Njira Yopangira Idea: Njira 15 Zopangira Spark

Chifukwa chiyani ndondomeko yopanga malingaliro imodzi mwanjira zofunika paulendo wanu wantchito?

Kwa zaka zambiri, anthu akhala akuyesera kupeza chidziwitso cha asayansi ambiri otchuka ndi akatswiri a mbiri yakale, monga Albert Einstein, Leonardo DaVinci, Charles Darwin, ndi ena ambiri, kuti apeze magwero a zopanga zawo ndi ntchito zawo.

Pali mitundu iwiri ya malingaliro otsutsana monga ena amakhulupilira kuti kupambana kwa sayansi kungayambike chifukwa cha luntha lawo lachilengedwe kapena kudzoza kwawo kumangochitika zokha.

Ikani pambali mfundo yoti opanga ambiri ndi akatswiri, kuyambitsa zatsopano zitha kubwera kuchokera kukupita patsogolo kophatikizana, mwa kuyankhula kwina, njira yopangira malingaliro.

Pomvetsetsa kufunikira kwa njira yopangira malingaliro, anthu amatha kupeza magwero enieni a machitidwe opanga, omwe amalimbikitsa maulendo owonjezera otsegula zomwe sizingatheke kudziko labwino. M'nkhaniyi, mupeza chidziwitso chatsopano pamalingaliro a Idea Generation Process m'malo osiyanasiyana komanso momwe mungayambitsire Idea Generation Process yogwira mtima munjira zina zosavuta ndi chithandizo chaukadaulo.

Konzekerani kufufuza malingaliro atsopano a Idea Generation Process (Idea Development Process). Tiyeni tilowe munjira zabwino kwambiri zopangira malingaliro komanso njira yopangira malingaliro!

M'ndandanda wazopezekamo

Kufunika kwa Idea Generation Process

Ideation, kapena njira yopangira malingaliro, ndiye gawo loyamba lopanga china chatsopano, chomwe chimatsogolera ku njira yatsopano. Pazochitika zamabizinesi komanso zamunthu, kupanga malingaliro ndi njira yopindulitsa yomwe imathandizira kukula kwamunthu komanso kuchita bwino kwa bizinesi kwakanthawi kochepa komanso kwakanthawi.

Lingaliro lazanzeru ndikugwiritsa ntchito zida zomwe zilipo, luntha lopikisana, komanso kusanthula msika kuti zithandizire kampaniyo kukwaniritsa cholinga chake chonse. Kaya makampani anu ndi a ma SME kapena mabizinesi akuluakulu, njira yopangira malingaliro sikungalephereke.

Idea Generation mu Ntchito Zosiyanasiyana

Kuzindikira mozama pakupanga malingaliro kumadalira makampani omwe amagwira ntchito. Monga tanena kale, njira yopangira Idea ndiyokakamiza m'malo onse. Olemba ntchito ndi antchito onse ayenera kupanga malingaliro atsopano pa chitukuko cha bizinesi pa ntchito iliyonse. Tiyeni tiwone mwachangu kukhazikitsidwa kwa Idea generation mu ntchito zosiyanasiyana.

Ngati mukugwira ntchito mu gawo la Digital Marketing, pali zofunikira zambiri tsiku ndi tsiku pakuchita zinthu zolenga. Mwachitsanzo, muyenera kutsatsa malonda ndi zotsatsa zambiri kuti mukope chidwi cha makasitomala ndikukulitsa magawo amsika. Gawo lovuta ndilakuti wopanga ayenera kukhala wolunjika, wachikondi, komanso wapadera.

Komanso, okhutira malonda jenereta ndi kupanga zambiri blog malingaliro ankhani amafunikiranso kuti agwirizane ndi zotsatsa kuti zitsimikizire kuti zikuyenda mwachangu, ndipo zotsatira zake zimachulukitsidwa nthawi yomwe wapatsidwa.

