot Inflection Points in Business Before They Happenstates" ithi xa inkampani "armed with the right strategies and tools, they can see inflection points as a competitive advantage".

Akukho ndlela yokuba inkampani ithintele amanqaku e-inflection, kodwa kunokwenzeka ukuqikelela ukuba iza nini kwaye isebenzise njengethuba. Eli nqaku lixoxa ngendlela yokufumana amanqaku e-inflection kwishishini kwaye kutheni kubalulekile ukuba ukukhula kwenkampani.

Isiqulatho

• Ngawaphi amaNqaku okuNgenisa kwiShishini?
• Kutheni le nto amaShishini kufuneka abone iiNdawo zoSulelo?
• Ukuqonda amanqaku e-Inflection kunye neMizekeliso yeHlabathi yokwenyani
• Ungawafumana njani amanqaku e-Inflection?
• IItrakthi ezibalulekileyo
• FAQs

Yenza Abasebenzi Bakho Babandakanyeke

Qala ingxoxo enentsingiselo, fumana ingxelo eluncedo kwaye ufundise abasebenzi bakho. Bhalisa ukuze uthathe ithemplate yeAhaSlides yasimahla

🚀 Bamba Imibuzo Yasimahla☁️

Yintoni iNdawo yokuNgena kwiShishini?

Inflection points, also called Paradigmatic shifts refer to a crucial event that leads to a significant shift in the progress of a company, industry, sector, economy, or geopolitical situation. It can be seen as a turning point in the evolution of a company "apho ukukhula, utshintsho, amandla amatsha, iimfuno ezintsha, okanye ezinye iinguqu zilawula ukucinga kwakhona kunye nokusebenza kwakhona kwendlela ishishini ekufuneka lisebenze ngayo.". These changes may have either positive or negative outcomes.

Ukuchonga indawo yokuguquguquka kwishishini kukuqonda okubalulekileyo ukuba utshintsho olubalulekileyo luselundini. Indawo yokuguquguquka isebenza njengenguquko, ebonisa imfuno yohlengahlengiso kunye nokuguqulwa kokuqinisekisa ukufaneleka okuqhubekayo kunye nempumelelo.

Njengoko inkampani iguquka ukusuka kwisiqalo ukuya kwishishini eliphakathi okanye elikhulu, lidlula kwizigaba ezininzi apho iimodeli zakudala kunye neendlela ezinokuthintela ukuqamba izinto ezintsha, ukukhula kunye notshintsho. Ezi zigaba, ezaziwa ngokuba ziindawo zokuguquguquka, zifuna ukwamkelwa kweendlela ezintsha zokusebenza ukuqinisekisa inkqubela eqhubekayo kunye nempumelelo.

Kutheni le nto amaShishini kufuneka abone iiNdawo zoSulelo?

Inflection Point is a part of the decision-making process. The fact is "I-Inflection Point ayiyondawo yesigqibo ngokwayo, inceda abenzi bezigqibo ukuba bajonge utshintsho kwaye baqikelele isiphumo emva koko." Decision-makers must identify these and make choices about which opportunities to pursue and indlela yokunciphisa iingozi ezinokubakho.

Qaphela ukuba ukuqhubela phambili kunye nokuziqhelanisa kwangexesha kwiinguqu kwimeko yokhuphiswano ngundoqo. Ukuba amashishini ayasilela ukuqaphela amanqaku okuguquguquka kunye nokuthandabuza ukutshintsha, kunokukhokelela ekwehleni kweshishini okungenakubuyiseka. Kwelinye icala, amanqaku e-Inflection ahlala ebonisaamathuba okusungula izinto ezintsha . Iinkampani ezithatha la mathuba kwaye zivelise izinto ezintsha ekuphenduleni ukuguquka kweemarike zinokufumana umda wokukhuphisana.

It's worth noting that inflection points are not one-time events; they are part of an ongoing business cycle. Decision-makers should adopt a continuous learning approach, leveraging insights gained from past inflection points to inform future strategies. Regular reassessment of market dynamics and a commitment to staying informed contribute to a resilient and proactive organizational mindset.

Ukuqonda amanqaku e-Inflection kunye neMizekeliso yeHlabathi yokwenyani

Amashishini, njengabantu, aqala amancinci kwaye aqhubele phambili ngamanqanaba amaninzi okukhula njengoko ekhula. Amanqaku okuguquguquka kwenzeka kwezi zigaba. Ziyakwazi zombini amathuba kunye nemingeni, kuxhomekeke kwindlela inkampani ehamba ngayo.

