I-Gamification Emsebenzini: Ithrendi Yakamuva Ngekusasa Lomsebenzi

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I-Astrid Tran 22 Okthoba, i-2025 6 min ifundwe

Umvuzo nomuzwa wokunqoba kuhlale kuyizici ezikhangayo ezikhuthaza abasebenzi ukuthi benze ukukhiqiza okuphezulu. Lokhu kugqugquzele ukwamukelwa kweGamification Endaweni Yomsebenzi eminyakeni yakamuva. 

Ucwaningo lukhombisa ukuthi u-78% wabasebenzi ukholelwa ukuthi ukwenza umsebenzi wabo ube mnandi futhi uhehe. I-Gamification ithuthukisa amazinga okuzibandakanya kwabasebenzi ngama-48%. Futhi ukuthambekela kokuhlangenwe nakho komsebenzi okugamified kuzokhula eminyakeni embalwa ezayo. 

Le ndatshana imayelana nokufakwa kwemidlalo emsebenzini, okusiza izinkampani zigcine abasebenzi bematasa futhi begqugquzelekile emsebenzini wabo.

Gamification emsebenzini

Okuqukethwe

Iyini i-Gamification endaweni yokusebenzela?

I-Gamification endaweni yokusebenza ukwethulwa kwama-elementi egeyimu kumongo okungewona owegeyimu. Umsebenzi owenziwe gamified ngokuvamile uklanywa unamaphuzu, amabheji nezimpumelelo, ukusebenza kwebhodi yabaphambili, imigoqo yokuqhubeka, neminye imiklomelo yezimpumelelo. 

Izinkampani ziletha ukuncintisana kwangaphakathi phakathi kwezisebenzi ngokusebenzisa igeyimu ngokuvumela abasebenzi ukuthi bathole amaphuzu ngokuqedela imisebenzi, okungashintshwa kamuva ukuze bathole imiklomelo kanye nezinzuzo. Lokhu kuhloswe ngakho ukukhuthaza abasebenzi ukuthi bancintisane ukuze baqhubekisele phambili ukusebenza kahle komsebenzi kanye nokukhiqiza. I-Gamification iphinde isetshenziswe ekuqeqesheni ngenhloso yokwenza ukufunda kanye inqubo yokuqeqesha ukhululeke kakhudlwana futhi ujabule. 

Yiziphi Izinzuzo kanye Nezimbi Zokwenza I-Gamification Emsebenzini?

Ukusebenzisa i-gamification emsebenzini kubonisa isikhwama esixubile sabagxeki. Kuyazuzisa ukwenza indawo yokusebenza ibe mnandi futhi iqhudelane, nokho kungase kube inhlekelele. Ake sibone ukuthi yiziphi izinzuzo kanye nokubi kokuhlangenwe nakho komsebenzi owenziwe gamified ukuthi izinkampani okufanele ziyinake. 

Izinzuzo

Nazi ezinye izinzuzo zokwenziwa kwemidlalo yendawo yokusebenza kanye nezibonelo ezithile. 

  • Khulisa ukuzibandakanya kwabasebenzi: Kusobala ukuthi abasebenzi bagqugquzelekile ukuthi basebenze ngokuzikhandla benemivuzo eyengeziwe kanye nezikhuthazo. I-LiveOps, inkampani yesikhungo sezingcingo, ithole intuthuko enkulu ngokuhlanganisa ukwenziwa kwegeyimu ekusebenzeni kwayo. Ngokwethula izici zegeyimu zokuklomelisa abasebenzi, behlise izikhathi zezingcingo ngo-15%, bakhuphula ukuthengiswa okungenani ngo-8%, futhi bathuthukisa ukwaneliseka kwamakhasimende ngo-9%.
  • Inikeza uphawu olusheshayo lwenqubekelaphambili nempumelelo: Endaweni yokusebenza eyenziwe yamageyimu, izisebenzi zithola izibuyekezo zokusebenza eziqhubekayo njengoba zithola amazinga aphezulu namabheji. Kuyindawo ethokozisayo futhi egxile emigomweni lapho abasebenzi beqhubekela phambili ngokuqhubekayo ekuqhubekeleni phambili kwabo.
  • Khomba okuhle nokubi: Ibhodi yabaphambili ekudlaleni ingasiza abaqashi ukuthi bahlole ngokushesha ukuthi yisiphi isisebenzi esinenkanyezi, nokuthi obani abangazihileli emisebenzini. Ngesikhathi esifanayo, esikhundleni sokulinda abaphathi ukuthi badonse ukunaka kwabaqalayo, abanye manje bangakwazi ukuzitholela izinto ngokwabo futhi bafunde komunye nomunye. Yilokho i-NTT Data kanye ne-Deloitte abasebenza phezu kwayo ukuze benze abasebenzi babo bathuthukise amakhono abo ngokudlala igeyimu nabanye ozakwabo. 
  • Uhlobo olusha lokuqinisekisa: I-Gamification ingethula indlela entsha yokuqaphela kanye nokunikeza abasebenzi izikweletu ngamakhono abo nezimpumelelo zabo, okungaba isengezo esibalulekile kumamethrikhi okusebenza avamile. Isibonelo, inkampani ye-software yebhizinisi laseJalimane i-SAP isebenzise uhlelo lwamaphuzu ukuze iklelise abanikeli bayo abaphezulu ku-SAP Community Network (SCN) iminyaka eyi-10. 

