Misalan Ƙirƙirar Ƙirƙirar Nasara guda 7 Na Ko da yaushe (Sabuwar 2024)

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Astrid Tran 19 Disamba, 2023 10 min karanta

Wadanne ne mafi kyau Misalan Ƙirƙirar Ƙwarewa?

Ka tuna da Blockbuster Video? 

A mafi girmansa a farkon 2000s, wannan behemoth na hayar bidiyo yana da shaguna sama da 9,000 kuma ya mamaye masana'antar nishaɗin gida. Amma bayan shekaru 10, Blockbuster ya shigar da kara akan fatarar kudi, kuma a shekarar 2014, duk sauran shagunan mallakar kamfani sun rufe. Me ya faru? A cikin kalma: rushewa. Netflix ya gabatar da wata sabuwar dabara a hayar fina-finai wacce za ta lalata Blockbuster kuma ta canza yadda muke kallon fina-finai a gida. Wannan yanki ɗaya ne kawai daga cikin manyan misalan ƙirƙira masu kawo cikas waɗanda zasu iya girgiza masana'antu gaba ɗaya.

Lokaci ya yi da za a mai da hankali ga Ƙirƙirar Rushewa, wanda ya canza ba kawai masana'antar kanta ba har ma da yadda muke rayuwa, koyo, da aiki. Wannan labarin ya zurfafa a cikin ra'ayi na sabbin fasahohi, manyan misalan kirkire-kirkire masu kawo cikas, da hasashen nan gaba.

Wanene ya ayyana ƙwaƙƙwaran ƙirƙira?Clayton Christensen.
Shin Netflix misali ne na ƙirƙira mai ɓarna?Babu shakka.
Bayanin misalan ƙirƙira masu ɓarna.
netflix mai rushe bidi'a
Netflix- Mafi kyawun ƙirƙira ƙirƙiras | Hoto: t-mobie

Table of Contents:

Menene Ƙirƙirar Ƙwarewa kuma Me yasa ya kamata ku kula?

Da farko, bari mu yi magana game da ma'anar ƙirƙira mai ɓarna. Sabbin abubuwa masu ɓarna suna nufin fitowar samfur ko ayyuka tare da nau'ikan fasali, aiki, da halayen farashi waɗanda suka bambanta da na yau da kullun.

Ba kamar ci gaba da sabbin abubuwa ba, waɗanda ke samar da ingantattun kayayyaki mafi kyau, sabbin abubuwa masu ɓarna galibi suna bayyana rashin haɓakawa da farko, kuma suna dogara ga tsarin kasuwanci mai rahusa, mai rahusa. Koyaya, suna gabatar da sauƙi, dacewa, da araha waɗanda ke buɗe sabbin sassan abokan ciniki. 

Kamar yadda farawa ke niyya ga abokan cinikin da ba a kula da su ba, sabbin fasahohin na ci gaba da inganta har sai sun kori shugabannin kasuwa. Rushewa na iya rushe kasuwancin da suka gaji waɗanda suka kasa daidaitawa da waɗannan sabbin barazanar gasa.

Fahimtar daɗaɗɗen bidi'a mai ɓarna shine mabuɗin ga kamfanoni masu kewaya yau da kullun mai canzawa, yanayin fa'ida mai fa'ida ta kasuwanci mai cike da misalan ƙirƙira ƙirƙira.

70% na kamfanoni a cikin S&P 500 index a cikin 1995 ba su nan a yau. Wannan shi ne saboda sababbin fasahohi da tsarin kasuwanci sun rushe su.
95% na sabbin samfura sun kasa. Wannan shi ne saboda ba su da hargitsi da za su shiga kasuwa.
ma'anar bidi'a mai rushewa
Ma'anar bidi'a mai ɓarna | Hoto: Freepik

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Mafi Kyawun Ƙirƙirar Ƙirƙirar Misalai

