Kuyera kuti vanhu vanonzwa sei pamusoro pechimwe chinhu hakusi nyore nguva dzose. Mushure mezvose, unoisa sei nhamba pane manzwiro kana maonero? Ndipo panopinda Semantic Differential Scale. Mune ino blog post, isu tichaongorora iyo Semantic Differential Scale, marudzi ayo akasiyana, mimwe mienzaniso, uye mashandisirwo ayo. Ngatinyure mukuyera kwatinoita zvinhu zvatisingaone kana kubata zviri nyore, uye tidzidze kunzwisisa pfungwa dzedu nemanzwiro edu zvakajeka uye zvine mwero.
Table Of Contents
Chii chinonzi Semantic Differential Scale?
Semantic Differential Scale imhando yeongororo kana yemibvunzo yekushandisa inoyera mafungiro evanhu, maonero, kana maonero echidzidzo chakati, pfungwa, kana chinhu. Yakagadzirwa muma1950 nenyanzvi yepfungwa Charles E. Osgood uye vaanoshanda navo kuti vatore zvinorehwa zvinorehwa nepfungwa dzepfungwa.
Chikero ichi chinosanganisira kubvunza vanopindura kuti vatarise pfungwa pane dzakatevedzana dzebipolar adjectives (yakapesana paviri), senge. "zvakanaka-zvakaipa", “kufara-kusuwa”, kana "inoshanda-isingabatsiri." Aya maviri maviri anowanzo kusungirirwa pamagumo e5- kusvika 7-point scale. Nzvimbo iri pakati pezvipikiso izvi inobvumira vanopindura kuti vataure kusimba kwemanzwiro avo kana maonero pamusoro pechidzidzo chiri kuongororwa.
Vatsvagiri vanogona kushandisa zviyero kugadzira nzvimbo inoratidza kuti vanhu vanonzwa sei nezvepfungwa. Iyi nzvimbo ine siyana manzwiro kana connotative mativi.
Semantic Differential Scale vs. Likert Scales
Semantic Differential Scales uye Likert Scales ese ari maviri anoshandiswa zvakanyanya muwongororo nekutsvaga kuyera maitiro, maonero, uye maonero. Kunyangwe vachigovana zvimwe zvakafanana, vane hunhu hwakasiyana uye mashandisiro. Kunzwisisa mutsauko uripo pakati pavo kunogona kubatsira mukusarudza chishandiso chakakodzera chemubvunzo wakapihwa wekutsvagisa kana ongororo inoda.
| mamiriro | Semantic Differential | Likert Scale |
| muzvarirwo | Inoyera zvinoreva/chirevo chepfungwa | Inoyera chibvumirano / kusabvumirana nemashoko |
| mamiriro | Bipolar adjective pairs (semuenzaniso, kufara-kusuwa) | 5-7 point scale (inobvumirana zvakasimba - ramba zvakasimba) |
| Focus | Emotional maonero uye nuances | Maonero nekutenda pamusoro pezvirevo zvakananga |
| Applications | Chimiro chechiratidzo, ruzivo rwechigadzirwa, maonero emushandisi | Kugutsikana kwemutengi, kubatanidzwa kwevashandi, maonero engozi |
| Sarudzo dzekupindura | Sarudza pakati pezvinopesana | Sarudza mwero wechibvumirano |
| Analysis & Dudziro | Multi-dimensional maonero emafungiro | Mazinga ekubvumirana/ kuwanda kwemaonero |
| Strengths | Inobata zvisizvo nuances, yakanaka kune yemhando yekuongorora | Zviri nyore kushandisa & kududzira, zvakasiyana-siyana |
| Utera | Kududzira kwemusoro kunotora nguva | Zvishoma kubvumirana / kusabvumirana, zvinogona kupotsa manzwiro akaoma |
Ongororo yeSemantic Differential Scales inogona kupa maonero akasiyana-siyana emafungiro, nepo Likert Scale ongororo inowanzotarisa pamatanho ekubvumirana kana kuwanda kweimwe maonero.
