Inqubo Yokukhiqiza I-Idea: Amasu ayi-15 Okuvuselela Ubuhlakani

Kungani inqubo yokukhiqiza umqondo enye yezindlela ezibalulekile zohambo lwakho lomsebenzi?

Emashumini amaningi eminyaka, abantu bebezama ukuthola ukuqonda kososayensi abaningi nabaculi abadumile emlandweni, njengo-Albert Einstein, uLeonardo DaVinci, uCharles Darwin, nabanye, ukuze bathole umsuka wokuqanjwa nemisebenzi yabo.

Kunezinhlobo ezimbili zemibono ephikisanayo njengoba abanye bekholelwa ukuthi impumelelo yesayensi ingase ivele ekuhlakanipheni kwayo kwemvelo noma ugqozi oluvele ngokuzenzekelayo.

Bekela eceleni iqiniso lokuthi abaqambi abaningi bangongqondongqondo, ukwethulwa kokuqamba okusha kungase kuqhamuke ekuqhubekeleni phambili okuqoqiwe nokuqongelelekayo, ngamanye amazwi, inqubo yokukhiqiza imibono.

Ngokuqonda ingqikithi yenqubo yokukhiqiza imibono, abantu bangathola umsuka wangempela wokuziphatha kokudala, okuthuthukisa olunye uhambo lokuvula okungenakwenzeka ngomhlaba ongcono. Kulesi sihloko, uzothola ukuqonda okusha emcabangweni weNqubo Yesizukulwane Semibono emikhakheni ehlukene nokuthi ungaqala kanjani Inqubo Yokukhiqiza Imibono ephumelelayo ngezinyathelo ezithile ezilula ngokusekelwa kwezobuchwepheshe.

Lungela ukuhlola imibono emisha Yenqubo Yesizukulwane Sombono (Inqubo Yokuthuthukiswa Kombono). Ake singene kumasu angcono kakhulu okukhiqiza imibono kanye nenqubo yokukhiqiza imibono!

Okuqukethwe

Ukubaluleka Kwenqubo Yesizukulwane Sombono

I-Ideation, noma inqubo yokukhiqiza imibono, isinyathelo sokuqala sokudala okuthile okusha, okuholela esu lokusungula. Kuzo zombili izimo zebhizinisi nezomuntu siqu, ukukhiqizwa kwemibono kuyinqubo enenzuzo enomthelela ekukhuleni komuntu siqu kanye nokuchuma kwebhizinisi kukho kokubili isikhathi esifushane nesikhathi eside.

Umqondo wokusungula uwukusebenzisa izinsiza ezitholakalayo, ubuhlakani bokuncintisana, nokuhlaziywa kwemakethe ukuze kusekelwe inkampani ekufinyeleleni umgomo wayo wonke. Ukuthi izinkampani zakho zingezama-SME noma amabhizinisi amakhulu, inqubo yokukhiqiza imibono ayinakugwenywa.

I-Idea Generation Emisebenzini Ehlukene

Ukuqonda okujulile ekukhiqizeni imibono kuncike embonini abasebenza kuyo. Njengoba kushiwo ngaphambili, inqubo yokukhiqiza i-Idea iyimpoqo kuzo zonke izindawo. Bobabili abaqashi nabasebenzi kufanele bakhiqize imibono emisha yokuthuthukiswa kwebhizinisi kunoma yimuphi umsebenzi. Ake sibheke ngokushesha ukwamukelwa kwe-Idea generation emisebenzini ehlukene.

Uma usebenza emkhakheni we-Digital Marketing, kunezidingo eziningi zansuku zonke zemisebenzi yokudala. Isibonelo, kufanele usebenzise izikhangiso eziningi kanye nokukhushulwa ukuze udonse ukunaka kwamakhasimende futhi wandise amasheya emakethe. Ingxenye enzima ukuthi umkhiqizi udinga ukuba oqondile, onozwela, futhi ohlukile.

Ngaphandle kwalokho, ijeneretha yokuthengisa yokuqukethwe nokukhiqiza okuningi blog imibono ye-athikili nayo iyadingeka ukuthi inamathisele ezikhangisweni ukuze kuqinisekiswe ukuthi zihamba ngokushesha, futhi umphumela uphindwe kabili ngesikhathi esinikeziwe.

