Iwe unopinda mukamuri yekuratidzira uye mweya wako unongo ... unosiya. Hafu yevanhu vari kupuruzira pachivande Instagram, mumwe munhu ari kutenga zvinhu paAmazon, uye munhu iyeye pamberi? Vari kukundwa hondo nemaziso avo. Zvichakadaro, muratidziri ari kudzvanya nemufaro kuburikidza nezvinonzwa senge miriyoni yavo slide, vasingazive zvachose kuti vakarasikirwa nemunhu wese makore apfuura. Tese tavepo, handiti? Zvese semunhu ari kuyedza kuramba akamuka uye semunhu ari kutaura nekamuri yakazara zombies.
Asi hezvino izvo zvinondiwana: isu hatigone kugara mukati memakumi maviri-maminetsi mharidzo tisina pfungwa dzedu kudzungaira, zvakadaro isu tichapeta TikTok kwemaawa matatu akatwasuka tisina kana kubwaira. Zvakadini nazvo? Zviri pamusoro Kubatana. Nhare dzedu dzakaona chimwe chinhu chichiri kushaikwa vazhinji varatidziri: kana vanhu vachinyatso kupindirana nezviri kuitika, huropi hwavo hunopenya. Nyore saizvozvi.
Uye tarisai, iyo data inotsigira izvi, mharidzo dzakabatanidzwa dzinongoshanda zvirinani. Maererano ne tsvakurudzo, kugutsikana kwemudzidzi nemuparidzi uye kubatanidzwa kwaive kwakakwira muchimiro chekudyidzana, zvichiratidza kuti mharidzo dzinodyidzana dzinopfuura dzechinyakare mumamiriro ehunyanzvi. Vanhu vanoratidza chaizvo, vanorangarira zvawataura, uye vanoita chimwe chinhu nezvazvo mushure. Saka nei tichiramba tichiratidza kunge 1995? Ngaticherechedzei izvo tsvakiridzo inotiudza nezvekuti sei kuita muratidziro isiri bhonasi yakanaka zvakare - ndizvo zvese.
Zviri Mukati
Chii chinoitika kana pasina munhu ari kunyatsoteerera
Tisati tanyura mumhinduro, ngatitarisei kuti chinetso chacho chakashata zvakadini. Tese tanga tiripo-kuteerera mharidzo umo iwe unogona kunzwa kuungana kwepfungwa kutarisisa mukamuri. Wese munhu ari kugutsurira zvine ruremekedzo, mupfungwa achifunga nezvemafirimu avanozoona kana kupuruzira TikTok pasi petafura. Hechino chokwadi chakakasharara: zvizhinji zvauri kutaura panguva idzodzo zvinopinda mumhepo. tsvakurudzo zvakaratidza kuti vanhu vanokanganwa 90 % yezvavanonzwa mukati mevhiki kana vasina kubatanidzwa.
Funga nezvezvinoita kusangano rako. Yese iyo nzira yekuedza apo munhu wese aive papeji imwechete asi hapana chakaitika? Ese aya anodhura ekudzidzisa maitiro asina kumbomira? Zvese zviziviso zviya zvakakura zvakarasika mushanduro? Ndiwo mutengo chaiwo wekusabatanidzwa-kwete nguva yakapambadzwa, asi yakarasika matanho nemikana inofa chinyararire pamuzambiringa nekuti hapana aimbove muchikepe.
Uye zvinhu zvose zvawedzera kuoma. Wese munhu ane smartphone ine zviziviso zviri kurira. Hafu yevateereri vako vangangove vachiteerera vari kure, uye izvo zvinoita kuti zvive nyore kuisa kunze mupfungwa dzako (kana, unoziva, shandura ma tabo). Isu tese tiri ADHD zvishoma ikozvino, tichigara tichichinja mabasa uye tisingakwanisi kutarisa pane chero chinhu kwenguva yakareba kupfuura maminetsi mashoma.
Uye kunze kwaizvozvo, zvinotarisirwa nevanhu zvakachinja. Ivo vakajaira Netflix inoratidza kuvabata mukati memasekonzi makumi matatu ekutanga, TikTok mavhidhiyo achivapa kukosha kwekare, uye maapplication anopindura kune yavo yese maitiro. Uye vanouya vogara pasi kuti vateerere kune yako yetatu yekuvandudza mharidzo, uye, zvakanaka, ngatitii bara rasimudzwa.
