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Izibonelo Zokwethulwa Komkhiqizo | 2024 Ultimate Guide

Izibonelo Zokwethulwa Komkhiqizo | 2024 Ultimate Guide

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Ellie Tran β€’ 07 Ephreli 2024 β€’ 15 min ifundwe

Ingabe ufuna isibonelo sesethulo sokuqaliswa komkhiqizo? Izihloko zezindaba ezingezansi ziyingxenye encane yalokho ongakuthola kwabezindaba ezinsukwini ezimbalwa ngemva kokuba le mikhiqizo ilethe isethulo somkhiqizo. Bonke baphumelele.

  • 'Isizukulwane esilandelayo sika-Tesla sika-Roadster sintshontshe umbukiso elolini likagesi" Electrek.
  • 'I-Moz yembula i-Moz Group, imibono emisha yomkhiqizo kwa-MozCon" I-PR Newswire.
  • 'Ubuchwepheshe obumangazayo obu-5 buphuma ku-Adobe Max 2020" I-Creative Bloq.

Pho, benzeni kokubili esiteji nangemuva kwezigcawu? Bakwenze kanjani? Futhi ungayibethela kanjani isethulo sakho somkhiqizo njengabo?

Uma ufuna izimpendulo zale mibuzo, usendaweni efanele. Bheka umhlahlandlela ogcwele wendlela yokwenza isethulo somkhiqizo esiyimpumelelo.

Ulungele ukucwila ngaphakathi? Ake siqale!

Uyini umgomo wokwethulwa komkhiqizo?Qondanisa izidingo zekhasimende nezici nezinzuzo zomkhiqizo
Ayini ama-5 P's esethulweni somkhiqizo?Ukuhlela, ukulungiselela, ukuzijwayeza, ukusebenza, kanye nothando
Iyiphi isethulo somkhiqizo esihle okufanele sibe?Imibala eminingi nezithombe
Uhlolojikelele lwesibonelo sokwethulwa komkhiqizo

Okuqukethwe

Amathiphu avela ku-AhaSlides

Umbhalo ohlukile


Qala ngemizuzwana.

Thola izifanekiso zamahhala zephrezentheshini yakho elandelayo esebenzisanayo. Bhalisa mahhala futhi uthathe okufunayo kulabhulali yesifanekiso!


πŸš€ Thatha I-akhawunti Yamahhala

Iyini Iphrezentheshini Yomkhiqizo?

Isethulo somkhiqizo isethulo osisebenzisayo ukwethula umkhiqizo omusha noma olungisiwe wenkampani yakho, noma isici esisha esithuthukisiwe, ukuze abantu bazi kabanzi ngaso. 

kulesi uhlobo lwesethulo, uzobonisa izethameli zakho ukuthi iyini, isebenza kanjani, nokuthi isiza kanjani ukuxazulula izinkinga zabo.

Isibonelo, i I-Tinder pitch deck futhi Ukwethulwa kwe-Roadster kaTesla zombili izethulo zomkhiqizo ezihehayo ezisetshenziswa ngezindlela ezahlukene. Owokuqala wethula ezabo umkhiqizo umqondo laba abalandelayo bembula ezabo umkhiqizo wokugcina.

Ngakho, ngubani uzokwethula? Njengoba ungenza lolu hlobo lwesethulo ezigabeni ezihlukene ngenkathi uthuthukisa umkhiqizo wakho, kunamaqembu athile ajwayelekile ezithameli:

  • Ibhodi labaqondisi, abaninimasheya/abatshalizimali – Kuleli qembu, ngokuvamile uzoveza umbono omusha wokucela imvume ngaphambi kokuthi lonke iqembu liqale ukusebenza ngakho.
  • Ozakwethu - Ungabonisa isilingo noma inguqulo ye-beta yomkhiqizo omusha kwamanye amalungu enkampani yakho futhi ukuqoqa impendulo yabo.
  • Umphakathi, amakhasimende angaba khona namanje - Lokhu kungaba ukwethulwa komkhiqizo, okubonisa izethameli zakho ozihlosile konke ezidinga ukukwazi ngomkhiqizo.

Umuntu ophethe ukwethula empeleni uvumelana nezimo futhi akayena lowo noma indima yakhe kuzo zonke izimo. Lokho kungaba umphathi womkhiqizo, umhlaziyi webhizinisi, umphathi wempumelelo yokuthengisa/ikhasimende noma i-CEO. Kwesinye isikhathi, umuntu ongaphezu koyedwa angaba usokhaya lo mkhiqizo.

