Njira Yopangira Idea: Njira 15 Zopangira Spark

Chifukwa chiyani ndondomeko yopanga malingaliro imodzi mwanjira zofunika paulendo wanu wantchito?

Kwa zaka zambiri, anthu akhala akuyesera kupeza chidziwitso cha asayansi ambiri otchuka ndi akatswiri a mbiri yakale, monga Albert Einstein, Leonardo DaVinci, Charles Darwin, ndi ena ambiri, kuti apeze magwero a zopanga zawo ndi ntchito zawo.

Pali mitundu iwiri ya malingaliro otsutsana monga ena amakhulupilira kuti kupambana kwa sayansi kungayambike chifukwa cha luntha lawo lachilengedwe kapena kudzoza kwawo kumangochitika zokha.

Ikani pambali mfundo yoti opanga ambiri ndi akatswiri, kuyambitsa zatsopano zitha kubwera kuchokera kukupita patsogolo kophatikizana, mwa kuyankhula kwina, njira yopangira malingaliro.

Pomvetsetsa kufunikira kwa njira yopangira malingaliro, anthu amatha kupeza magwero enieni a machitidwe opanga, omwe amalimbikitsa maulendo owonjezera otsegula zomwe sizingatheke kudziko labwino. M'nkhaniyi, mupeza chidziwitso chatsopano pamalingaliro a Idea Generation Process m'malo osiyanasiyana komanso momwe mungayambitsire Idea Generation Process yogwira mtima munjira zina zosavuta ndi chithandizo chaukadaulo.

Konzekerani kufufuza malingaliro atsopano a Idea Generation Process (Idea Development Process). Tiyeni tilowe munjira zabwino kwambiri zopangira malingaliro komanso njira yopangira malingaliro!

M'ndandanda wazopezekamo

Kufunika kwa Idea Generation Process

Ideation, kapena njira yopangira malingaliro, ndiye gawo loyamba lopanga china chatsopano, chomwe chimatsogolera ku njira yatsopano. Pazochitika zamabizinesi komanso zamunthu, kupanga malingaliro ndi njira yopindulitsa yomwe imathandizira kukula kwamunthu komanso kuchita bwino kwa bizinesi kwakanthawi kochepa komanso kwakanthawi.

Lingaliro lazanzeru ndikugwiritsa ntchito zida zomwe zilipo, luntha lopikisana, komanso kusanthula msika kuti zithandizire kampaniyo kukwaniritsa cholinga chake chonse. Kaya makampani anu ndi a ma SME kapena mabizinesi akuluakulu, njira yopangira malingaliro sikungalephereke.

Idea Generation mu Ntchito Zosiyanasiyana

Kuzindikira mozama pakupanga malingaliro kumadalira makampani omwe amagwira ntchito. Monga tanena kale, njira yopangira Idea ndiyokakamiza m'malo onse. Olemba ntchito ndi antchito onse ayenera kupanga malingaliro atsopano pa chitukuko cha bizinesi pa ntchito iliyonse. Tiyeni tiwone mwachangu kukhazikitsidwa kwa Idea generation mu ntchito zosiyanasiyana.

Ngati mukugwira ntchito mu Digital Marketing, pali zofunika zambiri zatsiku ndi tsiku pazochita zopanga. Mwachitsanzo, muyenera kuyendetsa zotsatsa zambiri kuti mukope chidwi ndi makasitomala ndikukulitsa magawo amsika. Gawo lopusitsa ndiloti dzina la Ads lopanga malingaliro liyenera kukhala lachindunji, lamalingaliro, komanso lapadera.

Komanso, okhutira malonda jenereta ndi kupanga zambiri blog malingaliro ankhani amafunikiranso kuti agwirizane ndi zotsatsa kuti zitsimikizire kuti zikuyenda mwachangu, ndipo zotsatira zake zimachulukitsidwa nthawi yomwe wapatsidwa.

