Izibonelo Zohlelo Lwesu | Amathuluzi Angcono Kakhulu ayi-11 Okuhlelwa Kwamasu Okuphumelelayo | Kubuyekezwe ngo-2024

Ufuna Izibonelo Zohlelo Lwesu? Ukuba nohlelo lwesu kubalulekile ekukhuleni kwebhizinisi noma kwenhlangano. Uhlelo oluklanywe kahle lungenza umehluko empumelelweni yebhizinisi lakho. Kukusiza ube nombono ongokoqobo ngekusasa futhi wandise amandla enkampani.

Ngakho-ke, uma uzama ukuthuthukisa isu lebhizinisi noma inhlangano yakho. Kulokhu okuthunyelwe kwebhulogi, sizoxoxa a isibonelo sohlelo lwamasu kanye nemibono embalwa ejabulisayo yokuhlela amasu kanye namathuluzi angasebenza njengomhlahlandlela wokukusiza wenze uhlelo oluyimpumelelo.

Okuqukethwe

• Luyini Uhlelo Lwesu?
• Izibonelo Zohlelo Lwesu
• Amathuluzi Okuhlelwa Kwamasu Okuphumelelayo
• I-AhaSlides Ikusiza Kanjani Ngokuhlela Kwamasu?
• Izitoreji Eziyinhloko
• imibuzo ejwayelekile ukubuzwa

Amathiphu Okuhlanganyela Okungcono

• Ukwakhiwa Kwamasu
• Izibonelo Zokuhlela Isimo
• Kuyini Ukuhlela Umsebenzi?
• Ukucindezeleka Ukucindezeleka

Luyini Uhlelo Lwesu?

Isu lesu wuhlelo oluchaza izinjongo zenhlangano zesikhathi eside, izinjongo, namasu okuzifeza. 

Kuwumhlahlandlela osiza inhlangano yakho ukuthi ilungiselele futhi yabele izinsiza, imizamo, kanye nezenzo ukuze kuzuzwe umbono kanye nomsebenzi wayo.

Ngokukhethekile, icebo lesu livamise ukuthatha iminyaka emi-3-5 futhi lingadinga ukuthi inhlangano ihlole isikhundla sayo samanje ngamandla ayo, ubuthakathaka, amandla, nezinga lokuncintisana. Ngokusekelwe kulokhu kuhlaziya, inhlangano izochaza izinhloso zayo zamasu nezinjongo (kudingeka zibe SMART: eziqondile, ezilinganisekayo, ezifinyelelekayo, ezifanele, futhi ezihambisana nesikhathi).

Ngemva kwalokho, uhlelo luzoklelisa izinyathelo nezinyathelo ezidingekayo ukuze kuzuzwe lezi zinhloso, kanye nezinsiza ezidingekayo, izikhathi ezibekiwe, nezinyathelo zokusebenza zokulandelela inqubekelaphambili nempumelelo.

Ukuze uqinisekise impumelelo, isu lakho lesu lidinga amathuluzi asiza ngokuhlela, ukuphatha, ukuxhumana, ukubambisana, nokuziphendulela ukusiza inhlangano ukuthi ihlale igxilile futhi ibambelele ekuhambeni komsebenzi.

Izibonelo Zohlelo Lwesu

Nawa amamodeli okuhlela amaqhinga ibhizinisi lakho elingawasebenzisa:

1/ SWOT Analysis – Isu Lokusebenza Isibonelo 

Imodeli yokuhlaziya i-SWOT yathuthukiswa ngu Albert Humphrey. Le modeli iyimodeli yokuhlaziya yebhizinisi eyaziwayo yezinhlangano ezifuna ukwakha uhlelo lwamasu ngokuhlola izici ezine:

• S – Amandla
• W – Ubuthakathaka
• O – Amathuba
• T - Izinsongo

Ngalezi zici, inhlangano yakho ingaqonda isimo sayo samanje, izinzuzo, kanye nezindawo lapho kudingeka kuthuthukiswe khona. Ngaphezu kwalokho, inhlangano yakho ingakwazi ukuhlonza izinsongo zangaphandle ezingase ziyithinte kanye namathuba okubamba iqhaza esikhathini samanje noma esizayo.

Ngemva kokuba nombono onjalo, izinhlangano zizoba nesisekelo esiqinile sokuhlela okuphumelelayo, zigweme izingozi kamuva.

