Imicimbi yokuthuthukiswa kochwepheshe—njengemihlangano yokucobelelana ngolwazi yezinkampani, izingqungquthela zebhizinisi, nezinhlelo zobuholi—ihloselwe ukuthuthukisa amakhono ababambiqhaza, ulwazi, nokukhula kwemisebenzi. Nokho, abaningi bayehluleka ukushayela ushintsho olunengqondo lokuziphatha. Izinkampani zichitha izigidigidi minyaka yonke kule micimbi, ngethemba lokukhulisa ukugcinwa nokusebenza. Kodwa ngisho nangempendulo emihle nezitifiketi ezicwebezelayo, uguquko lwangempela aluvamile ukunamathela.
Ngokusho kwePew Research Center, u-40% wabasebenzi uthi ukufunda okuhlelekile kuyabasiza ukuthi bathuthukise imisebenzi yabo. Isisusa sabo? Ukuhambisana nezidingo zemboni (62%) kanye nokwenza ngcono ukusebenza (52%). Kodwa ezikhathini eziningi, ulwazi oluzuziwe luyashabalala, lungasetshenziswa.

Ukuze kube nethonya elihlala njalo, ukuthuthukiswa kochwepheshe kufanele kudlulele ngalé kokulethwa kolwazi—kufanele kuqhubekisele izinguquko zokuziphatha ezihumusha imiphumela.
- Inkinga Yokusebenza: Izabelomali Ezinkulu, Umthelela Ophansi
- Yini Engalungile Ngempela (Futhi Kungani Kujwayelekile Kangaka)
- Izinkinga Ezimbili Eziyinhloko: Ukuhlukaniswa Kokuqukethwe & Izikhala Zokuxhumanisa
- Ukulungisa: Ukusebenzelana Kwesikhathi Sangempela Okuxhumayo Futhi Okucacisayo
- Usulungele Ukuguqula Imicimbi Yakho Yokuthuthukiswa Kochwepheshe?
Inkinga Yokusebenza: Izabelomali Ezinkulu, Umthelela Ophansi
Cabanga ngalokhu: Usanda kuqhuba uhlelo lobuholi obuphucuziwe lwezinsuku ezimbili. Ubhukhe indawo, waqasha abagqugquzeli abangochwepheshe, walethela okuqukethwe okuhle, futhi wathola nezibuyekezo ezikhazimulayo. Nokho, ezinyangeni kamuva, amakhasimende akho abika ukuthi akukho ntuthuko ekuziphatheni kobuholi noma ekuguquguqukeni kweqembu.
Umsindo ujwayele?
Lokhu kunqamula kuthunaza isithunzi sakho nokuthenjwa kwekhasimende. Izinhlangano zitshala isikhathi nemali zilindele intuthuko elinganisekayo—hhayi nje okuhlangenwe nakho okujabulisayo nezitifiketi zokubamba iqhaza.
Yini Engalungile Ngempela (Futhi Kungani Kujwayelekile Kangaka)
Uchwepheshe wobuholi u-Wayne Goldsmith uyaphawula: "Silandele ngokungaboni indlela efanayo neyethulwa amafemu e-HR consultant ngawo-1970."
Nakhu okuvamise ukwenzeka:
Usuku 1
- Abahlanganyeli bahlala kuzethulo ezinde.
- Abambalwa bayahlanganyela, kodwa abaningi bakhiphela ngaphandle.
- Inethiwekhi incane; abantu banamathele emaqenjini abo.
Usuku 2
- Amaphrezentheshini amaningi anokusebenzelana okunenhliziyo encane.
- Amasu okusebenza ajwayelekile ayagcwaliswa.
- Wonke umuntu uhamba nezitifiketi futhi emamatheka ngesizotha.
Ukubuyela Emsebenzini (Iviki 1–Inyanga 3)
- Amaslayidi namanothi akhohliwe.
- Akukho ukulandelela, akukho ukuguqulwa kokuziphatha.
- Umcimbi uba yinkumbulo ekude.