Kungani Izibonelo Zokwethulwa Komkhiqizo Zibalulekile?

Isethulo somkhiqizo sinikeza izethameli zakho ukubhekisisa kanye nokuqonda okujulile komkhiqizo, ukuthi usebenza kanjani nokuthi yiziphi izindinganiso ongawaletha. Nazi ezinye izinzuzo ezengeziwe le phrezentheshini engakunikeza zona:

  • Khulisa ukuqwashisa futhi uthole ukunakwa okwengeziwe - Ngokusingatha umcimbi ofana nalo, abantu abaningi bazokwazi ngenkampani yakho nomkhiqizo. Isibonelo, i-Adobe isingatha i-MAX (ingqungquthela yokudala yokumemezela izinto ezintsha) ngefomethi efanayo minyaka yonke, esiza ukwakha isasasa emikhiqizweni yabo.
  • Phuma emakethe ye-cutthroat – Ukuba nemikhiqizo emihle akwanele njengoba inkampani yakho isemjahweni oqinile nabanye oqhudelana nabo. Isethulo somkhiqizo sikusiza ukuthi uhluke kubo.
  • Shiya umbono ojulile kwabangaba amakhasimende akho – Banikeze esinye isizathu sokukhumbula umkhiqizo wakho. Mhlawumbe uma besohambweni futhi bebona into efanayo naleyo oyethulile, kungabakhalisela.
  • Umthombo we-PR yangaphandle - Uke waqaphela ukuthi i-Moz ibusa kanjani ukusakazwa kwabezindaba ngemuva 'kwekamu labo lokukhangisa' laminyaka yonke le-MozCon? CEO at the WhenIPost isihambeli sokuthumela i-ejensi ithi: β€œUngathola umthombo we-PR yangaphandle (kodwa ngokwezinga elincane, kunjalo) ngokwakha ubuhlobo obungcono nabezindaba, amakhasimende akho anamandla namanje kanye nabanye ababambiqhaza.”
  • Khulisa ukuthengisa nemali engenayo - Uma abantu abaningi benethuba lokwazi ngemikhiqizo yakho, ingakulethela amakhasimende amaningi, okusho futhi imali engenayo eyengeziwe.

Izinto ezingu-9 Ohlakeni Lokwethulwa Komkhiqizo

Ukukubeka kalula, isethulo somkhiqizo sivamise ukubandakanya inkulumo nemibukiso yamaslayidi (nezinsiza ezibukwayo ezifana namavidiyo nezithombe) ukuchaza izici, izinzuzo, ukulingana kwemakethe, neminye imininingwane efanele yomkhiqizo wakho.

Ake sithathe uhambo olusheshayo lwephrezentheshini ejwayelekile yomkhiqizo πŸ‘‡

I-infographic yohlaka lokwethulwa komkhiqizo.
Ukwethulwa Komkhiqizo - Ukwethulwa kwemikhiqizo

#1 - Isingeniso

Isingeniso umbono wokuqala abantu abanawo ngesethulo somkhiqizo wakho, yingakho kufanele uqale uqine futhi ubonise abantu lokho abangalindela ukukuzwa.

Akulula neze ukuphazamisa ingqondo yezethameli ngesingeniso (kodwa usengakwazi). Ngakho-ke okungenani, zama ukwenza ibhola ligingqike ngento ecacile nelula, njengokuzethula ngendlela enobungane, yemvelo neyomuntu siqu (nansi indlela). Isiqalo esihle singakhulisa ukuzethemba kwakho ukuze ushayele yonke isethulo sakho.

#2- I-ajenda

Uma ufuna ukwenza le phrezentheshini yomkhiqizo icace kakhulu, unganikeza izethameli zakho ukubuka kuqala kwalokho ezizokubona. Ngale ndlela, bazokwazi ukulandela kangcono futhi bangaphuthelwa noma yimaphi amaphuzu abalulekile.

#3 – Ulwazi Lwenkampani

Futhi, awudingi le ngxenye kuwo wonke amaphrezentheshini wakho womkhiqizo, kodwa kungcono ukunikeza abasanda kufika umbono wenkampani yakho. Lokhu kwenzelwa ukuthi bazi kancane mayelana neqembu lakho, inkambu inkampani yakho esebenza kuyo noma umsebenzi wakho ngaphambi kokumba bajule emkhiqizweni.

