Mubairo uye pfungwa yekukunda inogara ichikwezva zvinhu zvinokurudzira vashandi kuti vaite basa repamusoro. Izvi zvakakurudzira kugamuchirwa kweGamification muKubasa mumakore achangopfuura.
Ongororo dzinoratidza 78% yevashandi vanotenda kuti gamification inoita kuti basa ravo riwedzere kunakidza uye kuita. Gamification inovandudza mashandiro evashandi ne48%. Uye maitiro ehunyanzvi hwekuita basa ari kuwedzera mumakore mashoma anotevera.
Ichi chinyorwa chine zvese nezve gamification munzvimbo yebasa, iyo inobatsira makambani kuchengetedza vashandi vakabatikana uye nekukurudzirwa mubasa ravo.
Zviri Mukati
Chii chinonzi Gamification Munzvimbo Yebasa?
Gamification munzvimbo yebasa ndiko kuunzwa kwezvinhu zvemutambo mune isiri yemutambo. Gamified chiitiko chebasa kazhinji chinogadzirwa nemapoinzi, mabheji uye kubudirira, mashandiro ebhodhi rekutungamira, mabara ekufambira mberi, uye mimwe mibairo yekubudirira.
Makambani anounza makwikwi emukati pakati pevashandi kuburikidza nemitambo mechanics nekubvumira vashandi kuwana mapoinzi ekupedzisa mabasa, ayo anogona kuzotsinhaniswa kuti awane mibairo uye zvinokurudzira. Izvi zvine chinangwa chekukurudzira vashandi kuti vakwikwidze mumwe nemumwe kuti vafambise kuita basa kuri nani uye kubudirira. Gamification inoshandiswawo mukudzidziswa nechinangwa chekuita kudzidza uye maitiro ekudzidzisa kugadzikana uye kufara.
Ndezvipi Zvakanakira uye Zvakaipa zveGamification Munzvimbo Yebasa?
Kushandisa gamification munzvimbo yebasa kunoratidza bhegi rakasanganiswa revatsoropodzi. Zvinobatsira kuita kuti nzvimbo yekushanda inakidze uye iite makwikwi, asi inogona kuzoita njodzi. Ngationei izvo zvakanakira uye zvakaipira zvegamified basa ruzivo ndezvekuti makambani anofanirwa kutarisisa.
Benefits
Heano mamwe mabhenefiti enzvimbo yebasa gamification uye mimwe mienzaniso.
- Wedzera kushanda kwevashandi: Zviri pachena kuti vashandi vanokurudzirwa kushanda nesimba vaine mibairo yakawanda uye zvinokurudzira. LiveOps, nhare yekufonera kunze kwefemu, yakawana budiriro huru nekubatanidza gamification mumabasa ayo. Nekuunza zvinhu zvemutambo kupa vashandi mubayiro, vakaderedza nguva dzekufona ne15%, vakawedzera kutengesa ne8%, uye vakavandudza kugutsikana kwevatengi ne9%.
- Inopa chiratidzo chekukurumidza uye kubudirira: Munzvimbo yebasa ine gamified, vashandi vanogashira zvigadziriso zvemaitiro sezvavanowana zvigaro zvepamusoro uye mabheji. Iyo inzvimbo inonakidza uye yakanangana nezvinangwa uko vashandi vari kuramba vachifambira mberi mukufambira mberi kwavo.
- Ziva zvakanakisisa uye zvakashata+ Panguva imwecheteyo, pane kumirira vatungamiri kuti vatarise kune vanotanga vashandi, vamwe vanogona ikozvino kuona zvinhu ivo pachavo uye kudzidza kubva kune mumwe nemumwe. Ndizvo zviri kushanda neNTT Data uye Deloitte kuita kuti vashandi vavo vakudziridze hunyanzvi hwavo kuburikidza negameplay nevamwe vavanoshanda navo.
- Rudzi rutsva rwezvitupa: Gamification inogona kuunza nzira itsva yekuziva uye kukwereta vashandi nekuda kwehunyanzvi hwavo uye budiriro, iyo inogona kuve yakakosha yekuwedzera kune echinyakare maitiro metrics. Semuenzaniso, kambani yeGerman enterprise software SAP yakashandisa point system yekuisa vatsigiri vayo vepamusoro paSAP Community Network (SCN) kwemakore gumi.
matambudziko
Ngatitarisei zvakaipira zvegamified working experience.
- Vashandi vakaderedzwa: Gamification haikurudzire vashandi nguva dzese. "Kana paine vashandi zviuru gumi, uye bhodhi rekutungamira richingoratidza vashandi gumi vari pamusoro, mikana yekuti mushandi wepakati angave ari pamusoro gumi ingangoita zero, uye zvinodzikisira vatambi," akadaro Gal Rimon, CEO uye muvambi weGamEffective.
- Hapasisina fair play game: Kana mabasa evanhu, kukwidziridzwa, uye kukwidziridzwa kwemari kunoenderana nehurongwa hwakafanana nemutambo, pane muedzo wakasimba wekubiridzira kana kutsvaga nzira dzekutora mukana wechero maburi muhurongwa. Uye zvinogoneka kuti vamwe vashandi vakagadzirira kubaya vavanoshanda navo kumashure kuti vatore pekutanga.