Gawo loyamba komanso lofunikira kwambiri ndikusiyanitsidwa ndi omwe akupikisana nawo ngati ndinu watsopano kapena wochita bizinesi, makamaka mumalonda a e-commerce kapena bizinesi yokhudzana ndiukadaulo. Mutha kuganizira za mayendedwe awa: katundu kapena ntchito monga chitukuko chatsopano, kupanga malingaliro, ndi mayina amtundu.

Ndikofunikira kuti kampaniyo ipange mosamalitsa malingaliro abizinesi yamabizinesi a digito kapena malingaliro abizinesi opanga pasadakhale asanasankhe mayina omaliza kuti apewe kubwereza, chisokonezo chamakasitomala, komanso kuthekera kosintha munthu wina mtsogolo.

M'makampani akuluakulu komanso amitundu yambiri, pali magulu angapo oti agwire ntchito imodzi, makamaka m'madipatimenti ogulitsa. Atha kukhala ndi magulu opitilira awiri ogulitsa komanso mpaka magulu asanu kuti awonjezere chidwi, zokolola, komanso magwiridwe antchito pakati pa ogwira ntchito ndi atsogoleri amagulu. Choncho, malingaliro atsopano a mayina a gulu la malonda ayenera kuganiziridwa m'malo motchula magulu pambuyo pa manambala monga gulu no.5, ayi. 1, no.2, ndi zina. Dzina labwino la gulu lingathandize mamembala kudzinyadira, kukhala nawo, ndikulimbikitsidwa, kulimbikitsa chidwi komanso kupititsa patsogolo ntchito ndi miyezo.

Njira Zabwino Kwambiri Zokulitsa Idea Generation process

Ngati mukuganiza kuti kupanga malingaliro osagwirizana ndi zizolowezi zimachitika mwachisawawa, nthawi ikuwoneka yoyenera kuti musinthe malingaliro anu. Pali njira zina zopangira malingaliro zomwe anthu ambiri adatengera kuti ayambitse ubongo wawo komanso luso lawo. Ndiye, ndi njira ziti zabwino zopangira malingaliro zomwe muyenera kuyesa? Gawo lotsatirali likuwonetsani machitidwe abwino kwambiri ndi sitepe ndi sitepe kuti mupange malingaliro.

Njira 5 zochulukitsira njira yopangira malingaliro zikuphatikiza kupanga malingaliro, kuganiza mozama, kusintha malingaliro ndikupeza kudzoza:

Njira 1. Kupanga malingaliro

Kupanga malingaliro ndi imodzi mwa njira zotchuka kwambiri zopangira malingaliro masiku ano, makamaka m'masukulu. Mfundo zake ndi zolunjika: sinthani zidziwitso mumagulu otsogola ndikujambula maubale pakati pa zidutswa zonse.

Zikafika pamapu amalingaliro, anthu amaganiza za utsogoleri wokhazikika komanso nthambi zovuta zomwe zikuwonetsa kulumikizana pakati pa chidziwitso ndi chidziwitso m'njira yokhazikika komanso yowonekera. Mutha kuwona chithunzi chachikulu chake ndi tsatanetsatane nthawi yomweyo.

Kuti muyambe kupanga mapu amalingaliro, mutha kulemba mutu wofunikira ndikuwonjezera nthambi zomwe zingafotokozere mitu yayikulu kwambiri ndi malingaliro oyenera kwinaku mukumangirira zithunzi ndi mitundu ina kuti mupewe monochrome ndi kusakhazikika. Mphamvu ya kupanga mapu yagona pakuwunikira maakaunti ovuta, amawu, komanso obwerezabwereza, mwa kuyankhula kwina, kuphweka.

M’buku lakuti “I am Gifted, So Are You”, wolembayo akusonyeza mmene kusintha maganizo ndi kugwiritsa ntchito njira zopangira mapu kwamuthandiza kusintha pakapita nthawi. N’zotheka chifukwa kupanga mapu amalingaliro kumathandiza kukonzanso malingaliro, kuphwanya mfundo zovuta kuzimvetsa mosavuta, kugwirizanitsa malingaliro, ndi kupititsa patsogolo njira zamaganizo.

