Iyo Idea Generation process: 15 Techniques kuSpark Creativity

Nei iri idea generation process imwe yenzira dzakakosha dzerwendo rwako rwebasa?

Kwemakumi emakore akawanda, vanhu vanga vachiedza kuwana nzwisiso kune mazhinji masayendisiti makuru uye maartist munhoroondo, vakadai saAlbert Einstein, Leonardo DaVinci, Charles Darwin, uye nezvimwe, kuti vaone kwakabva zvigadzirwa nemabasa avo.

Kune marudzi maviri emafungiro anokakavadzana sezvo vamwe vanotenda kuti kubudirira kwesainzi kunogona kubva mukuziva kwavo kwechisikigo kana kurudziro inongouya yega.

Isa parutivi chokwadi chekuti vagadziri vazhinji vane hunyanzvi, kuunza hutsva hunogona kubva mukubatana uye kufambira mberi, nemamwe mazwi, maitiro ekugadzira pfungwa.

Nekunzwisisa kukosha kwemaitiro ekugadzira pfungwa, vanhu vanogona kuwana mabviro chaiwo emaitiro ekugadzira, ayo anosimudzira dzimwe nzendo dzekuvhura zvisingagoneke kune nyika iri nani. Muchinyorwa chino, iwe unowana nzwisiso nyowani pamusoro peiyo Idea Generation process munzvimbo dzakasiyana uye nzira yekutanga inoshanda Idea Generation process mune mamwe matanho akareruka nerutsigiro rwetekinoroji.

Gadzirira kuongorora mafungiro matsva eIdea Generation process (Idea Development process). Ngatinyure mukati meakanakisa-mazano echizvarwa maitiro uye zvakare maitiro epfungwa-chizvarwa!

Zviri Mukati

Kukosha kweIdea Generation process

Ideation, kana iyo pfungwa yekugadzira maitiro, inhanho yekutanga kugadzira chimwe chinhu chitsva, chinotungamira kune hunyanzvi zano. Kune ese ari maviri bhizinesi uye emunhu mamiriro, kugadzirwa kwemazano inzira inobatsira iyo inobatsira mukukura kwemunhu uye kubudirira kwebhizinesi kune zvese zvenguva pfupi uye kwenguva refu.

Pfungwa yekugadzira ndeyekusimudzira zviwanikwa zviripo, hungwaru hwemakwikwi, uye kuongororwa kwemusika kutsigira kambani mukuzadzisa chinangwa chayo chose. Kunyangwe makambani ako ari eSMEs kana mabhizinesi makuru, iyo pfungwa-yechizvarwa maitiro haidzivisike.

Idea Generation muMabasa Akasiyana

Kunzwisisa kwakadzama mukugadzirwa kwemazano kunoenderana neindasitiri yavanoshanda mairi. Sezvambotaurwa, iyo Idea yekugadzira maitiro inomanikidzwa munzvimbo dzese. Vese vashandirwi nevashandi vanofanirwa kuburitsa mazano matsva ekusimudzira bhizinesi mune chero basa. Ngatitarisei nekukurumidza kutorwa kweIdea chizvarwa mumabasa akasiyana.

Kana uri kushanda mumunda weDigital Marketing, pane zvakawanda zvinodiwa zuva nezuva kuti uite mabasa ekugadzira. Semuenzaniso, unofanirwa kushambadza zvakawanda kuti utore hanya yevatengi uye kuwedzera misika. Chinhu chinonetsa ndechekuti mugadziri wezvinhu anofanira kunge akanyatsojeka, ane manzwiro, uye akasiyana.

Kunze kwezvo, iyo yemukati yekushambadzira jenareta uye kugadzira zvimwe blog Mazano echinyorwa anodiwawo kuti abatanidze kune ads kuti ave nechokwadi chekuti anoenda kuhutachiona nekukurumidza, uye mhedzisiro yacho inopetwa kaviri munguva yakapihwa.

