Kuyeza momwe anthu amamvera pa chinthu sikophweka nthawi zonse. Kupatula apo, mumayika bwanji nambala pamalingaliro kapena malingaliro? Ndipamene Semantic Differential Scale imayamba kugwira ntchito. Mu positi iyi yabulogu, tifufuza za Semantic Differential Scale, mitundu yake yosiyanasiyana, zitsanzo, ndi momwe imagwiritsidwira ntchito. Tiyeni tidumphe m’mene timayezera zinthu zimene sitingathe kuziona kapena kuzigwira mosavuta, ndi kuphunzira kumvetsa bwino maganizo athu ndi mmene tikumvera.
M'ndandanda wazopezekamo
Kodi Semantic Differential Scale ndi chiyani?
Semantic Differential Scale ndi mtundu wa kafukufuku kapena chida cha mafunso chomwe chimayesa malingaliro, malingaliro, kapena malingaliro a anthu pankhani inayake, lingaliro, kapena chinthu. Linapangidwa m'ma 1950 ndi katswiri wa zamaganizo Charles E. Osgood ndi anzake kuti agwire tanthauzo lamalingaliro amalingaliro.
Sikelo iyi imaphatikizapo kufunsa ofunsidwa kuti awone lingaliro pamitundu ingapo ya adjectives (mawiri awiri otsutsana), monga "zabwino-zoyipa", “wosangalala-zachisoni", kapena "zothandiza-zosagwira ntchito." Mawiri awiriwa amakhazikika kumapeto kwa sikelo ya 5 mpaka 7. Mpata pakati pa zotsutsanazi umalola oyankha kufotokoza kukula kwa malingaliro awo kapena malingaliro awo pamutu womwe ukuwunikiridwa.
Ofufuza angagwiritse ntchito mavoti kuti apange malo omwe amasonyeza momwe anthu amamvera pa lingaliro. Danga ili lili ndi milingo yosiyanasiyana yamalingaliro kapena yolumikizana.
Semantic Differential Scale vs. Likert Scales
Semantic Differential Scales ndi Likert Scales onse amagwiritsidwa ntchito kwambiri mu kafukufuku ndi kafukufuku poyesa malingaliro, malingaliro, ndi malingaliro. Ngakhale amagawana zofanana, ali ndi mawonekedwe ake komanso ntchito zake. Kumvetsetsa kusiyana pakati pawo kungathandize posankha chida choyenera kwambiri pafunso lofunsidwa kapena kafukufuku wofunikira.
| mbali | Kusiyana kwa Semantic | Likert Scale |
| Nature | Imayesa tanthauzo/maganizidwe amalingaliro | Amayesa kuvomereza/kusagwirizana ndi ziganizo |
| kapangidwe | Bipolar adjective pairs (mwachitsanzo, osangalala-chisoni) | 5-7 point sikelo (ndivomereza mwamphamvu - sindikugwirizana nazo) |
| Focus | Malingaliro amalingaliro ndi ma nuances | Malingaliro ndi zikhulupiriro za ziganizo zenizeni |
| Mapulogalamu | Chithunzi cha Brand, zomwe zachitika, malingaliro a ogwiritsa ntchito | Kukhutira kwamakasitomala, kuchitapo kanthu kwa ogwira ntchito, malingaliro owopsa |
| Mayankho Mungasankhe | Sankhani pakati pa zotsutsana | Sankhani mlingo wa mgwirizano |
| Kusanthula & Kutanthauzira | Multi-dimensional view of attitudes | Milingo ya mgwirizano / kuchuluka kwa malingaliro |
| Mphamvu | Imajambula ma nuances owoneka bwino, abwino pakuwunika bwino | Zosavuta kugwiritsa ntchito & kutanthauzira, zosunthika |
| Zofooka | Kutanthauzira molunjika kumatenga nthawi | Zochepa kuvomereza / kusagwirizana, zitha kuphonya zovuta |
Kusanthula kwa Semantic Differential Scales kungapereke mawonekedwe osiyanasiyana amalingaliro, pomwe kusanthula kwa Likert Scale kumangoyang'ana milingo ya mgwirizano kapena kuchuluka kwa malingaliro ena.