#4 - Isingeniso Somkhiqizo

Isihlabani somdlalo silapha 🌟 Yisigaba esiyinhloko nesibaluleke kakhulu sesethulo somkhiqizo wakho. Kule ngxenye, udinga ukwethula futhi ugqamise umkhiqizo wakho ngendlela ezomangaza isixuku sonke.

Ziningi izindlela zokwenza uma kuziwa ekwethuleni umkhiqizo wakho esixukwini, kodwa enye yezindlela ezijwayeleke kakhulu nezisebenzayo indlela yokuxazulula inkinga.

Njengoba ithimba lakho litshale isikhathi esiningi ekwakheni umkhiqizo wakho ukuze uhlangabezane nezidingo zemakethe, kubalulekile ukufakazela izethameli zakho ukuthi lo mkhiqizo ungazixazulula izinkinga zabo.

Yenza ucwaningo, thola amaphuzu obuhlungu amakhasimende akho, bhala eminye imiphumela engaba khona futhi nali iqhawe lisiza 🦸 Gcizelela ukuthi umkhiqizo wakho ungenza izimanga kulesi simo futhi uwenze ukhanye njengedayimane, njenge kanjani uTinder emphemeni wabo we-pitch eminyakeni eminingi edlule.

Ungase uzame ezinye izindlela lapho wethula umkhiqizo wakho. Ukukhuluma ngamandla ayo kanye namathuba, okungase kukhishwe ajwayelekile Ukuhlaziywa kwe-SWOT, cishe isebenza kahle futhi.

Noma ungaphendula imibuzo ye-5W1H ukuze utshele amakhasimende akho zonke izisekelo zayo. Zama ukusebenzisa a umdwebo wenkanyezi, umfanekiso wale mibuzo, ukukusiza ukuthi ujule ngomkhiqizo wakho.

Umdwebo we-Starburst.
Iphrezentheshini Yomkhiqizo - Umdwebo oqhuma inkanyezi wokwethulwa kohlelo lokusebenza ngo Imodeli yesilayidi.

#5 – Izinzuzo Zomkhiqizo

Yini enye ongayenza umkhiqizo wakho, ngaphandle kokuxazulula leyo nkinga ethile? 

Yiziphi izimiso engaziletha kumakhasimende akho kanye nomphakathi? 

Ingabe inguquko yemidlalo? 

Ihluke kanjani kweminye imikhiqizo ehloniphekile efanayo emakethe?

Ngemva kokubamba ukunaka kwezithameli ngomkhiqizo wakho, gxila kuzo zonke izinto ezinhle ongaziletha. Kubalulekile futhi ukugqamisa indawo yokuthengisa eyingqayizivele yomkhiqizo wakho ukuze uwuhlukanise kwabanye. Amakhasimende akho angahle abe nokuqonda okujulile kwalokho engawenzela wona nokuthi kungani kufanele asebenzise lo mkhiqizo.

#6 - Imephu yokuma

Imephu yendawo, etshela abantu indawo yomkhiqizo noma isevisi yakho emakethe uma iqhathaniswa nezimbangi, ingasiza inkampani yakho igqame ekuphakameni komkhiqizo. Iphinde isebenze njengenye into oyithathayo ngemuva kokubeka zonke izincazelo nezinzuzo zomkhiqizo wakho futhi isindisa abantu ekulahlekeni ngenqwaba yolwazi.

Uma imephu yokuma ingalingani nomkhiqizo wakho, ungakhetha ukwethula imephu yombono, ekhombisa indlela abathengi ababona ngayo umkhiqizo noma isevisi yakho.

Kuwo womabili lawa mamephu, umkhiqizo noma umkhiqizo wakho ukalwe ngokusekelwe kumibandela engu-2 (noma okuhlukile). Kungaba ikhwalithi, intengo, izici, ukuphepha, ukwethembeka nokunye, kuye ngohlobo lomkhiqizo kanye nenkundla okuyo.

#7 – Umkhiqizo Wempilo Yangempela Wethula Izibonelo Zesethulo Nobufakazi 

Konke okushilo kuzithameli zakho kuze kube manje kungazwakala njengemibono engena endlebeni eyodwa iphume kwenye. Kungakho kufanele kuhlale kunesigaba sezibonelo nobufakazi bokubeka umkhiqizo esimweni sawo sangempela futhi kufakwe ezinkumbulo zezethameli zakho.

Futhi uma kungenzeka, bavumele bakubone mathupha noma bahlanganyele nomkhiqizo omusha ngokushesha; kuzoshiya umbono ongapheli kubo. Ukuze ukwenze kuhehe, kufanele usebenzise okubonakalayo okuningi kumaslayidi akho phakathi nalesi sigaba, njengezithombe noma amavidiyo abantu abasebenzisayo, ababuyekeza umkhiqizo noma ukusho ezinkundleni zokuxhumana.