Chii chinoitika kana vanhu vane hanya
Asi izvi ndizvo zvaunowana kana ukazviita nemazvo-apo vanhu vasiri panyama chete asi vanobatanidzwa:
Vanorangarira zvamazvirokwazvo. Kwete chete mabara anonongedza, asi nei ari kumashure kwavo. Vachiri kutaura nezvepfungwa dzako musangano wapera. Vanotumira mibvunzo yekutevera nekuti vanoda kuziva zvechokwadi, kwete kuvhiringika.
Chinonyanya kukosha, vanoita chiito. Panzvimbo yekutumira iwo mameseji ekuteedzera anonetsa nekubvunza kuti "Saka isu tinofanirwa kuitei izvozvi?", vanhu vanoenda vachiziva chaizvo zvavanofanira kuita zvinotevera - uye vanoda kuzviita.
Chimwe chinhu chemashiripiti chinoitika muimba yacho pachayo. Vanhu vanotanga kuvaka pamazano emumwe nemumwe. Vanounza imwe yenhoroondo yavo. Vanogadzirisa matambudziko pamwe chete pane kumirira kuti muuye nemhinduro dzese.
Hechino chinhu
Munyika umo isu tese tiri kunyura muruzivo asi tichinzwa nzara yehukama, kubatikana hakusi hunyengeri hwekutaura - ndizvo zvazvinoreva pakati pekukurukurirana kunoshanda uye kutaurirana kunongotora nzvimbo.
Vateereri vako vari kubheja pane yavo yakakosha pfuma: nguva yavo. Vanogona kunge vachiita chimwe chinhu chaicho izvozvi. Izvo zvishoma zvaunogona kuita ndezvekuti zvikodzere nguva yavo.
26 Nhamba dzinovhura maziso nezvekuita kwevateereri
Kudzidziswa kwekambani uye kukura kwevashandi
- 93% yevashandi vanoti zvirongwa zvekudzidzisa zvakarongwa zvinokanganisa kuita kwavo (Axonify)
- 90% yeruzivo inokanganwika mukati mevhiki kana vateereri vasingabatike.Whatfix)
- 30% chete yevashandi vekuAmerica vanonzwa kubatikana pabasa, asi makambani ane hukama hwepamusoro ane 48% mashoma ekuchengetedza zviitiko (Kuchengetedza Tsika)
- 93% yemasangano ane hanya nekuchengetedza kwevashandi, nemikana yekudzidza iri nhamba 1 yekuchengetedza nzira (LinkedIn Kudzidza)
- 60% yevashandi vakatanga kudzidziswa kwavo hunyanzvi kunze kwezvirongwa zveL&D zvekambani yavo, zvichiratidza kudiwa kukuru kwebudiriro.EdX)
Dzidzo uye masangano ezvidzidzo
- Pakati pe25% ne54% yevadzidzi havana kunzwa kubatikana kuchikoro muna 2024 (Gallup)
- Mharidzo dzinopindirana dzinowedzera kuchengetwa kwevadzidzi ne31% kana pfungwa dzakawanda dzichibatanidzwa (MDPI)
- Gamification, iyo inosanganisira kubatanidza zvinhu zvemutambo semapoinzi, mabheji, uye mabhodhi evanotungamira muchidzidzo, inogona kuwedzera kuita kwemudzidzi zvakanaka uku uchiwedzera maitiro ekuita (STETIC, IEEE)
- 67.7% yakataura kuti gamified kudzidza zvemukati zvaikurudzira kupfuura zvechinyakare makosi (Taylor naFrancis)
Utano uye kudzidziswa kwekurapa
- Vashandi vehutano vanozviti vakaderera sevanyori venyaya (6/10) uye varatidziri vese (6/10) (Raibhurari Yenyika Yemishonga)
- 74% yevashandi vehutano vanoshandisa bullet point uye zvinyorwa zvakanyanya, nepo 51% chete inobatanidza mavhidhiyo mumharidzo (ResearchGate)
- 58% inotaura nezve "kushaikwa kwekudzidziswa pane zvakanakisa maitiro" sechipingamupinyi chikuru kune mharidzo dziri nani (Taylor naFrancis)