Isibonelo Sohlelo Lwesu: Ukukusiza ukuthi uqonde kangcono ukuthi ungasebenzisa kanjani ukuhlaziywa kwe-SWOT ukuze uthuthukise isu, sizokunikeza isibonelo.

Unebhizinisi elincane elithengisa imikhiqizo yensipho eyenziwe ngezandla. Nakhu ukuhlaziya kwe-SWOT kwebhizinisi lakho:

Ngokusekelwe kulokhu kuhlaziya kwe-SWOT, ibhizinisi lakho lingathuthukisa isu eligxile kulo

• Nweba iziteshi zokusabalalisa umkhiqizo
• Ukwakha imigqa emisha yomkhiqizo
• Thuthukisa ukumaketha nokukhangisa ku-inthanethi

Ngaleli su, ungakwazi ukusebenzisa amandla akho, njengemikhiqizo yekhwalithi ephezulu kanye nesevisi yamakhasimende yomuntu siqu.

2/ Imodeli Yekhadi Lamaphuzu Elizinzile – Isibonelo Sohlelo Lwesu 

I-Balanced Scorecard Model iyimodeli yokuhlela yamasu esiza amabhizinisi ukuthi athuthuke ngendlela eqhubekayo futhi enokwethenjelwa kuzo zonke izici ezi-4:

• Ezezimali: Izinhlangano zidinga ukukala futhi ziqaphe imiphumela yezezimali, okuhlanganisa izindleko ezingaguquki, izindleko zokwehla, imbuyiselo ekutshalweni kwezimali, imbuyiselo yokutshalwa kwezimali, izinga lokukhula kwemali engenayo, njll.
• amakhasimende: Izinhlangano zidinga ukukala futhi zihlole ukwaneliseka kwamakhasimende, kanye nekhono lawo lokufeza izidingo zamakhasimende.
• Inqubo yangaphakathi: Izinhlangano kumele zilinganise futhi zihlole ukuthi zenza kahle kangakanani.
• Ukufunda Nokukhula: Izinhlangano zigxile ekuqeqesheni nasekusizeni abasebenzi bazo ukuthi bathuthuke, zibasize bathuthukise ulwazi lwabo namakhono ukuze balondoloze umkhawulo wokuncintisana emakethe.

Isibonelo Sohlelo Lwesu: Nasi isibonelo esingakusiza uqonde kabanzi ngale modeli:

Uma ucabanga ukuthi ungumnikazi womkhiqizo wekhofi odumile, nansi indlela osebenzisa ngayo le modeli ohlelweni lwakho lwamasu.

Imodeli ye-Balanced Scorecard iqinisekisa ukuthi ibhizinisi licabangela zonke izici zokusebenza kwalo futhi inikeza uhlaka lokulinganisa inqubekelaphambili kanye namasu okulungisa njengoba kudingeka.

3/ Imodeli Yesu Le-Blue Ocean – Isibonelo Sohlelo Lwesu 

Imodeli ye-Blue Ocean Strategy iyisu lokuthuthukisa nokwandisa imakethe entsha lapho kungekho mncintiswano noma ukuncintisana kungenasidingo.

Kunezimiso eziyisithupha eziyisisekelo zokuqaliswa ngempumelelo kwesu lolwandle oluluhlaza okwesibhakabhaka.

1. Yakha kabusha imingcele yemakethe: Amabhizinisi adinga ukwakha kabusha imingcele yemakethe ukuze aphume emqhudelwaneni futhi akhe izilwandle eziluhlaza.
2. Gxila esithombeni esikhulu, hhayi izinombolo: Amabhizinisi adinga ukugxila esithombeni esikhulu lapho ehlela isu lawo. Ungagxili emininingwaneni.
3. Dlula ngale kwezidingo ezikhona: Esikhundleni sokugxila emikhiqizweni noma ezinsizeni ezikhona, badinga ukukhomba labo okungewona amakhasimende noma abangaba amakhasimende.
4. Thola ukulandelana kwesu kahle: Amabhizinisi adinga ukudala isiphakamiso senani esiwahlukanisayo futhi alungise izinqubo zangaphakathi, amasistimu, nabantu.
5. Nqoba izithiyo zenhlangano. Ukuze kusetshenziswe ngempumelelo i-Blue Ocean Strategy, ibhizinisi lizodinga ukuthengwa kuwo wonke amazinga enhlangano futhi lixhumane namasu ngempumelelo.
6. Ukwenziwa Kwesu. Amabhizinisi asebenzisa isu kuyilapho enciphisa ubungozi bokusebenza futhi evimbela ukucekelwa phansi ngaphakathi.

