intshayelelo
Iivenkile ezithengisayo kunye namagumbi omboniso kulindeleke ukuba anike ngaphezu kweemveliso kuphela-apho abathengi balindele ukufunda, ukuhlola, kunye nokuthelekisa ngaphambi kokuba benze isigqibo. Kodwa abasebenzi bahlala bezabalaza ukubonelela ngemfundo enzulu, engaguqukiyo yemveliso ngelixa bejongana uluhlu lwempahla, imibuzo yabathengi, kunye nemigca yokuphuma.
Ngezixhobo ezizihambelayo, ezisebenzisanayo njengeAhaSlides, abathengisi banokujika nayiphi na ivenkile ibe yifayile indawo yokufunda ecwangcisiweyo-ukunika abathengi kunye nabasebenzi ukufikelela kulwazi oluchanekileyo, olubandakanya imveliso exhasa izigqibo ezingcono kunye namazinga okuguqulwa anamandla.
Yintoni ethintela imfundo yabathengi ngokuthengisa?
1. Ixesha elilinganiselweyo, iimfuno ezinzima
Abasebenzi bokuthengisa banoxanduva oluninzi, ukusuka ekubuyiseleni isitokhwe ukuya ekuncedeni abathengi kunye nokujongana nemisebenzi yeendawo zokuthengisa. Oku kuthintela isakhono sabo sokubonelela ngemfundo etyebileyo, engaguqukiyo kuyo yonke imveliso.
2. Imiyalezo engahambelaniyo phakathi kwabasebenzi
Ngaphandle kweemodyuli zoqeqesho olusesikweni okanye umxholo osemgangathweni, abasebenzi abahlukeneyo banokuchaza imveliso efanayo ngeendlela ezahlukeneyo-ezikhokelela ekudidekeni okanye kwixabiso elilahlekileyo.
3. Ulindelo lwabathengi luyanda
Kwiimveliso ezintsonkothileyo okanye zexabiso eliphezulu (i-elektroniki, izixhobo zombane, ifenitshala, izithambiso), abathengi bafuna ulwazi olunzulu—iimpawu, iinzuzo, ukuthelekisa, iimeko zabasebenzisi—kungekhona nje ukuthengisa. Ngaphandle kokufikelela kuloo mfundo, abaninzi bayalibazisa okanye bayeke ukuthenga.
4. Iindlela ezenziwe ngesandla azilingani
Iidemos zomntu omnye zitya ixesha. Ukuhlaziya iincwadana zemveliso kuyabiza. Uqeqesho ngomlomo alushiyi umkhondo wokuhlalutya. Abathengisi badinga indlela yedijithali eyenza isikali, ihlaziywe ngokukhawuleza, kwaye inokulinganiswa.
Kutheni imfundo yabathengi inika ixabiso lokwenyani lokuthengisa
Ngelixa izifundo ezininzi malunga nemfundo yabathengi zivela kwi-SaaS, imigaqo efanayo iya isanda kusebenza kwiintengiso:
- Iinkampani ezineenkqubo zokufundisa abathengi ezicwangcisiweyo zibone umndilili I-7.6% yokunyuswa kwemali engenayo.
- Ukuqonda imveliso kuphuculwe ngu 38.3%, kunye nokwaneliseka kwabathengi kwenyuka 26.2%, ngokutsho kophando oluxhaswa yiForrester. (Intellum, 2024)
- Iinkampani ezikhokela kumava abathengi zikhulisa ingeniso I-80% ngokukhawuleza kunabo bakhuphisana nabo. (I-SuperOffice, ngo-2024)
Kwintengiso, umthengi ofundileyo uzithembile kwaye usenokuguquka—ingakumbi xa eziva enolwazi, enganyanzelwanga.
Indlela iAhaSlides exhasa ngayo amaqela okuthengisa
I-multimedia etyebileyo kunye nomxholo ofakiweyo
Iintetho zeAhaSlides zihamba kude ngaphaya kweedekhi ezimile. Uyakwazi ukushumeka imifanekiso, iidemos zevidiyo, oopopayi abachazayo, amaphepha ewebhu, amakhonkco emveliso, kunye neefomu zempendulo-uyenza incwadana ephilayo, esebenzisanayo.
Ukufunda ngokwakho ngokukhawuleza kwabathengi nabasebenzi
Abathengi baskena ikhowudi ye-QR ebonakalayo kwivenkile kwaye bajonge imveliso elungiselelwe ukuhamba. Abasebenzi bagqibezela iimodyuli ezifanayo ukuqinisekisa ukuthumela imiyalezo. Amava ngamnye ayafikeleleka nanini na, naphi na.
Imibuzo ebukhoma kunye nemicimbi edlalwa ngemidlalo
Qhuba iikhwizi zexesha lokwenyani, ii-poll, okanye "spin-to-win" iiseshini ngexesha lemisitho. Idala i-buzz, ikhuthaza ukuhlola, kwaye yomeleza ukuqonda kwemveliso.
Uhlalutyo lokubamba kunye nokubandakanya abantu abakhokelayo
Iimodyuli zesilayidi kunye nemibuzo inokuqokelela amagama, ukhetho kunye nempendulo. Landela umkhondo ukuba yeyiphi imibuzo ephosiweyo, apho abasebenzisi behla khona, kwaye yintoni abanomdla kuyo kakhulu-konke ukusuka kuhlalutyo olwakhelwe ngaphakathi.
