Abantu abaningi baye bavuma Ukwakhiwa Kwamasu nokuhlela amasu kuyafana, kodwa akunjalo. Isinyathelo sokuqala sokuhlela amasu inqubo yokuklama. Kunoma iyiphi inkampani, Ukwakha isu kuyingxenye ebaluleke kakhulu njengoba kubeka Amabutho ngaphambi kokuthatha isinyathelo, futhi kugcizelela ukusebenza kahle nengqondo.
Ngakho-ke Kuyini Ukwakhiwa Kwesu? Kulesi sihloko, sizochaza kabanzi mayelana nenqubo yokwakhiwa kwamasu, ukuthi iyini, izinyathelo zokwakhiwa kwesu, namathiphu okudala ukwakhiwa Kwesu eliphumelelayo lazo zonke izinhlobo zamabhizinisi.
Okuqukethwe
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Kuyini Ukwakhiwa Kwesu?
Ngakho, kuyini ukubunjwa kwamasu? Ukwakhiwa kwamasu kuyinqubo yokuchaza isiqondiso, izinjongo, nezinhlelo zenhlangano zokufeza lezo zinhloso. Kubandakanya ukuhlaziya amandla nobuthakathaka benhlangano kanye namathuba nezinsongo ezikhona endaweni yayo yangaphandle ukuze kuthuthukiswe uhlelo oluphelele lokufeza izinjongo zayo.
Isidingo Sokwakhiwa Kwesu
Phakathi nenqubo yokwakhiwa kwamasu, abaholi benhlangano bacabangela izinto eziningi, njengezitayela zemakethe, izidingo zamakhasimende, ukuziphatha kwezimbangi, intuthuko yezobuchwepheshe, nezimfuneko zokulawula. Baphinde bahlole izinsiza zenhlangano, okuhlanganisa nezezimali, abantu, kanye nezimpahla ezibonakalayo, ukuze banqume indlela engcono kakhulu yokwaba lezo zinsiza ukuze kufezwe izinjongo zayo.
Umphumela wokwakhiwa kwamasu ngokuvamile uwuhlelo lwesu oluchaza imigomo, izinjongo, nezenzo zenhlangano ezidingekayo ukuze kufinyelelwe kuzo. Lolu hlelo luhlinzeka ngohlaka lokuthathwa kwezinqumo futhi luqondise ukwabiwa kwezinsiza, kanye nokuklanywa nokuqaliswa kwezinhlelo ezithile namaphrojekthi. Ukwakhiwa kwamasu okusebenzayo kubalulekile empumelelweni yenhlangano, njengoba kuqinisekisa ukuthi imizamo yayo ihambisana nomgomo nombono wayo wonke kanye nokuthi ibekwe endaweni efanele ukuncintisana ezimakethe ezikhethiwe.
Yiziphi Izinhlobo Ezintathu Zokwakhiwa Kwamasu?
Isu Lobuholi Bezindleko
Inkampani ingase isebenzise isu lobuholi bezindleko ukuze izuze inzuzo yokuncintisana ngokuba umkhiqizi onezindleko eziphansi embonini yayo. Lokhu kuhilela ukuhlonza izindlela zokunciphisa izindleko kuyilapho kugcinwa ikhwalithi nenani kumakhasimende. Isibonelo, i-Walmart isebenzisa isu lobuholi bezindleko ukuze inikeze amanani aphansi kumakhasimende ayo ngokusebenzisa isikali sayo, ukuhlelwa kwezinto, kanye nokusebenza kahle kwe-supply chain.
Isu Lokuhlukanisa
Isu lokuncintisana imayelana nokuhluka. Inkampani ingase inikeze imikhiqizo ehlukile noma amasevisi abhekwa njengangcono ngamakhasimende emjahweni ukuze ahlale ngaphambi kwezimbangi. Lokhu kubandakanya ukukhomba izindlela zokuhlukanisa imikhiqizo noma amasevisi enkampani kulawo esiqhudelana nawo. Isibonelo, i-Apple isebenzisa isu lokuhlukanisa ukuze inikeze i-premium, imikhiqizo emisha enobunikazi bomkhiqizo obuqinile nolwazi lwamakhasimende.
Gxila Isu
Isu lokugxila lingasetshenziswa ukuze kuzuzwe inzuzo yokuncintisana ngokukhomba ingxenye ethile yamakhasimende noma indawo yemakethe. Lokhu kuhloswe ukuhlonza ingxenye yamakhasimende anezidingo ezithize nokuthandwayo kanye nokwenza imikhiqizo noma amasevisi enkampani ahlangabezane nalezo zidingo. Isibonelo, i-Southwest Airlines isebenzisa isu lokugxila ngokukhomba abahambi abaqaphela ibhajethi abanolwazi lwendiza olungabizi kakhulu, olungenamali olugcizelela ukusebenza kahle kanye nesevisi yamakhasimende.
