Principles of Marketing - Test #3 Prep

Tracy Shroyer, PhD

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Slides (23)

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Which of the following is a major goal during the Introduction stage of the Product Life Cycle?

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A new fitness tracker brand is struggling to attract customers because of high competition from Fitbit and Apple. What stage of the Product Life Cycle is this product most likely in?

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During which stage of the Product Life Cycle do companies typically reduce prices and focus on differentiating their product?

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Harley-Davidson once launched a line of perfume products that failed. Based on what you know about branding and the PLC, what was the likely issue?

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Netflix successfully extended its Product Life Cycle by shifting from DVD rentals to streaming and original content. This is an example of:

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A clothing company wants to understand what styles will be most popular next season. Which type of research should they conduct

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Which of the following is an example of secondary data in marketing research?

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A fast-food chain is considering adding plant-based options to its menu. Before a national rollout, they test the new menu items in select cities to gauge consumer interest. This is an example of:

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Which factor does NOT influence the adoption of a new product in the marketplace?

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A car company wants to understand how satisfied customers are with their vehicles after six months of ownership. Which research method would be most effective?

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Which of the following best defines a personal brand?

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A recent graduate applies for jobs and tailors their resume and cover letter to highlight their skills in social media management. This is an example of:

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Which of the following would be an ineffective strategy for managing your personal brand online?

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A clothing brand known for luxury handbags decides to launch a sportswear line under the same brand name. This is an example of:

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