Danho rekutanga uye rakakosha nderekusiyana nevanokwikwidza newe kana uri mutsva mubhizinesi kana muzvinabhizinesi, kunyanya mubhizinesi re e-commerce kana rine chekuita netekinoroji. Unogona kufunga nezvenzira idzi: ma portfolio ezvigadzirwa kana sevhisi akadai sekugadzira zvigadzirwa zvitsva, kugadzira pfungwa, uye mazita emhando.

Izvo zvakakosha kuti kambani inyatso gadzira dhijitari rekushambadzira bhizinesi rezita mazano kana yekugadzira agency zita mazano pachine nguva isati yasarudza ekupedzisira mazita emhando kudzivirira zvakapetwa, kuvhiringidzika kwevatengi, uye mukana wekuchinja mumwe hunhu mune ramangwana.

Mumakambani makuru mazhinji uye emarudzi akawanda, kune boka rinopfuura rimwechete rinovhara chinzvimbo chimwechete, kunyanya mumadhipatimendi ekutengesa. Vanogona kuva nezvikwata zvinopfuura zviviri zvekutengesa uye kunyange kusvika kuzvikwata zvishanu kuti vawedzere kukurudzira, kubudirira, uye kushanda kwebasa pakati pevashandi nevatungamiri vechikwata. Nokudaro, mazano matsva echikwata chekutengesa mazita anofanirwa kutariswa panzvimbo yekutumidza zvikwata nenhamba sechikwata no.5, kwete. 1, no.2, nezvimwe. Zita rakanaka rechikwata rinogona kubatsira nhengo kuti dzinzwe kudada, kuva vega, uye kufemerwa, kukurudzira kukurudzira uye pakupedzisira kupfumisa sevhisi nezviyero.

Best Techniques yekukwirisa Iyo Idea Generation process

Kana uchifunga kuti kugadzira pfungwa nemaitiro asina kujairika zvinoitika netsaona, inguva yakakodzera kuti uchinje pfungwa dzako. Kune mamwe matekiniki ekugadzira pfungwa ayo vanhu vazhinji vakashandisa kuti vatange pfungwa dzavo nekugadzira zvinhu zvitsva. Saka, ndeapi matekiniki akanakisa ekugadzira pfungwa aunofanira kuedza? Chikamu chinotevera chinokuratidza maitiro akanakisa uye nhanho nhanho yekugadzira pfungwa.

Nzira shanu dzekuwedzera maitiro ekugadzira pfungwa dzinosanganisira kugadzira pfungwa, kufunga nezvehunhu, kufungisisa nepfungwa dzakasiyana uye kuwana kurudziro:

Technique 1. Mindmapping

Kuronga pfungwa ndeimwe yenzira dzinonyanya kushandiswa pakugadzira pfungwa mazuva ano, kunyanya muzvikoro. Nheyo dzayo dzakajeka: kuronga ruzivo muhurongwa uye kukwezva hukama pakati pezvikamu zvese.

Kana zvasvika pakuronga mepu, vanhu vanofunga nezvehurongwa hwehutungamiriri nemapazi akaomarara anoratidza kubatana pakati pezvikamu zvakasiyana zveruzivo neruzivo nenzira yakarongeka uye inooneka. Iwe unogona kuona iyo hombe mufananidzo wayo uye iwo ruzivo panguva imwe chete.

Kuti utange mepu yepfungwa, unogona kunyora pasi yakakosha musoro uye wowedzera matavi ayo anozopa mazano ekutanga subtopics uye akakodzera pfungwa paunenge uchibatanidza mimwe mifananidzo uye mavara kudzivirira monochrome uye kusasimba. Simba rekuronga pfungwa riri mukujekesa nhoroondo dzakaoma, dzemashoko, uye dzinodzokororwa, nemamwe mazwi, kureruka.