Izinselele

Ake sibheke ukungalungi kwesipiliyoni sokusebenza esigamified.

  • Abasebenzi abehlisiwe: Ukwenza imidlalo akubakhuthazi abasebenzi ngaso sonke isikhathi. "Uma kukhona abasebenzi abangu-10,000, futhi ibhodi labaphambili libonisa izisebenzi ezisebenza kahle eziyi-10 kuphela, amathuba okuthi isisebenzi esijwayelekile sibe ku-top 10 cishe acishe abe ngu-zero, futhi lokho kwehlisa abadlali," kusho uGal Rimon, oyi-CEO nomsunguli we-GamEffective.   
  • Awusewona umdlalo wokudlala olungile: Uma imisebenzi yabantu, ukukhushulwa, nokukhushulwa kweholo kuncike ohlelweni olufana nomdlalo, kuba nesilingo esinamandla sokukopela noma ukuthola izindlela zokusebenzisa noma yiziphi izintuba ohlelweni. Futhi kungenzeka ukuthi ezinye izisebenzi zizimisele ukugwaza ozakwabo emhlane ukuze zibeke kuqala. 
  • Ingozi yokwehliswa: Nansi into. Inkampani ingatshala imali ohlelweni olufana nomdlalo, kodwa ukuthi izisebenzi zizodlala isikhathi esingakanani kuze kube nesithukuthezi akubikezeleki. Uma isikhathi sifika, abantu abasahlanganyeli emdlalweni. 
  • Kuyabiza ukuthuthukisa: "I-Gamification izophumelela noma yehluleke ngokusekelwe ekutheni ubani onokufaka ekwakhiweni komdlalo, okuyiyona ndlela engcono kakhulu enquma ukuthi iklanywe kahle kangakanani," kusho uMike Brennan, umongameli kanye nesikhulu esiphezulu senkonzo e-Leapgen. Akukona nje kuphela ukuthi imidlalo iyabiza ukuyithuthukisa, kodwa futhi kuyabiza ukuyinakekela.

Izibonelo Zokwenza Gamification Emsebenzini

Izinkampani zidlala kanjani indawo yokusebenza? Ake sibheke izibonelo ezine ezingcono kakhulu ze-gamification yendawo yokusebenza. 

Imidlalo esekelwe kwimibuzo ye-AhaSlides

Imidlalo elula kodwa esebenzayo, esekelwe kwimibuzo evela ku-AhaSlides ingenziwa ifanelane nanoma yisiphi isihloko sanoma yiluphi uhlobo lwenkampani. Kuyimibuzo eku-inthanethi ebonakalayo enezici ze-gamification futhi ababambiqhaza bangayidlala ngefoni yabo ngokushesha. Ibhodi yabaphambili ikuvumela ukuthi uhlole isimo sakho samanje namaphoyinti noma nini. Futhi ungabuyekeza imibuzo emisha ukuze uvuselele igeyimu ngaso sonke isikhathi. Lo mdlalo ujwayelekile cishe kukho konke ukuqeqeshwa kwenkampani nemisebenzi yokwakha iqembu. 