Mhando dzeSemantic Differential Scale
Heano mamwe marudzi kana misiyano yeSemantic Differential Scale inowanzoshandiswa:
1. Standard Semantic Differential Scale
Ichi ndicho chimiro chekare chechiyero, chine bipolar adjectives kumativi ose e5- kusvika 7-point scale. Vapinduri vanoratidza maonero kana manzwiro avo kune pfungwa nekusarudza poindi pachikero chinoenderana nemafungiro avo.
Application: Inoshandiswa zvakanyanya mupsychology, kushambadzira, uye sainzi yemagariro kuyera zvinorehwa zvirevo zvezvinhu, mazano, kana mhando.
2. Visual Analog Scale (VAS)
Kunyange isingagaro kupatsanurwa pasi peSemantic Differential Scales, VAS imhando ine hukama inoshandisa mutsara unoenderera kana mutsetse usina mapoinzi akajeka. Vapinduri vanomaka poindi pamutsara inomiririra maonero kana manzwiro avo.
Application: Zvakajairwa mukutsvagisa kwekurapa kuyera kurwadziwa kwakanyanya, nhanho yekushushikana, kana zvimwe zviitiko zvemukati zvinoda kuongororwa kwakadzama.
3. Multi-Item Semantic Differential Scale
Musiyano uyu unoshandisa akawanda seti ezvirevo zvebipolar kuongorora mativi akasiyana epfungwa imwe chete, ichipa kunzwisisa kwakadzama uye kwakasarudzika kwemaitiro.
Application: Inobatsira pakuongorora kwakadzama kwemhando, zvidzidzo zveruzivo rwemushandisi, kana kuongorora kwakadzama kwemafungiro akaoma.
4. Cross-Cultural Semantic Differential Scale
Zvakanyatsogadzirirwa kuverengera kusiyana kwetsika mumaonero nemutauro, zvikero izvi zvinogona kushandisa zvipauro kana zvivakwa kuti tive nechokwadi chekuenderana nekururama mumapoka akasiyana etsika.
Application: Kushandirwa mukutsvagisa kwetsika-tsika, zvidzidzo zvekushambadzira kwenyika dzese, uye kugadzirwa kwechigadzirwa chepasirese kuti vanzwisise maonero akasiyana evatengi.
5. Emotion-Specific Semantic Differential Scale
Yakagadzirirwa kuyera mhinduro dzemanzwiro, rudzi urwu runoshandisa zvirevo zviviri zvinoenderana nemanzwiro chaiwo kana mamiriro ekuita (semuenzaniso, "mufaro-kusuruvara").
Application: Inoshandiswa mukutsvaga kwepfungwa, zvidzidzo zvenhau, uye kushambadza kuyera maitiro emanzwiro kune zvinokurudzira kana zviitiko.
6. Domain-Specific Semantic Differential Scale
Yakagadzirirwa minda chaiyo kana misoro, zvikero izvi zvinosanganisira adjective pairs anoenderana nemamwe madomasi (semuenzaniso, hutano, dzidzo, tekinoroji).
Application: Inobatsira pakutsvagisa kwehunyanzvi uko domain-chaiyo nuances uye terminology yakakosha pakuyera kuyerwa.
Mhando yega yega yeSemantic Differential Scale yakagadzirirwa kukwirisa kuyerwa kwemafungiro uye maonero ezvido zvetsvagiridzo zvakasiyana, kuve nechokwadi chekuti kuunganidzwa kwedata kwakakosha uye kusingatarisire nyaya yacho. Nekusarudza musiyano wakakodzera, vaongorori vanogona kuwana nzwisiso ine musoro munyika yakaoma yemafungiro nemaonero evanhu.
Mienzaniso YeSemantic Differential Scale
Heano mimwe mienzaniso yehupenyu chaihwo inoratidza mashandisirwo aya zvikero mumamiriro akasiyana:
1. Brand Perception
- Chinangwa: Kuongorora maonero evatengi emhando.
- Adjective Pairs: Inovandudza - Yechinyakare, Yakavimbika - Haina kuvimbika, Yemhando yepamusoro - Yakaderera Hunhu.
- Shandisa: Vatsvagiri vekushambadzira vanogona kushandisa zvikero izvi kuti vanzwisise kuti vatengi vanoona sei mhando, iyo inogona kuzivisa yekumaka uye yekumisa marongero.