βœ… Sinazo izibonelo zangempela nawe futhi!

#8 - Bizela Esenzweni 

Ukubizelwa kwakho esenzweni yinto oyishoyo ukukhuthaza abantu ukuthi bayenze enza into. Empeleni kuncike obani izethameli zakho nalokho ofuna ukukuzuza. Akuwona wonke umuntu oyibhala ebusweni noma asho into ethi 'kufanele uyisebenzise' ukunxenxa abantu ukuthi bathenge umkhiqizo wabo, akunjalo?

Yebo, kusabalulekile ukutshela abantu ukuthi yini olindele ukuthi bayenze ngemisho emifushane embalwa.

#9 - Isiphetho

Ungavumeli yonke imizamo yakho kusukela ekuqaleni ime phakathi nendawo. Qinisa amaphuzu akho abalulekile futhi uphethe isethulo somkhiqizo wakho ngokuphindaphinda okusheshayo noma okuthile okukhumbulekayo (ngendlela eyakhayo).

Umsebenzi omkhulu impela. 😡 Hlala uqine; sizokuhambisa kukho konke ngendlela elula esingakhona ukuze uzilungiselele.

Izinyathelo ezingu-6 Zokusingatha Iphrezentheshini Yomkhiqizo

Manje usuthola okufanele kufakwe kuphrezentheshini yakho yomkhiqizo, sekuyisikhathi sokuqala ukwenza eyodwa. Kodwa kusuka kuphi? Ingabe kufanele ugxumele engxenyeni yokuqala yezinto esizichaze ngenhla?

Uhlaka luwumhlahlandlela walokho ozokusho, hhayi lokho ozokwenza ukuze ulungiselele. Uma kunezinto eziningi okudingeka zenziwe, kungakufaka kalula obishini. Ngakho-ke, hlola lo mhlahlandlela wesinyathelo ngesinyathelo ukuze uzigcine ungazizwa ukhungathekile!

#1 - Zibekele imigomo yakho

Ungachaza imigomo yakho ngokusekelwe kokuthi angobani amalungu ezithameli zakho kanye nezinjongo zokwethulwa komkhiqizo wakho. Lezi zici ezimbili futhi ziyisizinda sakho ukuze uthole isitayela osifunayo kanye nendlela owethula ngayo yonke into.

Ukuze wenze izinjongo zakho zicace kakhudlwana futhi zifezeke, zibeke ngokusekelwe kumdwebo we-SMART.

Umdwebo wegoli ohlakaniphile.
Isethulo Somkhiqizo

Ngokwesibonelo, kwa-AhaSlides, sinezethulo zomkhiqizo phakathi kweqembu lethu elikhulu kaningi. Ake sicabange sesiba nenye ngempela maduze futhi sidinga ukusetha SMART umgomo.

Nangu u-Chloe, Umhlaziyi Webhizinisi lethu πŸ‘©β€πŸ’» Ufuna ukumemezela isici esisanda kuthuthukiswa kozakwabo.

Izithameli zakhe zakhiwe ozakwabo abangawakhi ngokuqondile umkhiqizo, njengalabo abavela emaqenjini ezokumaketha nanempumelelo yamakhasimende. Lokhu kusho ukuthi ababona ochwepheshe bedatha, ukubhala ikhodi noma ubunjiniyela besofthiwe, njll.

Ungase ucabange ngomgomo ojwayelekile, njengokuthi 'wonke umuntu uqonda kahle mayelana nesici esithuthukisiwe'. Kodwa lokhu akucacile futhi akucacile, akunjalo?

Nakhu Umgomo we-SMART kule phrezentheshini yomkhiqizo:

  • S (Specific) - Yisho ukuthi yini ofuna ukuyifinyelela nokuthi ungakwenza kanjani lokho ngendlela ecacile nenemininingwane.

🎯 Qinisekisa ukuthi ukumaketha namalungu eqembu le-CS ukuqonda isici namagugu aso by ukubanikeza isingeniso esicacile, umhlahlandlela wesinyathelo ngesinyathelo namashadi edatha.

  • M (Inokulinganiswa) - Udinga ukwazi ukuthi ungayikala kanjani imigomo yakho ngemuva kwalokho. Izinombolo, izibalo noma idatha ingaba usizo olukhulu lapha.

