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Chapter Sixteen

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Charles Afful Maccarthy

When discussing policy, focus on need, plan, and practicality. Persuasive speeches can seek passive agreement or immediate action, addressing questions of policy, value, or fact.

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The three types of questions that give rise to persuasive speeches are questions of _________

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Persuasive speeches on questions of __________ judge whether something is good or bad, right or wrong, fair or unfair.

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When you give a persuasive speech on a question of policy , you can seek either passive agreement or immediate action from your audience.

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Persuasive speeches on questions of __________ argue for or against particular courses of action.

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Monroe’s Motivated Sequence includes five steps: attention, need, __________, visualization, and action.

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