Isiko leNetflix: Izici Eziyisi-7 Ezibalulekile Kufomula Yayo Yokuwina

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I-Astrid Tran 31 Okthoba, i-2023 8 min ifundwe

Yini isiko le-Netflix? I-Netflix, inkampani yesikhombisa ngobukhulu emhlabeni, enerekhodi elephule irekhodi lama-dollar ayizigidi eziyizinkulungwane eziyi-11 ngonyaka wezi-2018, kanye nababhalisile emhlabeni wonke abayizigidi eziyi-158.3 ngo-2020, inikela ngesiko lenhlangano eliyingqayizivele, elaziwa ngokuthi isiko leNetflix. Kuyisiko elihehayo kubasebenzi bayo. 

Isiko le-Netflix lihluke kakhulu esikweni lebhizinisi lendabuko njengokuphatha noma isiko lomndeni. Pho, ihluke kanjani? Kube yindaba ende kusukela ekuguqulweni kwayo kwenhlangano kusukela ebunzimeni, ukululama, uguquko, kanye nempumelelo.

Lesi sihloko siveza iqiniso mayelana ne- Isiko leNetflix kanye nezimfihlo zayo zempumelelo. Ngakho-ke, ake sicwilise!

Isiko leNetflix
I-Netflix Culture

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Mayelana neNetflix

INetflix yasungulwa ngo-1997 nguReed Hastings noMarc Randolph eScotts Valley, California. Iqale njengensizakalo ye-DVD yokuqasha ngeposi esebenzisa imodeli yokukhokha ngokuqashisa. 

I-Netflix ihlangabezane nokushoda kwezisebenzi entwasahlobo ka-2001. Eqinisweni, njengoba isevisi yokubhalisa ye-DVD-by-mail ye-Netflix iqala ukuduma, inkampani yazithola imfushane kubasebenzi ukuphatha umthwalo omkhulu womsebenzi.

U-Reed Hastings, umsunguli we-Netflix, waqaphela ukuthi amabhizinisi amaningi asebenzisa imali nesikhathi emithethweni eqinile yezabasebenzi ukubhekana ne-3% kuphela yabasebenzi bawo, okubangele izinkinga.

Khonamanjalo, abanye abasebenzi abangu-97% bangakwazi ukuxazulula izinkinga ngokukhuluma futhi bamukele umbono "wabantu abadala" ngandlela thile abukelwa phansi. Kunalokho, sizame kakhulu ukuthi singabaqashi labo bantu, sabadedela uma kuvela ukuthi senze iphutha lokuqasha.

U-Hasting wenqabe imihlahlandlela yezinsiza zabantu esiphelelwe isikhathi ukuze kuthuthukiswe isiko "elifana nomuntu omdala" elikhuthaza inkululeko nokuzibophezela. Kuqala ngamasu enhlangano okuphatha ithalente, ngombono obalulekile wokuthi abasebenzi kufanele bavunyelwe ukuthatha noma yisiphi isikhathi seholide abanomuzwa wokuthi sifanelekile. Lo mbono uzwakala uyahlanya, kodwa-ke i-PowerPoint yawo wonke amasu nalo mqondo uye wanda ngokungalindelekile.

Njengamanje, iNetflix iqashe abantu ababalelwa ku-12,000 emahhovisi ayi-14 emazweni ayi-10 ahlukene. Ngesikhathi sokuvalwa komhlaba wonke, le nkampani yazuza izigidi zabasebenzisi abasha, futhi namuhla ibalwa phakathi kwemithombo yedijithali emikhulu namabhizinisi ezokuzijabulisa emhlabeni.

Inkampani edala okuqukethwe nayo ithole inqwaba yezincomo eziqaphela idumela layo lokudala isiko elijabulisayo lendawo yokusebenza. Amaqembu Angcono Kakhulu Enkampani Yezinxephezelo Nabaholi Abangcono Kakhulu Ka-2020 Ngokuqhathaniswa, kanye nokukleliswa endaweni yesine ohlwini lweForbes Lwezinkampani Ezihlonishwa Kakhulu Zango-2019, kungambalwa kwalokhu kuhlonishwa.

Ukulanda kwe-PPT yeNetflix yesiko

7 Izici Ezibalulekile Zesiko le-Netflix

Uma kufanele sisebenzise amagama amathathu ukuchaza isiko le-Netflix, singakusho kuphela njengokuthi "Ayikho imithetho" noma "konke mayelana nabantu".

Njengoba kushiwo ngaphambili, nakuba babevame ukubhekana nenkinga yabasebenzi, ihhovisi manje selizwa sengathi ligcwele abantu abahlanya ngokuthanda umsebenzi wabo. Ezinsukwini nezinyanga ezalandela, uHastings uthole okuthile okwayishintsha ngokuphelele indlela ayeqonda ngayo kokubili ukugqugquzelwa kwabasebenzi kanye nesibopho sobuholi.

Okwenzekile ukuthi inkampani yandise kakhulu 'ukuminyana kwamathalente': abantu abanamakhono bakhuthazana ukuthi basebenze ngempumelelo.