Njira 2. Kuganiza kwa Makhalidwe

Kufotokozera kwabwino kwa malingaliro a Attribute ndikugawa zomwe zilipo m'magawo ang'onoang'ono ndi ang'onoang'ono ndikusandutsa mayankho omwe angathe kumaselo. Gawo labwino kwambiri lamalingaliro amalingaliro ndikuti limatha kuthandizidwa pafupifupi mtundu uliwonse wamavuto kapena zovuta.

Njira yokhazikika yopangira malingaliro ndikuyamba kuzindikira zotsalira zomwe zimakhudza momwe kampani yanu ikugwirira ntchito komanso kukwaniritsa zolinga zanu. Fotokozani zambiri zomwe mungakwanitse ndipo yesetsani kuzilumikiza ndi malingaliro atsopano. Kenako, tchulani zomwe mwasankha kuti mudziwe njira yabwino kwambiri yomwe mukufuna kukwaniritsa.

Njira 3. Reverse Brainstorming

Kuganiza mobwerezabwereza kumawongolera nkhani mosiyanasiyana ndipo nthawi zina kumabweretsa mayankho osayembekezeka kumavuto ovuta. Kuganiza mobwerera m'mbuyo ndiko kukumba chomwe chimayambitsa kapena kukulira kwa vuto. 

Kuti muyese njirayi, muyenera kudzifunsa mafunso awiri "obwerera". Mwachitsanzo, funso lomwe limafunsidwa kawirikawiri ndilakuti, "Kodi tingalandire bwanji mamembala olipidwa ku pulogalamu yathu?". Ndipo kusinthika ndiko: "Kodi tingawathandize bwanji anthu kuti asiye kugula mapepala athu olipidwa? Mu sitepe yotsatira, lembani mayankho osachepera awiri zotheka; zotheka zomwe zilipo, zimakhala zogwira mtima kwambiri. Pomaliza, ganizirani njira yolimbikitsira mayankho anu zenizeni.

Njira 4. Pezani Kudzoza

Kupeza kudzoza ndi ulendo wotopetsa; nthawi zina, kumvetsera maganizo ena kapena kupita kunja kwa zone chitonthozo chanu si zoipa. Kapena kupita kumalo atsopano kuti mukakumane ndi zinthu zatsopano ndi nkhani zosiyanasiyana, zomwe zingakulimbikitseni modabwitsa m'njira yomwe simunaganizirepo. Mutha kupeza kudzoza kuchokera kuzinthu zambiri, monga malo ochezera a pa Intaneti, kafukufuku, ndi mayankho. Mwachitsanzo, mu masitepe angapo, mukhoza kuyambitsa a kafukufuku wamoyo pamasamba ochezera kuti mufunse malingaliro a anthu pamitu inayake kudzera pa mavoti a AhaSlides.

Njira 5. Gwiritsani ntchito chida cha intaneti

Mutha kukwaniritsa zolinga zanu zopangira malingaliro pogwiritsa ntchito chida chapaintaneti ngati mtambo wamawu kuti muyambitse malingaliro anu. Intaneti ili ndi njira zambiri zatsopano zaukadaulo ndipo ndi yaulere. Pamene anthu ambiri amabweretsa e-notebook ndi laputopu kuposa zolembera ndi mapepala, kusintha kwa kugwiritsa ntchito mapulogalamu a pa intaneti kuti aganizire momveka bwino. Mapulogalamu ngati AhaSlides mawu mtambo, WordArt, Mentimeter, ndi zina zambiri zingagwiritsidwe ntchito m'machitidwe ambiri, ndipo mukhoza kubwera ndi malingaliro atsopano nthawi iliyonse ndi malo aliwonse popanda kusokoneza.