2. Kugutsikana kweVatengi
- Chinangwa: Kuyera kugutsikana kwevatengi nechigadzirwa kana sevhisi.
- Adjective Pairs: Kugutswa – Kusagutsikana, Kukosheswa – Kusakosha, Kufara – Kusvotwa.
- Shandisa: Makambani anogona kushandisa zvikero izvi mumashure ekutenga ongororo kuona kugutsikana kwevatengi uye kuona nzvimbo dzekuvandudza.
3. Chiitiko cheMushandisi (UX) Tsvakurudzo
- Chinangwa: Kuongorora ruzivo rwemushandisi wewebhusaiti kana application.
- Adjective Pairs: Mushandisi-Hushamwari - Inovhiringa, Inokwezva - Hainakidzi, Inovandudza - Yenguva.
- Shandisa: Vatsvagiri veUX vanogona kushandisa zviyero izvi kuongorora kuti vashandisi vanonzwa sei nezve dhizaini uye kushanda kwechigadzirwa chedhijitari, vachitungamira sarudzo dzemangwana.
4. Kubatanidzwa Kwevashandi
- Chinangwa: Kunzwisisa kusangana kwevashandi - manzwiro eemplyee kunzvimbo yavo yebasa.
- Adjective Pairs: Kupfimbwa – Kuhura, Kukoira – Kusada, Kukosheswa – Kusakosheswa.
- Shandisa: Madhipatimendi eHR anogona kushandisa zviyero izvi muongororo yevashandi kuyera nhanho dzekubatikana uye kugutsikana kwebasa.
5. Tsvakurudzo Yedzidzo
- Chinangwa: Kuongorora maitiro evadzidzi kune kosi kana nzira yekudzidzisa.
- Adjective Pairs: Kunakidza – Kubhowa, Kudzidzisa – Kusaziva, Kufemesa – Kuodza moyo.
- Shandisa: Vadzidzisi nevatsvakurudzi vanogona kuongorora kushanda kwemaitiro ekudzidzisa kana curricula uye kuita gadziridzo dzinodiwa kuvandudza kuita kwevadzidzi nemhedzisiro yekudzidza.
Kuvandudza Survey Insights neAhaSlides 'Kuyera Chikero
AhaSlides inoita kuti zvive nyore kumisikidza interactive Rating zviyero kuti uwane ruzivo rwakadzama uye kuongorora manzwiro. Inosimudzira muunganidzwa wemhinduro ine maficha ekuvhota mhenyu uye chero nguva yekuunganidza mhinduro pamhepo, yakanakira huwandu hweongororo dzinosanganisira Likert zviyero uye ongororo dzekugutsikana. Mibairo inoratidzwa mumachati ane simba kuti aongorore zvizere.
AhaSlides inogara ichigadziridza neitsva, inopindirana maficha ekutumira pfungwa uye kuvhota, ichisimbisa kit yayo yekushandisa. Pamwe chete ne Rating Scale basa, zvigadziriso izvi zvinopa vadzidzisi, varairidzi, vatengesi, uye varongi vezviitiko nezvese zvavanoda kuti vagadzire zvinobatika uye zvine hungwaru mharidzo neongororo. Dive mune yedu template raibhurari kufemerwa!
Bottom Line
Iyo Semantic Differential Scale inomira sechishandiso chine simba chekuyera maonero asina kunaka uye maitiro anobatika nevanhu kune akasiyana pfungwa, zvigadzirwa, kana mazano. Nekuvhara mukaha uripo pakati pemhando yemhando uye dhata rehuwandu, inopa yakarongeka nzira yekunzwisisa iyo yakaoma spectrum yemanzwiro nemafungiro evanhu. Kungave mukutsvagisa kwemusika, psychology, kana zvidzidzo zveruzivo rwemushandisi, chiyero ichi chinopa nzwisiso yakakosha iyo inodarika nhamba chete, inobata kudzika uye hupfumi hwezviitiko zvedu zvemukati.
Ref: Drive Research | MubvunzoPro | ScienceDirect
