Ukulinganisa indlela abantu abaziva ngayo ngento ethile akusoloko kuthe ngqo. Emva kwakho konke, ubeka njani inombolo kwimvakalelo okanye uluvo? Kulapho iSemantic Differential Scale ingena khona. Kule post yebhlog, siza kuphonononga iSemantic Differential Scale, iintlobo zayo ezahlukeneyo, eminye imizekelo, kunye nendlela esetyenziswa ngayo. Masingene kwindlela esilinganisa ngayo izinto esingakwaziyo ukuzibona okanye ukuzichukumisa ngokulula, kwaye sifunde ukuqonda iingcinga neemvakalelo zethu ngokucacileyo nangomlinganiselo.
Isiqulatho
Yintoni iSemantic Differential Scale?
I-Semantic Differential Scale luhlobo lophando okanye isixhobo semibuzo esilinganisa izimo-ngqondo zabantu, izimvo, okanye iimbono malunga nesihloko esithile, ingqikelelo, okanye injongo ethile. Yaphuhliswa ngoo-1950 yingcali yezengqondo UCharles E. Osgood kunye noogxa bakhe ukuba babambe intsingiselo yeconnotative yeengqiqo zengqondo.
Esi sikali sibandakanya ukucela abaphenduli ukuba balinganise ingqiqo kuluhlu lwezichazi ze-bipolar (izibini ezichaseneyo), ezifana "Okuhle-okubi", “uvuyo-ulusizi”, okanye "iyasebenza-ayisebenzi." Ezi zibini zikholisa uku-ankile eziphelweni zesikali seengongoma ezi-5 ukuya kwezisi-7. Isithuba esiphakathi kwezi zichasi sivumela abaphenduli ukuba baveze ubunzulu beemvakalelo zabo okanye iimbono zabo malunga nombandela ovavanywayo.
Abaphandi banokusebenzisa ukulinganisa ukwenza indawo ebonisa indlela abantu abavakalelwa ngayo malunga nengcamango. Esi sithuba sinemilinganiselo eyahlukeneyo yeemvakalelo okanye yeconnotative.
I-Semantic Differential Scale vs. Izikali ze-Likert
Izikali ezihlukeneyo zeSemantic kunye Likert Izikali zombini zisetyenziswa ngokubanzi kuphando nakuphando ukulinganisa izimo zengqondo, izimvo, kunye nezimvo. Nangona babelana ngezinto ezifanayo, baneempawu ezahlukeneyo kunye nokusetyenziswa. Ukuqonda umahluko phakathi kwabo kunokunceda ekukhetheni esona sixhobo sifanelekileyo kumbuzo onikiweyo wophando okanye isidingo sophando.
| uphawu | Umahluko weSemantic | I-Likert Scale |
| indalo | Ulinganisa intsingiselo/intsingiselo yamagama | Ulinganisa isivumelwano/ukungavisisani neengxelo |
| Ulwakhiwo | Izibini zesichazi se-bipolar (umz., ukonwaba-ulusizi) | Isikali samanqaku ama-5-7 (ndivuma kakhulu – andivumi kakhulu) |
| Gxi ninisa | Iimbono zeemvakalelo kunye nama-nuances | Izimvo kunye neenkolelo malunga neengxelo ezithile |
| izicelo | Umfanekiso webrand, amava emveliso, imbono yomsebenzisi | Ukwaneliseka kwabathengi, ukubandakanyeka kwabasebenzi, umbono womngcipheko |
| Ukhetho Lwempendulo | Khetha phakathi kwezichasi | Khetha umgangatho wesivumelwano |
| Uhlalutyo nokutolika | Iimbono ezininzi zeendlela zokuziphatha | Amanqanaba emvumelwano/ukuphindaphinda kweembono |
| Amandla | Ibamba ii-nuances ezifihlakeleyo, ezilungileyo kuhlalutyo lomgangatho | Kulula ukuyisebenzisa kwaye itolika, iyaguquguquka |
| Ubuthathaka | Ukutolikwa kwesihloko kudla ixesha | Ukunyinwa kwisivumelwano/ukungavisisani, kunokuphoswa ziimvakalelo ezinzima |
Uhlalutyo lwe-Semantic Differential Scales lunokubonelela ngeembono ezininzi-dimensional zengqondo, ngelixa uhlalutyo lwe-Likert Scale lujolise ngokuqhelekileyo kumanqanaba esivumelwano okanye ukuphindaphinda kwembono ethile.