Gawo loyamba komanso lofunika kwambiri ndikudzipatula kwa omwe akupikisana nawo ngati ndinu watsopano kapena wamalonda, makamaka m'mabizinesi apaintaneti kapena okhudzana ndi ukadaulo. Mutha kuganizira malangizo awa: zinthu kapena ntchito monga kupanga zinthu zatsopano, kupanga malingaliro, ndi mayina amakampani.

Ndikofunikira kuti kampaniyo ipange mosamalitsa malingaliro abizinesi yamabizinesi a digito kapena malingaliro abizinesi opanga pasadakhale asanasankhe mayina omaliza kuti apewe kubwereza, chisokonezo chamakasitomala, komanso kuthekera kosintha munthu wina mtsogolo.

M'makampani akuluakulu komanso amitundu yambiri, pali magulu angapo oti agwire ntchito imodzi, makamaka m'madipatimenti ogulitsa. Atha kukhala ndi magulu opitilira awiri ogulitsa komanso mpaka magulu asanu kuti awonjezere chidwi, zokolola, komanso magwiridwe antchito pakati pa ogwira ntchito ndi atsogoleri amagulu. Choncho, malingaliro atsopano a mayina a gulu la malonda ayenera kuganiziridwa m'malo motchula magulu pambuyo pa manambala monga gulu no.5, ayi. 1, no.2, ndi zina. Dzina labwino la gulu lingathandize mamembala kudzinyadira, kukhala nawo, ndikulimbikitsidwa, kulimbikitsa chidwi komanso kupititsa patsogolo ntchito ndi miyezo.

Njira Zabwino Kwambiri Zokulitsa Idea Generation process

Ngati mukuganiza kuti kupanga malingaliro ndi machitidwe osazolowereka kumachitika mwangozi, nthawi ikuwoneka yoyenera kuti musinthe maganizo anu. Pali njira zina zopangira malingaliro zomwe anthu ambiri agwiritsa ntchito kuti ayambe ubongo wawo ndi luso lawo. Ndiye, ndi njira ziti zabwino zopangira malingaliro zomwe muyenera kuyesa? Gawo lotsatirali likuwonetsani njira zabwino kwambiri komanso njira zoyambira zopangira malingaliro.

Njira 5 zowonjezerera njira zopangira malingaliro zikuphatikizapo kupanga mapu a malingaliro, kuganiza mozama, kuganizira mozama ndi kupeza chilimbikitso:

Njira 1. Kupanga malingaliro

Kujambula malingaliro ndi njira imodzi yomwe imagwiritsidwa ntchito kwambiri masiku ano popanga malingaliro, makamaka m'masukulu. Mfundo zake ndi zosavuta: kusonkhanitsa chidziwitso m'magulu osiyanasiyana ndikulumikiza ubale pakati pa zinthu zonse.

Zikafika pamapu amalingaliro, anthu amaganiza za utsogoleri wokhazikika komanso nthambi zovuta zomwe zikuwonetsa kulumikizana pakati pa chidziwitso ndi chidziwitso m'njira yokhazikika komanso yowonekera. Mutha kuwona chithunzi chachikulu chake ndi tsatanetsatane nthawi yomweyo.

Kuti muyambe kupanga mapu amalingaliro, mutha kulemba mutu wofunikira ndikuwonjezera nthambi zomwe zingafotokozere mitu yayikulu kwambiri ndi malingaliro oyenera kwinaku mukumangirira zithunzi ndi mitundu ina kuti mupewe monochrome ndi kusakhazikika. Mphamvu ya kupanga mapu yagona pakuwunikira maakaunti ovuta, amawu, komanso obwerezabwereza, mwa kuyankhula kwina, kuphweka.

M'buku lakuti "I am Gifted, So Are You", wolembayo akufotokoza momwe kusintha maganizo ndi kugwiritsa ntchito njira zolembera malingaliro kwamuthandizira kusintha kwakanthawi kochepa. Izi ndizotheka chifukwa kujambula malingaliro kumathandiza kukonzanso malingaliro, kugawa mfundo zovuta kukhala chidziwitso chosavuta kumva, kulumikiza malingaliro, ndikuwonjezera njira zonse zoganizira.