Isinyathelo sokuqala nesibaluleke kakhulu ukugqama kubancintisani bakho uma ungumuntu omusha osafufusa noma usomabhizinisi, ikakhulukazi kwezentengiselwano ze-e-commerce noma emabhizinisini ahlobene nobuchwepheshe. Ungacabanga ngalezi ziqondiso: amaphothifoliyo omkhiqizo noma ensizakalo njengokuthuthukiswa komkhiqizo omusha, ukwenziwa kwemibono, kanye namagama emikhiqizo.

Kubalulekile ukuthi inkampani ikhiqize ngokucophelela imibono yegama lebhizinisi lokumaketha kwedijithali noma imibono yegama le-ejensi yokudala kusengaphambili ngaphambi kokukhetha amagama okugcina emikhiqizo ukuze igweme ukuphinda, ukudideka kwamakhasimende, kanye nethuba lokushintsha omunye umlingiswa esikhathini esizayo.

Ezinkampanini eziningi ezinkulu nezamazwe ngamazwe, kunethimba elingaphezu kwelilodwa elizosebenza endaweni efanayo, ikakhulukazi eminyangweni yokuthengisa. Bangaba namaqembu okuthengisa angaphezu kwamabili ngisho namaqembu afika kwangu-5 ukuze bakhulise ugqozi, ukukhiqiza, nokusebenza komsebenzi phakathi kwabasebenzi nabaholi beqembu. Ngakho-ke, imibono emisha yegama leqembu lokuthengisa kufanele icatshangelwe esikhundleni sokuqamba amaqembu ngezinombolo ezifana nethimba elingu-no.1, cha. 2, no.3, nangaphezulu. Igama elihle leqembu lingasiza amalungu azizwe eziqhenya, engamalungu, futhi agqugquzeleke, akhuthaze ugqozi futhi ekugcineni acebise isevisi namazinga.

Amasu Angcono Kakhulu Okukhulisa Inqubo Yesizukulwane Sombono

Uma ucabanga ukuthi ukukhiqiza imibono nokuziphatha okungajwayelekile kwenzeka ngokungahleliwe, sekuyisikhathi esifanele sokuthi ushintshe umqondo wakho. Kunezindlela ezithile zokukhiqiza imibono abantu abaningi abazisebenzisile ukuze bavuselele ubuchopho babo kanye nobuciko babo. Ngakho-ke, yiziphi izindlela ezinhle kakhulu zokukhiqiza imibono okufanele uzame? Isigaba esilandelayo sikukhombisa imikhuba emihle kakhulu kanye nesinyathelo ngesinyathelo sokukhiqiza imibono.

Izindlela ezi-5 zokwandisa inqubo yokukhiqiza imibono zifaka phakathi ukwenza imephu yengqondo, ukucabanga ngezimfanelo, ukucabanga kabusha kanye nokuthola ugqozi:

I-Technique 1. I-Mindmapping

Ukuhlela imiqondo kungenye yezindlela ezisetshenziswa kakhulu zokukhiqiza imibono kulezi zinsuku, ikakhulukazi ezikoleni. Izimiso zayo ziqondile: ukuhlela ulwazi lube yisigaba futhi udwebe ubudlelwano phakathi kwezingcezu zento yonke.

Uma kuziwa ekudwebeni imiqondo, abantu bacabanga ngezikhundla ezihlelekile namagatsha ayinkimbinkimbi abonisa ukuxhumana phakathi kwezingcezu ezihlukene zolwazi nolwazi ngendlela ehleleke kakhudlwana nebonakalayo. Ungabona isithombe esikhulu sayo kanye nemininingwane ngesikhathi esifanayo.

Ukuze uqale ukwenza imephu yengqondo, ungabhala phansi isihloko esiyisihluthulelo bese wengeza amagatsha azophakamisa izihloko ezincane eziyisisekelo nemiqondo efanelekile kuyilapho unamathisela ezinye izithombe nemibala ukuze ugweme i-monochrome nobuthuntu. Amandla emephu yengqondo asekucaciseni ama-akhawunti ayinkimbinkimbi, amagama, futhi aphindaphindayo, ngamanye amazwi, ubulula.