Ukuhlaziya ngokukhawuleza, kulula ukukulinganisa
Utshintsho olunye kwisilayidi luhlaziya inkqubo yonke. Akukho kushicilelwa kwakhona. Akukho luqeqesho kwakhona. Yonke indawo yokubonisa ihlala ilungelelene.
Amatyala okusetyenziswa kwevenkile: indlela yokuhambisa i-AhaSlides evenkileni
1. Ukufunda okuzikhokelayo ngekhowudi ye-QR eboniswayo
Shicilela kwaye ubeke a Ikhowudi ye-QR kwindawo ebonakalayo iimveliso ezikufutshane. Yongeza isilumkiso esinje: "📱 Skena ukujonga iimpawu, thelekisa iimodeli, kwaye ubukele idemo ekhawulezayo!"
Abathengi baskena, jonga umboniso wemultimedia, kwaye ngokuzithandela ungenise ingxelo okanye ucele uncedo. Cinga ngokunikezela ngesaphulelo esincinci okanye ivawutsha xa ugqibile.
2. Ukubandakanyeka kwisiganeko evenkileni: imibuzo ebukhoma okanye uphando
Ngexesha lempelaveki yokuphehlelelwa kwemveliso, qhuba imibuzo kwiimpawu zemveliso usebenzisa iAhaSlides. Abathengi bajoyina ngeefowuni zabo, baphendule imibuzo, kwaye abaphumeleleyo bafumane ibhaso. Oku kutsala ingqalelo kwaye kudala umzuzu wokufunda.
3. Ukwamkelwa kwabasebenzi kunye noqeqesho lwemveliso
Sebenzisa iprezenteyishini enye ekhawulezileyo ukuqeqesha abasebenzi abatsha. Imodyuli nganye iphela ngemibuzo ukujonga ukuqonda. Oku kuqinisekisa ukuba ilungu ngalinye leqela lihambisa umyalezo ongundoqo ofanayo.
Iingenelo zabathengisi
- Abathengi abanolwazi = ukuthengisa okungakumbi: Ukucaca kwakha ukuthembana kwaye kuyakhawulezisa ukwenza izigqibo.
- Uxinzelelo oluncinci kubasebenzi: Vumela abathengi bafunde ngelixa abasebenzi begxile ekuvaleni okanye ekulawuleni imisebenzi.
- Imiyalezo eqhelekileyo: Iqonga elinye, umyalezo omnye-zinikelwe ngokuchanekileyo kuzo zonke iivenkile.
- Iyakhula kwaye ifikeleleka: Ukudala umxholo wexesha elinye ungasetyenziswa kwiivenkile ezininzi okanye imicimbi.
- Uphuculo oluqhutywa yidatha: Funda ukuba abathengi bakhathalele ngantoni, bashiya phi, kunye nendlela yokulungisa umxholo wexesha elizayo.
- Ukunyaniseka ngokusebenzisana: Okukhona ebandakanya kwaye eluncedo ngakumbi amava, kokukhona abathengi banokubuya.
Iingcebiso zokwandisa impembelelo
- Yila umxholo ngomgca wemveliso, kugxininise kwii-SKU ezinzima / eziphezulu eziphezulu kuqala.
- Beka iikhowudi zeQR kwiindawo eziphambili zendlela: imiboniso yemveliso, amagumbi afanelekileyo, izixhobo zokubala zokuphuma.
- Nikeza imivuzo emincinci (umzekelo, i-5% yesaphulelo okanye isampuli yasimahla) yokugqiba intetho okanye imibuzo.
- Hlaziya umxholo ngenyanga okanye ngamaxesha athile, ngakumbi ngexesha lokuqaliswa kwemveliso.
- Sebenzisa iingxelo ukukhokela uqeqesho lwabasebenzi okanye uqhelanise urhwebo lwevenkile olusekwe kwingxelo.
- Hlanganisa izikhokelo kwiCRM yakho okanye i-imeyile yokuthengisa ukuhamba ngokulandelelana kokutyelela emva.
isiphelo
Imfundo yabathengi ayingomsebenzi osecaleni-ngumqhubi ophambili wokuthengisa. Nge-AhaSlides, unokufundisa abasebenzi kunye nabathengi ngokufanayo usebenzisa umxholo obandakanyekayo, otyebileyo wemultimedia olinganisa kwaye uhlengahlengise. Nokuba lusuku oluzolileyo lweveki okanye umsitho ogcweleyo wentengiso, ivenkile yakho iba ngaphezulu kwendawo yokuthengisa-iba yinto yokufunda.
Qala encinci-imveliso enye, ivenkile enye-kwaye ulinganise impembelelo. Emva koko unyuse.
Iithempleyithi ukuze uqalise
imithombo
- Intellum. "Uphando lutyhila impembelelo eyothusayo yeeNkqubo zeMfundo yabaThengi." (2024)
https://www.intellum.com/news/research-impact-of-customer-education-programs - I-SuperOffice. "Iinkcukacha-manani zamava oMthengi." (2024)
https://www.superoffice.com/blog/customer-experience-statistics - FundaIhlabathi. "IiNkcukacha-manani zeMfundo yabaThengi." (2024)
https://www.learnworlds.com/customer-education-statistics - Abacebisi beSaaS Academy. “IiNkcukacha-manani zoMthengi ka-2025.”
https://saasacademyadvisors.com/knowledge/news-and-blog/2025-customer-education-statistics - UQoqosho loRhwebo. "Indima yeMfundo kuQoqosho lwamava oRhwebo."
https://www.retaileconomics.co.uk/retail-insights-trends/retail-experience-economy-and-education