Mubhuku rinonzi "I am Gifted, So Are You", munyori anoratidza kuti kuchinja mafungiro uye kushandisa nzira dzekugadzira mapeji epfungwa zvakamubatsira sei kuti agadzirise zvinhu munguva pfupi. Zvinokwanisika nekuti kugadzira mapeji epfungwa kunobatsira kuronga pfungwa patsva, kupatsanura pfungwa dzakaoma kuita ruzivo rwunonzwisiswa zviri nyore, kubatanidza pfungwa, uye kusimudzira maitiro ese ekufunga.

Technique 2. Attribute Thinking

Tsanangudzo yakanakisa yeKufunga kweAttribute kupatsanura nyaya iripo kuita zvikamu zvidiki uye zvidiki uye kuyera zvingave mhinduro kumaseru. Iyo yakanakisa chikamu chekufunga kwehunhu ndechekuti inogona kukwidziridzwa kune chero rudzi rwedambudziko kana dambudziko.

Iyo yakajairwa nzira yekuita hunhu kufunga ndeyekutanga kuona zvakasaririra zvine basa nekuita kwekambani yako uye kubudirira kwechinangwa. Rondedzera hunhu kana hunhu hwakawanda sezvinobvira uye edza kuzvibatanidza nemafungiro matsva. Wobva watsanangura sarudzo kuti uone yakanakisa sarudzo yezvaunovavarira.

Technique 3. Reverse Brainstorming

Kudzokera kumashure kufunga kunogadzirisa nyaya yakajairika kubva kune yakapesana uye dzimwe nguva kunotungamira kumhinduro dzisingatarisirwe kumatambudziko akaomarara. Reverse kufunga kuchera chikonzero kana kuwedzera kwedambudziko. 

Kudzidzira nzira iyi, unofanira kuzvibvunza mibvunzo miviri "reverse". Semuenzaniso, mubvunzo wenguva dzose ndewekuti, "Tingawana sei dzimwe nhengo dzakabhadharwa kuapp yedu?". Uye kutendeuka ndekwekuti: "Tingaita sei kuti vanhu vasiye kutenga mapeji edu akabhadharwa? Muchikamu chinotevera, nyora zvingangoita mhinduro mbiri dzinogona kuitika; mikana yakawanda iripo, inonyanya kushanda. Pakupedzisira, funga nezvenzira yekusimudzira mhinduro dzako muchokwadi.

Technique 4. Tsvaga Kufemerwa

Kuwana kurudziro rwendo rwakaoma; dzimwe nguva, kuteerera maonero evamwe kana kuenda kunze kwenzvimbo yako yekunyaradza hakuna kushata. Kana kuenda kunzvimbo itsva kuti uwane zvinhu zvitsva uye nyaya dzakasiyana, izvo zvingakushamisa iwe nenzira yausina kumbofunga nezvazvo. Iwe unogona kuwana kurudziro kubva kune akawanda masosi, senge pasocial network, ongororo, uye mhinduro. Semuenzaniso, mumatanho akati wandei, unogona kutanga a rarama poll pasocial media mapuratifomu kubvunza maonero evanhu nezve chaiwo misoro kuburikidza neAhaSlides inopindirana polls.

Technique 5. Shandisa online tool

Unogona kuzadzisa zvinangwa zvako zvekugadzira pfungwa uchishandisa chishandiso chepamhepo chakaita seWord Cloud kuti utange kufunga kwako. Indaneti yakazara nemhinduro itsva dzetekinoroji uye haibhadharwi. Sezvo vanhu vakawanda vachiuya nemabhuku e-notebook nemalaptop kupfuura mapeni nemapepa, shanduko yekushandisa maapplication epamhepo kuti ufunge zviri pachena. Maapplication akaita seaya AhaSlides izwi gore, WordArt, Mentimeter, uye nezvimwe zvinogona kushandiswa mune dzakawanda masisitimu, uye iwe unogona wakasununguka kuuya nemazano matsva chero nguva uye chero nzvimbo pasina kunetseka kwekukanganisa.