Njira 6. Kulemba maganizo

Monga dzina lake, kulemba maganizo, chitsanzo cha mbadwo wa malingaliro, ndikuphatikizana kwa kulingalira ndi kulemba ndipo kumatanthauzidwa ngati njira yolembedwa ya kulingalira. Pakati pa njira zambiri zopangira malingaliro, njirayi ikuwoneka kuti ikugogomezera kulankhulana kolembedwa monga chigawo chachikulu cha njira yolenga.

Kulemba m'maganizo kumakhala kothandiza makamaka m'magulu momwe anthu angapo amathandizira kupanga malingaliro mwadongosolo komanso mwadongosolo. M’malo moti anthu azilankhula maganizo awo pamaso pa ena, kulemba maganizo kumapangitsa anthu kuti azilemba ndi kugawana nawo mosadziwika. Kuchita mwakachetechete kumeneku kumachepetsa chikoka cha mawu olamulira ndipo kumapangitsa kuti mamembala onse a gulu azipereka mowolowa manja.

Njira 7. SAMPER

SCAMPER imayimira M'malo, Phatikizani, Adapt, Sinthani, Ikani ku ntchito ina, Kuchotsa, ndi Reverse. Njira zopangira malingalirozi zimagwira ntchito bwino pofunafuna mayankho ndi kuganiza mozama.

• S - Cholowa: Sinthani kapena kusintha zina ndi zina kuti mufufuze zina zatsopano. Izi zimaphatikizapo kufunafuna zida zina, njira, kapena malingaliro omwe angapangitse lingaliro loyambirira.
• C - kuphatikiza: Phatikizani kapena kuphatikiza zinthu zosiyanasiyana, malingaliro, kapena mawonekedwe kuti mupange china chatsopano. Izi zimayang'ana pakusonkhanitsa zigawo zosiyanasiyana kuti apange ma synergy ndi mayankho atsopano.
• A - Adapt: Sinthani kapena sinthani zinthu kapena malingaliro omwe alipo kuti agwirizane ndi nkhani kapena cholinga chosiyana. Izi zikuwonetsa kuti kusintha, kusintha, kapena kukonza zinthu zitha kukhala zoyenera pazochitika zomwe zaperekedwa.
• M - Kusintha: Sinthani kapena kusintha zinthu zomwe zilipo kale kuti muwongolere kapena kukulitsa mawonekedwe awo. Izi zikutanthawuza kusintha zinthu monga kukula, mawonekedwe, mtundu, kapena zina kuti apange kusintha kapena kusintha.
• P - Gwiritsani Ntchito Zina: Onaninso ntchito zina kapena kugwiritsa ntchito zinthu zomwe zilipo kale kapena malingaliro. Izi zikuphatikizapo kulingalira momwe zinthu zomwe zilipo panopa zingabwerezedwenso kapena kugwiritsidwa ntchito m'malo osiyanasiyana.
• E - Chotsani: Chotsani kapena kuchotsa zinthu zina kapena zigawo kuti muchepetse kapena kuwongolera lingaliro. Izi cholinga chake ndi kuzindikira zinthu zosafunikira ndikuzichotsa kuti zikhazikike pamalingaliro apakati.
• R - Reverse (kapena Konzaninso): Bwezerani kapena sinthaninso zinthu kuti mufufuze mosiyanasiyana kapena motsatana. Izi zimakakamiza anthu kuganizira zosiyana ndi zomwe zikuchitika panopa kapena kusintha dongosolo la zinthu kuti apange chidziwitso chatsopano.