Encwadini ethi "Ngineziphiwo, Nawe Unjalo", umbhali uqokomisa indlela ukushintsha indlela yokucabanga nokusebenzisa amasu okumapha ingqondo okumsize ngayo ukuba enze intuthuko esikhathini esifushane. Kungenzeka ngoba ukumapha ingqondo kusiza ukuhlela kabusha imicabango, ukuhlukanisa imiqondo eyinkimbinkimbi ibe ulwazi oluqondakala kalula, ukuxhumanisa imibono, nokuthuthukisa izinqubo zokuqonda jikelele.

I-Technique 2. Ukucabanga Kwemfanelo

Incazelo engcono kakhulu yokucabanga kwesibaluli ukuhlukanisa udaba lwamanje lube yizigaba ezincane nezincane nokulinganisa izixazululo ezingaba khona kumaseli. Ingxenye engcono kakhulu yokucabanga kwesibaluli ukuthi ingasetshenziswa cishe kunoma yiluphi uhlobo lwenkinga noma inselele.

Indlela ejwayelekile yokwenza ukucabanga kwesibaluli ukuqala ukukhomba izinto ezisilele emuva ezibalulekile ekusebenzeni kwenkampani yakho kanye nempumelelo yenhloso. Chaza izici noma izici eziningi ngangokunokwenzeka bese uzama ukuzixhumanisa nemibono emisha. Bese, ucacise okukhethiwe ukuze uthole inketho engcono kakhulu yezinhloso zakho.

I-Technique 3. Reverse Brainstorming

Ukuhlehla ukucabanga kubhekana nenkinga ngokwejwayelekile kusuka kolunye uhlangothi futhi kwesinye isikhathi kuholela ezisombululweni ezingalindelekile ezinkingeni eziyinselele. Ukuhlehla ukucabanga ukumba imbangela noma ukwanda kwenkinga. 

Ukuze usebenzise le ndlela, kufanele uzibuze imibuzo emibili "ehlehlayo". Isibonelo, umbuzo ojwayelekile uthi, "Singawathola kanjani amalungu akhokhelwayo engeziwe kuhlelo lwethu lokusebenza?". Futhi ukuguqulwa kuwukuthi: "Singabathola kanjani abantu ukuthi bayeke ukuthenga amaphakheji ethu akhokhelwayo? Esinyathelweni esilandelayo, bhala okungenani izimpendulo ezimbili ezingenzeka; amathuba amaningi akhona, asebenza kangcono. Ekugcineni, cabanga ngendlela yokukhuthaza izixazululo zakho empeleni.

I-Technique 4. Thola Ugqozi

Ukuthola ugqozi kuwuhambo olunzima; ngezinye izikhathi, ukulalela imibono yabanye noma ukuphuma endaweni yakho yokunethezeka akukubi kangako. Noma ukuya ezindaweni ezintsha ukuze uthole izinto ezintsha nezindaba ezahlukene, ezingase zikukhuthaze ngendlela ongakaze uyicabange ngaphambili. Ungathola ugqozi emithonjeni eminingi, njengezinkundla zokuxhumana, izinhlolovo, kanye nempendulo. Isibonelo, ngezinyathelo ezimbalwa, ungaqalisa i- ipholi bukhoma ezinkundleni zokuxhumana ukubuza imibono yabantu ngezihloko ezithile ngokuvota okusebenzisanayo kwe-AhaSlides.

I-Technique 5. Sebenzisa ithuluzi eliku-inthanethi

Ungafeza imigomo yakho yokukhiqiza imibono usebenzisa ithuluzi eliku-inthanethi njenge-Word Cloud ukuze uvuse ukucabanga kwakho. I-inthanethi igcwele izixazululo eziningi zobuchwepheshe ezintsha futhi imahhala. Njengoba abantu abaningi beletha ama-e-notebook nama-laptop kunamapeni nephepha, ushintsho lokusebenzisa izinhlelo zokusebenza eziku-inthanethi ukuze ucabange lusobala. Izinhlelo zokusebenza ezifana nalezi AhaSlides izwi ifu, I-WordArt, i-Mentimeter, nokuningi kungasetshenziswa ezinhlelweni eziningi, futhi ungakwazi ngokukhululekile ukuqhamuka nemibono emisha nganoma yisiphi isikhathi nanoma iyiphi indawo ngaphandle kokukhathazeka ngokuphazamiseka.