Isu Lecebo Isibonelo: Okulandelayo yisibonelo sokusetshenziswa kwe-Blue Ocean Model.

Masiqhubeke sicabange ukuthi ungumnikazi webhizinisi lensipho ephilayo. 

1. Yakha kabusha imingcele yemakethe: Ibhizinisi lakho lingachaza indawo yemakethe entsha ngokwakha ulayini wezinsipho ezesikhumba esibucayi kuphela.
2. Gxila esithombeni esikhulu, hhayi izinombolo: Esikhundleni sokugxila enzuzweni nje, ibhizinisi lakho lingadalela amakhasimende inani ngokugcizelela izithako zemvelo neziphilayo emikhiqizweni yensipho.
3. Dlula ngale kwezidingo ezikhona: Ungakwazi ukungena esidingweni esisha ngokukhomba okungewona amakhasimende, njengalabo abanesikhumba esibucayi. Bese udala izizathu eziphoqayo zokuthi basebenzise umkhiqizo wakho.
4. Thola ukulandelana kwesu kahle: Ibhizinisi lakho lingakha isiphakamiso senani esilehlukanisa nezimbangi, kulokhu ngezithako zemvelo neziphilayo. Bese uqondanisa izinqubo zayo zangaphakathi, izinhlelo, nabantu ukuze bafeze leso sithembiso.
5. Nqoba izithiyo zenhlangano: Ukuze usebenzise leli su ngempumelelo, ibhizinisi lakho lidinga ukwesekwa kuwo wonke amazinga ababambiqhaza kulo mkhiqizo omusha. 
6. Ukwenziwa Kwesu: Ibhizinisi lakho lingakha amamethrikhi okusebenza futhi lilungise isu ngokuhamba kwesikhathi ukuze liqinisekise ukuthi asebenza ngempumelelo.

Amathuluzi Okuhlelwa Kwamasu Okuphumelelayo

Nawa amanye amathuluzi adumile ukukusiza ube nohlelo lwamasu olusebenzayo:

Amathuluzi Okuqoqwa Kwedatha Nokuhlaziya

#1 - Ukuhlaziywa kwe-PEST

I-PEST iyithuluzi lokuhlaziya elisiza ibhizinisi lakho ukuthi liqonde “isithombe esikhulu” sendawo yebhizinisi (imvamisa eyemvelo enkulu) lapho ubamba iqhaza khona, ngaleyo ndlela uhlonze amathuba nezinsongo ezingaba khona. 

Ukuhlaziywa kwe-PEST kuzohlola le ndawo ngokusebenzisa lezi zici ezi-4 ezilandelayo:

• Ezombusazwe: Izici zesikhungo nezomthetho zingathinta ukusebenza nokuthuthukiswa kwanoma iyiphi imboni.
• Economics: Izinhlangano zidinga ukunaka kokubili izici zomnotho zesikhathi esifushane nezesikhathi eside kanye nokungenelela kukahulumeni ukuze kunqunywe ukuthi yiziphi izimboni nezindawo ezingatshala kuzo.
• Social: Izwe ngalinye nendawo inezimiso zayo ezihlukile zamasiko kanye nezici zezenhlalo. Lezi zici zidala izici zabathengi kulezo zifunda, ezenza umthelela omkhulu kuyo yonke imikhiqizo, amasevisi, izimakethe, kanye nabathengi.
• Ubuchwepheshe: Ubuchwepheshe buyinto ebalulekile ngoba bunomthelela omkhulu emikhiqizweni, ezinsizakalweni, ezimakethe, kubahlinzeki, abasabalalisi, izimbangi, amakhasimende, izinqubo zokukhiqiza, izindlela zokumaketha, kanye nesimo sezinhlangano.

Ukuhlaziywa kwe-PEST kusiza ibhizinisi lakho liqonde isimo sebhizinisi. Ukusuka lapho, ungabeka imephu yesu elicacile, usebenzise amathuba aza kuwena, unciphise izinsongo futhi unqobe kalula izinselele.

#2 - Amabutho Amahlanu EPorter

I-Five Forces imele amandla okuncintisana angu-5 okudingeka ahlaziywe ukuze kuhlolwe ukukhanga kwesikhathi eside kwemakethe noma ingxenye embonini ethile, ngaleyo ndlela usize ibhizinisi lakho libe nesu lokuthuthukisa elisebenzayo. 