Ƙirƙirar ƙididdigewa ta bayyana a kusan dukkanin masana'antu, tsarin da ya lalace gaba ɗaya, ya canza halayen mabukaci, kuma ya sami riba mai yawa. A gaskiya ma, yawancin kamfanoni masu nasara a duniya a yau sun kasance masu tayar da hankali. Bari mu ga wasu misalan ƙirƙira masu ɓarna:

#1. The Encyclopedia Smackdown: Wikipedia Yana Kashe Britannica 

Anan ya zo ɗaya daga cikin misalan ƙirƙira dole ne su kasance da ɓarna, Wikipedia. Intanit ya rushe tsarin kasuwancin encyclopedia da aka gwada da gaskiya. A cikin 1990s, Encyclopaedia Britannica ya mamaye kasuwa tare da babban kundin bugu 32 wanda ya kai $1,600. Lokacin da aka ƙaddamar da Wikipedia a cikin 2001, ƙwararrun masana sun yi watsi da shi a matsayin abun ciki mai son wanda ba zai taɓa yin hamayya da ikon masana na Britannica ba. 

Sun yi kuskure. A shekara ta 2008, Wikipedia yana da labaran Ingilishi sama da miliyan biyu idan aka kwatanta da na Britannica 2. Kuma Wikipedia kyauta ce ga kowa ya shiga. Britannica ba za ta iya gasa ba, kuma bayan shekaru 120,000 a buga, ta buga bugu na ƙarshe a cikin 244. Dimokraɗiyya na ilimi ya sa sarkin ilmin kimiya ya zama babban misali na bidi'a.  

Kuna iya son: Hanyoyi 7 don Samar da Thesaurus a Aji yadda ya kamata a 2023

Misalan Ƙirƙirar Ƙwarewa
Wikipedia - Misalan Ƙirƙirar Bidi'a | Hoto: Wikipedia

#2. Takedown Taxi: Yadda Uber Ya Canza Sufurin Birane 

Kafin Uber, ɗaukar taksi yana da wahala sau da yawa - dole ne a kira aikawa ko jira a kan hanya don samun taksi. Lokacin da Uber ta ƙaddamar da ƙa'idar sa ta hailing a cikin 2009, ta rushe masana'antar tasi ta ƙarni, ta ƙirƙiri sabuwar kasuwa don sabis na tuki masu zaman kansu da ake buƙata kuma ya zama ɗaya daga cikin misalan ƙirƙira mai nasara.

Ta hanyar daidaita direbobin da ke akwai tare da fasinjoji nan take ta app ɗin sa, Uber ta yanke ayyukan tasi na gargajiya tare da ƙananan farashin farashi da mafi dacewa. Ƙara fasalulluka kamar raba-tafiye-tafiye da ƙimar direba sun ci gaba da haɓaka ƙwarewar mai amfani. Sabuwar dandalin Uber ya haɓaka cikin sauri, yana ba da hawan keke a cikin birane sama da 900 a duniya a yau. Wanene zai iya yin watsi da tasirin misalan ƙirƙira masu ɓarna irin wannan?

misalan bidi'a na rushewa uber
Uber - Misalan Ƙirƙirar Ƙirƙira | Hoto: Kwamfutar komputa

#3. kantin sayar da littattafai Boogaloo: Amazon ya sake rubuta Dokokin Kasuwanci

Misalai masu banƙyama kamar Amazon sun kasance batutuwa masu zafi shekaru da yawa. Sabbin sabbin abubuwa na Amazon sun kawo sauyi ga yadda mutane ke siye da karanta littattafai. Kamar yadda cinikin kan layi ya sami karɓuwa a cikin 1990s, Amazon ya sanya kansa a matsayin babban kantin sayar da littattafai a Duniya. Gidan yanar gizon sa ya sanya kayan bincike da oda da dacewa 24/7. Zaɓuɓɓuka masu yawa da farashi mai rangwame sun doke shagunan bulo da turmi. 

