Imicimbi yokuthuthukiswa kochwepheshe—njengemihlangano yokucobelelana ngolwazi yezinkampani, izingqungquthela zebhizinisi, nezinhlelo zobuholi—ihloselwe ukuthuthukisa amakhono ababambiqhaza, ulwazi, nokukhula kwemisebenzi. Nokho, abaningi bayehluleka ukushayela ushintsho olunengqondo lokuziphatha. Izinkampani zichitha izigidigidi minyaka yonke kule micimbi, ngethemba lokukhulisa ukugcinwa nokusebenza. Kodwa ngisho nangempendulo emihle nezitifiketi ezicwebezelayo, uguquko lwangempela aluvamile ukunamathela.
Ngokusho kwePew Research Center, u-40% wabasebenzi uthi ukufunda okuhlelekile kuyabasiza ukuthi bathuthukise imisebenzi yabo. Isisusa sabo? Ukuhambisana nezidingo zemboni (62%) kanye nokwenza ngcono ukusebenza (52%). Kodwa ezikhathini eziningi, ulwazi oluzuziwe luyashabalala, lungasetshenziswa.

Ukuze kube nethonya elihlala njalo, ukuthuthukiswa kochwepheshe kufanele kudlulele ngalé kokulethwa kolwazi—kufanele kuqhubekisele izinguquko zokuziphatha ezihumusha imiphumela.
Inkinga yokusebenza kahle: isabelomali esikhulu, umthelela ophansi
Cabanga ngalokhu: Usanda kuqhuba uhlelo lobuholi obuphucuziwe lwezinsuku ezimbili. Ubhukhe indawo, waqasha abagqugquzeli abangochwepheshe, walethela okuqukethwe okuhle, futhi wathola nezibuyekezo ezikhazimulayo. Nokho, ezinyangeni kamuva, amakhasimende akho abika ukuthi akukho ntuthuko ekuziphatheni kobuholi noma ekuguquguqukeni kweqembu.
Umsindo ujwayele?
Lokhu kunqamula kuthunaza isithunzi sakho nokuthenjwa kwekhasimende. Izinhlangano zitshala isikhathi nemali zilindele intuthuko elinganisekayo—hhayi nje okuhlangenwe nakho okujabulisayo nezitifiketi zokubamba iqhaza.
Yini ngempela engalungile (nokuthi kungani ivame kangaka)
Uchwepheshe wobuholi u-Wayne Goldsmith uyaphawula: "Silandele ngokungaboni indlela efanayo neyethulwa amafemu e-HR consultant ngawo-1970."
Nakhu okuvamise ukwenzeka:
Usuku 1
- Abahlanganyeli bahlala kuzethulo ezinde.
- Abambalwa bayahlanganyela, kodwa abaningi bakhiphela ngaphandle.
- Inethiwekhi incane; abantu banamathele emaqenjini abo.
Usuku 2
- Amaphrezentheshini amaningi anokusebenzelana okunenhliziyo encane.
- Amasu okusebenza ajwayelekile ayagcwaliswa.
- Wonke umuntu uhamba nezitifiketi futhi emamatheka ngesizotha.
Ukubuyela emsebenzini (isonto 1–inyanga 3)
- Amaslayidi namanothi akhohliwe.
- Akukho ukulandelela, akukho ukuguqulwa kokuziphatha.
- Umcimbi uba yinkumbulo ekude.

Izinkinga ezimbili eziyinhloko: ukuhlukana kokuqukethwe kanye nezikhala zokuxhumeka
"Okuqukethwe kuzwakale kuyizicucu kakhulu—amaslayidi ayemade kakhulu kodwa ayengakwazi ukuhlanganisa yonke into ngendlela efanele. Izingxoxo zagxumagxuma. Ngihambe ngingenalutho olucacile."
Inkinga 1: ukuhlukaniswa kokuqukethwe
- Amaslayidi alayishwe kakhulu aholela ekukhungathekeni kwengqondo.
- Izihloko ezinqanyuliwe zidida uhlelo lokusebenza.
- Akukho okukodwa, okucacile okuzokwenziwa.
Inkinga 2: izithiyo zokuxhumana
- Inethiwekhi yezinga eliphezulu ihluleka ukwakha ubudlelwano.
- Akukho ukufunda kontanga; ababambiqhaza abahlanganyeli izinselele.
- Akukho sakhiwo sokulandelela noma into efanayo.
Isixazululo: ukuzibandakanya kwesikhathi sangempela okuxhumanisa futhi kucacise
Esikhundleni sokusebenzisa kancane, imicimbi yakho inganika amandla, ihlanganyele, futhi isebenze. Nansi indlela i-AhaSlides ekusiza ngayo ukukufeza lokho:
- Ifu lezwi elibukhoma liphula iqhwa.