ibhodi yabaphambili ye-ahaslides

Ihhotela lami laseMarriott 

Lona umdlalo wokulingisa othuthukiswe ngabakwaMarriott International ukuqasha abasanda kuzalwa. Ayilandeli zonke izici ze-gamification yakudala, kodwa iyenza igeyimu yebhizinisi ebonakalayo edinga abadlali ukuba badizayine indawo yokudlela yabo, baphathe i-inventory, baqeqeshe abasebenzi, futhi banikeze izivakashi izivakashi. Abadlali bazuza amaphoyinti ngokusekelwe kusevisi yabo yamakhasimende, ngamaphuzu aklonyeliswa amakhasimende anelisekile kanye nezimali ezibanjwayo ngenxa yesevisi embi.

Ukungena e-Deloitte 

U-Deloitte uguqule okwakudala inqubo yokugibela nge-PowerPoint ibe igeyimu yokudlala ethakazelisa kakhulu, lapho abasebenzi abasha bahlangana nabanye abaqalayo futhi bafunde ngobumfihlo, ukuthobela, izimiso zokuziphatha kanye nezinqubo ku-inthanethi. Lokhu akubizi kakhulu futhi kukhuthaza ukubambisana nomuzwa wokuba phakathi kwabasanda kuhlanganyela. 

I-Bluewolf iphromotha i-#GoingSocial Yokuqwashisa Ngomkhiqizo

I-Bluewolf yethule uhlelo lwe-#GoingSocial, isebenzisa ubuchwepheshe ukuze ithuthukise ukusebenzelana kwabasebenzi kanye nokuba khona ku-inthanethi kwenkampani. Bakhuthaze abasebenzi ukuthi basebenzisane, bathole amaphuzu e-Klout angama-50 noma ngaphezulu, futhi babhale blog okuthunyelwe kwesikhulu senkampani blog. Empeleni, bekuyindlela enenzuzo kokubili kubasebenzi kanye nenkampani.

indlela yokwenza i-gamification emsebenzini
Indlela yokusebenzisa i-gamification emsebenzini?

Indlela Yokuletha I-Gamification Emsebenzini

Kunezindlela eziningi zokuletha i-gamification endaweni yokusebenza; indlela elula nevamile ukuyibandakanya ekuqeqesheni, ekwakheni iqembu, kanye nenqubo yokugibela. 

Kunokuba batshale imali ohlelweni oluqinile olusekelwe kumdlalo, izinkampani ezincane namaqembu akude angasebenzisa amapulatifomu e-gamification afana ne-AhaSlides ukukhuthaza ukuqeqeshwa okujabulisayo nemisebenzi yokwakha iqembu ngokudlala okusekelwe emibuzweni. Ukukhuluma iqiniso, kuhle ngokwanele. 

imibuzo ejwayelekile ukubuzwa

I-gamification isetshenziswa kanjani emsebenzini?

Ukwenza ngcono indawo yokusebenza kuhilela ukuhlanganiswa kwezinto zegeyimu njengamaphoyinti, amabheji, amabhodi wabaphambili, nemiklomelo endaweni yokusebenza ukuze wenze umsebenzi ujabulise kakhudlwana futhi uqhubekisele phambili ukuziphatha okufunayo.

Isiphi isibonelo sokudlala imidlalo emsebenzini?

Thatha ibhodi yabaphambili elandelela izimpumelelo zesisebenzi njengesibonelo. Izisebenzi zithola amaphuzu noma amazinga okufeza imigomo ethile noma imisebenzi, futhi lezi zimpumelelo ziboniswa esidlangalaleni ebhodini labaphambili.

Kungani i-gamification ilungile emsebenzini?

I-Gamification emsebenzini inikeza izinzuzo eziningana. Yandisa ugqozi lwabasebenzi, ukuzibandakanya, futhi idale ukuncintisana kwangaphakathi okunempilo okwengeziwe. Ukwengeza, inikeza imininingwane ebalulekile eqhutshwa yidatha ekusebenzeni kwabasebenzi.

I-gamification ingathuthukisa kanjani ukusebenza kwendawo yokusebenza?

Isici sokuncintisana se-gamification singenye yezinto ezihamba phambili ezingakhuthaza abasebenzi ukuthi baphumelele kakhulu bona kanye nontanga yabo. 

Ref: inkampani esheshayo | I-SHRM | Isikhungo se-HR trend