Njira 2. Kuganiza kwa Makhalidwe

Kufotokozera kwabwino kwa malingaliro a Attribute ndikugawa zomwe zilipo m'magawo ang'onoang'ono ndi ang'onoang'ono ndikusandutsa mayankho omwe angathe kumaselo. Gawo labwino kwambiri lamalingaliro amalingaliro ndikuti limatha kuthandizidwa pafupifupi mtundu uliwonse wamavuto kapena zovuta.

Njira yokhazikika yopangira malingaliro ndikuyamba kuzindikira zotsalira zomwe zimakhudza momwe kampani yanu ikugwirira ntchito komanso kukwaniritsa zolinga zanu. Fotokozani zambiri zomwe mungakwanitse ndipo yesetsani kuzilumikiza ndi malingaliro atsopano. Kenako, tchulani zomwe mwasankha kuti mudziwe njira yabwino kwambiri yomwe mukufuna kukwaniritsa.

Njira 3. Reverse Brainstorming

Kuganiza mobwerezabwereza kumawongolera nkhani mosiyanasiyana ndipo nthawi zina kumabweretsa mayankho osayembekezeka kumavuto ovuta. Kuganiza mobwerera m'mbuyo ndiko kukumba chomwe chimayambitsa kapena kukulira kwa vuto. 

Kuti muyese njirayi, muyenera kudzifunsa mafunso awiri "obwerera". Mwachitsanzo, funso lomwe limafunsidwa kawirikawiri ndilakuti, "Kodi tingalandire bwanji mamembala olipidwa ku pulogalamu yathu?". Ndipo kusinthika ndiko: "Kodi tingawathandize bwanji anthu kuti asiye kugula mapepala athu olipidwa? Mu sitepe yotsatira, lembani mayankho osachepera awiri zotheka; zotheka zomwe zilipo, zimakhala zogwira mtima kwambiri. Pomaliza, ganizirani njira yolimbikitsira mayankho anu zenizeni.

Njira 4. Pezani Kudzoza

Kupeza kudzoza ndi ulendo wotopetsa; nthawi zina, kumvetsera maganizo ena kapena kupita kunja kwa zone chitonthozo chanu si zoipa. Kapena kupita kumalo atsopano kuti mukakumane ndi zinthu zatsopano ndi nkhani zosiyanasiyana, zomwe zingakulimbikitseni modabwitsa m'njira yomwe simunaganizirepo. Mutha kupeza kudzoza kuchokera kuzinthu zambiri, monga malo ochezera a pa Intaneti, kafukufuku, ndi mayankho. Mwachitsanzo, mu masitepe angapo, mukhoza kuyambitsa a kafukufuku wamoyo pamasamba ochezera kuti mufunse malingaliro a anthu pamitu inayake kudzera pa mavoti a AhaSlides.

Njira 5. Gwiritsani ntchito chida cha intaneti

Mukhoza kukwaniritsa zolinga zanu zopangira malingaliro pogwiritsa ntchito chida cha pa intaneti monga Word Cloud kuti muyambitse malingaliro anu. Intaneti ili ndi njira zambiri zatsopano zaukadaulo ndipo ndi yaulere. Pamene anthu ambiri amabweretsa ma e-notebook ndi ma laptops kuposa mapensulo ndi mapepala, kusintha kwa kugwiritsa ntchito mapulogalamu apaintaneti kuti mupange malingaliro n'kodziwikiratu. Mapulogalamu monga AhaSlides mawu mtambo, WordArt, Mentimeter, ndi zina zambiri zingagwiritsidwe ntchito m'machitidwe ambiri, ndipo mukhoza kubwera ndi malingaliro atsopano nthawi iliyonse ndi malo aliwonse popanda kusokoneza.