I-Netflix, njenganoma iyiphi enye inkampani, igxile ekuheheni, ekugcineni, nasekuphatheni ithalente. Ihlose ukudala indawo yokusebenza engcono kakhulu enamagugu obuqotho, ubuhle, inhlonipho, ukufakwa, nokusebenzisana. Ngokushintsha kwendlela yokucabanga, u-Hastings nozakwethu bayaxoxa futhi bathathe izinqubomgomo nemithetho emisha.

Ngezansi, sibala izici eziyisi-7 zesiko le-Netflix, elichazwe kabanzi kudokhumenti ye-Netflix ngo-2008, yini eyenza i-Netflix ishintshe imodeli yayo yebhizinisi unomphela.

1. Dala Umongo, hhayi Ukulawula

Ngokwesiko le-Netflix, abaphathi abalawuli konke ukukhetha okubalulekile noma izimo eziphezulu zemibiko yabo eqondile. Umgomo uwukuthuthukisa ikhono labasebenzi lokuthuthukisa amasu, ukucacisa izilinganiso, ukuchaza izindima ngokuqondile, nokwethembeka ekuthathweni kwezinqumo. Kufana nokwenza izinqumo ngokushesha noma ukugcizelela kakhulu ukulungiselela kunasemiphumeleni. Esikhundleni sokufuna ukulawula, ukubeka umongo kuholela emiphumeleni engcono.

2. Kuqondaniswe Kakhulu, Kuhlangene Kahle

Umqondo okhona esikweni leNetflix uwukuba namasu nezinjongo eziqondile kakhulu kuyo yonke inhlangano nasemaqenjini angaphakathi. Ukwengeza, banokholo olwengeziwe emaqenjini naseminyangweni, okunciphisa isidingo sokuphatha okuncane kanye nemihlangano yeminyango ehlukahlukene. Ukuba mkhulu, ukushesha, nokuvumelana nezimo kuwumgomo omkhulu.

3. Khokha Iholo Eliphezulu

I-Netflix ikhokhela abasebenzi bayo iholo eliphezulu. Inkampani ikholelwa ukuthi ukukhokha iholo elincintisanayo, elingaphezu kwalokho izimbangi ezingaheha amathalente engeziwe, futhi kugcine abantu abanothando.” Ku-Netflix, sifuna abaphathi bakhe izimo lapho abantu bethanda khona ukuba lapha, ngenxa yomsebenzi omkhulu neholo elihle”, kusho i-CEO.

4. Amagugu Yilokho Esikuqakathekisayo

I-Netflix igcizelele izindinganiso eziyisisekelo eziyisishiyagalolunye ezithinta ukukhiqiza kwabasebenzi. Ngokwesiko le-Netflix, ukusebenza nokukhiqiza kukalwa kusetshenziswa le mibandela elandelayo:

  • Isahlulelo 
  • Ukuxhumana 
  • Impact 
  • Ilukuluku 
  • Innovation 
  • Isibindi 
  • passion 
  • Ukuthembeka 
  • Ukuzidela
isiko kuNetflix
Isiko leNetflix | Isithombe: Netflix

5. Khuthaza Inkululeko nokuzibophezela

I-Netflix ithole ukuthi lapho abasebenzi beyalwa nje ukuthi bathembele ekucabangeni nasekuhlakanipheni kunemikhawulo eqinile, ngokuvamile bakhiqiza imikhiqizo engcono ngezindleko eziphansi. Imithetho iwusizo kumaphesenti amancane abantu ababangela izinkinga, kodwa ivimbela abasebenzi ekuboniseni ubuhle nokusungula izinto ezintsha.

Uma ufuna ukuhlola ifilosofi ngemuva kwenye yezinkampani ezidume kakhulu emhlabeni, echaza izinguquko zesinyathelo ngesinyathelo ezenziwe ekuvuseleleni isiko le-Netflix, ungafunda incwadi ethi Ayikho Imithetho Yemithetho: I-Netflix kanye Namasiko Wokuvuselela ka-Erin Meyer noReed. Hastings. 

6. Yembula Iqiniso Ngokusebenza

Ukwakha i-bureaucracy kanye nemikhuba enemininingwane mayelana nokulinganisa ukusebenza ngokuvamile akukuthuthukisi. Isiko le-Netflix lihlose ukugcina isisebenzi esisebenza kahle ngokuxhumana okuvulekile nokuhlola okusobala.

Ngakho, ngaphandle kokuhlolwa “kokukhanya kwelanga” okukhuthaza abaqashi ukuthi babelane ngephutha abalenzile nozakwabo, inkampani ikhuthaza abaphathi ukuthi basebenzise into ebizwa ngokuthi 'Ukuhlolwa Kokugcina'.

I-Keeper Test inselele abaphathi ngombuzo othi, "Ngingalwela kanzima ukumgcina lapha uma othile eqenjini lami engazisa ukuthi uzoshiya ngomsebenzi ofanayo enkampanini yontanga?" Uma impendulo ithi cha, kufanele bathole isipho esihle sokuhlukaniswa.