Njira 8. Masewero

Mutha kudziwa mawu akuti kuchita nawo masewera olimbitsa thupi, maphunziro abizinesi, ndi zolinga zambiri zamaphunziro kuyambira kusukulu yaubwana mpaka maphunziro apamwamba kuti mupititse patsogolo maphunziro. Zomwe zimapangitsa kuti zikhale zosiyana ndi njira zina zopangira malingaliro ndizochuluka monga:

• Cholinga chake ndi kutengera zochitika zenizeni m'moyo weniweni momwe zingathere. Otenga nawo mbali amatenga maudindo apadera ndikuchita zochitika zomwe zimatengera zochitika zenizeni.
• Ophunzira amafufuza zochitika zosiyanasiyana ndi malingaliro awo pogwiritsa ntchito sewero. Potenga maudindo osiyanasiyana, anthu amazindikira zomwe ena amalimbikitsa, zovuta, ndi njira zopangira zisankho.
• Masewero amalola kuyankha mwachangu. Ophunzira atha kulandira mayankho olimbikitsa kuchokera kwa otsogolera, anzawo, kapena iwowo pambuyo pa chochitika chilichonse. Ichi ndi njira yabwino yoperekera mayankho yomwe imathandizira kuwongolera mosalekeza komanso kuwongolera maphunziro.

Njira 9. Kusanthula kwa SWOT

Zikafika pakupanga malingaliro muzamalonda ndikuchitapo kanthu kwamitundumitundu kapena zinthu zambiri, kusanthula kwa SWOT kumakhala ndi gawo lalikulu. Kusanthula kwa SWOT, chidule cha Mphamvu, Zofooka, Mwayi, ndi Zowopsa nthawi zambiri zimagwiritsidwa ntchito ngati chida chokonzekera bwino chothandizira kupenda zinthu zosiyanasiyana (zamkati ndi kunja) zomwe zimakhudza bizinesi kapena polojekiti.

Mosiyana ndi njira zina zopangira malingaliro, kusanthula kwa SWOT kumawonedwa ngati ukadaulo kwambiri ndipo kumatenga nthawi yochulukirapo komanso zolinga kuti zitheke, chifukwa zimatha kupereka mawonekedwe abizinesi. Zimaphatikizapo kufufuza mwadongosolo zinthu zosiyanasiyana, zomwe nthawi zambiri zimatsogoleredwa ndi wotsogolera kapena gulu la akatswiri.

Njira 10. Concept Mapping

Anthu ambiri amaganiza kuti kupanga mapu ndi malingaliro ndi zofanana. Muzochitika zina zenizeni, ndizowona, monga kutenga nawo mbali kwa malingaliro owonetsera. Komabe, mamapu a Concept amagogomezera maubwenzi pakati pamalingaliro pamawunidwe amtaneti. Malingaliro amalumikizidwa ndi mizere yolembedwa yomwe imasonyeza momwe ubalewo ulili, monga "ndi gawo la" kapena "logwirizana ndi." Nthawi zambiri amagwiritsidwa ntchito ngati chifaniziro chodziwika bwino cha chidziwitso kapena malingaliro akufunika.

Njira 11. Kufunsa Mafunso

Lingaliro ili likumveka losavuta koma si aliyense amene akudziwa momwe angagwiritsire ntchito bwino. M'madera ambiri, monga ku Asia kupempha kuthetsa vuto si njira yabwino yothetsera. Anthu ambiri amawopa kufunsa ena, ophunzira safuna kufunsa anzawo a m’kalasi ndi aphunzitsi, ndipo ongoyamba kumene safuna kufunsa akuluakulu awo ndi owayang’anira, omwe ndi ofala kwambiri. Chifukwa chiyani kufunsa ndi imodzi mwa njira zothandiza kwambiri zopangira malingaliro, yankho liri ndi imodzi yokha. Ndikuchita kuganiza mozama, pamene amasonyeza chikhumbo chofuna kudziwa zambiri, kumvetsetsa mozama, ndi kufufuza mopitirira pamwamba.

Njira 12. Kulingalira

Zitsanzo zina zabwino kwambiri zopangira malingaliro ndikusintha malingaliro ndi kugwirizanitsa kulingalira. Ndiwo machitidwe odziwika kwambiri opangira malingaliro koma ali ndi njira ndi njira zosiyanasiyana.

