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Product Positioning and Differentiation

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This internal workshop explores your brand's USP, key product value, factors for effective differentiation, and competitor perception, emphasizing product positioning strategies.

Slides (5)

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What is the most critical factor in effective product differentiation?

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What words come to mind when considering your brand’s unique selling proposition (USP)?

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How would you describe your main competitor in one word?

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What single word best describes the value your product offers to customers?

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