Nanka lawo mandla ayi-5

• Usongo oluvela kubaphikisi abasha
• Amandla abahlinzeki
• Usongo lwemikhiqizo namasevisi angena esikhundleni
• Amandla amakhasimende
• Ukuncintisana okunamandla kwabaqhudelana nabo embonini efanayo

Lezi zici ezinhlanu zinobudlelwano be-dialectical nomunye, okubonisa ukuncintisana embonini. Ngakho-ke, udinga ukuhlaziya lezi zici futhi uthuthukise amasu ukuze ubone ukuthi yini ekhangayo futhi evelele ebhizinisini. 

#3 - Ukuhlaziywa kwe-SWOT

Ngaphezu kokuba imodeli yokuhlela amasu, i-SWOT iyithuluzi elibalulekile lokuhlaziya imakethe. Ngokusebenzisa i-SWOT, ungakhomba amandla, ubuthakathaka, amathuba, nezinsongo zenhlangano yakho ngaphambi kokusebenzisa isu eliyimpumelelo.

Amathuluzi Okuthuthukiswa Kwamasu Nokusebenza

#4 - Ukuhlela isimo 

Ukuhlelwa kwesimo kuyithuluzi lokuhlela lamasu elicabangela izimo eziningi zesikhathi esizayo futhi lihlola amandla azo enhlanganweni. 

Inqubo yokuhlela isimo inezigaba ezimbili:

• Ukuhlonza ukungaqiniseki okubalulekile namathrendi angalolonga ikusasa.
• Ukuthuthukisa izimo zokuphendula eziningi ngokusekelwe kulezo zici.

Isimo ngasinye sichaza ikusasa elingenzeka elihlukile, nesethi yalo ehlukile yokuqagela kanye nemiphumela. Ngokucabangela lezi zimo, inhlangano yakho ingaqonda kangcono ikusasa elihlukile okungenzeka ibhekane nalo, futhi ithuthukise amasu aqinile futhi avumelane nezimo.

#5 - Ukuhlaziywa Kochungechunge Lwenani

Imodeli Yokuhlaziya I-Value Chain iyithuluzi lokuhlaziya lokuqonda ukuthi imisebenzi engaphakathi kwenhlangano yakho izodala kanjani inani kumakhasimende.

Kunezinyathelo ezintathu zokwenza ukuhlaziywa kochungechunge lwenani lwenhlangano:

• Hlukanisa imisebenzi yenhlangano ibe yimisebenzi esemqoka kanye nemisebenzi eyisekelayo
• Ukwehlukaniswa kwezindleko zomsebenzi ngamunye
• Khomba imisebenzi ebalulekile edala ukwaneliseka kwamakhasimende kanye nempumelelo yenhlangano

Kusukela ezinyathelweni ezintathu ezingenhla, inhlangano yakho ingakala amandla ayo ngempumelelo ngokukhomba nokuhlola umsebenzi ngamunye. Bese-ke umsebenzi ngamunye wokudala inani uthathwa njengesisetshenziswa sokudala inzuzo yokuncintisana yenhlangano.

#6 - Izinto Ezibalulekile Zempumelelo

I-Critical Success Factors (CSF) ibhekisela ezimbangela eziholela empumelelweni yebhizinisi noma ezibeka lokho abasebenzi okudingeka bakwenze ukuze basize ibhizinisi labo lifinyelele impumelelo.

Eminye imibuzo ewusizo yokunquma i-CSF yebhizinisi lakho ihlanganisa:

• Yiziphi izici ezingase ziholele kumphumela ofisayo webhizinisi?
• Yiziphi izimfuneko okumelwe zibe khona ukuze kukhiqizwe lowo mphumela?
• Imaphi amathuluzi ibhizinisi eliwadingayo ukuze lifinyelele lowo mgomo?
• Imaphi amakhono ibhizinisi eliwadingayo ukuze lifinyelele lowo mgomo?

Ngokuchaza i-CSF, ibhizinisi lakho lingakha indawo eyinkomba evamile yalokho okudingeka likwenze ukufeza izinhloso zalo, ngaleyo ndlela likhuthaze abasebenzi ukuthi bafike lapho.