🎯 Qinisekisa ukuthi 100% wokumaketha namalungu eqembu le-CS aqonda isici namagugu aso ngokubanikeza isingeniso esicacile, umhlahlandlela wesinyathelo nesinyathelo kanye nemiphumela esemqoka 3 amashadi edatha abalulekile (okungukuthi izinga lokuguqulwa, izinga lokuvula kanye nomsebenzisi osebenzayo wansuku zonke).

  • A (Kuyatholakala) – Umgomo wakho ungaba inselele, kodwa ungawenzi ungenzeki. Kufanele ikukhuthaze wena nethimba lakho ukuthi nizame ukufeza umgomo, ningawubeki endaweni lapho ningenakufinyeleleka khona ngokuphelele.

🎯 Qinisekisa ukuthi okungenani i-80% wokumaketha namalungu eqembu le-CS aqonda isici namagugu aso ngokubanikeza isingeniso esicacile, inkomba yesinyathelo nesinyathelo kanye nemiphumela eyinhloko yamashadi edatha angu-3 abalulekile.

  • R (Kufanelekile) - Bheka isithombe esikhulu futhi uhlole ukuthi ohlela ukukwenza kuzofinyelela imigomo yakho ngqo. Zama ukuphendula ukuthi kungani udinga le migomo (noma i 5 ngoba) ukuqinisekisa ukuthi yonke into ibalulekile ngangokunokwenzeka.

🎯 Qinisekisa ukuthi okungenani u-80% wokumaketha namalungu eqembu le-CS baqonde isici namagugu aso ngokubanika isingeniso esicacile, inkomba yesinyathelo nesinyathelo kanye nemiphumela eyinhloko yamashadi edatha angu-3 abalulekile. Ngoba uma la malungu esazi kahle lesi sici, angakwazi ukwenza izimemezelo ezifanele zenkundla yezokuxhumana futhi asize amakhasimende ethu kangcono, okusisiza sakhe ubudlelwano obuqinile namakhasimende.

  • T (Isikhathi esinqunyelwe) - Kufanele kube nomnqamulajuqu noma isikhathi sokulandelela yonke into (futhi ugweme noma yikuphi ukuhlehlisa okuncane). Uma uqeda lesi sinyathelo, uzoba nomgomo omkhulu:

🎯 Qinisekisa ukuthi okungenani u-80% wamalungu eqembu le-CS uyasiqonda isici namagugu aso ngaphambi kokuphela kwaleli sonto ngokubanikeza isingeniso esicacile, umhlahlandlela wesinyathelo ngesinyathelo kanye nemiphumela eyinhloko yamashadi edatha angu-3 abalulekile. Ngale ndlela, bangaqhubeka nokusebenza namakhasimende ethu futhi balondoloze ukwethembeka kwamakhasimende.

Umgomo ungaba mkhulu futhi ngezinye izikhathi ukwenze uzizwe ukhuluphele kakhulu. Khumbula, akudingekile ukuthi ubhale phansi zonke izingxenye zomgomo wakho; zama ukukubhala umusho owodwa bese ugcine okusele emqondweni.

Ungakwazi futhi ukucabangela ukuhlehlisa umgomo omude ube yizinjongo ezincane ukuze wenze ngayinye ngayinye. 

Bheka: Sebenzisa amabhodi umqondo ukubhunga kangcono ngesethulo sakho esilandelayo!

#2 - Chaza izidingo zababukeli

Uma ufuna izethameli zakho zihlale zigxilile futhi zibambe iqhaza esethulweni sakho, udinga ukubanikeza ezifuna ukukuzwa. Cabanga ngalokho abakulindele, okufanele bakwazi nokuthi yini engabagcina belandela inkulumo yakho.

Okokuqala, kufanele uthole amaphuzu abo obuhlungu ngedatha, inkundla yezokuxhumana, ucwaningo nanoma yimiphi eminye imithombo ethembekile ukuze ube nesizinda esiqinile ezintweni onazo. nakanjani odinga ukusho kuphrezentheshini yomkhiqizo wakho.

Kulesi sinyathelo, kufanele nihlale phansi nethimba lakho nisebenze ndawonye (mhlawumbe nizame iseshini nge kwesokudla ithuluzi lokucabanga) ukuthuthukisa eminye imibono. Ngisho noma abantu abambalwa kuphela abazobe bethula umkhiqizo, wonke amalungu eqembu asazolungisa yonke into ndawonye futhi azodinga ukuba sekhasini elifanayo.

