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Brand & positioning templates
6 ready-made templates in Brand & positioning, including Brand positioning and messaging: From value proposition to consistent market story, From creative brief to persuasive copy: Message development for brand teams, Applying brand guidelines correctly: Logo, colour, typography and tone of voice standards. Each one comes with a self-paced course, a live session deck and two surveys.
Brand positioning and messaging: From value proposition to consistent market story
Brand managers · Brand & positioning
From creative brief to persuasive copy: Message development for brand teams
Copywriters · Brand & positioning
Applying brand guidelines correctly: Logo, colour, typography and tone of voice standards
Anyone · Brand & positioning
Know your brand: Induction on purpose, values and promise for every employee
All employees and new hires · Brand & positioning
Naming, trademark basics and rebranding: Running a brand refresh without legal missteps
Brand managers · Brand & positioning
Employer brand and recruitment marketing: Attracting talent fairly, credibly and lawfully
HR business partners · Brand & positioning
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