Izinkinga Ezimbili Eziyinhloko: Ukuhlukaniswa Kokuqukethwe & Izikhala Zokuxhumanisa
"Okuqukethwe kuzwakale kuyizicucu kakhulu—amaslayidi ayemade kakhulu kodwa ayengakwazi ukuhlanganisa yonke into ngendlela efanele. Izingxoxo zagxumagxuma. Ngihambe ngingenalutho olucacile."
Inkinga 1: Ukuhlukaniswa Kokuqukethwe
- Amaslayidi alayishwe kakhulu aholela ekukhungathekeni kwengqondo.
- Izihloko ezinqanyuliwe zidida uhlelo lokusebenza.
- Akukho okukodwa, okucacile okuzokwenziwa.
Inkinga 2: Izithiyo Zokuxhuma
- Inethiwekhi yezinga eliphezulu ihluleka ukwakha ubudlelwano.
- Akukho ukufunda kontanga; ababambiqhaza abahlanganyeli izinselele.
- Akukho sakhiwo sokulandelela noma into efanayo.
Ukulungisa: Ukusebenzelana Kwesikhathi Sangempela Okuxhumayo Futhi Okucacisayo
Esikhundleni sokusebenzisa kancane, imicimbi yakho inganika amandla, ihlanganyele, futhi isebenze. Nansi indlela i-AhaSlides ekusiza ngayo ukukufeza lokho:
- Live izwi ifu ihlephula iqhwa.

- Ukuvota kwesikhathi sangempela kanye ne-Q&A susa ukudideka ngokushesha.
- Imibuzo Interactive qinisa okuthathayo okubalulekile.

- Impendulo ebukhoma ibonisa lokho okuzwakalayo.
- Ukuhlelwa kwesenzo ngokuqinisekiswa kontanga kuthuthukisa ukusebenza.
- Ukuhlanganyela okungaziwa yembula izinselele okwabelwana ngazo—iziqalo ezinhle zengxoxo.

📚 Ucwaningo lwangaphakathi: Ucwaningo lwe-2024 eshicilelwe ku I-European Journal of Work and Organizational Psychology kugqamisa lokho ukwesekwa komphakathi kanye nokuziphatha kokwabelana ngolwazi zibalulekile ekuqeqesheni impumelelo. Abacwaningi bathole ukuthi abasebenzi kungenzeka kakhulu basebenzise amakhono amasha uma beyingxenye yamanethiwekhi ontanga asekelayo akhuthaza ukubambisana nengxoxo eqhubekayo (Mehner, Rothenbusch, & Kauffeld, 2024). Lokhu kugcizelela ukuthi kungani izinkundla zokucobelelana ngolwazi “zokuhlala ulalele” zisilela—nokuthi kungani ukusebenzelana kwesikhathi sangempela, ukuqinisekiswa kontanga, kanye nezingxoxo zokulandelela kubalulekile ekuguquleni ukufunda kube imiphumela ehlala njalo.
Abahlanganyeli bahamba ngokucacile, ukuxhumana kwangempela, nezinyathelo ezisebenzayo ezilandelayo abagqugquzelwa ukuzisebenzisa. Yilapho ukuthuthukiswa kochwepheshe kuba ngochwepheshe ngempela—futhi kube nomthelela.
Usulungele Ukuguqula Imicimbi Yakho Yokuthuthukiswa Kochwepheshe?
Yeka ukuletha izitifiketi ezibizayo eziqoqa uthuli. Qala ukudala imiphumela elinganisekayo eqhuba ibhizinisi eliphindayo nokwaneliseka kwamaklayenti.
Indaba yempumelelo: IBritish Izindiza x AhaSlides
Uma ukhathele ukuzwa "okuqukethwe kuzwakala kuhlukene kakhulu" futhi "ngihambe ngaphandle kwento eyodwa ethize engizoyiqalisa," yisikhathi sokwenza ukushintshela ekuqeqesheni okusebenzisanayo, okuqhutshwa yimiphumela abahlanganyeli abakukhumbulayo ngempela futhi bakusebenzise.
Masikusize uguqule umcimbi wakho olandelayo. Gcwalisa leli fomu elingezansi futhi sizokuthinta ukuze sixoxe ngokuthi i-AhaSlides ingakusiza kanjani:
- Susa ukuhlukaniswa kokuqukethwe ngezinhlolovo zesikhathi sangempela kanye ne-Q&A ecacisa ukudideka ngokushesha
- Dala okuthathwayo okuqondile, okungenziwa ngempendulo ebukhoma kanye nokuhlelwa kwesenzo okuqinisekisiwe kontanga
- Guqula inethiwekhi engalungile ibe ukuxhumana kwangempela ngokudalula izinselele okwabelwana ngazo kanye nezinto esivumelana ngazo
- Linganisa ukubandakanyeka kwangempela esikhundleni sokuthemba ukuthi ababambiqhaza bayanaka
Amakhasimende akho atshala izinsiza ezibalulekile ekuthuthukisweni kochwepheshe. Qiniseka ukuthi babona i-ROI elinganisekayo eholela ekuphindaphindweni kwebhizinisi nokudluliselwa.
Ngoba yilokho esikuzele lapha—ukusindisa umhlaba emihlanganweni ewubuthongo, ukuqeqeshwa okuyisicefe, namaqembu ashuniwe, isilayidi esisodwa esihehayo ngesikhathi.