Njira 6. Kulemba maganizo

Monga momwe dzina lake likusonyezera, kulemba ubongo, chitsanzo chopangira malingaliro, ndi kuphatikiza kwa kulingalira ndi kulemba ndipo kumatanthauzidwa ngati njira yolemba yolingalira. Pakati pa njira zambiri zopangira malingaliro, njira iyi ikuwoneka kuti ikugogomezera kulankhulana kolembedwa ngati gawo lofunika kwambiri pa njira yolenga.

Kulemba malingaliro kumathandiza kwambiri m'magulu pomwe anthu ambiri amathandizira kupanga malingaliro mwadongosolo komanso mwadongosolo. M'malo mopangitsa anthu kulankhula malingaliro awo pamaso pa ena, kulemba maganizo kumapangitsa anthu kuwalemba ndikugawana mosadziwika. Njira yocheteyi imachepetsa mphamvu ya mawu amphamvu ndipo imalola kuti mamembala onse a gulu aperekepo kanthu mofanana.

Njira 7. SAMPER

SCAMPER imayimira M'malo, Phatikizani, Adapt, Sinthani, Ikani ku ntchito ina, Kuchotsa, ndi Reverse. Njira zopangira malingalirozi zimagwira ntchito bwino pofunafuna mayankho ndi kuganiza mozama.

• S - Cholowa: Sinthani kapena kusintha zina ndi zina kuti mufufuze zina zatsopano. Izi zimaphatikizapo kufunafuna zida zina, njira, kapena malingaliro omwe angapangitse lingaliro loyambirira.
• C - kuphatikiza: Phatikizani kapena kuphatikiza zinthu zosiyanasiyana, malingaliro, kapena mawonekedwe kuti mupange china chatsopano. Izi zimayang'ana pakusonkhanitsa zigawo zosiyanasiyana kuti apange ma synergy ndi mayankho atsopano.
• A - Adapt: Sinthani kapena sinthani zinthu kapena malingaliro omwe alipo kuti agwirizane ndi nkhani kapena cholinga chosiyana. Izi zikuwonetsa kuti kusintha, kusintha, kapena kukonza zinthu zitha kukhala zoyenera pazochitika zomwe zaperekedwa.
• M - Kusintha: Sinthani kapena kusintha zinthu zomwe zilipo kale kuti muwongolere kapena kukulitsa mawonekedwe awo. Izi zikutanthawuza kusintha zinthu monga kukula, mawonekedwe, mtundu, kapena zina kuti apange kusintha kapena kusintha.
• P - Gwiritsani Ntchito Zina: Onaninso ntchito zina kapena kugwiritsa ntchito zinthu zomwe zilipo kale kapena malingaliro. Izi zikuphatikizapo kulingalira momwe zinthu zomwe zilipo panopa zingabwerezedwenso kapena kugwiritsidwa ntchito m'malo osiyanasiyana.
• E - Chotsani: Chotsani kapena kuchotsa zinthu zina kapena zigawo kuti muchepetse kapena kuwongolera lingaliro. Izi cholinga chake ndi kuzindikira zinthu zosafunikira ndikuzichotsa kuti zikhazikike pamalingaliro apakati.
• R - Reverse (kapena Konzaninso): Bwezerani kapena sinthaninso zinthu kuti mufufuze mosiyanasiyana kapena motsatana. Izi zimakakamiza anthu kuganizira zosiyana ndi zomwe zikuchitika panopa kapena kusintha dongosolo la zinthu kuti apange chidziwitso chatsopano.