Kukhona imibuzo ongayibuza ukuze uqonde izidingo zabo: 

  • Banjani?
  • Kungani belapha?
  • Yini ebenza bahlale ebusuku?
  • Ungazixazulula kanjani izinkinga zabo?
  • Ufuna benzeni?
  • Bona eminye imibuzo lapha.

#3 - Yenza uhlaka futhi ulungiselele okuqukethwe kwakho

Uma wazi ukuthi yini okufanele uyisho, yisikhathi sokubhala amaphuzu abalulekile ukuze ube nakho konke esandleni. Uhlaka olucophelelayo noluhambisanayo lukusiza ukuthi uhlale endleleni futhi ugweme ukushalazela noma yini noma ukujula kakhulu engxenyeni ethile. Ngalokhu, ungaba nokugeleza okungcono kanye nomuzwa omuhle wokuphatha isikhathi, okusho futhi ukuthi mancane amathuba okuthi uphume esihlokweni noma wethule inkulumo enamagama, egagulayo.

Ngemva kokuqeda uhlaka lwakho, dlula ephuzwini ngalinye bese unquma ukuthi yini ngempela ofuna ukuyibonisa izethameli zakho kuleso sigaba, okuhlanganisa izithombe, amavidiyo, izixhaso noma ngisho nezinhlelo zomsindo nokukhanyisa, futhi uzilungiselele. Yenza uhlu lokuhlola ukuze uqinisekise ukuthi wena nethimba lakho ngeke nikhohlwe lutho. 

#4 - Khetha ithuluzi lokwethula futhi udizayine isethulo sakho

Ukukhuluma akwanele ngokwakho, ikakhulukazi isethulo umkhiqizo. Kungakho kufanele unikeze izethameli okuthile okufanele zikubheke, futhi mhlawumbe uxhumane nazo, ukuze uhlalise igumbi.

Ngezitezi zamaslayidi, akulula kangako ukwenza into ebukekayo noma ukudala okuqukethwe okusebenzelana nezithameli zakho. Amathuluzi amaningi aku-inthanethi akunikeza usizo ngokuphakamisa kakhulu ukwenza, ukuklama nokwenza ngendlela oyifisayo isethulo esikhangayo.

Isilayidi sokwethulwa komkhiqizo ku-AhaSlides.
Isethulo Somkhiqizo

Ungabheka I-AhaSlides ukuze udale isethulo somkhiqizo esinobuciko obukhulu uma siqhathaniswa nokusebenzisa i-PowerPoint evamile. Ngaphandle kwamaslayidi anokuqukethwe kwakho, ungazama ukwengeza interactive imisebenzi izethameli zakho ezingajoyina kalula ngamafoni azo kuphela. Bangathumela izimpendulo zabo ku okungahleliwe ithimba generator, phila amafu ezwi, Imibuzo online, poll, izikhathi zokuxoxisana, Ithuluzi le-Q&As, isondo le-spinner futhi nokuningi.

πŸ’‘Ufuna ezinye izifanekiso zokwethulwa komkhiqizo we-Powerpoint noma ezinye izindlela? Zihlole lesi sihloko.

#5 - Lindela imibuzo bese ulungiselela izimpendulo

Abahlanganyeli bakho, noma mhlawumbe abezindaba, bangabuza imibuzo ethile ngesikhathi sakho Isikhathi se-Q & A (uma unayo) noma esikhathini esithile ngemva kwalokho. Kungaba nzima ngempela uma ungakwazi ukuphendula yonke imibuzo ehlobene nomkhiqizo owudalile, ngakho-ke zama okusemandleni akho ukugwema leso simo.

Kungumkhuba omuhle ukuzifaka ezicathulweni zabalaleli futhi ubheke yonke into ngombono wabo. Ithimba lonke lingacabanga ukuthi lingamalungu ezithameli kuleyo nkundla futhi libikezele ukuthi isixuku sizobuza ini, bese lithola indlela engcono kakhulu yokuphendula leyo mibuzo.

#6 - Zijwayeze, zilolonge, zilolonge 

Isisho sakudala sisalokhu siyiqiniso: ukuzijwayeza kwenza kuphelele. Prakthiza ukukhuluma futhi uprakthize izikhathi ezimbalwa ngaphambi kokuba umcimbi wenzeke ukuze uqiniseke ukuthi isethulo sakho sibushelelezi.

Ungacela ozakwenu abambalwa ukuthi babe izithameli zakho zokuqala futhi uqoqe impendulo yabo ukuze ubuyekeze okuqukethwe kwakho futhi upholise amakhono akho okwethulwa. Khumbula ukuba nokuprakthiza okungenani okukodwa nawo wonke ama-slideshows akho, imiphumela, ukukhanya nesistimu yomsindo.