Technique 6. Brainwriting

Sezvinoratidzwa nezita rayo, kunyora pfungwa, muenzaniso wekugadzira pfungwa, kusanganiswa kwekufunga nekunyora uye kunotsanangurwa senzira yakanyorwa yekufunga nekunyora. Pakati penzira dzakawanda dzekugadzira pfungwa, nzira iyi inoita seinosimbisa kutaurirana kwakanyorwa sechinhu chakakosha chekugadzira.

Kunyora pfungwa kunoshanda zvikuru mumapoka apo vanhu vakawanda vanobatsira mukugadzira pfungwa nenzira yakarongeka uye yakarongeka. Pane kuita kuti vanhu vataure pfungwa dzavo pamberi pevamwe, kunyora pfungwa kunoita kuti vanhu vadzinyore pasi vodzigovana vasingazivikanwe. Maitiro aya ekunyarara anoderedza simba remanzwi anotonga uye anobvumira mupiro wakaenzana kubva kunhengo dzese dzechikwata.

Technique 7. SCAMPER

SCAMPER inomirira Substitute, Sanganisa, Adapt, Shandura, Isa kune imwe shandisa, Bvisa, uye Reverse. Aya maitiro ekugadzira pfungwa anoshanda zvakanyanya kana uchitsvaga mhinduro uye kufunga zvine hunyanzvi.

• S - Inotsiva: Tsiva kana kutsiva zvimwe zvinhu kana zvikamu nezvimwe kuti uongorore zvitsva zvingangoitika. Izvi zvinosanganisira kutsvaga zvimwe zvinhu, maitiro, kana pfungwa dzinogona kusimudzira pfungwa yekutanga.
• C - Kubatanidza: Sanganisa kana batanidza zvakasiyana zvinhu, mazano, kana maficha kugadzira chimwe chinhu chitsva. Izvi zvinotarisa pakuunza pamwechete zvikamu zvakasiyana-siyana kugadzira synergy uye novel mhinduro.
• A - Adapt: Shandura kana gadzirisa zvinhu zviripo kana mazano kuti aenderane nechirevo chakasiyana kana chinangwa. Ichi chiito chinoratidza kugadzirisa, kushandura, kana kugadzirisa zvinhu zvinogona kuita zvirinani kumamiriro akapihwa.
• M - Shandura: Ita zvigadziriso kana shanduko kuzvinhu zviripo kuti uvandudze kana kuwedzera maitiro avo. Izvi zvinoreva kushandura zvinhu zvakaita sehukuru, chimiro, ruvara, kana humwe hunhu kugadzira kuvandudzwa kana kusiyana.
• P - Isa kune Imwe Kushandisa: Ongorora mamwe maapplication kana kushandiswa kwezvinhu zviripo kana mazano. Izvi zvinosanganisira kutarisisa kuti zvinhu zvazvino zvingagadziriswe sei kana kushandiswa mumamiriro ezvinhu akasiyana.
• E - Bvisa: Bvisa kana kubvisa zvimwe zvinhu kana zvikamu kurerutsa kana kurerutsa pfungwa. Izvi zvinovavarira kuona zvisingakoshi zvinhu uye kuzvibvisa kuti zvitarise pane yakakosha pfungwa.
• R - Reverse (kana Rongedzazve): Reverse kana rongedza zvinhu kuti uongorore maonero akasiyana kana kutevedzana. Izvi zvinomanikidza vanhu kuti vatarise zvakapesana nezviri kuitika kana kushandura marongero ezvinhu kuti vaunze maonero matsva.