Iintlobo zeSemantic Differential Scale
Nazi ezinye iindidi okanye iinguqulelo zeSemantic Differential Scale eziqhele ukusetyenziswa:
1. Isikali soMahluko oMgangatho weSemantic
Le yifom yeklasiki yesikali, enezichazi ze-bipolar kuzo zombini iziphelo zesikali se-5 ukuya kwi-7-point. Abaphenduli babonisa iimbono zabo okanye iimvakalelo zabo malunga nombono ngokukhetha inqaku kwisikali esihambelana nesimo sabo sengqondo.
isicelo: Isetyenziswa kakhulu kwisayikholoji, ukuthengisa, kunye nenzululwazi yezentlalo ukulinganisa intsingiselo edibeneyo yezinto, iingcamango, okanye iimpawu.
2. I-Visual Analog Scale (VAS)
Ngelixa ingasoloko ihlelwa ngokungqongqo phantsi kweSemantic Differential Scales, iVAS yifomati enxulumeneyo esebenzisa umgca oqhubekayo okanye isilayidi ngaphandle kwamanqaku adityanisiweyo. Abaphenduli baphawula inqaku ecaleni komgca elimele imbono yabo okanye iimvakalelo.
isicelo: Okuqhelekileyo kuphando lwezonyango ukulinganisa ubunzulu bentlungu, amanqanaba okuxhalaba, okanye amanye amava afanelekileyo afuna uvavanyo oluncinci.
3. I-Multi-Item Semantic Differential Scale
Olu lwahluko lusebenzisa iiseti ezininzi zezichazi ze-bipolar ukuvavanya imilinganiselo eyahlukeneyo yengqiqo enye, ukubonelela ngokuqonda okuneenkcukacha kunye ne-nuanced yezimo zengqondo.
isicelo: Isebenziseka kuhlalutyo olubanzi lwebrendi, izifundo zamava omsebenzisi, okanye uvandlakanyo olunzulu lweekhonsepthi ezinzima.
4. Ukwahluka kweSikali seSemantic yeNkcubeko
Eyilwe ngokukodwa ukujongana neeyantlukwano zenkcubeko kwimbono kunye nolwimi, ezi zikali zinokusebenzisa izichazi ezilungelelaniswe ngokwenkcubeko okanye ulwakhiwo ukuqinisekisa ukufaneleka kunye nokuchaneka kumaqela ahlukeneyo enkcubeko.
isicelo: Baqeshwe kuphando lwenkcubeko, izifundo zentengiso yamazwe ngamazwe, kunye nophuhliso lwemveliso yehlabathi ukuqonda iingcamango ezahlukeneyo zabathengi.
5. I-Emotion-Specific Semantic Differential Scale
Elungiselelwe ukulinganisa iimpendulo zeemvakalelo ezithile, olu hlobo lusebenzisa izibini zezichazi ezihambelana ngokuthe ngqo neemvakalelo ezithile okanye iimeko ezichaphazelayo (umz., “uvuyo-ubumnyama”).
isicelo: Isetyenziswa kuphando lwezengqondo, izifundo zosasazo, kunye nentengiso ukulinganisa ukusabela ngokweemvakalelo kwizivuseleli okanye amava.
6. I-Domain-Specific Semantic Differential Scale
Iphuhliselwe imimandla ethile okanye izihloko, ezi zikali ziquka izibini zezichazi ezihambelana nemimandla ethile (umz., ukhathalelo lwezempilo, imfundo, iteknoloji).
isicelo: Isebenziseka kuphando olukhethekileyo apho i-domain-specific nuances kunye nesigama zibaluleke kakhulu kumlinganiselo ochanekileyo.
Uhlobo ngalunye lwe-Semantic Differential Scale luyilelwe ukunyusa umlinganiselo wezimo zengqondo kunye neembono kwiimfuno ezahlukeneyo zophando, ukuqinisekisa ukuba ukuqokelela idatha kuyafaneleka kwaye kunovakalelo kumbandela. Ngokukhetha ukwahluka okufanelekileyo, abaphandi banokufumana ukuqonda okunentsingiselo kwihlabathi elintsonkothileyo lezimo zengqondo kunye nemibono yabantu.