5 Izibonelo Zokwethulwa Komkhiqizo

Izinkampani eziningi ezinkulu ziye zaletha izethulo ezinhle zomkhiqizo phakathi neminyaka yonke. Nazi ezinye izindaba ezinhle zempumelelo yempilo yangempela kanye namathiphu esingawafunda kuzo.

#1 - AbakwaSamsung nendlela abaqale ngayo isethulo

Zibone ngeso lengqondo uhlezi ekamelweni elimnyama, ugqolozele isikhala esiphambi kwamehlo akho kanye ne-boom! Ukukhanya, imisindo, nokubonwayo kuthinta izinzwa zakho ngqo. Inomsindo, idonsa amehlo, futhi iyenelisa. Ngaleyo ndlela abakwaSamsung basebenzise kahle kakhulu imiphumela yevidiyo nebonwayo ukuze baqale ukwethulwa komkhiqizo wabo we-Galaxy Note8.

Eceleni kwamavidiyo, kukhona izindlela eziningi zokuqala, njengokubuza umbuzo othakazelisayo, ukuxoxa indaba ekhangayo noma ukusebenzisa ukusebenza. Uma ungakwazi ukuqhamuka nanoma yikuphi kwalokhu, ungazami kakhulu, gcina nje kufushane futhi kumnandi.

Okuthathwayo: Qala isethulo sakho ngenothi eliphezulu.

#2 - I-Tinder nokuthi bazibeke kanjani izinkinga

Njengoba wethula umkhiqizo wakho ukuze 'uwudayisele' iqoqo labantu, kubalulekile ukuthola ameva ohlangothini lwabo.

I-Tinder, enedekhi yabo yokuqala emuva ngo-2012 ngaphansi kwegama lokuqala elithi Ibhokisi Lokufanisa, iveze ngempumelelo iphuzu elikhulu lobuhlungu kumakhasimende abo angaba khona. Babe sebezibophezela ngokuthi banganikeza ikhambi eliphelele. Kulula, kuyahlaba umxhwele futhi ngeke kusajabulisa.

I-Takeaway: Thola inkinga yangempela, yiba yisixazululo esingcono kakhulu futhi uqhubekisele phambili amaphuzu akho ekhaya!

#3 - I-Airbnb nendlela abazivumela ngayo izinombolo ukuthi zikhulume

I-Airbnb iphinde yasebenzisa iqhinga lokuxazulula izinkinga esiteji esinikeze lokhu kuqalisa a $ 600,000 utshalomali ngemva konyaka yethuliwe okokuqala. Okubalulekile ongakuqaphela ukuthi basebenzise izinombolo eziningi kakhulu ekwethulweni kwabo. Balethe etafuleni iphimbo abatshalizimali abangakwazi ukwenqaba, lapho bevumela idatha yabo ukuthi ithole ukwethenjwa yizithameli.

Okuthathwayo: Khumbula ukufaka idatha futhi uyenze ibe nkulu futhi ibe nesibindi.

#4 - UTesla nokubukeka kwabo kwe-Roadster

U-Elon Musk kungenzeka angabi omunye wabethuli abahamba phambili laphaya, kodwa wayazi ngempela ukuthi angawenza kanjani umhlaba wonke nezilaleli zakhe ngesikhathi sokwethulwa komkhiqizo kaTesla.

Emcimbini wokwethulwa kwe-Roadster, ngemuva kwemizuzwana embalwa yezithombe ezihlaba umxhwele kanye nemisindo, le moto entsha esebenza ngogesi esezingeni eliphezulu ibonakale ngesitayela yase ingena esiteji kwajabula izihlwele. Kwakungekho okunye esiteji (ngaphandle kukaMusk) futhi wonke amehlo ayeku-Roadster entsha.

Ukudla okudlela endlini: Nikeza umkhiqizo wakho izibani eziningi (ngokoqobo) futhi usebenzise kahle imiphumela.

#5 - I-Apple kanye nomugqa wethegi we-Macbook Air isethulo ngo-2008

Kukhona okuthize emoyeni.

Lena into yokuqala uSteve Jobs ayisho ku-MacWorld 2008. Lowo musho olula wawusho i-Macbook Air futhi ngokushesha wadonsa ukunaka kwawo wonke umuntu. 