- 92% yevarwere vanotarisira kutaurirana nemunhu kubva kune avo vanopa hutano (Zvakanaka)
Indasitiri yezviitiko
- 87.1% yevanoronga vanoti inosvika hafu yezviitiko zvavo zveB2B zviri mumunhu (bizzabo)
- 70% yezviitiko zvino zvave zvakasanganiswa (Skift Misangano)
- 49% yevatengesi vanoti kubatanidzwa kwevateereri ndicho chinhu chikuru pakuita zviitiko zvakabudirira (Markletic)
- 64% yevakapinda vanoti zviitiko zvinonyudza ndicho chinhu chakakosha chiitiko (bizzabo)
Makambani enhau nenhepfenyuro
- Booths ane zvinhu zvinopindirana anoona 50% yakawanda kubatanidzwa kana ichienzaniswa neyakagadzika setups (American Image Displays)
- Interactive kutenderera maficha anowedzera nguva yekutarisa ne27% zvichienzaniswa nemavhidhiyo anodiwa (Pubnub)
Zvikwata zvemitambo nemaligi
- 43% yeGen Z mafeni emitambo anopururudza social media uchiona mitambo (Nielsen)
- Chikamu chevanhu vekuAmerica vachiona mitambo yemitambo pasocial media yakakura ne34% pakati pa2020 na2024 (GWI)
Masangano asingabatsiri
- Mishandirapamwe yekusimudzira mari yakanangana nekutaura nyaya yakaratidzwa kuunza 50% kuwedzera kwezvipo zvichienzaniswa neaya akatarisana chete nedata (Maneva)
- Zvisiri purofiti zvinoshandisa kutaura nyaya nemazvo mukuedza kwavo kutsvaga mari zvine mwero wekuchengeta vanopa we45 %, zvichienzaniswa ne27 % yemasangano asingatarise kutaura nyaya (CauseVox)
Retail uye kubatanidzwa kwevatengi
- Makambani ane yakasimba omnichannel kubatanidzwa anochengeta 89% yevatengi, zvichienzaniswa ne33% pasina iyo (Call Center Studio)
- Omnichannel vatengi vanotenga 1.7 nguva kupfuura vatengi-chaneli vatengi (McKinsey)
- 89% yevatengi vanochinja kune vakwikwidzi mushure mekushaya ruzivo rwebasa revatengi (Toluna)
Real-world engagement mazano kubva kumasangano epamusoro
Apple keynote zviitiko - mharidzo sekuita
Apple's gore negore zvigadzirwa zvakakosha, senge WWDC uye iPhone kutanga, zvinokwezva mamirioni pasi rese nekubata zviratidziro senge brand theatre, kusanganisa emhando yepamusoro yekugadzira nemifananidzo yemubhaisikopo, shanduko dzakapfava, uye nhoroondo dzakasimba. Iyo kambani inochengetedza "kunyatsotarisisa kune zvakadzama zvinopinda mune ese maficha emharidzo," Apple Keynote: Kufumura Innovation uye Kunakisa, kuvaka tarisiro kuburikidza neakaturikidzana anoratidza. Iyo iconic "chimwezve chinhu ..." hunyanzvi, hwakapayona naSteve Jobs, hwakagadzira "pinacle yeiyi theatre" uko "kero yaiita kunge yapera, chete kuti Mabasa adzoke uye avheneke chimwe chigadzirwa."
Apple's presentation approach inosanganisira minimalist masiraidhi ane makuru ekuona uye mashoma mavara, kuve nechokwadi chekutarisa pane imwe pfungwa panguva. Iri zano rakaratidza maitiro anoyerwa - semuenzaniso, Apple's 2019 iPhone chiitiko chinokwezva 1.875 miriyoni vanorarama vanoona paYouTube chete, tisingasanganisire avo vakatarisa kuburikidza neApple TV kana iyo Zviitiko webhusaiti, zvichireva kuti "chaiyo yekuona yekuona ingangove yakanyanya kunaka."
Iyi nzira yakaisa chiyero chitsva chehupenyu bhizinesi mharidzo inoteedzerwa neasingaverengeke tech brands.