Imizekelo yeSemantic Differential Scale
Nantsi eminye imizekelo yokwenyani ebonisa indlela ezi zikali zinokusetyenziswa ngayo kwiimeko ezahlukeneyo:
1. Umbono weBrand
- Injongo: Ukuvavanya iimbono zabathengi ngebrendi.
- Izibini zezichazi: Intsha – Iphelelwe lixesha, iThembekile – Ayithembekanga, uMgangatho oPhezulu – uMgangatho ophantsi.
- Sebenzisa: Abaphandi bezentengiso banokusebenzisa ezi zikali ukuqonda indlela abathengi ababona ngayo uphawu, olunokwazisa izicwangciso zokuthengisa kunye nokubeka indawo.
2. Ukwaneliseka kwabaThengi
- Injongo: Ukulinganisa ukwaneliseka kwabathengi ngemveliso okanye inkonzo.
- Izibini zezichazi: Wanelisekile – Awanelisekanga, Uxabisekile – Awunaxabiso, Wonwabile – Ucaphukile.
- Sebenzisa: Iinkampani zinokusebenzisa ezi zikali kuvavanyo lwasemva kokuthenga ukulinganisa ukwaneliseka kwabathengi kunye nokuchonga iindawo zokuphucula.
3. Amava oMsebenzisi (UX) uphando
- Injongo: Ukuvavanya amava omsebenzisi kwiwebhusayithi okanye isicelo.
- Izibini zezichazi: Isebenziseka lula – Iyabhidisa, inomtsalane – Ayitsali, ivelisa izinto ezintsha – imiselwe umhla.
- Sebenzisa: Abaphandi be-UX banokusebenzisa ezi zikali ukuvavanya indlela abasebenzisi abavakalelwa ngayo malunga noyilo kunye nokusebenza kwemveliso yedijithali, ekhokela izigqibo zoyilo lwexesha elizayo.
4. Uthethathethwano lwaBasebenzi
- Injongo: Ukuqonda ukubandakanyeka kwabasebenzi - iimvakalelo zabasebenzi ngokubhekiselele kwindawo yabo yokusebenza.
- Izibini zezichazi: Bathenjisiwe – Abazibandakanyanga, Banenkuthazo – Abanamdla, Abaxatyiswanga – Abaxatyiswanga.
- Sebenzisa: Amasebe e-HR anokusebenzisa ezi zikali kuvavanyo lwabasebenzi ukulinganisa amanqanaba othethathethwano kunye nokwaneliseka kwendawo yokusebenza.
5. UPhando lwezeMfundo
- Injongo: Ukuvavanya izimo zengqondo zabafundi malunga nekhosi okanye indlela yokufundisa.
- Izibini zezichazi: Inika umdla – iyadika, iyafundisa – ayinalwazi, iyakhuthaza – iyadimaza.
- Sebenzisa: Abafundisi kunye nabaphandi banokuhlola ukusebenza kweendlela zokufundisa okanye ikharityhulam kwaye benze uhlengahlengiso oluyimfuneko ukuze kuphuculwe ukubandakanyeka kwabafundi kunye neziphumo zokufunda.
Ukuphucula uVavanyo lwezimvo nge-AhaSlides 'Scale sokuReyitha
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Okukwintsusa
ISemantic Differential Scale ime njengesixhobo esinamandla sokulinganisa iimbono kunye nezimo zengqondo abantu abaziphetheyo malunga neengqikelelo ezahlukeneyo, iimveliso, okanye izimvo. Ngokuvala umsantsa phakathi komgangatho kunye neenkcukacha zobungakanani, ibonelela ngendlela ecwangcisiweyo yokuqonda i-spectrum entsonkothileyo yeemvakalelo kunye nezimvo zomntu. Nokuba kuphando lwentengiso, kwisayikholoji, okanye kwizifundo zamava omsebenzisi, esi sikali sibonelela ngengqiqo exabiseke kakhulu ehamba ngaphaya kwamanani nje, ibamba ubunzulu kunye nobutyebi bamava ethu.
Ref: Qhuba uphando | UmbuzoPro | IsayensiDirect