#7 – Ikhadi lamaphuzu elinokulinganisela

Ngaphandle kokuba imodeli yokuhlela amasu, i-Balanced Scorecard iyithuluzi lokuphatha ukusebenza elikusiza ukuthi ulandelele inqubekelaphambili ezinhlosweni zakho zamasu. Kukusiza futhi ukuthi ulinganise futhi udlulise inqubekelaphambili yakho kubabambiqhaza.

#8 – Ikhanvasi Yesu Le-Blue Ocean

Ngaphandle kokusebenza njengemodeli yokuhlela yamasu, i-Blue Ocean Strategy Canvas isiza ekuboneni amathuba amasha emakethe ngokuvumelanisa iminikelo yenhlangano yakho neyalabo oqhudelana nabo. 

Ngokusebenzisa leli thuluzi, ungakwazi ukukhomba izindawo lapho inhlangano yakho ingagqama futhi ikhiqize isidingo esisha.

Amathuluzi Okulinganisa Nokuhlola

#9 - Izinkomba Zokusebenza Ezibalulekile

Izinkomba Zokusebenza Ezibalulekile (KPIs) zingamathuluzi okulinganisa nokuhlola ukusebenza komsebenzi. Ama-KPI avamise ukuvezwa ngezinombolo, izilinganiso, nezinkomba zobuningi, ukukhombisa ukusebenza kwamaqembu noma ukuhlukana kwebhizinisi.

Ama-KPI asiza amabhizinisi ukuthi aqaphe futhi ahlaziye ukusebenza kwezisebenzi ngendlela esobala, ecacile, eqondile, nengenzeleli ngenxa yedatha ethile.

>> Funda kabanzi mayelana I-KPI ngokumelene ne-OKR

Amathuluzi Wokucabanga  

#10 - Imephu yengqondo

Imephu yengqondo iyithuluzi elibonakalayo elingasetshenziswa phakathi nenqubo yokuhlela yamasu ukuze lisize ngokuhlanganisa ingqondo nokuhlela imibono. Kuyindlela yokubonisa ulwazi nemibono ngokubonakala ngokudweba umdwebo. 

Ngaphandle kokusiza ekutholeni imibono emisha, kuyasiza ukuthola ukuxhumana phakathi kwezinhloso zamasu ezehlukene, okungaqinisekisa ukuthi isu lesu liphelele futhi liyasebenza.

I-AhaSlides Ikusiza Kanjani Ngokuhlela Kwamasu?

I-AhaSlides inikeza eziningana izici lokho kungaba wusizo ekuhleleni kwakho kwamasu.

I-AhaSlides ikuvumela ukuthi udale izethulo ezihehayo nezisebenzisanayo ezingasetshenziswa ukuxhumana nemibono eyinkimbinkimbi noma ukuqoqa impendulo. Kanye izifanekiso ezenziwe ngaphambilini, siphinde sibe nezici ezifana bukhoma amavoti, kwakha, futhi siphile Q&A amaseshini akusiza ukuthi ukhuthaze ukuzibandakanya. Kanye nokuqinisekisa ukuthi bonke ababambiqhaza banezwi futhi banganikeza imibono ohlelweni lokuhlela.

Ngaphandle kwalokho, i ifu lamagama ivumela amalungu eqembu ukuthi abambisane futhi akhiqize imibono emisha ngesikhathi sokuhlela amasu, angasiza ekuboneni amathuba amasha noma izixazululo ezinseleleni ezingase zivele.

Sekukonke, i-AhaSlides iyithuluzi elibalulekile lokuhlela amasu njengoba ikhuthaza ukuxhumana, ukubambisana, kanye nokuthatha izinqumo okuqhutshwa yidatha.

Izitoreji Eziyinhloko

Ukuba nesibonelo sohlelo lwesu oluchazwe kahle kubalulekile kunoma iyiphi inhlangano ukuze ifinyelele izinjongo nezinjongo zayo. Ngakho-ke, ngolwazi oluku-athikili, inhlangano yakho ingase yakhe uhlelo lwamasu oluphelele oluhambisana nombono nomsebenzi wayo, okuholela ekukhuleni nempumelelo yesikhathi eside.

Futhi ungakhohlwa ngokusebenzisa amathuluzi ahlukahlukene okuhlela namamodeli afana nokuhlaziya i-SWOT, i-Balanced Scorecard, ne-Blue Ocean Strategy,… ukuzihlukanisa emakethe. 

Ngaphandle kwalokho, amathuluzi edijithali afana ne-AhaSlides angasiza ekusebenzeni kahle kwenqubo yokuhlela yamasu. 

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