I-Technique 6. Ukubhala ingqondo

Njengoba igama layo lisho, ukubhala ubuchopho, isibonelo sokukhiqiza imibono, kuyinhlanganisela yokucabanga nokubhala futhi kuchazwa njengendlela ebhaliwe yokucabanga. Phakathi kwamasu amaningi okudala imibono, le ndlela ibonakala igcizelela ukuxhumana okubhaliwe njengengxenye ebalulekile yenqubo yokudala.

Ukubhala ubuchopho kusebenza kahle kakhulu ezimweni zamaqembu lapho abantu abaningi befaka isandla ekukhiqizeni imibono ngendlela ehlelekile nehlelekile. Esikhundleni sokwenza abantu bakhulume imibono yabo phambi kwabanye, ukubhala ubuchopho kwenza abantu bayibhale phansi futhi babelane ngayo ngokungaziwa. Le ndlela yokuthula inciphisa ithonya lamazwi abusayo futhi ivumela umnikelo olinganayo ovela kuwo wonke amalungu eqembu.

I-Technique 7. I-SCAMPER

I-SCAMPER imele okuthi Faka esikhundleni, Hlanganisa, Hlela, Guqula, Beka kokunye ukusebenzisa, Susa, futhi Hlehlisa. Lezi zindlela zokukhiqiza imibono zisebenza kahle kakhulu lapho ufuna izixazululo futhi ucabanga ngobuciko.

• S - Okubambele: Faka esikhundleni noma shintsha izici ezithile noma izingxenye ngezinye ukuze uhlole amathuba amasha. Lokhu kuhlanganisa ukubheka ezinye izinto, izinqubo, noma imiqondo engathuthukisa umbono wokuqala.
• C - Hlanganisa: Hlanganisa noma hlanganisa izakhi ezahlukene, imibono, noma izici ukuze udale into entsha. Lokhu kugxile ekuhlanganiseni ndawonye izingxenye ezihlukahlukene ukuze kutholakale izixazululo ze-synergy nezinoveli.
• A - Guqula: Guqula noma uvumelanise izakhi noma imibono ekhona ukuze ivumelane nesimo noma inhloso ehlukile. Lesi senzo siphakamisa ukulungisa, ukushintsha, noma ukuthunga izakhi kungase kusilungele kangcono isimo esinikeziwe.
• M - Guqula: Yenza izinguquko noma izinguquko ezintweni ezikhona ukuze uthuthukise noma uthuthukise izici zazo. Lokhu kubhekisela ekuguquleni izici ezifana nosayizi, umumo, umbala, noma ezinye izibaluli ukuze udale ukuthuthukiswa noma ukuhluka.
• P - Beka Kokunye Ukusetshenziswa: Hlola ezinye izinhlelo zokusebenza noma ukusetshenziswa kwezinto ezikhona noma imibono. Lokhu kuhilela ukucabangela ukuthi izakhi zamanje zingaphinda zisetshenziswe kanjani noma zisetshenziswe ezimweni ezahlukene.
• E - Susa: Susa noma ukhiphe izakhi ezithile noma izingxenye ukuze wenze lula noma uqondise umqondo. Lokhu kuhloswe ukuhlonza izakhi ezingabalulekile nokuzisusa ukuze kugxilwe kumqondo owumongo.
• R - Hlehlisa (noma Hlela kabusha): Hlehlisa noma hlela kabusha izakhi ukuze uhlole imibono ehlukene noma ukulandelana. Lokhu kuphoqa abantu ukuthi bacabangele okuphambene nesimo samanje noma baguqule ukuhleleka kwezinto ukuze bakhiqize imininingwane emisha.