Njira 8. Masewero

Mukudziwa bwino mawu oti kusewera masewera m'makalasi ochita sewero, maphunziro a bizinesi, ndi zolinga zambiri zamaphunziro, kuyambira sukulu ya kindergarten mpaka maphunziro apamwamba, kuti muwongolere zomwe mukuphunzira. Chomwe chimapangitsa kuti chikhale chosiyana ndi njira zina zopangira malingaliro ndi zambiri monga:

• Cholinga chake ndi kutengera zochitika zenizeni m'moyo weniweni momwe zingathere. Otenga nawo mbali amatenga maudindo apadera ndikuchita zochitika zomwe zimatengera zochitika zenizeni.
• Ophunzira amafufuza zochitika zosiyanasiyana ndi malingaliro awo pogwiritsa ntchito sewero. Potenga maudindo osiyanasiyana, anthu amazindikira zomwe ena amalimbikitsa, zovuta, ndi njira zopangira zisankho.
• Masewero amalola kuyankha mwachangu. Ophunzira atha kulandira mayankho olimbikitsa kuchokera kwa otsogolera, anzawo, kapena iwowo pambuyo pa chochitika chilichonse. Ichi ndi njira yabwino yoperekera mayankho yomwe imathandizira kuwongolera mosalekeza komanso kuwongolera maphunziro.

Njira 9. Kusanthula kwa SWOT

Ponena za kupanga malingaliro mu bizinesi yokhala ndi zinthu zambiri kapena zinthu zina, kusanthula kwa SWOT kumachita gawo lofunika kwambiri. Kusanthula kwa SWOT, komwe ndi chidule cha Mphamvu, Zofooka, Mwayi, ndi Ziwopsezo, nthawi zambiri kumagwiritsidwa ntchito ngati chida chokonzekera bwino kuti chithandize kusanthula zinthu zosiyanasiyana (zamkati ndi zakunja) zomwe zimakhudza bizinesi kapena polojekiti.

Mosiyana ndi njira zina zopangira malingaliro, kusanthula kwa SWOT kumawonedwa ngati ukadaulo kwambiri ndipo kumatenga nthawi yochulukirapo komanso zolinga kuti zitheke, chifukwa zimatha kupereka mawonekedwe abizinesi. Zimaphatikizapo kufufuza mwadongosolo zinthu zosiyanasiyana, zomwe nthawi zambiri zimatsogoleredwa ndi wotsogolera kapena gulu la akatswiri.

Njira 10. Concept Mapping

Anthu ambiri amaganiza kuti kupanga mapu ndi malingaliro ndi zofanana. Muzochitika zina zenizeni, ndizowona, monga kutenga nawo mbali kwa malingaliro owonetsera. Komabe, mamapu a Concept amagogomezera maubwenzi pakati pamalingaliro pamawunidwe amtaneti. Malingaliro amalumikizidwa ndi mizere yolembedwa yomwe imasonyeza momwe ubalewo ulili, monga "ndi gawo la" kapena "logwirizana ndi." Nthawi zambiri amagwiritsidwa ntchito ngati chifaniziro chodziwika bwino cha chidziwitso kapena malingaliro akufunika.

Njira 11. Kufunsa Mafunso

Lingaliro ili likumveka losavuta koma si aliyense amene amadziwa momwe angaligwiritsire ntchito bwino. M'zikhalidwe zambiri, monga ku Asia, kupempha kuti athetse vuto si njira yabwino kwambiri. Anthu ambiri amaopa kufunsa ena, ophunzira safuna kufunsa anzawo akusukulu ndi aphunzitsi, ndipo ophunzira atsopano safuna kufunsa akuluakulu awo ndi oyang'anira, zomwe zimachitika kawirikawiri. Chifukwa chiyani kufunsa ndi njira imodzi yothandiza kwambiri yopangira malingaliro, yankho lake lili ndi imodzi yokha. Ndi kuganiza mozama, chifukwa amasonyeza chikhumbo chofuna kudziwa zambiri, kumvetsetsa mozama, ndi kufufuza zinthu zina.

Njira 12. Kulingalira

Zitsanzo zina zabwino kwambiri zopangira malingaliro ndi malingaliro obwerera m'mbuyo komanso mgwirizano kulingalira. Ndiwo machitidwe odziwika kwambiri opangira malingaliro koma ali ndi njira ndi njira zosiyanasiyana.