Apha ngezantsi kukho imizekelo yamanqaku okutshintsha kweshishini kwezinye iinkampani ezifumene impumelelo egqithisileyo ngokuphumeza isicwangciso esiliqili emva kokuchonga amanqaku okuguquguquka. Balindele ngempumelelo ukuphazamiseka, yakha ukomelela kwintlangano, kwaye uphumelele xa abo bakhuphisana nabo bebhaqwa.

Apple Inc.:

• Indawo yophawu:Ukuqaliswa kwe-iPhone ngo-2007.
• Uhlobo:Utshintsho ukusuka kwinkampani egxile kwikhompyuter ukuya kumthengi wombane kunye neenkonzo zamandla.
• Isiphumo:I-Apple izuze impumelelo ye-iPhone ukuze ibe ngumdlali ophambili kushishino lwee-smartphone, iguqula unxibelelwano kunye nokuzonwabisa.

Netflix:

• Indawo yophawu:Shift ukusuka kwirenti yeDVD ukuya kustrimisho ngo-2007.
• Uhlobo:Ukuziqhelanisa notshintsho kwindlela yokuziphatha yabathengi kunye neteknoloji.
• Isiphumo:I-Netflix isuke kwinkonzo ye-DVD-nge-imeyile ukuya kwiqonga lokusasaza, iphazamisa i-TV yendabuko kunye ne-movie industry kwaye ibe yi-giant ye-streaming yehlabathi.

💡 Inkcubeko yeNetflix: Iinkalo ezisi-7 eziphambili kwiFomula yayo yokuPhumelela

Amazon:

• Indawo yophawu:Ukuqaliswa kweeNkonzo zeWebhu ye-Amazon (AWS) kwi-2006.
• Uhlobo:Ukwahluka kwemithombo yengeniso ngaphaya kwe-e-commerce.
• Isiphumo:I-AWS iguqule i-Amazon ibe ngumboneleli okhokelayo we-computing yefu, igalelo elibalulekileyo kwinzuzo yayo yonke kunye nexabiso lemarike.

Uphando:

• Indawo yophawu:Ukwaziswa kwe-AdWords ngo-2000.
• Uhlobo:Ukwenza imali ngokukhangela ngentengiso ekujoliswe kuyo.
• Isiphumo:Google's advertising platform became a major revenue driver, allowing the company to offer free search services and expand into various other products and services.

Ngokuqinisekileyo, ayizizo zonke iinkampani ezihamba ngempumelelo amanqaku e-inflection, kwaye ezinye zinokujongana nemingeni okanye zide zehle ngenxa yokungakwazi ukuziqhelanisa. Nantsi imizekelo embalwa yeenkampani eziye zatsala nzima ngexesha lamanqaku abalulekileyo:

I-Blockbuster:

• Indawo yophawu:Ukunyuka kokusasazwa kwe-intanethi.
• Isiphumo:IBlockbuster, isigebenga kushishino lokurenta ividiyo, ayiphumelelanga ukuziqhelanisa notshintsho oluya kukusasazwa kwe-intanethi kunye neemodeli ezisekwe kubhaliso. Inkampani ibhengeze ukuwa njengabakhuphisana nabo njengeNetflix yaphakama yaduma, kwaye ngo-2010, i-Blockbuster yafaka i-bankruptcy.

INokia:

• Indawo yophawu:Ukufika kwee-smartphones.
• Isiphumo:Nokia, once a leader in mobile phones, struggled to compete with the emergence of smartphones. The company's slow response to changing consumer preferences and its insistence on maintaining its Symbian operating system led to its decline and went out of business in 2014.

Kodak:

• Indawo yophawu:Ukuvela kweefoto zedijithali.
• Isiphumo:U-Kodak, owayengumdlali obalaseleyo kwishishini lokufota ifilimu, uye wasokola ukuziqhelanisa nexesha ledijithali. Ngaphandle kokuba namalungelo awodwa omenzi wechiza kwangethuba kwitekhnoloji yekhamera yedijithali, inkampani ayiphumelelanga ukwamkela ngokupheleleyo utshintsho, okukhokelele ekwehleni kwesabelo semarike kunye nokutshona kwayo ngo-2012.

Ungawafumana njani amanqaku e-Inflection?