I-Technique 8. Ukulingisa indawo

Ungase ujwayelene negama elithi ukudlala indima emakilasini okulingisa, ukuqeqeshwa kwebhizinisi, kanye nezinjongo eziningi zemfundo, kusukela enkulisa kuya emfundweni ephakeme, ukuthuthukisa okuhlangenwe nakho kokufunda. Okwenza kube okuhlukile kwezinye izindlela zokukhiqiza imibono kuningi kakhulu okufana nalokhu:

• Ihlose ukulingisa izimo zempilo yangempela eduze ngangokunokwenzeka. Abahlanganyeli babamba izindima ezithile futhi bazibandakanye kuzimo ezilingisa ukuzizwisa okuyiqiniso.
• Ababambiqhaza bahlola izimo nemibono eyahlukene ngokulingisa indawo. Ngokuthatha izindima ezihlukene, abantu bathola ukuqonda mayelana nezisusa zabanye, izinselele, nezinqubo zokwenza izinqumo.
• Ukulingisa kuvumela impendulo esheshayo. Abahlanganyeli bangathola impendulo eyakhayo kubagqugquzeli, kontanga, noma ngokwabo ngemva kwesimo ngasinye. Lena iluphu yempendulo esebenzayo esiza ukuthuthukiswa okuqhubekayo nokufunda.

I-Technique 9. Ukuhlaziywa kwe-SWOT

Uma kukhulunywa ngokudala imibono kwezamabhizinisi ngokubandakanyeka kwezinto eziningi noma izici, ukuhlaziywa kwe-SWOT kudlala indima ebalulekile. Ukuhlaziywa kwe-SWOT, isifinyezo samandla, ubuthakathaka, amathuba, kanye nezinsongo, kuvame ukusetshenziswa njengethuluzi lokuhlela isu ukusiza ukuhlaziya izici ezahlukahlukene (zangaphakathi nezangaphandle) ezithinta ibhizinisi noma iphrojekthi.

Ngokungafani namanye amasu okukhiqiza imibono, ukuhlaziywa kwe-SWOT kubhekwa njengochwepheshe kakhulu futhi kuthatha isikhathi esiningi nenjongo yokucubungula, njengoba kunganikeza umbono ophelele wendawo yebhizinisi. Kubandakanya ukuhlolwa okuhlelekile kwezinto ezihlukahlukene, ngokuvamile okuqondiswa umsizi noma ithimba lochwepheshe.

I-Technique 10. Concept Mapping

Abantu abaningi bacabanga ukuthi imephu yengqondo kanye nemephu yomqondo kuyefana. Kwezinye izimo ezithile, kuyiqiniso, njengokubandakanyeka kwemibono yokumelela okubukwayo. Nokho, amamephu we-Concept agcizelela ubudlelwano phakathi kwemibono esakhiweni senethiwekhi. Imiqondo ixhunywe ngemigqa enelebula ebonisa uhlobo lobudlelwano, njengokuthi "iyingxenye ye" noma "ihlobene." Zivame ukusetshenziswa lapho ukumelwa okusemthethweni kolwazi noma imiqondo kuyadingeka.

I-Technique 11. Ukubuza Imibuzo

Lo mbono uzwakala ulula kodwa akuwona wonke umuntu owaziyo ukuwusebenzisa ngempumelelo. Emasikweni amaningi, njengase-Asia ukucela ukuxazulula inkinga akuyona ikhambi elithandwayo. Abantu abaningi bayesaba ukubuza abanye, abafundi abafuni ukubuza ozakwabo nothisha, kanti abasanda kuqala abafuni ukubuza abafundi babo kanye nabaphathi, okuyinto evamile. Kungani ukubuza kungenye yezindlela eziphumelela kakhulu zokukhiqiza imibono, impendulo inomunye kuphela. Kuyisenzo sokucabanga ngokujulile, njengoba beveza isifiso sokwazi okwengeziwe, ukuqonda ngokujulile, nokuhlola ngale kwalokho okubonakalayo.

I-Technique 12. Ukuxoxa ngengqondo

Ezinye izibonelo ezinhle kakhulu zamasu okudala imibono ukucubungula ingqondo okuphambene nokubambisana ukucabangela. Ziyizinqubo ezidume kakhulu zokuxoxisana kodwa zinezindlela nezinqubo ezahlukene.