• Kusintha maganizo amatanthauza njira yopangira kuthetsa mavuto pomwe anthu amatembenuza mwadala njira yopangira malingaliro. M'malo molingalira njira zothetsera vuto, kubwezera kumbuyo kumaphatikizapo kupanga malingaliro a momwe angayambitsire kapena kukulitsa vutolo. Njira yosagwirizana ndi izi ikufuna kuzindikira zomwe zimayambitsa, malingaliro oyambira, ndi zopinga zomwe sizingawonekere mwachangu.
• Kukambirana kwamalingaliro silingaliro lachilendo koma limakulitsidwa chidwi kwambiri pamene limalimbikitsa mgwirizano weniweni mkati mwa gulu. AhaSlides imalongosola njira iyi ngati chida chabwino kwambiri chopangira mgwirizano ndikuchitapo kanthu pakupanga malingaliro komwe mamembala amagulu amagwira ntchito m'malo osiyanasiyana munthawi yeniyeni.

Njira 13. Synectics

Ngati mukufuna kupanga malingaliro othetsera mavuto ovuta m'njira yokhazikika komanso yokhazikika, Synectics imamveka ngati yoyenera. Njirayi idachokera ku Arthur D. Little Invention Design Unit mu 1950s. Kenako inapangidwa ndi George M. Prince ndi William JJ Gordon. mu 1960s. Pali mfundo zitatu zofunika kuzilemba mukamagwiritsa ntchito njirayi:

• Mfundo ya Panton, mfundo yofunikira kwambiri mu Synectics, ikuwonetsa kufunikira kwa kulinganiza pakati pa zinthu zodziwika bwino ndi zosadziwika bwino.
• Njira ya Synectics imadalira kuyimitsidwa kwa chigamulo pa gawo la kutulutsa malingaliro, ndikupangitsa kuti pakhale kuganiza momasuka.
• Kuti muthe kugwiritsa ntchito mphamvu ya njirayi, ndikofunikira kusonkhanitsa gulu lomwe lili ndi zikhalidwe zosiyanasiyana, zokumana nazo, komanso ukatswiri.

Njira 14. Zipewa zisanu ndi chimodzi zoganiza

Pamndandanda wapansi wa njira zabwino zopangira malingaliro, timapereka zipewa zisanu ndi chimodzi zoganiza. Njirayi ndiyothandiza kwambiri pokonza ndi kulimbikitsa zokambirana zamagulu ndi njira zopangira zisankho. Wopangidwa ndi Edward de Bono, Zipewa Zoganiza Zisanu ndi njira yamphamvu yomwe imagawira otenga nawo mbali maudindo kapena malingaliro oimiridwa ndi zipewa zofananira zamitundu yosiyanasiyana. Chipewa chilichonse chimafanana ndi kuganiza kwina, kulola anthu kuti afufuze vuto kapena chisankho kuchokera kumakona osiyanasiyana.

• Chipewa Choyera (Zowona ndi Zambiri)
• Chipewa Chofiira (Kutengeka ndi Kuzindikira)
• Chipewa Chakuda (Chiweruzo Chovuta)
• Chipewa cha Yellow (Chiyembekezo ndi Chiyembekezo)
• Chipewa Chobiriwira (Zachilengedwe ndi Zatsopano)
• Blue Hat (Kuwongolera Ndondomeko ndi Kukonzekera)

Muyenera Kudziwa

Kubweretsa malingaliro atsopano mu kuwala kungakhale kovuta. Kumbukirani kuti pankhani yokambirana, malingaliro anu kapena lingaliro la wina aliyense silingatanthauzidwe kuti ndi loona kapena lolakwika. Cholinga chopanga malingaliro ndikubweretsa malingaliro ambiri momwe mungathere kuti mutha kupeza kiyi yabwino kwambiri yotsegulira zovuta zanu. 

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Mafunso Ofunsidwa Kawirikawiri

Ref: Poyeneradi