Mitundu Ya Semantic Differential Scale
Nayi mitundu kapena kusiyanasiyana kwa Semantic Differential Scale yomwe imagwiritsidwa ntchito kwambiri:
1. Standard Semantic Differential Scale
Uwu ndiye mtundu wakale wa sikelo, wokhala ndi ma adjectives a bipolar kumapeto onse a sikelo ya 5 mpaka 7. Oyankha akuwonetsa malingaliro kapena malingaliro awo pa lingalirolo posankha mfundo pamlingo womwe umagwirizana ndi malingaliro awo.
ntchito: Amagwiritsidwa ntchito kwambiri mu psychology, malonda, ndi sayansi ya chikhalidwe cha anthu kuyesa tanthauzo lazinthu, malingaliro, kapena mtundu.
2. Visual Analog Scale (VAS)
Ngakhale kuti nthawi zonse sichimayikidwa pansi pa Semantic Differential Scales, VAS ndi mtundu wofananira umene umagwiritsa ntchito mzere wopitirira kapena slider popanda mfundo zomveka. Oyankha amayika mfundo pamzere yomwe imayimira malingaliro kapena malingaliro awo.
ntchito: Zodziwika mu kafukufuku wamankhwala kuti muyese kukula kwa ululu, kuchuluka kwa nkhawa, kapena zokumana nazo zina zomwe zimafunikira kuunika kosiyanasiyana.
3. Multi-Item Semantic Differential Scale
Kusiyanasiyana kumeneku kumagwiritsa ntchito mitundu ingapo ya adjectives a bipolar kuti ayese miyeso yosiyanasiyana ya lingaliro limodzi, kupereka kumvetsetsa kwatsatanetsatane komanso kosiyanasiyana kwamalingaliro.
ntchito: Zothandiza pakusanthula mwatsatanetsatane mtundu, maphunziro azomwe ogwiritsa ntchito, kapena kuwunika mozama malingaliro ovuta.
4. Cross-Cultural Semantic Differential Scale
Zopangidwa makamaka kuti zifotokozere kusiyana kwa chikhalidwe pamalingaliro ndi chilankhulo, masikelowa atha kugwiritsa ntchito mawu omasulira achikhalidwe kapena zomanga kuti zitsimikizire kufunikira ndi kulondola pamagulu osiyanasiyana azikhalidwe.
ntchito: Amagwiritsidwa ntchito pofufuza zamitundu yosiyanasiyana, maphunziro azamalonda apadziko lonse lapansi, ndi chitukuko cha zinthu zapadziko lonse lapansi kuti amvetsetse malingaliro osiyanasiyana ogula.
5. Emotion-Specific Semantic Differential Scale
Kutengera kutengera momwe munthu akumvera, mtundu uwu umagwiritsa ntchito mawu awiri ofananira omwe amagwirizana mwachindunji ndi momwe akumvera kapena momwe akumvera (mwachitsanzo, "chimwemwe-chisoni").
ntchito: Amagwiritsidwa ntchito pofufuza zamaganizidwe, maphunziro azama TV, ndi kutsatsa kuti athe kudziwa momwe amakhudzira zolimbikitsa kapena zokumana nazo.
6. Domain-Specific Semantic Differential Scale
Zopangidwira magawo kapena mitu yeniyeni, masikelowa amaphatikiza ma adjective awiri omwe ali ogwirizana ndi magawo ena (monga chisamaliro chaumoyo, maphunziro, ukadaulo).
ntchito: Zothandiza pakufufuza kwapadera komwe ma nuances okhudzana ndi domain ndi mawu ofunikira kuti athe kuyeza molondola.
Mtundu uliwonse wa Semantic Differential Scale wapangidwa kuti uwongolere kuchuluka kwa malingaliro ndi malingaliro pazosowa zosiyanasiyana zafukufuku, kuwonetsetsa kuti kusonkhanitsa deta ndikofunikira komanso kukhudzidwa ndi nkhaniyo. Posankha kusiyanasiyana koyenera, ofufuza atha kupeza zidziwitso zomveka bwino m'dziko lovuta lamalingaliro ndi malingaliro amunthu.
Zitsanzo za Semantic Differential Scale
Nazi zitsanzo zenizeni zomwe zikuwonetsa momwe masikelowa angagwiritsire ntchito pazinthu zosiyanasiyana:
1. Malingaliro Amtundu
- Cholinga: Kuwunika momwe ogula amaonera mtundu.
- Awiri Awiri: Zatsopano - Zachikale, Zodalirika - Zosadalirika, Zapamwamba - Zochepa.
- Gwiritsani ntchito: Ofufuza zamalonda angagwiritse ntchito masikelowa kuti amvetse momwe ogula amaonera chizindikiro, chomwe chingadziwitse njira zowonetsera ndi kuikapo.
