Ukulinganisa ukuthi abantu bazizwa kanjani ngokuthile akulula ngaso sonke isikhathi. Ngemuva kwakho konke, ubeka kanjani inombolo kumzwelo noma umbono? Yilapho i-Semantic Differential Scale iqala khona ukusebenza. Kulokhu okuthunyelwe kwebhulogi, sizohlola I-Semantic Differential Scale, izinhlobo zayo ezihlukene, izibonelo ezithile, nokuthi isetshenziswa kanjani. Ake singene endleleni esikala ngayo izinto esingakwazi ukuzibona noma ukuzithinta kalula, futhi sifunde ukuqonda imicabango nemizwa yethu ngokucacile nangokulinganisekayo.
Okuqukethwe
Iyini I-Semantic Differential Scale?
I-Semantic Differential Scale iwuhlobo lwenhlolovo noma ithuluzi lohlu lwemibuzo elikala izimo zengqondo zabantu, imibono, noma imibono ngesihloko esithile, umqondo, noma into ethile. Yasungulwa ngawo-1950 yisazi sokusebenza kwengqondo UCharles E. Osgood kanye nozakwabo ukuze bathwebule incazelo ehlanganisayo yemiqondo engokwengqondo.
Lesi sikali sibandakanya ukucela abaphendulayo ukuthi balinganisele umqondo ochungechungeni lwezichasiso ze-bipolar (amapheya aphikisanayo), njenge "okuhle-okubi", “ujabule-udabukile", noma "iyasebenza-ayisebenzi." Lawa mapheya ajwayele ukumiswa ekugcineni kwesilinganiso samaphuzu angu-5-7. Isikhala phakathi kwalokhu kuphikisa sivumela abaphendulayo ukuthi baveze ukushuba kwemizwa yabo noma imibono ngesihloko esihlolwayo.
Abacwaningi bangasebenzisa izilinganiso ukuze bakhe isikhala esibonisa indlela abantu abazizwa ngayo ngomqondo othile. Lesi sikhala sinobukhulu obuhlukile bomzwelo noma obuhlangene.
I-Semantic Differential Scale vs. Izilinganiso ze-Likert
Izilinganiso ezihlukene zeSemantic kanye Izilinganiso ze-Likert zombili zisetshenziswa kabanzi ocwaningweni nasocwaningweni ukukala izimo zengqondo, imibono, kanye nemibono. Nakuba babelana ngokufana okuthile, banezici ezihlukile nezindlela zokusebenza. Ukuqonda umehluko phakathi kwabo kungasiza ekukhetheni ithuluzi elifaneleka kakhulu lombuzo othile wocwaningo noma isidingo socwaningo.
| Isici | Umehluko weSemantic | I-Likert Scale |
| Nature | Ikala incazelo/okushiwo imiqondo | Ikala isivumelwano/ukungavumelani nezitatimende |
| Ukwakheka | Izichasiso ze-Bipolar (isb., ukujabula-kudabukisa) | 5-7 amaphuzu isikali (uvuma ngokuqinile - angivumelani ngokuqinile) |
| Focus | Imibono engokomzwelo nama-nuances | Imibono nezinkolelo mayelana nezitatimende ezithile |
| Izicelo | Isithombe somkhiqizo, isipiliyoni somkhiqizo, umbono womsebenzisi | Ukwaneliseka kwekhasimende, ukuzibandakanya kwabasebenzi, ukubona ingozi |
| Izinketho Zokuphendula | Khetha phakathi kwezingxabano | Khetha izinga lesivumelwano |
| Ukuhlaziya nokutolika | Umbono we-multi-dimensional wesimo sengqondo | Amazinga esivumelwano/imvamisa yokubuka |
| Amandla | Ithwebula ama-nuances acashile, alungele ukuhlaziywa kwekhwalithi | Kulula ukuyisebenzisa futhi ihumushe, iguquguqukayo |
| Ukubuthakathaka | Ukuhumusha ngokwezihloko kudla isikhathi | Ikhawulelwe esivumelwaneni/ekungavumelanini, ingase iphuthe imizwa enzima |
Ukuhlaziywa Kwezilinganiso Ezihlukene Ze-Semantic kunganikeza umbono onezinhlangothi eziningi zezimo zengqondo, kuyilapho ukuhlaziywa kwe-Likert Scale ngokuvamile kugxile emazingeni esivumelwano noma imvamisa yombono othile.
Izinhlobo Zesikali Esihlukile Semantic
Nazi ezinye izinhlobo noma ukuhluka Kwesikali Sesemantic Differential ezisetshenziswa kakhulu:
1. I-Standard Semantic Differential Scale
Lolu uhlobo lwakudala lwesikali, olunezichasiso ze-bipolar kuzo zombili iziphetho zesikali samaphoyinti angu-5 kuya kwangu-7. Abaphenduli babonisa imibono noma imizwa yabo ngomqondo ngokukhetha iphuzu esikalini elihambisana nesimo sabo sengqondo.