Izinyathelo Ezi-5 Enqubweni Yokwakhiwa Kwamasu
Ukuze ubeke inhlangano yakho emgudwini ofanele eminyakeni ezayo, kuwumsebenzi oyinselele. Kodwa-ke, Ngokwakhiwa Kwesu okulungile ekuqaleni, kuthembisa inkampani ukuthi ingakwazi ukunquma ukusebenza kwesu kwesikhathi eside. Futhi, nazi izinyathelo ezi-5 zokwakha isu lebhizinisi ngempumelelo:
Isinyathelo 1: Ukwakha umgomo kanye nombono
Isinyathelo sokuqala ekwakhiweni kwamasu ukuchaza umgomo kanye nombono wenhlangano. Lokhu kuhlanganisa ukucacisa injongo yenhlangano nokusungula imigomo ethile, elinganisekayo inhlangano efuna ukuyifinyelela.
Khumbula ukuthi inhloso yakho kanye nezitatimende zombono azimi ndawonye. Kufanele ziguquke futhi zizivumelanise nezimo njengoba inhlangano yakho ikhula futhi ishintsha. Zibuyekeze njalo futhi uzibuyekeze ukuze uqinisekise ukuthi ziyaqhubeka zibonisa injongo nesiqondiso senhlangano yakho.
Isinyathelo sesi-2: Ukuskena kwemvelo
Sekuyisikhathi sokuthi izinhlangano zihlonze izinsongo namathuba, amandla kanye nobuthakathaka, ngamanye amazwi, izici zangaphakathi nezangaphandle ezingase zibe nomthelela empumelelweni yazo.
Ukuskena kwemvelo kuhilela ukuqoqwa okuhlelekile nokuhlaziywa kolwazi mayelana nezici zangaphandle ezingase zibe nomthelela ekusebenzeni kwenhlangano. Lezi zici zingabandakanya ukuthambekela kwezomnotho, kwezenhlalo, kwezobuchwepheshe, kwezemvelo, nezepolitiki, kanye nezimbangi namakhasimende. Inhloso yokuskena kwemvelo ukuhlonza izinsongo namathuba angase abe nomthelela enhlanganweni futhi azise izinqumo zamasu. Ukusebenzisa ukuhlaziywa kwe-PEST kungakusiza endaweni yokuskena.
Ngaphezu kwalokho, isinyathelo sesibili Sokwakhiwa Kwamasu singaqala ngaso Ukuhlaziywa kwe-SWOT. Lokhu kuhlaziya kunikeza ukuqonda okuphelele kwesikhundla samanje senhlangano futhi kusiza ukukhomba izindawo okufanele zithuthukiswe.
Isinyathelo sesi-3: Thola izinketho zamasu
Ukuhlonza izindlela zamasu kuyisinyathelo esibalulekile ekwakhiweni kwesu, okubandakanya ukucutshungulwa kwezindlela ezehlukene zokufeza izinhloso nezinhloso zenhlangano.
Ngokusekelwe ekuhlaziyweni kwesimo esinyathelweni sesibili, inhlangano kufanele ikhombe izindlela zamasu zokufeza izinjongo nezinjongo zayo. Lokhu kungafaka izinketho zokukhula, ukuhlukahluka, ukugxila, noma ukungena ezimakethe.
Isinyathelo sesi-4: Ukulinganisa isu
Once ongakhetha amasu zihlonziwe, kufanele zihlolwe ngokusekelwe ezicini ezifana nokuba nokwenzeka, ukufaneleka, ukwamukeleka, I-Return on investment (ROI), ubungozi, isikhathi esibekelwe sona, kanye nezindleko. Nazi ezinye izici ze- ithimba eliphezulu okufanele icatshangelwe lapho uhlola izinketho zamasu:
Isinyathelo sesi-5: Khetha isu elingcono kakhulu
Woza esinyathelweni sokugcina, ngemva kokuba inkampani isikala ubuhle nobubi benketho ngayinye yesu ngokumelene nezinjongo nezinhloso zenhlangano, izinsiza, nendawo yangaphandle, isikhathi sibonakala silungile sokukhetha engcono kakhulu futhi yakhe uhlelo lokusebenza oluchaza izinyathelo ezithile. ezothathwa ukuze kusetshenziswe isu.
Yiziphi izinhlobo ezintathu Zokwakhiwa Kwamasu?
Isilinganiso Sokwakhiwa Kwamasu kudingeka sicatshangelwe ekuqaleni kokuhlela. Ithimba labaphathi kufanele lenze izinhlelo ezehlukene zezinga ngalinye lokuphatha.