• Kusintha maganizo amatanthauza njira yopangira kuthetsa mavuto pomwe anthu amatembenuza mwadala njira yopangira malingaliro. M'malo molingalira njira zothetsera vuto, kubwezera kumbuyo kumaphatikizapo kupanga malingaliro a momwe angayambitsire kapena kukulitsa vutolo. Njira yosagwirizana ndi izi ikufuna kuzindikira zomwe zimayambitsa, malingaliro oyambira, ndi zopinga zomwe sizingawonekere mwachangu.
• Kukambirana kwamalingaliro Si lingaliro latsopano, koma likuchulukirachulukira chifukwa limalimbikitsa mgwirizano wa pa intaneti mkati mwa gulu. AhaSlides akufotokoza njira iyi ngati chida chabwino kwambiri chokonzekera bwino mgwirizano weniweni komanso kutenga nawo mbali popanga malingaliro, komwe mamembala a timu amagwira ntchito m'malo osiyanasiyana nthawi yeniyeni.

Njira 13. Synectics

Ngati mukufuna kupanga malingaliro othetsera mavuto ovuta m'njira yokhazikika komanso yokhazikika, Synectics imamveka ngati yoyenera. Njirayi idachokera ku Arthur D. Little Invention Design Unit mu 1950s. Kenako inapangidwa ndi George M. Prince ndi William JJ Gordon. mu 1960s. Pali mfundo zitatu zofunika kuzilemba mukamagwiritsa ntchito njirayi:

• Mfundo ya Panton, mfundo yofunikira kwambiri mu Synectics, ikuwonetsa kufunikira kwa kulinganiza pakati pa zinthu zodziwika bwino ndi zosadziwika bwino.
• Njira ya Synectics imadalira kuyimitsidwa kwa chigamulo pa gawo la kutulutsa malingaliro, ndikupangitsa kuti pakhale kuganiza momasuka.
• Kuti muthe kugwiritsa ntchito mphamvu ya njirayi, ndikofunikira kusonkhanitsa gulu lomwe lili ndi zikhalidwe zosiyanasiyana, zokumana nazo, komanso ukatswiri.

Njira 14. Zipewa zisanu ndi chimodzi zoganiza

Mu mndandanda wa njira zabwino zopangira malingaliro, tikupangira Zipewa Zisanu ndi Chimodzi Zoganizira. Njirayi ndi yothandiza kwambiri pakukonza ndikuwongolera zokambirana zamagulu ndi njira zopangira zisankho. Yopangidwa ndi Edward de Bono, Zipewa Zisanu ndi Chimodzi Zoganizira ndi njira yamphamvu yomwe imapatsa ophunzira maudindo kapena malingaliro omwe akuimiridwa ndi zipewa zamitundu yosiyanasiyana. Chipewa chilichonse chikugwirizana ndi njira inayake yoganizira, zomwe zimathandiza anthu kufufuza vuto kapena chisankho kuchokera mbali zosiyanasiyana.

• Chipewa Choyera (Zowona ndi Zambiri)
• Chipewa Chofiira (Kutengeka ndi Kuzindikira)
• Chipewa Chakuda (Chiweruzo Chovuta)
• Chipewa cha Yellow (Chiyembekezo ndi Chiyembekezo)
• Chipewa Chobiriwira (Zachilengedwe ndi Zatsopano)
• Blue Hat (Kuwongolera Ndondomeko ndi Kukonzekera)

Muyenera Kudziwa

Kubweretsa malingaliro atsopano mu kuwala kungakhale kovuta. Kumbukirani kuti pankhani yokambirana, malingaliro anu kapena lingaliro la wina aliyense silingatanthauzidwe kuti ndi loona kapena lolakwika. Cholinga chopanga malingaliro ndikubweretsa malingaliro ambiri momwe mungathere kuti mutha kupeza kiyi yabwino kwambiri yotsegulira zovuta zanu. 

Tsamba: Magazini ya StartUs

Mafunso Ofunsidwa Kawirikawiri

Ref: Poyeneradi