Isicelo: Kusetshenziswa kakhulu kusayikholoji, ukumaketha, nesayensi yezenhlalo ukukala incazelo yento, imibono, noma imikhiqizo.
2. I-Visual Analog Scale (VAS)
Nakuba ingahlukaniswa ngaso sonke isikhathi ngaphansi kwezikali ezihlukene ze-Semantic, i-VAS iyifomethi ehlobene esebenzisa umugqa oqhubekayo noma isilayidi esingenamaphuzu ahlukene. Abaphenduli bamaka iphuzu emugqeni elimelela umbono wabo noma umuzwa wabo.
Isicelo: Okujwayelekile ocwaningweni lwezokwelapha ukukala ukushuba kobuhlungu, amazinga okukhathazeka, noma okunye okuhlangenwe nakho okuphathekayo okudinga ukuhlolwa okucashile.
3. I-Multi-Item Semantic Differential Scale
Lokhu kuhluka kusebenzisa amasethi amaningi ezichasiso ze-bipolar ukuze kuhlolwe ubukhulu obuhlukahlukene bomqondo owodwa, kunikeze ukuqonda okunemininingwane eminingi nokune-nuanced kwezimo zengqondo.
Isicelo: Isebenziseka ekuhlaziyweni okubanzi komkhiqizo, izifundo zokuhlangenwe nakho komsebenzisi, noma ukuhlolwa okujulile kwemiqondo eyinkimbinkimbi.
4. I-Cross-Cultural Semantic Differential Scale
Idizayinelwe ngokukhethekile ukulandisa ngomehluko wamasiko ekuboneni nasekulimini, lezi zilinganiso zingasebenzisa izichasiso eziguqulelwe ngokwesiko noma ukwakha ukuze kuqinisekiswe ukuhambisana nokunemba kuwo wonke amaqembu amasiko ahlukene.
Isicelo: Kuqashwe ocwaningweni lwamasiko ahlukahlukene, izifundo zokumaketha zamazwe ngamazwe, kanye nokuthuthukiswa komkhiqizo womhlaba wonke ukuze kuqondwe imibono ehlukahlukene yabathengi.
5. I-Emotion-Specific Semantic Differential Scale
Njengoba yakhelwe ukulinganisa izimpendulo zemizwa ezithile, lolu hlobo lusebenzisa amapheya ezichasiso ahlobene ngokuqondile nemizwelo ethile noma izimo ezithinta inhliziyo (isb., “injabulo-ubumnyama”).
Isicelo: Isetshenziswa ocwaningweni lwezengqondo, izifundo zemidiya, kanye nokukhangisa ukukala ukusabela kwemizwa ku-stimus noma okuhlangenwe nakho.
6. I-Domain-Specific Semantic Differential Scale
Ithuthukiswe izinkambu noma izihloko ezithile, lezi zilinganiso zihlanganisa amapheya eziphawulo ahambisana nezizinda ezithile (isb, ukunakekelwa kwezempilo, imfundo, ubuchwepheshe).
Isicelo: Isebenziseka ocwaningweni oluyisipesheli lapho ama-nuances aqondene nesizinda kanye namagama abalulekile ekulinganisweni okunembile.
Uhlobo ngalunye Lwesikali Sokuhlukahluka Kwe-Semantic luklanyelwe ukuthuthukisa ukukalwa kwezimo zengqondo nemibono yezidingo ezihlukene zocwaningo, kuqinisekiswe ukuthi ukuqoqwa kwedatha kuyafaneleka futhi kuyazwela endabeni. Ngokukhetha ukwahluka okufanele, abacwaningi bangathola ukuqonda okunengqondo emhlabeni oyinkimbinkimbi wezimo zengqondo nemibono yabantu.
Izibonelo Zesikali Esihlukile Semantic
Nazi izibonelo zangempela ezibonisa ukuthi lezi zikali zingasetshenziswa kanjani ezimweni ezahlukene:
1. Umbono Womkhiqizo
- Injongo: Ukuhlola imibono yabathengi yomkhiqizo.
- Amabhangqa e-Adjective: Okusha - Kuphelelwe yisikhathi, Kuthembekile - Ayithembekile, Ikhwalithi Ephezulu - Ikhwalithi Ephansi.
- Sebenzisa: Abacwaningi bezentengiso bangasebenzisa lezi zilinganiso ukuze baqonde ukuthi abathengi balubona kanjani uhlobo lomkhiqizo, olungazisa amasu okwenza umkhiqizo kanye nokubeka indawo.