2. Kukhutira Kwamakasitomala
- Cholinga: Kuyeza kukhutira kwamakasitomala ndi chinthu kapena ntchito.
- Awiri Awiri: Wokhutitsidwa - Wosakhutitsidwa, Wofunika - Wopanda pake, Wokondwa - Wokwiyitsidwa.
- Gwiritsani ntchito: Makampani angagwiritse ntchito masikelowa pofufuza pambuyo pogula kuti adziwe kukhutitsidwa kwamakasitomala ndikuzindikira madera oyenera kusintha.
3. Kafukufuku Wogwiritsa Ntchito (UX) Research
- Cholinga: Kuti muwunikire zomwe ogwiritsa ntchito patsamba kapena pulogalamu.
- Awiri Awiri: Zosavuta Kugwiritsa Ntchito - Zosokoneza, Zokopa - Zosawoneka bwino, Zatsopano - Zachikale.
- Gwiritsani ntchito: Ofufuza a UX atha kugwiritsa ntchito masikelo awa kuti awone momwe ogwiritsa ntchito amamvera pakupanga ndi magwiridwe antchito amtundu wa digito, kuwongolera zisankho zamtsogolo.
4. Kugwirizana kwa Ogwira Ntchito
- Cholinga: Kuti amvetse kuyambitsa antchito - malingaliro a ogwira ntchito ku malo awo antchito.
- Awiri Awiri: Wotoleredwa - Wotayidwa, Wolimbikitsidwa - Wopanda chidwi, Wofunika - Wopanda mtengo.
- Gwiritsani ntchito: Madipatimenti a HR atha kugwiritsa ntchito masikelo awa pakufufuza kwa ogwira ntchito kuti athe kuyeza kuchuluka kwa zomwe akuchita komanso kukhutira kwapantchito.
5. Kafukufuku wa Maphunziro
- Cholinga: Kuwunika momwe ophunzira amaonera maphunziro kapena njira yophunzitsira.
- Awiri Awiri: Zosangalatsa - Zotopetsa, Zophunzitsa - Zopanda chidziwitso, Zolimbikitsa - Zokhumudwitsa.
- Gwiritsani ntchito: Aphunzitsi ndi ochita kafukufuku amatha kuona momwe njira zophunzitsira kapena maphunziro amathandizira ndikusintha zofunikira kuti apititse patsogolo kukhudzidwa kwa ophunzira ndi zotsatira za maphunziro.
Kupititsa patsogolo Maupangiri a Survey ndi AhaSlides' Rating Scale
AhaSlides imapangitsa kukhala kosavuta kukhazikitsa mawerengedwe mawerengedwe kuti mumve mozama malingaliro ndi malingaliro. Imawonjezera kusonkhanitsa mayankho okhala ndi mawonekedwe ovotera pompopompo komanso nthawi iliyonse yosonkhanitsira mayankho pa intaneti, yabwino pamawunidwe osiyanasiyana kuphatikiza masikelo a Likert ndi kuwunika kokhutitsidwa. Zotsatira zimawonetsedwa m'ma chart osinthika kuti muwunike mozama.
AhaSlides ikusintha mosalekeza ndi zatsopano, zolumikizirana popereka malingaliro ndi kuvota, kuchirikiza zida zake. Pamodzi ndi Ntchito yoyezera Scale, zosinthazi zimapatsa aphunzitsi, ophunzitsa, ogulitsa, ndi okonza zochitika zonse zomwe amafunikira kuti apange maulaliki ochititsa chidwi komanso ozindikira komanso kufufuza. Dzilowetseni mu zathu laibulale ya template chifukwa cha kudzoza!
pansi Line
Semantic Differential Scale imayima ngati chida champhamvu chowonera malingaliro ndi malingaliro omwe anthu amakhala nawo pamalingaliro osiyanasiyana, zinthu, kapena malingaliro. Pakutseka kusiyana pakati pa ma nuances apamwamba ndi kuchuluka kwa data, imapereka njira yokhazikika yomvetsetsa zovuta zamalingaliro ndi malingaliro amunthu. Kaya mu kafukufuku wamsika, psychology, kapena maphunziro a ogwiritsa ntchito, sikeloyi imapereka zidziwitso zamtengo wapatali zomwe zimapitilira manambala, kufotokoza kuya ndi kulemera kwa zomwe takumana nazo.
Ref: Drive Research | FunsoPro | ScienceSirect
