Mphotho ndi malingaliro opambana nthawi zonse ndi zinthu zokopa zomwe zimalimbikitsa antchito kuti azigwira bwino ntchito. Izi zidalimbikitsa kukhazikitsidwa kwa Gamification ku Malo Ogwira Ntchito m'zaka zaposachedwa.
Kafukufuku akuwonetsa kuti 78% ya ogwira ntchito amakhulupirira kuti kuchita masewera olimbitsa thupi kumapangitsa ntchito yawo kukhala yosangalatsa komanso yosangalatsa. Gamification imakweza magwiridwe antchito ndi 48%. Ndipo mchitidwe wa gamified ntchito zikuchulukirachulukira mu zaka zingapo zikubwerazi.
Nkhaniyi ikukhudzana ndi masewerawa pantchito, zomwe zimathandiza makampani kuti azigwira ntchito komanso kuti azigwira ntchito molimbika.
M'ndandanda wazopezekamo
Kodi Gamification M'malo Ogwira Ntchito ndi Chiyani?
Gamification pamalo ogwirira ntchito ndikuyambitsa zinthu zamasewera m'malo osasewera. Zochitika zantchito zowoneka bwino nthawi zambiri zimapangidwa ndi mfundo, mabaji ndi zomwe wakwanitsa, magwiridwe antchito a bolodi, mayendedwe opita patsogolo, ndi mphotho zina pazopambana.
Makampani amabweretsa mpikisano wamkati pakati pa antchito kudzera pamakina amasewera polola ogwira ntchito kupeza mapointi pomaliza ntchito, zomwe pambuyo pake zitha kusinthidwa kuti zilandire mphotho ndi zolimbikitsira. Izi cholinga chake ndi kulimbikitsa ogwira ntchito kuti azipikisana kuti azigwira ntchito bwino komanso kuti azigwira bwino ntchito. Gamification imagwiritsidwanso ntchito pophunzitsa ndi cholinga chopanga maphunziro ndi njira yophunzitsira omasuka komanso osangalatsa.
Kodi Ubwino ndi Zoipa Zotani za Gamification Pantchito?
Kugwiritsa ntchito gamification kuntchito kumawonetsa thumba losakanikirana la otsutsa. Zimakhala zopindulitsa kupanga malo ogwirira ntchito kukhala osangalatsa komanso opikisana, komabe zitha kukhala tsoka. Tiyeni tiwone ubwino ndi kuipa kwa gamified ntchito zinachitikira kuti makampani ayenera kulabadira.
ubwino
Nazi zina zabwino za gamification kuntchito ndi zitsanzo.
- Wonjezerani kuyanjana kwa antchito: Ndizodziwikiratu kuti antchito amalimbikitsidwa kugwira ntchito molimbika ndi mphotho zambiri komanso zolimbikitsa. LiveOps, kampani yotumizira anthu mafoni, idachita bwino kwambiri pophatikiza masewerawa muzochita zake. Poyambitsa zinthu zamasewera kuti apereke mphotho kwa ogwira ntchito, adachepetsa nthawi yoyimbira ndi 15%, adachulukitsa malonda ndi 8%, komanso kukhutira kwamakasitomala ndi 9%.
- Amapereka chizindikiro chakupita patsogolo ndi kupindula: Kumalo ogwirira ntchito, ogwira ntchito amalandila zosintha mosalekeza akamapeza masanjidwe apamwamba ndi mabaji. Ndi malo osangalatsa komanso okhazikika pomwe antchito akupita patsogolo mosalekeza.
- Dziwani zabwino ndi zoyipa: Utsogoleri wamasewera pamasewera utha kuthandiza olemba anzawo ntchito kuti awone mwachangu kuti ndani ndi omwe ali ogwira ntchito, komanso omwe sachita nawo ntchitoyi. Panthawi imodzimodziyo, m'malo modikirira kuti oyang'anira atchule anthu omwe akuyamba ntchito, ena amatha kudziwerengera okha ndi kuphunzira kuchokera kwa wina ndi mnzake. Ndi zomwe NTT Data ndi Deloitte akugwira ntchito kuti apangitse antchito awo kukulitsa luso lawo kudzera pamasewera ndi anzawo ena.
- Mtundu watsopano wa zidziwitso: Gamification ikhoza kuyambitsa njira yatsopano yozindikirira ndi kuyamikira ogwira ntchito chifukwa cha luso lawo ndi zomwe akwanitsa, zomwe zitha kukhala zowonjezera pamayendedwe apakale. Mwachitsanzo, kampani yaku Germany yamapulogalamu yamabizinesi SAP yagwiritsa ntchito njira yowunikira omwe amathandizira kwambiri pa SAP Community Network (SCN) kwa zaka 10.
mavuto
Tiyeni tione kuipa kwa gamified ntchito zinachitikira.
- Ogwira ntchito otsika: Gamification simalimbikitsa antchito nthawi zonse. "Ngati pali antchito 10,000, ndipo gulu lotsogolera limangowonetsa antchito 10 omwe akuchita bwino kwambiri, mwayi woti wogwira ntchito wamba atha kukhala pa 10 apamwamba ndi pafupifupi ziro, ndipo zimatsitsa osewera," atero a Gal Rimon, CEO komanso woyambitsa GamEffective.
- Palibenso masewera achilungamo: Pamene ntchito za anthu, kukwezedwa pantchito, ndi kukwezedwa malipiro zimadalira dongosolo lofanana ndi lamasewera, pamakhala chiyeso champhamvu chobera kapena kupeza njira zopezerapo mwayi pa zopinga zilizonse m’dongosolo. Ndipo n’zotheka kuti antchito ena amalolera kubaya anzawo m’mbuyo kuti aziika patsogolo.