Technique 8. Kuita-kutamba

Ungave uchiziva izwi rekuti kutamba-kutamba mumakirasi ekutamba, kudzidziswa kwebhizinesi, uye zvinangwa zvakawanda zvedzidzo, kubva kukireshi kusvika kudzidzo yepamusoro, kusimudzira ruzivo rwekudzidza. Chinoita kuti ive yakasiyana nedzimwe nzira dzekugadzira pfungwa dzakawanda dzakadai se:

• Inovavarira kutevedzera mamiriro ehupenyu chaihwo zvakanyanya sezvinobvira. Vatori vechikamu vanotora mamwe mabasa uye vanopinda muzviitiko zvinotevedzera zviitiko zvechokwadi.
• Vatori vechikamu vanoongorora mamiriro nemaonero akasiyana-siyana kuburikidza nekuita-kutamba. Nekutora mabasa akasiyana, vanhu vanowana nzwisiso mune zvevamwe zvinokurudzira, zvinonetsa, uye maitiro ekuita sarudzo.
• Kutamba-tamba kunobvumira mhinduro yekukurumidza. Vatori vechikamu vanogona kugamuchira mhinduro inovaka kubva kuvadzidzisi, vezera, kana ivo pachavo mushure mechiitiko chega chega. Ichi chinoshanda chemhinduro loop inogonesa kuenderera mberi kwekuvandudza uye kugadzirisa kudzidza.

Technique 9. SWOT Analysis

Kana zvasvika pakugadzira pfungwa mubhizinesi nekubatanidzwa kwezvinhu zvakawanda, ongororo yeSWOT ine basa guru. SWOT analysis, ipfupiso yeSimba, Utera, Mikana, uye Zvinotyisa, inowanzo shandiswa senzira yekuronga hurongwa hwekubatsira kuongorora zvinhu zvakasiyana-siyana (zvemukati nekunze) zvinokanganisa bhizinesi kana purojekiti.

Kusiyana nedzimwe nzira dzekugadzira pfungwa, SWOT ongororo inoonekwa sehunyanzvi uye inotora nguva yakawanda uye chinangwa chekugadzirisa, sezvo ichigona kupa maonero akazara enzvimbo yebhizinesi. Inosanganisira kuongororwa kwakarongeka kwezvinhu zvakasiyana-siyana, zvinowanzotungamirirwa nemudzidzisi kana boka renyanzvi.

Technique 10. Concept Mapping

Vanhu vazhinji vanofunga kuti mepu yepfungwa uye mepu yepfungwa zvakafanana. Mune mamwe mamiriro chaiwo, ichokwadi, sekubatanidzwa kwemaonero ekumiririra pfungwa. Nekudaro, mamepu eConcept anosimbisa hukama pakati pepfungwa mune network chimiro. Mafungiro akabatana nemitsara yakanyorwa inoratidza chimiro chehukama, senge "chikamu che" kana "chine hukama ne." Anowanzo shandiswa kana kumiririrwa kwakawanda kweruzivo kana pfungwa kuchidiwa.

Technique 11. Kubvunza Mibvunzo

Pfungwa iyi inonzwika seyakareruka asi havasi vese vanoziva mashandisirwo ayo zvinobudirira. Mutsika dzakawanda, dzakadai semuAsia, kukumbira kugadzirisa dambudziko haisi mhinduro inodiwa. Vanhu vazhinji vanotya kubvunza vamwe, vadzidzi havadi kubvunza vavanodzidza navo nevadzidzisi, uye vadzidzi vatsva havadi kubvunza vakuru nevatariri vavo, izvo zvakajairika. Sei kubvunza kuri imwe yenzira dzinoshanda kwazvo dzekugadzira pfungwa, mhinduro yacho ine imwe chete. Ichi chiito chekufunga zvakadzama, sezvo vachitaura chishuwo chekuziva zvakawanda, kunzwisisa zvakadzama, uye kuongorora zviri pamusoro.

Technique 12. Brainstorming

Mimwe mienzaniso yakanaka kwazvo yekugadzira pfungwa ndeyekufunga nepfungwa dzakasiyana uye kushandira pamwe chete kufungisisa. Ndiwo maitiro anonyanya kufarirwa ekugadzirisa pfungwa asi ane maitiro akasiyana uye maitiro.