Izinhlobo ezintathu Zokwakhiwa Kwamasu zihambisana namazinga ebhizinisi amathathu ahlukene, alandelayo:
Izinga lebhizinisi
Ezingeni lebhizinisi, ukwakhiwa kwamasu kugxile ekuchazeni ububanzi nesiqondiso sayo yonke inhlangano. Lokhu kubandakanya ukuhlonza amabhizinisi nezimboni inhlangano ezosebenza kuzo, nokunquma ukuthi la mabhizinisi azophathwa futhi ahlanganiswe kanjani ukuze kuzuzwe izinhloso zamasu jikelele.
Izinga lebhizinisi
Ukugxilwa kokwakhiwa Kwamasu ezingeni lebhizinisi ukuthuthukisa inzuzo yokuncintisana yeyunithi yebhizinisi ethile noma umugqa womkhiqizo ngaphakathi kwenhlangano. Umgomo uwukudala inani lamakhasimende futhi ukhiqize inzuzo eqhubekayo yenhlangano.
Izinga lokusebenza
Ukwakhiwa kwesu lezinga lokusebenza kuhilela ukuhlonza indawo yokusebenza, ukuhlaziya indawo yangaphakathi nengaphandle, ukuchaza izinjongo nezinjongo, ukuthuthukisa amasu namaqhinga, kanye nokwaba izinsiza.
Amathiphu angu-5 Okwenza Isu Eliyimpumelelo
Yenza ukuhlaziya okuphelele
Yenza ukuhlaziya okuphelele kwendawo yangaphakathi nengaphandle ukuze kutholakale amandla, ubuthakathaka, amathuba, nezinsongo. Lokhu kuzosiza ekuthuthukiseni ukuqonda okucacile kwesimo samanje senhlangano nezici ezingase zibe nomthelela empumelelweni yayo yesikhathi esizayo.
Zibekele izinhloso nemigomo ecacile
Misa izinhloso nemigomo ecacile, eqondile, futhi elinganisekayo ehambisana nomsebenzi nombono wenhlangano. Lokhu kuzosiza ekuqondiseni ekuthathweni kwezinqumo nokuqinisekisa ukuthi izinsiza zabiwa ngempumelelo.
Yakha indlela eguquguqukayo neguquguqukayo
Yakha indlela eguquguqukayo neguquguqukayo engavumelana nezimo zemakethe ezishintshayo kanye nezidingo zamakhasimende. Lokhu kuzosiza ukuqinisekisa ukuthi inhlangano ihlala ifanelekile futhi inokuncintisana ngokuhamba kwesikhathi.
Bandakanya ababambiqhaza ababalulekile
Bandakanya ukhiye abathintekayo, njengabasebenzi, amakhasimende, abahlinzeki, nozakwethu, ohlelweni lokwakhiwa kwamasu. Lokhu kuzosiza ekuqinisekiseni ukuthi kucatshangelwa imibono nemibono eyahlukene nokuthi isu lisekelwa yilabo abazobhekana nokusetshenziswa kwalo.
Gada futhi uhlole inqubekelaphambili
Ukuqapha kanye hlola inqubekelaphambili njalo ngokumelene nezinhloso kanye nezinhloso ezibekwe esu. Lokhu kuzosiza ukukhomba izindawo zempumelelo kanye nezindawo ezingase zidinge ukulungiswa kanye nokwenza izinguquko ezidingekayo ukuze kuqinisekiswe ukuthi inhlangano ihlala isendleleni.
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Ungangabazi ukusebenzisa amathuluzi okuhlanganisa ukuze uthuthukise futhi ukhethe izinketho zamaqhinga ngendlela ephumelelayo. Izifanekiso zokucabanga eziklanywe kahle ze-AhaSlides zingaba yimali enhle eqenjini eliphezulu.
Ngaphezu kwalokho, ukusebenzisa i- I-AhaSlides ukusebenzisana nelungu leqembu lakho futhi wenze izinhlolovo nezinhlolovo ukuze uqoqe impendulo eqenjini lakho nababambe iqhaza kungaba umqondo omangalisayo. Lokhu kuzosiza ukuqinisekisa ukuthi imibono yawo wonke umuntu iyacatshangelwa nokuthi isu lihambisana nezidingo kanye nalokho abakulindele.
Umugqa Ongezansi
Uma kukhona izinguquko ezibalulekile zesakhiwo embonini, isu lenkampani kungase kudingeke lishintshe. Kuleso simo, ukwakhiwa kwesu lokusebenzisa izindlela eziningi kungaba yisixazululo esingcono kakhulu. Ungalokothi ufiphaze isikhundla sesu senkampani uma ukhetha izinketho zamasu zenqubo yokuqaliswa.
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