Lokacin da Amazon ya saki e-reader na farko na Kindle a cikin 2007, ya sake rushe tallace-tallacen littattafai ta hanyar tallata littattafan dijital. Shagunan sayar da littattafai na gargajiya kamar Borders da Barnes & Noble sun yi gwagwarmaya don ci gaba da tafiya tare da sabbin dillalan dillalai na Amazon. Yanzu, kusan kashi 50% na duk littattafan ana sayar da su akan Amazon a yau. Dabarar sa mai rushewa ta sake fasalin dillali da bugawa.

ma'anar rushewar bidi'a a cikin dillali, amazon
Amazon da Kindle - Misalan Ƙirƙirar Ƙirƙirar Rushewa

#4. Rushewar Ƙirƙirar Ƙirƙirar: Yadda Labaran Dijital Ke Rushe Aikin Jarida

Intanit ya haifar da babbar matsala ga jaridu tun lokacin da aka kirkiro nau'i mai motsi. Kafaffen wallafe-wallafe kamar The Boston Globe da Chicago Tribune sun mamaye shimfidar labaran da aka buga shekaru da yawa. Amma farawa a cikin 2000s, kantunan labarai na dijital kamar Buzzfeed, HuffPost, da Vox sun sami masu karatu tare da abun ciki na kan layi kyauta, kafofin watsa labarun hoto, da isar da wayar hannu kuma sun zama kamfanoni masu kawo cikas a duk duniya.

A lokaci guda, Craigslist ya rushe saniyar tsabar kudi na jaridu - tallace-tallace masu rarraba. Tare da raguwar wurare dabam dabam, kudaden shiga tallan buga ya ruguje. Takaddun labarai da yawa sun ninka yayin da waɗanda suka tsira suka yanke ayyukan bugawa. Haɓaka labaran dijital da ake buƙata ya wargaza tsarin jarida na gargajiya a cikin babban misali na kawo cikas ga sabbin abubuwa.

Kuna iya son: Menene Dijital Onboarding? | Matakai 10 Masu Taimako Don Sa Yana Aiki

kawo cikas a cikin kafofin watsa labarai
Labaran dijital - misalan bidi'a masu kawo cikas | Hoto: USA Today

#5. Wayar hannu tana yin kira: Me yasa Apple's iPhone Trounced Flip Phones

Yana ɗaya daga cikin fitattun misalan ƙirƙira ƙirƙira. Lokacin da Apple's iPhone ya ƙaddamar a cikin 2007, ya canza wayar hannu ta hanyar haɗa na'urar kiɗa, mai binciken gidan yanar gizo, GPS, da ƙari cikin na'urar taɓawa guda ɗaya. Yayin da fitattun wayoyi 'flip phones' suka mayar da hankali kan kira, aika saƙon rubutu, da hotuna, iPhone ɗin ya ba da ingantaccen dandamalin kwamfuta na wayar hannu da ƙirar ƙira. 

Wannan 'smartphone' mai rugujewa ya sabunta tsammanin masu amfani. Masu fafatawa kamar Nokia da Motorola sun yi fama da wasa. Nasarar guduwar da iphone ta yi ya haifar da tattalin arziƙin aikace-aikacen wayar hannu da kuma yawan amfani da intanet ta wayar hannu. Apple yanzu shine kamfani mafi daraja a duniya godiya sosai ga wannan rugujewar wayar hannu da ke haifar da sabbin fasahohi.

kasuwancin kirkire-kirkire
Wayar hannu ɗaya ce daga cikin misalan fasahohin fasahohi - Misalan ƙirƙira masu ɓarna | Hoto: Rubutu

#6. Ci gaban Banki: Yadda Fintech ke Rarraba Kuɗi 

Fintech mai ɓarna (fasahar kuɗi) ta tashi, waɗanda sune manyan misalan fasaha masu ɓarna, suna ƙalubalantar bankunan gargajiya. Farawa kamar Square da Stripe sauƙaƙe sarrafa katin kiredit. Robinhood ya sanya hannun jari kyauta. Betterment da Wealthfront sarrafa saka hannun jari mai sarrafa kansa. Sauran sabbin abubuwa kamar cinkoson jama'a, crypto-currency, da biya ta wayar tarho sun rage tashe-tashen hankula a cikin biyan kuɗi, lamuni, da tara kuɗi.