Abu Dhabi University: kubva kuhurukuro dzehope kusvika pakudzidza kushingaira
Dambudziko: Mukuru weADU's Al Ain uye Dubai campus's, Dr. Hamad Odhabi, vakaona zvinhu zvitatu zvakakosha: vadzidzi vainyanya kubatikana nemafoni pane zviri muzvidzidzo, makirasi aisadyidzana nemapurofesa aifarira hurukuro dzenzira imwe chete, uye denda rakanga ragadzira kudiwa kwehunyanzvi hwekudzidza.
Mhinduro: Muna Ndira 2021, Dr. Hamad vakatanga kuyedza neAhaSlides, vachipedza nguva vachiziva marudzi akasiyana emasiraidhi nekutsvaga nzira nyowani dzekudzidzisa dzaizokurudzira kutora chikamu kwevadzidzi. Mushure mekuwana mibairo yakanaka, akagadzira vhidhiyo yedemo yevamwe mapurofesa, izvo zvakatungamira kumubatanidzwa wepamutemo pakati peADU neAhaSlides.
Zvinoguma: Mapurofesa akaona kuvandudzwa kwepakarepo mukutora chikamu kwechidzidzo, nevadzidzi vachipindura nechido uye chikuva chichifambisa kubatanidzwa kwakawanda nekudzikamisa nhandare.
- Kuvandudzwa kwepakarepo mukutora chikamu kwechidzidzo mubhodhi rose
- 4,000 vatori vechikamu vanogara pamapuratifomu ese
- 45,000 vatori vechikamu mhinduro pane zvese mharidzo
- 8,000 anodyidzana masiraidhi akagadzirwa nevadzidzisi uye vadzidzi
Abu Dhabi University inoenderera mberi nekushandisa AhaSlides kusvika zvino, uye yakanga yaita ongororo yakaratidza kuti AhaSlides yakavandudza hunhu hwekuita.ResearchGate)
8 Maitiro ekuvaka kubata kwevateereri zvinobudirira
Zvino zvatave kuziva kuti sei kubatanidzwa kuchikoshera, heano mazano anoshanda chaizvo, ungave uri kuratidza iwe pachako kana online:
1. Tanga nekubatanidza mazaya echando mukati memaminitsi maviri ekutanga
Nei zvichishanda: Tsvagiridzo inoratidza kuti kutarisisa kunotanga mushure mekutanga "kugadzikana" nguva, nekuzorora kunoitika pamaminetsi gumi-gumi nemasere mukuratidzwa. Asi heino kiyi - vanhu vanosarudza kana vachizoongorora mupfungwa mukati menguva shoma dzekutanga. Kana ukasavabata nekukasira, uri kurwa hondo yekukwira yemharidzo yese.
- Mu-munhu: shandisa kufamba kwemuviri se "simuka kana wakambo..." kana kuti vanhu vazvizivise kune mumwe munhu ari pedyo. Gadzira cheni dzevanhu kana kuumbwa kweboka zvichienderana nemhinduro dzemibvunzo.
- Pamhepo: vhura sarudzo mhenyu kana makore emazwi uchishandisa zvishandiso seAhaSlides, Mentimeter, Slido, kana akavakirwa-mukati pachikuva. Shandisa dzimba dzekutandarira kusuma maminetsi maviri kana kubvunza vanhu kuti vataipa mhinduro mukutaura panguva imwe chete.
2. Master Strategic attention inogadzirisazve maminetsi ega ega 10-15
Nei zvichishanda: Gee Ranasinha, CEO uye Muvambi pa KEXINO, akasimbisa kuti kutarisisa kwevanhu kunotora maminetsi gumi uye kwakadzama mune yedu shanduko. Saka kana iwe uchienda kureba, iwe unoda izvi reset.
- Mu-munhu: sanganisira kufamba kwemuviri, ita kuti vateereri vashandure zvigaro, kurumidza kutambanudza, kana kuita hurukuro dzevamwe. Shandisa mapuropu, zviitwa zvefiripichati, kana basa reboka diki.
- Pamhepo: chinja pakati pezviratidziro - shandisa polls, makamuri ekuzorora, kugovana skrini kune zvinyorwa zvekubatana, kana kumbira vatori vechikamu kuti vashandise mabhatani ekuita / emojis. Chinja kumashure kwako kana kutamira kune imwe nzvimbo kana zvichibvira.