Ukuhlola kuyingxenye yesiko le-Netflix

4. Ukuphromotha Nokuthuthukiswa

Isiko le-Netflix likhuthaza ukuthuthukiswa kwezinsiza zabantu ngokusebenzisa isabelo someluleki, ukushintshanisa, nokuzilawula kunokuklama indlela yomsebenzi kusukela ekuqaleni. Noma yimuphi umsebenzi owenelisa izimfuneko zenhlangano uhlale efaneleka ukuthuthukiswa.

I-Netflix imemezele ukutshalwa kwayo kwe-£ 1.2m embonini yokudala. Kuwuhlelo olusha lokuqeqesha oluzosiza ukuthuthukisa nokweseka imisebenzi nokuqeqeshwa kwabantu abangafika kwabayi-1000 kulo lonke elase-UK ngemikhiqizo yalo, abalingani bayo nezikhungo zemfundo.

Ingabe i-Netflix Inamasiko Aqinile?

Uma sibheka eminyakeni yokukhula okungaphezulu, yebo, iNetflix iyazisungula njengenkampani yamaphayona enamasiko aqinile. Kodwa-ke, ngokwehla kwekhasimende lokuqala ngo-Ephreli 2022 ngemva kweminyaka engaphezu kweshumi, ikusasa aliqinisekile futhi aliguquki.

Isici esibalulekile sempumelelo yangaphambili ye-Netflix kwakuyisiko layo elihlukile "lenkululeko nokuzibophezela", lapho inkampani yenqaba khona ukuthathwa kwezinqumo, ukubuyekezwa kokusebenza, izinqubomgomo zeholide nezindleko, futhi abasebenzi bekulindeleke ukuthi basebenze kahle noma babe sengozini yokudedelwa " iqembu eliyiphupho".

Abanye abasebenzi bazwakalise ukubonga ngomkhathi weNetflix, kanti abanye bawubiza ngokuthi "ukunqamuka". Iyiphi indima ingqondo ye-Netflix ethi "ayikho imithetho" eyayisenayo ekusebenzeni kwenkampani entwasahlobo ka-2024 kanye neminyaka eyishumi ezayo, noma ingabe isiyisibopho?

Izitoreji Eziyinhloko

Ngemuva kweminyaka engama-20 yokusebenza, isiko leNetflix kuseyizibonelo ezinhle kakhulu zesiko lebhizinisi. Ichaza ngokuningiliziwe ukuthi ibhizinisi lihamba kanjani, ukuthi i-Netflix ibaluleke ngani, ikuphi ukuziphatha okulindeleke kubasebenzi, nokuthi yini amaklayenti angakulindela ebhizinisini. Ngosiko olungafani nanoma yiliphi elinye, iNetflix iphonsele inselelo umhlangano iminyaka eminingi, ithuthuka lapho amanye amabhizinisi ehlulekile ekwenziweni okusha nokujwayela. 

💡 I-Netflix iyekile ukwenza ukubuyekezwa kokusebenza okusemthethweni, esikhundleni salokho, yasungula okungakahleleki I-360-degree ukubuyekezwa. Uma ufuna ukwenza inhlolovo engakahleleki kodwa yesikhathi sangempela yazo zonke izinhlobo zabasebenzi, kusukela kubaqashi kuya kwabasanda kuzalwa, zama AhaSlides khona manje. Sinikeza ithuluzi lenhlolovo lakho konke lapho abasebenzi bengakhuluma iqiniso endaweni enethezeke kakhulu.

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Liyini isiko lenkampani yeNetflix?

Isiko lenkampani yeNetflix iyisibonelo esidumile. Indlela yeNetflix yesiko nethalente ihlukile. Isibonelo, Isisebenzi singathatha ilivu ende ekhokhelwayo, singadlala imidlalo emsebenzini, singagqokiswa izingubo zokuphola, singakhetha amahora okusebenza avumelana nezimo, njll.

Ayini amanani namasiko eNetflix?

Isiko le-Netflix lazisa izisebenzi eziningi ezizaziyo, futhi ezithembekile futhi azenzi ngokuzazisa kwazo kodwa ngenxa yenzuzo yenkampani. Abazigodli izindleko ekukhokheleni abantu abalungile futhi bagcina abadlali abasezingeni eliphezulu kuphela. Indawo yokusebenza evulekile, yamahhala, egxile ekuzinqumeni

Luyini ushintsho lwesiko kwaNetflix?

Ukukhula okuphawulekayo kwenkampani yabo kanye nomncintiswano wezimbangi kuqhuba isiko lokuqamba izinto ezintsha kungakhathaliseki ukuthi uvelaphi, ukuthi ukholelwani, noma ucabangani, i-Netflix ilokhu ithola izindaba ezivela emhlabeni wonke ukuze inikeze ukuzijabulisa okuhlukahlukene okufanele kufinyeleleke kuwo wonke umuntu. .

Ref: HBR | Forbes | I-Talogy