Ungawafumana njani amanqaku e-Inflection? Amanqaku okuguquguquka afika kwiimilo ezininzi ezahlukeneyo kunye nobukhulu obuchatshazelwa yimiba yangaphakathi neyangaphandle. Ukuchonga amanqaku okuguquguquka kwimeko yeshishini kubandakanya ukuqaphela amaxesha abalulekileyo okanye utshintsho kwi company's trajectory. Nazi ezinye iingcebiso zokubona amanqaku e-inflection ngaphambi kokuba kwenzeke.

Qonda imeko yeshishini

How to find points of inflection in the first step - is to finding points of inflection is to profoundly understand the business context. This involves being aware of the industry dynamics, regulatory environment, and internal factors that can influence the company's trajectory. It is also about having a good insight into competitors, who are truly the company's competitors, and which factors affect the change. For example, new entrants or shifts in market share can signal inflection points that demand strategic responses.

Isakhono kwi-Data Analytics

In today's digital age, businesses must leverage data-driven insights to make decisions. Analyzing key performance indicators, customer behavior, and other relevant data helps in identifying patterns and potential inflection points. For example, if a company uses KPIs to measure performance and anticipate changes, sudden changes in customer acquisition costs or conversion rates can signal shifts in market dynamics.

Zilumkele iintsingiselo zemarike

Iinkokeli kufuneka zigcine ukubethabethana kweendlela kwiimarike ezibandakanya ukubeka iliso kuphuhliso lweshishini, ubugcisa obuvelayo, kunye notshintsho kwindlela yokuziphatha yabathengi. Ukwaziswa kweentsingiselo zeemarike kuvumela amashishini ukuba alindele utshintsho kwaye azibeke ngobuchule ekuphenduleni ukuguquka kweemarike. Banokuxhamla kumathuba avela kwiindlela ezivelayo kwaye bahlale bephambi kwabakhuphisana nabo. Umzekelo, uzinzo luyinto ngoku, inkampani inokuzibeka njengomamkeli kwangethuba weendlela zokusebenzisa i-eco-friendly ukutsala abathengi abaninzi.

Yakha iqela elomeleleyo

Ukuba ufuna ukulindela ngokuchanekileyo utshintsho, akukho ndlela engcono kunokuba nabasebenzi abomeleleyo nabanobuchule kunye neengcali. Le yantlukwano yongeza ukukwazi ukuhlalutya iimeko ezinzima ukusuka kwii-engile ezininzi. Ukongezelela, ngexesha leenguqu, iqela elisebenza kakuhle liyakwazi ukuhlalutya iimeko ngokubambisana, livelise izisombululo ezitsha, kunye nokuphumeza utshintsho olucwangcisiweyo ngokufanelekileyo.

IItrakthi ezibalulekileyo

Kubalulekile ukuba inkampani ikwazi ukufumana amanqaku okuguquguquka. Ukuqonda xa inkampani yakho ivala indawo yokutshintsha kunye nokuxhobisa iqela lakho izakhono eziyimfuneko kunye nolwazi ukuze ulungele ukujongana notshintsho kubalulekile ekukhuleni okuqhubekayo. 

💡 Baxhobise abasebenzi bakho izakhono ezibalulekileyokunye nokuqonda ngokubakhuthaza ukuba bathathe inxaxheba kuqeqesho kunye neendibano zocweyo sisisombululo esikhulu. Ukuba ujonge indlela ebandakanyekayo yokwenza i-virtuaize yakho uqeqesho lweshishini, IAhaSlidesngezixhobo eziqhubela phambili ezisebenzisanayo zinokukunceda ufezekise iinjongo zakho ngexabiso eliphantsi.

FAQs

Nguwuphi umzekelo wenqaku lokuguquguquka kwelizwi?

Umzekelo wendawo emileyo yokuguquguquka inokubonwa kwinqanaba (0, 0) kwigrafu ye-y = x^3. Kweli nqanaba, i-tangent yi-x-axis enqumla igrafu. Kwelinye icala, umzekelo wenqaku elingemiyo le-inflection linqaku (0, 0) kwigrafu ka-y = x^3 + ax, apho u-a lilo naliphi na inani le-nonzero.

Uyifumana njani indawo yokunyuka kwezoqoqosho?

The inflection point of a function can be found by taking its second derivative [f''(x)]. The inflection point is where the second derivative equals zero [f''(x) = 0] and the tangent changes sign.

Ref: HBR |Investopedia | icreoin | Kanjalo