3. Gamify nezvinhu zvemakwikwi
Nei zvichishanda: Mitambo inotanga hurongwa hwemubairo wehuropi hwedu, kuburitsa dopamine patinokwikwidza, kuhwina, kana kufambira mberi. Meaghan Maybee, Marketing Communications Nyanzvi pa pc/nametag, anosimbisa kuti "Interactive chiitiko zviitiko senge Q&As mhenyu, sarudzo dzevateereri, uye ongororo dzekuunganidza mhinduro ipapo dzinoita kuti zvirimo zvinzwe zvinoenderana nevateereri vako. Trivia mitambo kana dhijitari scavenger kuvhima anogona zvakare simbisa chiitiko chako uye fadza vateereri vako nechimwe chinhu chitsva. Chekupedzisira, kushandisa chaunga chemukati (paunokumbira vanenge varipo kuti vaendese pfungwa dzavo kana mapikicha) inzira yakanaka yekubatanidza mapindiro evateereri mumharidzo yako."
Mukati-munhu: Gadzira zvinonetsa zvechikwata nekuchengeta zvibodzwa zvinoonekwa pamabhodhi machena. Shandisa makadhi ane mavara ekuvhota, kuvhima marara, kana trivia ine mibairo inokandirwa kune vakundi.
Online: Shandisa mapuratifomu seKahoot kana AhaSlides kugadzira mapoinzi, mabheji, mabhodhi evatungamiriri, uye makwikwi echikwata ane akagovaniswa zvibodzwa. Ita kuti kudzidza kunzwe sekutamba.
4. Shandisa multi-modal interactive kubvunza
Nei zvichishanda: Zvidzidzo zvechinyakare zveQ&A zvinowanzowira pasi nekuti zvinogadzira nzvimbo ine njodzi huru apo vanhu vanotya kutaridzika kunge mapenzi. Maitiro ekubvunzurudza anodzikisira zvipingamupinyi pakutora chikamu nekupa vanhu nzira dzakawanda dzekupindura zvisina njodzi. Kana vateereri vachikwanisa kutora chikamu vasingazivikanwe kana nenzira dzepasi-pasi, vanogona mukana wekuita. Uyezve, chiito chekupindura, chingave chemuviri kana chedigital, chinomutsa zvikamu zvakasiyana zvehuropi, zvichivandudza kuchengetedza.
- Mu-munhu: batanidza mibvunzo yemuromo nemhinduro dzemuviri (zvigunwe kumusoro / pasi, kuenda kumativi akasiyana ekamuri), mhinduro dzakanyorwa pane zvinonamira, kana nhaurirano dzeboka diki dzinoteverwa nekuburitswa.
- Pamhepo: maitiro ekubvunzurudza nekushandisa mhinduro dzechat, kusunungura odhiyo kune mhinduro dzemashoko, kuvhota kuti uwane mhinduro nekukurumidza, uye maturusi ezviziviso zvekubatanidza mapikisi pazviratidziro zvakagovaniswa.
5. Gadzira "Sarudza yako wega adventure" nzira dzemukati
Nei zvichishanda: Izvi zvinopa vanopinda nzira mbiri dzekutaura (zvinopesana nekutaura "pa" vateereri vako kubva pachikuva). Chinangwa chako chinofanira kunge chiri chekuita kuti vateereri vako vanzwe sechikamu chechiitiko chako uye kuvapa kunzwisisa kwakadzama kwenyaya yako yemharidzo, izvo zvinozotungamira kune kumwe kugutsikana uye nemhinduro yakanaka (Meghan Maybee, pc/nametag).
- Mu-munhu: shandisa maitiro makuru ekuvhota (makadhi ane mavara, kusimudza maoko, kuenda kune zvikamu zvekamuri) kuti vateereri vasarudze misoro yekuongorora, zvidzidzo zvekuongorora, kana matambudziko ekutanga kugadzirisa.
- Pamhepo: shandisa chaiyo-nguva yekuvhota kuvhota pane zvirimo, shandisa mabatiro ekutaura kuona mazinga ekufarira, kana kugadzira matavi ekuratidzira anodzvanya uko mavhoti evateereri anosarudza masiraidhi anotevera.