• Hlehlisa ukuxosha ingqondo isho indlela yokudala yokuxazulula izinkinga lapho abantu ngabanye behlehlisa ngamabomu inqubo evamile yokukhiqiza imibono. Esikhundleni sokucabanga ngezixazululo zenkinga, ukuhlehlisa ukucabanga kuhlanganisa ukukhiqiza imibono yokuthi ungayibangela kanjani noma iyibhebhethekise kanjani inkinga. Le ndlela engajwayelekile ihlose ukuhlonza izimbangela, imibono ewumsuka, kanye nezithiyo ezingase zingabonakali ngokushesha.
• Ukucabangisisa ngokubambisana akuyona into entsha, kodwa iya ngokuya inakwa njengoba ikhuthaza ukubambisana okubonakalayo ngaphakathi kwethimba. I-AhaSlides ichaza le ndlela njengethuluzi elihle kakhulu lokuhlela ukubambisana okubonakalayo kanye nokuzibandakanya ekukhiqizeni imibono, lapho amalungu eqembu esebenza ezindaweni ezahlukene ngesikhathi sangempela.

I-Technique 13. I-Synectics

Uma ufuna ukukhiqiza imibono yokuxazulula izinkinga eziyinkimbinkimbi ngendlela ehleleke kakhulu futhi ehlelekile, i-Synectics izwakala ilingana kahle. Le ndlela inezimpande zayo ku-Arthur D. Little Invention Design Unit ngeminyaka yawo-1950. Yabe isithuthukiswa uGeorge M. Prince noWilliam JJ Gordon. ngawo-1960. Kunamaphuzu amathathu abalulekile okufanele uwaqaphele lapho usebenzisa le ndlela:

• I-Panton Principle, umqondo oyisisekelo ku-Synectics, igqamisa ukubaluleka kokulinganisa phakathi kwezinto ezijwayelekile nezingajwayelekile.
• Inqubo ye-Synectics incike ekumisweni kwesahlulelo phakathi nesigaba sokukhiqiza umqondo, okuvumela ukugeleza kwamahhala kokucabanga kokudala.
• Ukuze usebenzise ngokugcwele amandla ale ndlela, kubalulekile ukuhlanganisa iqembu elinezizinda ezihlukahlukene, okuhlangenwe nakho, nobungcweti.

I-Technique 14. Izigqoko Zokucabanga Eziyisithupha

Ohlwini olungezansi lwamasu amahle okudala imibono, siphakamisa Izigqoko Eziyisithupha Zokucabanga. Le ndlela iwusizo kakhulu ekuhleleni nasekuthuthukiseni izingxoxo zeqembu kanye nezinqubo zokwenza izinqumo. Yasungulwa ngu-Edward de Bono, Izigqoko Eziyisithupha Zokucabanga kuyindlela enamandla enikeza abahlanganyeli izindima noma imibono ethile emelelwa izigqoko ezinemibala ehlukene. Isigqoko ngasinye sihambisana nemodi ethile yokucabanga, okuvumela abantu ukuthi bahlole inkinga noma isinqumo ngezindlela ezahlukene.

• Isigqoko Esimhlophe (Amaqiniso Nolwazi)
• Isigqoko Esibomvu (Imizwa Nokuqonda)
• Isigqoko Esimnyama (Isigwebo Esibucayi)
• Isigqoko Esiphuzi (ithemba kanye nokuba nethemba)
• Isigqoko Esihlaza (Ukudala Nokusungula)
• Isigqoko Esiluhlaza (Ukulawula Inqubo Nenhlangano)

Iphuzu Eliyinhloko

Ukuletha imibono yamanoveli ekukhanyeni kungaba nzima. Khumbula ukuthi uma kukhulunywa ngemicabango, imicabango yakho noma umbono wanoma ubani ngeke uchazwe njengeqiniso noma awulungile. Umgomo wokukhiqiza imibono ukuqhamuka nemibono eminingi ngangokunokwenzeka ukuze uthole ukhiye ongcono kakhulu wokuvula izinselele zakho. 

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