2. Ukwaneliseka Kwekhasimende
- Injongo: Ukukala ukwaneliseka kwekhasimende ngomkhiqizo noma isevisi.
- Amabhangqa e-Adjective: Ngenelisekile – Anganelisekile, Ngibalulekile – Akunamsebenzi, Jabulile – Ecasukile.
- Sebenzisa: Izinkampani zingasebenzisa lezi zilinganiso ocwaningweni lwangemva kokuthenga ukuze zilinganise ukwaneliseka kwamakhasimende futhi zihlonze izindawo okufanele zithuthukiswe.
3. Ulwazi Lomsebenzisi (UX) Ucwaningo
- Injongo: Ukuhlola ulwazi lomsebenzisi lwewebhusayithi noma uhlelo lokusebenza.
- Amabhangqa e-Adjective: Isebenziseka kalula – Iyadida, Iyakhanga – Ayikhangi, Iqanjwe kabusha – Idala.
- Sebenzisa: Abacwaningi be-UX bangasebenzisa lezi zikali ukuze bahlole ukuthi abasebenzisi bazizwa kanjani mayelana nokuklama nokusebenza komkhiqizo wedijithali, okuqondisa izinqumo zedizayini zesikhathi esizayo.
4. Ukuzibandakanya Kwabasebenzi
- Injongo: Ukuqondisisa ukubandakanyeka kwabasebenzi - imizwa ye-emplyee ngendawo yabo yokusebenza.
- Amabhangqa e-Adjective: Uthenjiswe Umshado – Uzishiyile, Ugqugquzelekile – Awunamdlandla, Awuhlonishwanga – Awuhlonishwanga.
- Sebenzisa: Iminyango yakwa-HR ingasebenzisa lezi zilinganiso ekuhloleni kwabasebenzi ukukala amazinga okuzibandakanya kanye nokwaneliseka kwendawo yokusebenza.
5. Ucwaningo Lwezemfundo
- Injongo: Ukuhlola izimo zengqondo zabafundi mayelana nesifundo noma indlela yokufundisa.
- Amabhangqa e-Adjective: Kuyathakazelisa – Kuyabhora, Kuyafundisa – Akufundisanga, Kuyakhuthaza – Kuyadumaza.
- Sebenzisa: Othisha nabacwaningi bangahlola ukusebenza kahle kwezindlela zokufundisa noma ikharikhulamu futhi benze izinguquko ezidingekayo ukuze bathuthukise ukuzibandakanya kwabafundi kanye nemiphumela yokufunda.
Ukuthuthukisa Imibono Yenhlolovo Ngesikali Sokulinganisa se-AhaSlides
I-AhaSlides yenza kube lula ukusetha izikali zokulinganisa ezisebenzisanayo ukuze uthole imibono ejulile kanye nokuhlaziywa kwemizwelo. Ithuthukisa ukuqoqwa kwempendulo ngezici zokuvota bukhoma nanoma yisiphi isikhathi ukuqoqwa kwezimpendulo eziku-inthanethi, ezilungele uhla lwenhlolovo oluhlanganisa izikali ze-Likert nokuhlola ukwaneliseka. Imiphumela ikhonjiswa kumashadi aguqukayo ukuze kuhlaziywe okuphelele.
I-AhaSlides ihlale ibuyekeza ngezici ezintsha, ezisebenzisanayo zokuthunyelwa kwemibono nokuvota, iqinisa ikhithi yayo yamathuluzi. Kanye ne Umsebenzi Wesikali Sokulinganisa, lezi zibuyekezo zinikeza othisha, abaqeqeshi, abakhangisi, nabahleli bemicimbi ngakho konke abakudingayo ukuze bakhe izethulo nezinhlolovo ezihehayo nezinokuqonda. Gxumela phakathi kwethu umtapo wethempulethi ukuthola ugqozi!
Umugqa Ongezansi
I-Semantic Differential Scale ime njengethuluzi elinamandla lokulinganisa imibono eguquguqukayo nezimo zengqondo abantu abanazo mayelana nemibono ehlukahlukene, imikhiqizo, noma imibono. Ngokuvala igebe phakathi kwama-qualitative nuances kanye nedatha yobuningi, inikeza indlela ehlelekile yokuqonda i-spectrum eyinkimbinkimbi yemizwa nemibono yabantu. Kungakhathaliseki ukuthi usocwaningweni lwemakethe, isayikholoji, noma izifundo zesipiliyoni somsebenzisi, lesi sikali sihlinzeka ngemininingwane ebalulekile ehamba ngale kwezinombolo nje, ethwebula ukujula nokunotha kokuzizwisa kwethu.
Ref: Shayela Ucwaningo | UmbuzoPro | IsayensiDirect