6. Shandisa inoenderera mhinduro loops
Nei zvichishanda: Feedback loops inoshanda maviri akakosha mabasa: anokuchengeta uchienderana nezvinodiwa nevateereri vako, uye vanochengeta vateereri vako vachishingairira kugadzirisa ruzivo. Kana vanhu vakaziva kuti vachakumbirwa kupindura kana kuita, vanonyatsoteerera. Zvakafanana nemusiyano uripo pakati pekuona bhaisikopo nekuve mutsoropodzi wemufirimu, kana iwe uchiziva kuti uchada kupa mhinduro, unoteerera zvakanyanya kune ruzivo.
- Mu-munhu: shandisa gesture-based check-ins (simba remagetsi masaini emaoko), kukurumidza shamwari migove inoteverwa nepopcorn-style yekushuma, kana zviteshi zvemhinduro zvemuviri zvakatenderedza mukamuri.
- Pamhepo: shandisa mabhatani anodzvanya, sarudzo, mibvunzo, nhaurirano, multimedia zvinhu, mifananidzo, shanduko uye chengetedza inoshanda yekutarisa chat. Gadzira nguva dzakatarwa dzekusanyararidza uye nekutaura mhinduro kana shandisa maitiro ekuita kuti urambe uchitevera manzwiro.
7. Taura nyaya dzinokoka kuti vatore chikamu
Nei zvichishanda: Nhau dzinoshandisa nzvimbo dzakawanda dzehuropi panguva imwe chete, nzvimbo dzemutauro, sensory cortex, uye motor cortex patinofungidzira zviito. Kana iwe ukawedzera kutora chikamu mukutaura nyaya, uri kugadzira izvo zvinonzi neuroscientists "embodied cognition", vateereri havangonzwa nyaya, vanosangana nazvo. Izvi zvinogadzira zvakadzika neural nzira uye ndangariro dzakasimba kupfuura chokwadi chega.
- Mu-munhu: ita kuti nhengo dzevateereri dzibatsire kunyaya nekushevedzera mazwi, kuita zviitiko, kana kugovera zviitiko zvine hukama. Shandisa zvigadzirwa zvemuviri kana zvipfeko kuita nyaya dzinyudze.
- Pamhepo: shandisa kurondedzera nyaya uko vatori vechikamu vanowedzera zvinhu kuburikidza nekutaura, kugovera mienzaniso yavo pachavo kuburikidza nekusanyararidza, kana kupawo kune zvinyorwa zvakagovaniswa zvinovaka rondedzero pamwechete. Screen share-yakagadzirwa nemushandisi kana zvakakodzera.
8. Pedzisa nekubatana kwekuita chiito
Nei zvichishanda: Murairidzi webhizinesi Bob Proctor anosimbisa kuti "kuzvidavirira ndiyo glue inosunga kuzvipira kune mhedzisiro." Nekugadzira zvimiro zvekuti vanhu vazvipire kune zvimwe zviitiko uye vazvidavirire kune vamwe, hausi kungopedza mharidzo yako - uri kupa vateereri vako simba rekupindura uye kutora matanho avo anotevera.
- Mu-munhu: shandisa magaraji anofamba apo vanhu vanonyora zvisungo pamafiripichati, kuzvidavirira kupanana neruzivo rwekuonana, kana vimbiso dzeboka nemaoko emuviri.
- Pamhepo: gadzira mabhodhi machena edhijitari akagovaniswa (Miro, Mural, Jamboard) yekuronga zvekuita, shandisa makamuri ekuparuka kuti uzvidavirire pamwe nekutevera kuchinjana kwekutaurirana, kana ita kuti vatori vechikamu vanyore zvisungo mukutaura kuti vazvidavirire.
Wrapping Up
Iwe unotoziva zvinofinha, zvisina kubatanidzwa mharidzo / misangano / zviitiko zvinonzwa sei. Iwe wakagara pakati pavo, iwe watovapa, uye unoziva kuti havashande.
Zvishandiso uye mazano aripo. Tsvakurudzo iri pachena. Mubvunzo chete wasara ndewekuti: ucharamba uchiratidzira kunge 1995, kana kuti wagadzirira kunyatsobatana nevateereri vako?
Rega kutaura nevanhu. Tanga kushamwaridzana navo. Sarudza CHETE zano kubva pane iyi runyorwa, edza mumharidzo yako inotevera uye utiudze kuti zvinofamba sei!