• Reverse brainstorming inoreva nzira yekugadzira yekugadzirisa matambudziko apo vanhu vanodzosera nemaune nzira yechinyakare yekuburitsa pfungwa. Panzvimbo pekufunga mhinduro kudambudziko, kudzosera kumashure kufunga kunosanganisira kugadzira pfungwa dzekukonzeresa kana kuwedzera dambudziko. Iyi nzira isina kujairika inovavarira kuona zvikonzero, fungidziro dziri pasi, uye zvipingamupinyi zvingangove zvisingaonekwe nekukurumidza.
• Kubatana kufunga haisi pfungwa itsva, asi iri kuramba ichitariswa zvakanyanya sezvo ichikurudzira kushanda pamwe chete muchikwata. AhaSlides inotsanangura nzira iyi senzira yakanakisa yekuronga kushanda pamwe chete uye kubatanidzwa mukugadzira mazano, uko nhengo dzechikwata dzinoshanda munzvimbo dzakasiyana munguva chaiyo.

Technique 13. Synectics

Kana iwe uchida kugadzira mazano ekugadzirisa matambudziko akaomarara nenzira yakarongeka uye yakarongeka, Synectics inonzwika senge yakakwana. Iyi nzira ine midzi yayo muArthur D. Little Invention Design Unit muma1950s. Ipapo yakagadziridzwa naGeorge M. Prince naWilliam JJ Gordon. muma1960. Pane zvinhu zvitatu zvakakosha zvekunyora pasi kana uchishandisa nzira iyi:

• The Panton Principle, pfungwa yakakosha muSynectics, inosimbisa kukosha kwekuita kuenzanisa pakati pezvinhu zvakajairika nezvisingazivikanwe.
• Iyo Synectics process inotsamira pakumiswa kwekutonga panguva yechikamu chechizvarwa chepfungwa, ichigonesa kuyerera kwemahara kwekufunga kwekugadzira.
• Kuti uwedzere simba renzira iyi, zvakakosha kuti uunganidze boka rine magariro akasiyana siyana, zviitiko, uye hunyanzvi.

Technique 14. Nhanhatu Kufunga Hats

Muchikamu chekupedzisira chemaitiro akanaka ekugadzira pfungwa, tinokurudzira Six Thinking Hats. Nzira iyi inobatsira zvikuru mukuronga nekusimudzira hurukuro dzeboka uye maitiro ekuita sarudzo. Yakagadzirwa naEdward de Bono, Six Thinking Hats inzira ine simba inopa vatori vechikamu mabasa chaiwo kana maonero anomiririrwa nengowani dzemifananidzo dzakasiyana-siyana. Ngowani yega yega inoenderana nepfungwa chaiyo, zvichibvumira vanhu kuongorora dambudziko kana sarudzo kubva kumativi akasiyana.

• White Hat (Zvokwadi uye Ruzivo)
• Red Hat (Emotions uye Intuition)
• Black Hat (Kutonga Kwakakosha)
• Yellow Hat (Optimism uye Positivity)
• Green Hat (Kusika uye Innovation)
• Blue Hat (Kudzora Maitiro uye Sangano)

The Bottom Line

Kuunza mazano matsva muchiedza kunogona kuoma. Rangarira kuti kana zvasvika pakuzeya pfungwa, pfungwa dzako kana pfungwa yemunhu wese haigone kutsanangurwa sechokwadi kana kuti haina kururama. Chinangwa chekugadzira mazano ndechekuuya nemazano akawanda sezvinobvira kuti iwe ugone kuwana yakanakisa kiyi yekuvhura matambudziko ako. 

Dheuteronomio: StartUs magazine

Mibvunzo Inonyanya Kubvunzwa

Ref: Zvechokwadi