Bankunan da ke aiki yanzu suna fuskantar ɓata lokaci - rasa abokan ciniki kai tsaye ga masu rushewar fintech. Don ci gaba da dacewa, bankuna suna samun farawar fintech, yin haɗin gwiwa, da haɓaka aikace-aikacen hannu da nasu mataimaka. Rushewar Fintech ya haɓaka gasa da samun damar kuɗi a cikin ingantaccen misali mai rugujewa.

samfuran ƙirƙira masu rushewa
Fintech - Misalan Ƙirƙirar Ƙirƙirar Ƙirƙirar Kuɗi da Banki | Hoto: Forbes

#7. Yunƙurin AI: ChatGPT da Yadda AI ke rusa masana'antu

Tare da Intanet na Abubuwa (IoT), blockchain, da wasu da yawa, hankali na Artificial (AI) ana ɗaukarsa shine fasahar da ta fi kawo cikas kuma ta yi tasiri ga sassa da yawa. Akwai ƙara gardama da damuwa game da ribobi da fursunoni na AI. Babu wani abu da zai hana shi canza duniya da kuma yadda mutane suke rayuwa. "AI na iya samun aibi, amma tunanin ɗan adam yana da rauni sosai, shima". Don haka, "A bayyane yake AI zai yi nasara," in ji Kahneman a cikin 2021. 

Gabatarwar ChatGPT ta mai haɓaka ta, OpenAI a ƙarshen 2022 ya nuna sabon tsalle-tsalle na fasaha, kasancewa babban misali na fasahar rushewa da kuma haifar da tseren ci gaban AI a cikin wasu kamfanoni tare da haɓakar saka hannun jari. Amma ChatGPT ba shine kawai kayan aikin AI ba wanda ya bayyana yana yin takamaiman ayyuka mafi kyau da sauri fiye da mutane. Kuma ana sa ran AI za ta ci gaba da ba da gudummawa sosai a fannoni daban-daban, musamman harkokin kiwon lafiya.

fasahar rikici
Fasahar ɓarna vs misalan bidi'a masu ɓarna | Hoto: Wikipedia

Kuna iya son: 5 Ƙirƙiri a cikin Dabarun Wurin Aiki

Kuna son ƙarin bayyananniyar ra'ayi na ƙirƙira mai ɓarna? Anan akwai bayani mai sauƙin tsayawa a gare ku.

Abin da ke Gaba: Ƙarƙashin Ƙirƙirar Ƙirƙirar Ƙirƙirar Ƙira mai zuwa

Ƙirƙirar ɓarna ba ta daina tsayawa. Anan akwai fasahohi masu tasowa waɗanda zasu iya haifar da juyin juya hali na gaba:

  • Cryptocurrencies kamar Bitcoin sun yi alƙawarin ba da gudummawar kuɗi.
  • Ƙididdigar ƙididdiga za ta ƙara ƙarfin sarrafawa don cryptography, koyon inji, da ƙari. 
  • Tafiya sararin samaniya na kasuwanci na iya buɗe sabbin masana'antu a cikin yawon shakatawa, masana'antu, da albarkatu.
  • Ƙwaƙwalwar kwamfuta-kwakwalwa da fasahar neurotechnology na iya ba da damar sabbin aikace-aikace masu zurfi.
  • AR/VR na iya canza nishaɗi, sadarwa, ilimi, magani, da ƙari ta hanyar sabbin abubuwa masu ɓarna.
  • Babban ci gaban AI da Robots da barazanar su ga makomar aiki. 

Darasi? Hankali yana haifar da rushewa. Kamfanoni dole ne su haɓaka al'adar ƙirƙira da sassauƙa don hawan kowane igiyar ruwa ko haɗarin haɗiye a cikin guguwa. Amma ga masu amfani, ƙirƙira mai ɓarna yana sanya ƙarin ƙarfi, dacewa, da yuwuwar a cikin aljihunsu. Makomar tana da haske da banƙyama godiya ga waɗannan misalan sabbin abubuwa masu canza wasa.

Kuna iya son: 5 Hanyoyi masu tasowa - