Kusonkhanitsa ndemanga zamakasitomala pamakampani azakudya & chakumwa (F&B) ndikofunikira kwambiri kuposa kale-koma kupeza mayankho owona mtima popanda kusokoneza ntchito kumakhalabe kovuta. Kafukufuku wachikhalidwe nthawi zambiri amanyalanyazidwa, ogwira ntchito amakhala otanganidwa kwambiri kuti asawatsatire, ndipo makasitomala samva kukhala ndi chidwi chotenga nawo mbali.
Bwanji ngati mayankho atha kujambulidwa mwachibadwa, pomwe makasitomala ali omvera kwambiri?
Ndi AhaSlides, mabizinesi a F&B amasonkhanitsa mayankho atanthauzo, zenizeni zenizeni kudzera muzowonetsa zomwe zimaperekedwa panthawi yodikirira. Ganizirani izi ngati ndemanga + nkhani + mwayi woti muwongolere—zonse pogwiritsa ntchito foni yam'manja ya QR.
- Chifukwa Chake Mayankho Achikhalidwe Akulephera mu F&B
- Chifukwa Chiyani Kuyankha Kuli Kofunikirabe mu F&B
- Momwe AhaSlides Imathandizira Mabizinesi a F&B Kusonkhanitsa Mayankho Abwinoko
- Ubwino wa F&B Operators
- Njira Zabwino Kwambiri pa F&B Feedback ndi AhaSlides
- Mafunso a Ma Template Oti Mugwiritse Ntchito Pompopompo
- Lingaliro Lomaliza: Ndemanga Iyenera Kukhala Chida Chokulitsa-Osati Bokosi Lokha
- Maumboni Ofunika Kwambiri Powonjezera Kuwerenga
Chifukwa Chake Mayankho Achikhalidwe Akulephera mu F&B
Malo odyera, malo odyera ndi zakudya zimafunikira ndemanga, koma njira zodziwika bwino sizipereka:
- Kufufuza kwachibadwa kumakhala ngati ntchito, makamaka mukatha kudya.
- Ogwira ntchito nthawi zambiri amasowa nthawi yogawa kapena kutsata mayankho panthawi yantchito yotanganidwa.
- Makhadi a ndemanga zamapepala amatayika, kunyalanyazidwa kapena kutayidwa.
- Popanda chifukwa chomveka choyankhira, makasitomala ambiri amadumpha kufufuza kwathunthu.
Zotsatira: Kuzindikira kophonya, data yochepa yowongoleredwa ndikusintha pang'onopang'ono ntchito kapena menyu.
Chifukwa Chiyani Kuyankha Kuli Kofunikirabe mu F&B
Chochitika chilichonse chodyera ndi mwayi woyankha. Mukamvetsetsa zomwe makasitomala anu amakumana nazo komanso kumva, m'pamenenso mutha kukonzanso zomwe mumapereka, ntchito ndi chilengedwe.
Kafukufuku akuwonetsa kuti kufunsa mafunso kumakhudza zosowa zakuya zamalingaliro:
- Makasitomala amakonda kufunsidwa malingaliro awo chifukwa zimawapatsa mawu ndikuwonjezera chidwi (mtab.com)
- Kutenga nawo mbali kumawonjezeka pamene ndondomekoyi ili yosavuta, yofunikira ndikulonjeza zotsatila (qualaroo.com)
- Zokumana nazo zoyipa zimakonda kuyendetsa malingaliro amphamvu kuposa osalowerera ndale, chifukwa makasitomala amamva "mpata" wamaganizidwe pakati pa zomwe amayembekezera ndi zenizeni (kutsekereza zolinga) (Retail TouchPoints)
Izi zikutanthauza kuti: kusonkhanitsa ndemanga si "kwabwino kukhala nako" -ndi mlatho womvetsetsa ndikuwongolera zomwe zili zofunika kwambiri kwa makasitomala anu.
Momwe AhaSlides Imathandizira Mabizinesi a F&B Kusonkhanitsa Mayankho Abwinoko
🎬 Sinthani Mayankho kukhala ma Interactive Presentations
M'malo mofunsa mafunso osasunthika, gwiritsani ntchito AhaSlides kuti mupange zowonetsera zosangalatsa, zama multimedia zomwe zikuphatikiza:
- Chidule chachidule cha nkhani yamtundu wanu kapena masomphenya a ntchito
- Mafunso ang'onoang'ono kapena chidziwitso chokhudza zinthu za menyu
- Kufufuza kwachidziŵitso: “Ndi iti mwa imeneyi imene inali yapadera kwakanthaŵi mwezi uno?”
- Mayankho masilaidi: sikelo ya mavoti, kafukufuku, mayankho otsegula
Njira yozamayi imalimbikitsa kutenga nawo mbali chifukwa imakopa maganizo ndi chidziwitso, osati kumverera ngati ntchito.
Kufikira Mosavuta kudzera pa QR Code
Ikani nambala ya QR pamatenti atebulo, mindandanda yazakudya, malisiti kapena cheke zikwatu. Pamene makasitomala akudikirira bilu kapena kuyitanitsa kwawo, amatha kuyang'ana ndikulumikizana-palibe kugwira nawo ntchito komwe kumafunikira.
Izi zimalowa mu psychology yothandiza: mayankho akakhala osavuta komanso ophatikizidwa, mayankhidwe amapita patsogolo (MoldStud)
Transparent, Actionable Feedback Loop
Mayankho amapita kwa eni ake/woyang'anira bizinezi—palibe munthu wapakati kapena data yochepetsedwa. Izi zimakuthandizani kuchitapo kanthu mwachangu, kutsatira zomwe zikuchitika komanso kuwonetsa makasitomala kuti zomwe alemba ndi zofunika. Makasitomala akaona kuti mayankho awo akusintha, amamva kuti akumveka komanso kukhala okonzeka kuchita nawo zinthu zamtsogolo (mtab.com)
Limbikitsani Kutenga Mbali ndi Cholinga
Mutha kukulitsa chilimbikitso popereka mafunso kapena chivomerezo ndi mphotho: mwachitsanzo, mchere waulere, kuchotsera paulendo wotsatira, kulowa nawo mphoto. Malinga ndi psychology yamakhalidwe, anthu amakonda kuchitapo kanthu akamayembekezera kupindula kapena kuzindikirika (qualaroo.com)
Chofunika kwambiri, ndemangayo imayikidwa ngati kuwombola-mumafunsa maganizo awo chifukwa chakuti mumawaona kuti ndi ofunika, ndipo kudziona kuti n'kofunika kumawonjezera kutenga nawo mbali.
Ubwino wa F&B Operators
- Kukhazikitsa Mwachangu: Instant QR code system-palibe kutumiza kovuta.
- Zochitika Mwamakonda Anu: Gwirizanitsani maonekedwe ndi maonekedwe ndi mtundu wanu ndi mitu ya nyengo.
- Zowona Zanthawi Yeniyeni: Pezani mayankho a data pamene atumizidwa—zithandizani kuwongolera mwachangu.
- Kuchepa kwa Ogwira Ntchito: Imakonza zosonkhanitsira zokha—ogwira ntchito amakhalabe pautumiki.
- Njira Yowonjezera Yowonjezera: Gwiritsani ntchito njira zolumikizirana kuti muyese chakudya, ntchito, mawonekedwe.
- Ntchito Zapawiri Zophunzitsa + Zotsatsira: Pamene mukusonkhanitsa ndemanga, mumaphunzitsa makasitomala mochenjera za masomphenya amtundu wanu, zakudya zapadera kapena zofunikira.
Njira Zabwino Kwambiri pa F&B Feedback ndi AhaSlides
- Pangani khodi yanu ya QR kuti isalephereke - Ikani pomwe chidwi chamakasitomala chimafikira: pamindandanda yazakudya, m'mphepete mwatebulo, pazakumwa, malisiti kapena zonyamula katundu. Kuwona kumayendetsa kulumikizana.
- Chochitikacho chikhale chachifupi, chosangalatsa komanso chodziyendetsa nokha - Yesani kwa mphindi zosachepera 5. Perekani makasitomala kuwongolera pakuyenda kuti zisamve ngati kukakamizidwa.
- Tsitsaninso zomwe mwalemba pafupipafupi - Sinthani ulaliki wanu ndi nthano zatsopano, mafunso oyankha, zotsatsa zapanthawi yake, kapena zokonda zanyengo kuti chinkhoswe chikhale chokwera.
- Fananizani kamvekedwe ka mtundu wanu ndi mawonekedwe ake - Malo owoneka bwino amatha kugwiritsa ntchito zowonera komanso nthabwala; kudya bwino kuyenera kukhala kokongola komanso kochenjera. Onetsetsani kuti zomwe mukuyankha zikugwirizana ndi dzina lanu.
- Chitanipo kanthu poyankha—ndikuwonetsani kuti mukutero - Gwiritsani ntchito zidziwitso kuti muwongolere zomwe mwapereka, kenako lankhulani zosintha (mwachitsanzo, "Munatiuza kuti mukufuna zosankha zamasamba zam'mbuyomu - tsopano zikupezeka!"). Lingaliro la kumveka limawonjezera kufunitsitsa kuyankha kwamtsogolo (mtab.com)
Mafunso a Ma Template Oti Mugwiritse Ntchito Pompopompo
Gwiritsani ntchito mafunso okonzeka kupita muupangiri wanu wa AhaSlides kuti mupeze mayankho moona mtima, yendetsani zidziwitso zotheka ndikukulitsa chidziwitso chanu chazomwe mukukumana nazo alendo:
- "Kodi mungawone bwanji zomwe mwakhala mukudya lero?" (Sikelo)
- “N’chiyani chinakusangalatsani kwambiri ndi chakudya chanu?” (Tsegulani mawu kapena chisankho chambiri)
- "Ndi mbale yanji yatsopano yomwe mungafune kuyesa nthawi ina?" (Kafukufuku wotengera zithunzi)
- "Kodi mungaganizire komwe kusanja kwathu zonunkhira kumachokera?" (Zokambirana mafunso)
- “Kodi nchiyani chimene tingachite kuti ulendo wanu wotsatira ukhale wabwinoko?” (Lingaliro lotseguka)
- "Mudamva bwanji za ife?" (Zosankha zingapo: Google, malo ochezera a pa Intaneti, abwenzi, ndi zina.)
- "Kodi mungatipangire kwa bwenzi?" (Inde/Ayi kapena sikelo ya 1-10)
- "Ndi liwu limodzi liti lomwe limafotokoza bwino zomwe mwakumana nazo ndi ife lero?" (Mtambo wa mawu owonetsa zochitika)
- "Kodi seva yanu yapangitsa kuti ulendo wanu ukhale wapadera lero? Tiuzeni momwe mungachitire." (Yotsegulidwa kuti muzindikire mozama)
- "Ndizinthu ziti mwazinthu zatsopanozi zomwe mungakonde kuziwona pazakudya zathu?" (Kafukufuku wotengera zithunzi)
CTA: Yesani Tsopano
Lingaliro Lomaliza: Ndemanga Iyenera Kukhala Chida Chokulitsa-Osati Bokosi Lokha
Ndemanga pamakampani a F&B ndi othandiza kwambiri akakhala zosavuta kupereka, zofunikirandipo kumabweretsa kusintha. Mwa kupanga mayankho omwe amalemekeza nthawi ya alendo, gwiritsani ntchito zomwe amalimbikitsa kuti agawane, ndikugwiritsa ntchito zidziwitso kuti muwongolere kuwongolera kwenikweni, mumamanga maziko oti akule mosalekeza.
Ndi AhaSlides, mutha kusintha malingaliro anu kukhala ongoganiza pang'ono kukhala chowongolera chanzeru.
Maumboni Ofunika Kwambiri Powonjezera Kuwerenga
- Psychology ya ndemanga zamakasitomala: ndi chiyani chimapangitsa anthu kulankhula? (xebo.ai)
- Momwe mungapangire anthu kuti alembe kafukufuku - malangizo a psychology (qualaroo.com)
- Psychology ya mfundo zowawa zamakasitomala: Chifukwa chiyani kuyankha kwanthawi yeniyeni ndikofunikira (Retail TouchPoints)
- Psychology kumbuyo kwa chidziwitso cha kasitomala (MoldStud)
- Kuyeza mayankho amakasitomala, kuyankha ndi kukhutira (pepala lamaphunziro) (makupalat.com)