- Ngozi yekudzivirira: Hechino chinhu. Iyo kambani inogona kuisa mari muhurongwa hwakafanana nemutambo, asi kuti vashandi vachatamba kwenguva yakareba sei kudzamara vafinhwa hazvifungidzike. Kana nguva yasvika, vanhu havachabatiki mumutambo.
- Zvinodhura kugadzira: "Gamification ichabudirira kana kukundikana zvichibva pakuti ndiani ane ruzivo mukugadzirwa kwemutambo, inova ndiyo inonyanya kutsanangura kuti wakagadzirwa sei," akadaro Mike Brennan, mutungamiri uye mukuru webasa kuLeapgen. Haisi mitambo chete inodhura kugadzira, asi zvakare inodhura kuchengetedza.
Mienzaniso yeGamification Munzvimbo Yebasa
Makambani anotamba sei nharaunda yekushanda? Ngatitarisei mienzaniso mina yakanakisa yenzvimbo yebasa gamification.
AhaSlides Quiz-Yakavakirwa Mitambo
Yakareruka asi inoshanda, Quiz-based Mitambo kubva kuAhaSlides inogona kugadzirwa kune chero musoro wechero mhando yekambani. Iyo chaiyo online quiz ine gamification zvinhu uye vatori vechikamu vanogona kuiridza kuburikidza nefoni yavo ipapo. A leaderboard inokutendera kuti utarise mamiriro ako azvino nemapoinzi chero nguva. Uye iwe unogona kugadzirisa iyo mibvunzo mitsva yekuzorodza mutambo nguva dzese. Mutambo uyu wakajairika munenge mune zvese kudzidziswa kwekambani uye mabasa ekuvaka timu.
My Marriott Hotel
Uyu ndiwo mutambo wekufananidza wakagadzirwa neMarriott International kutora vatsva. Izvo hazviteveri zvese zvinhu zvekirasi gamification, asi zvinoita kuti ive chaiyo bhizinesi mutambo unoda kuti vatambi vagadzirise yavo yekudyira, kutonga hesitori, kudzidzisa vashandi, uye kushandira vashanyi. Vatambi vanowana mapoinzi zvichienderana nebasa ravo revatengi, nemapoinzi anopiwa kune vatengi vanogutsikana uye kubviswa kwesevhisi isina kunaka.
Kukwira kuDeloitte
Deloitte akashandura classic nzira yekukwira nePowerPoint mune imwe inonakidza gameplay, apo vashandi vatsva vanobatana nevamwe vanotanga uye kudzidza nezve kuvanzika, kutevedzera, tsika uye maitiro online. Izvi zvinodhura-zvinobatsira uye zvinokurudzira kubatana uye pfungwa yekuve pakati pevachangotanga.
Bluewolf inosimudzira #GoingSocial yeKuzivisa Brand
Bluewolf yakaunza #GoingSocial chirongwa, ichishandisa tekinoroji kusimudzira kuita kwevashandi uye kuvapo kwekambani online. Vakakurudzira vashandi kuti vabatane, vawane chikamu cheKlout che50 kana kupfuura, uye kunyora blog zvigaro zvemukuru wekambani blog. Muchidimbu, yaive nzira inobatsira kune vese vashandi nekambani.
Nzira yekuunza Gamification Kunzvimbo Yebasa
Kune nzira dzakawanda dzekuunza gamification munzvimbo yebasa; nzira iri nyore uye yakajairika ndeyekuita mukudzidziswa, kuvaka timu, uye maitiro ekukwira.
Panzvimbo pekudyara mune yakasimba mutambo-based system, makambani madiki uye zvikwata zviri kure zvinogona kushandisa gamification mapuratifomu seAhaSlides kusimudzira kunakidza kudzidziswa uye timu-yekuvaka zviitiko nequiz-based gamification. Kutaura chokwadi, zvakanaka zvakakwana.
Mibvunzo Inonyanya Kubvunzwa
Gamification inoshandiswa sei munzvimbo yebasa?
Gamification munzvimbo yebasa inosanganisira kubatanidzwa kwezvinhu zvemitambo senge mapoinzi, mabheji, mabhodhi evanotungamira, uye mibairo munzvimbo yebasa kuita kuti basa riwedzere kunakidza uye kutyaira maitiro anodiwa.
Ndeupi muenzaniso wekuita gamification munzvimbo yebasa?
Tora A leaderboard yekutevera kubudirira kwevashandi semuenzaniso. Vashandi vanowana mapoinzi kana mazinga ekuzadzisa zvinangwa kana mabasa, uye izvi zvakabudirira zvinoratidzwa pachena pabhodhi revatungamiriri.
Nei gamification yakanaka kunzvimbo yebasa?
Gamification munzvimbo yebasa inopa zvikomborero zvakati. Inowedzera kukurudzira kwevashandi, kubatanidzwa, uye inogadzira makwikwi emukati ane hutano. Pamusoro pezvo, inopa ruzivo rwakakosha-inofambiswa nedata mukushanda kwevashandi.
Gamification inogona sei kufambisa kushanda kwebasa?
Iyo yemakwikwi chikamu chegamification ndeimwe yemadhiraivha makuru anogona kukurudzira vashandi kuti vazvipfuurire ivo nevezera ravo.
Ref: fastcompany | SHRM | HR trend Institute