Ukuba nomugqa wethegi kukhumbuza abantu ngezici zomkhiqizo wakho. Ungasho lowo mugqa wethegi ekuqaleni njengoba kwenza uSteve Jobs, noma uwuvumele uvele izikhathi ezimbalwa kuwo wonke umcimbi.

I-Takeaway: Thola umugqa wethegi noma isiqubulo esimele umkhiqizo wakho nomkhiqizo.

Ukwethulwa Komkhiqizo I-Powerpoint – izethulo zomkhiqizo ppt

Amanye Amathiphu Okwethulwa Komkhiqizo

🎨 Namathela itimu yesilayidi esisodwa - Yenza ama-slides akho afane futhi ulandele imihlahlandlela yomkhiqizo wakho. Kuyindlela enhle yokuthuthukisa ukumaketha kwenkampani yakho.

😡 Ungaminyanisi ulwazi oluningi kumaslayidi akho – Gcina izinto zicocekile futhi zihlanzekile, futhi ungafaki izindonga zombhalo kusilayidi sakho. Ungazama i Umthetho we-10/20/30: ibe nenani eliphezulu lamaslayidi ayi-10; ubude obukhulu bemizuzu engu-20; ube nobuncane bosayizi wefonti ongu-30. 

🌟 Yazi isitayela sakho nokulethwa - Isitayela sakho, ulimi lomzimba kanye nephimbo lakho kubaluleke kakhulu. USteve Jobs noTim Cook babenezitayela ezahlukene esiteji, kodwa bonke babethelela izethulo zabo zomkhiqizo wakwa-Apple. Yiba nguwe, wonke umuntu usethathiwe!

🌷 Engeza izinsiza-kubuka ezengeziwe - Ezinye izithombe, amavidiyo noma ama-gif angakusiza ukuthi ubambe ukunaka kwabantu. Qiniseka ukuthi amaslayidi akho nawo agxila ezibukweni, kunokuba uzigcwalise ngombhalo nedatha. 

πŸ“± Kwenze kuhlanganyele - 68% yabantu bathi bazikhumbula isikhathi eside izethulo ezixoxisanayo. Xhumana nezithameli zakho futhi uguqule isethulo sakho sibe yingxoxo yabantu ababili. Ukusebenzisa ithuluzi eliku-inthanethi elinokusebenzisana okujabulisayo kungaba omunye umqondo omuhle wokwenza isixuku sakho sigcwale.

Ngamagama Ambalwa...

Ingabe uzizwa ukhithika ngaphansi ngalo lonke ulwazi olukulesi sihloko?

Ziningi izinto ongazenza uma wethula umkhiqizo wakho, noma ngabe usesimweni sombono, inguqulo ye-beta noma osulungele ukukhishwa. Khumbula ukugqamisa izinzuzo ezibaluleke kakhulu engaziletha nokuthi ibasiza kanjani abantu ukuxazulula izinkinga zabo.

Uma ukhohlwa noma yini, yiya kumhlahlandlela wesinyathelo ngesinyathelo noma uphinde ufunde ezinye izinto ezibalulekile ozithathele kwizibonelo zokwethulwa komkhiqizo wamabhemu afana ne-Tinder, i-Airbnb, i-Tesla, njll. futhi uzinikeze ugqozi oluthe xaxa lokwenza eyakho ibe yimpumelelo enkulu.

imibuzo ejwayelekile ukubuzwa

Iyini Iphrezentheshini Yomkhiqizo?

Isethulo somkhiqizo isethulo osisebenzisayo ukwethula umkhiqizo omusha noma olungisiwe wenkampani yakho, noma isici esisanda kwakhiwa, ukuze abantu bafunde kabanzi ngaso.

Kungani ukwethulwa komkhiqizo kubalulekile?

Ukwethulwa komkhiqizo ngendlela ephumelelayo kusiza (1) ukuqwashisa abantu futhi kudonse ukunakwa okwengeziwe (2) Ukugqama emakethe eshisa izikhotha (3) Shiya umbono ojulile ngalabo abangaba amakhasimende akho (4) Umthombo we-PR yangaphandle kanye (5) Nokuthuthukisa ukuthengisa nemali engenayo.

Iyiphi isethulo somkhiqizo esihle okufanele sibe?

Isethulo somkhiqizo esihle sihlanganisa phakathi kokwethula komethuli wolwazi kanye nezithombe ezibonisa umkhiqizo ngokwawo, ukuze kuhlabe umxhwele abalaleli, okuhlanganisa abatshalizimali, ozakwabo kanye nomphakathi jikelele.