- Ukuhlola kwangesikhathi sangempela kanye ne-Q&A kususa ukudideka ngokushesha.
- Imibuzo exhumanayo iqinisa izifinyezo ezibalulekile.

- Impendulo ebukhoma ikhombisa ukuthi yini ethinta inhliziyo.
- Ukuhlela isenzo ngokuqinisekiswa kontanga kuthuthukisa ukuqaliswa.
- Ukuhlanganyela ngokungaziwa kwembula izinselele ezihlanganyelwe—iziqalo zengxoxo eziphelele.

📚 Ucwaningo lwangaphakathi: Ucwaningo lwe-2024 eyanyatheliswa kuyi-European Journal of Work kanye ne-Organical Psychology igcizelela ukuthi ukwesekwa komphakathi kanye nokuziphatha kokwabelana ngolwazi kubalulekile empumelelweni yokuqeqesha. Abacwaningi bathole ukuthi abasebenzi banamathuba amaningi okusebenzisa amakhono amasha uma beyingxenye yamanethiwekhi ontanga asekelayo akhuthaza ukubambisana kanye nengxoxo eqhubekayo (Mehner, Rothenbusch, & Kauffeld, 2024). Lokhu kugcizelela ukuthi kungani imihlangano yokufundisa “yokuhlala nokulalela” yendabuko ingaphumeleli—nokuthi kungani ukuzibandakanya ngesikhathi sangempela, ukuqinisekiswa kontanga, kanye nezingxoxo zokulandelela kubalulekile ekuguquleni ukufunda kube yimiphumela ehlala njalo.
Abahlanganyeli bahamba ngokucacile, ukuxhumana kwangempela, nezinyathelo ezisebenzayo ezilandelayo abagqugquzelwa ukuzisebenzisa. Yilapho ukuthuthukiswa kochwepheshe kuba ngochwepheshe ngempela—futhi kube nomthelela.
Ukulungele ukuguqula imicimbi yakho yokuthuthukiswa kobungcweti?
Yeka ukuletha izitifiketi ezibizayo eziqoqa uthuli. Qala ukudala imiphumela elinganisekayo eqhuba ibhizinisi eliphindayo nokwaneliseka kwamaklayenti.
Indaba yempumelelo: IBritish Izindiza x AhaSlides
Uma ukhathele ukuzwa "okuqukethwe kuzwakala kuhlukene kakhulu" futhi "ngihambe ngaphandle kwento eyodwa ethize engizoyiqalisa," yisikhathi sokwenza ukushintshela ekuqeqesheni okusebenzisanayo, okuqhutshwa yimiphumela abahlanganyeli abakukhumbulayo ngempela futhi bakusebenzise.
Ake sikusize uguqule umcimbi wakho olandelayo. Gcwalisa ifomu elingezansi futhi sizokuthinta ukuze sixoxe ngokuthi i-AhaSlides ingakusiza kanjani:
- Susa ukuhlukaniswa kokuqukethwe ngokuhlola kwangesikhathi sangempela kanye ne-Q&A okucacisa ukudideka ngokushesha
- Dala izifinyezo ezithile nezisebenzisekayo ngempendulo ebukhoma kanye nokuhlela isenzo okuqinisekiswe ontanga
- Guqula ukuxhumana okungahlelekile kube ukuxhumana kwangempela ngokwembula izinselele ezihlanganyelwe kanye nesisekelo esivumelana ngaso
- Linganisa ukuzibandakanya kwangempela esikhundleni sokuthemba ukuthi abahlanganyeli bayanaka
Amakhasimende akho atshala izinsiza ezibalulekile ekuthuthukisweni kochwepheshe. Qiniseka ukuthi babona i-ROI elinganisekayo eholela ekuphindaphindweni kwebhizinisi nokudluliselwa.
Izifanekiso zokukuqalisa


Ngoba yilokho esikuzele lapha—ukusindisa umhlaba emihlanganweni ewubuthongo, ukuqeqeshwa okuyisicefe, namaqembu ashuniwe, isilayidi esisodwa esihehayo ngesikhathi.