- Ngozi ya kukhumudwa: Nachi chinthucho. Kampaniyo imatha kuyika ndalama pamasewera ngati masewera, koma kuti antchito azisewera nthawi yayitali bwanji mpaka atatopa sizodziwikiratu. Nthawi ikafika, anthu sachita nawo masewerawo.
- Zokwera mtengo kupanga: "Gamification idzapambana kapena kulephera kutengera omwe adathandizira pakupanga masewerawa, omwe ndi omwe amatsimikizira bwino momwe adapangidwira," atero Mike Brennan, purezidenti ndi wamkulu wantchito ku Leapgen. Sikuti masewera ndi okwera mtengo kupanga, komanso ndi okwera mtengo kuwasamalira.
Zitsanzo za Gamification Pantchito
Kodi makampani amasintha bwanji malo ogwira ntchito? Tiyeni tione zitsanzo zinayi zabwino za gamification kuntchito.
Masewera Otengera Mafunso a AhaSlides
Masewera osavuta koma ogwira mtima, opangidwa ndi Quiz kuchokera ku AhaSlides amatha kusinthidwa ndi mutu uliwonse wamakampani amtundu uliwonse. Ndi mafunso apa intaneti omwe ali ndi zinthu zamasewera ndipo otenga nawo mbali amatha kuyisewera pafoni yawo nthawi yomweyo. Bolodi yotsogolera imakulolani kuti muwone momwe mulili komanso malo anu nthawi iliyonse. Ndipo mutha kusintha mafunso atsopano kuti mutsitsimutse masewerawa nthawi zonse. Masewerawa amapezeka pafupifupi pafupifupi maphunziro onse amakampani ndi ntchito zomanga timu.
Hotelo yanga ya Marriott
Awa ndiye masewera oyerekeza omwe apangidwa ndi Marriott International kuti alembe anthu atsopano. Sichimatsatira zinthu zonse zamasewera apamwamba, koma zimapangitsa kukhala masewera abizinesi omwe amafunikira osewera kupanga malo awo odyera, kuyang'anira zinthu, kuphunzitsa antchito, ndikutumikira alendo. Osewera amapeza mapointi kutengera ntchito yawo yamakasitomala, ndi mfundo zomwe zimaperekedwa kwa makasitomala okhutitsidwa ndi kuchotsedwa chifukwa chantchito zosakwanira.
Pitani ku Deloitte
Deloitte wasintha tingachipeze powerenga kukwera ndi PowerPoint kukhala sewero losangalatsa kwambiri, pomwe antchito atsopano amalumikizana ndi oyambitsa ena ndikuphunzira zachinsinsi, kutsata, machitidwe ndi machitidwe pa intaneti. Izi ndizotsika mtengo ndipo zimalimbikitsa mgwirizano komanso kukhala ndi chidwi pakati pa ongoyamba kumene.
Bluewolf imalimbikitsa #GoingSocial for Brand Awareness
Bluewolf adayambitsa pulogalamu ya #GoingSocial, pogwiritsa ntchito ukadaulo kulimbikitsa kutanganidwa kwa ogwira ntchito komanso kupezeka kwa kampani pa intaneti. Analimbikitsa antchito kuti agwirizane, akwaniritse chiwerengero cha Klout cha 50 kapena kuposerapo, ndi kulemba blog zolemba za mkulu wa kampaniyo blog. Kwenikweni, inali njira yopindulitsa kwa onse ogwira ntchito ndi kampani.
Momwe Mungabweretsere Gamification Kuntchito
Pali njira zambiri zobweretsera gamification kuntchito; njira yosavuta komanso yodziwika bwino ndikuchita nawo pophunzitsa, kupanga timagulu, ndi njira yolowera.
M'malo moyika ndalama pamasewera olimba, makampani ang'onoang'ono ndi magulu akutali atha kugwiritsa ntchito nsanja zamasewera ngati AhaSlides kulimbikitsa maphunziro osangalatsa komanso ntchito zomanga timu pogwiritsa ntchito mafunso. Kunena zowona, ndi wokongola mokwanira.
Mafunso Ofunsidwa Kawirikawiri
Kodi gamification imagwiritsidwa ntchito bwanji kuntchito?
Kuchita masewera olimbitsa thupi kuntchito kumaphatikizapo kuphatikiza zinthu zamasewera monga mfundo, mabaji, zikwangwani, ndi mphotho kumalo ogwira ntchito kuti ntchito ikhale yosangalatsa komanso kuyendetsa zomwe mukufuna.
Kodi chitsanzo cha gamification kuntchito ndi chiyani?
Tengani chitsanzo cha A leaderboard kutsatira zomwe wachita bwino. Ogwira ntchito amapeza mapointi kapena masanjidwe kuti akwaniritse zolinga kapena ntchito zinazake, ndipo zomwe akwaniritsa zimawonetsedwa poyera pa boardboard.
Chifukwa chiyani gamification ndi yabwino kuntchito?
Gamification m'malo antchito amapereka maubwino angapo. Zimawonjezera chilimbikitso cha ogwira ntchito, kuchitapo kanthu, ndikupanga mpikisano wabwino kwambiri wamkati. Kuphatikiza apo, imapereka chidziwitso chofunikira choyendetsedwa ndi data pamachitidwe a ogwira ntchito.
Kodi gamification ingayendetse bwanji ntchito kuntchito?
Mbali yampikisano ya gamification ndi imodzi mwamadalaivala akuluakulu omwe angalimbikitse antchito kuti azichita bwino kuposa anzawo.
Ref: makondetsa | SHRM | HR Trend Institute
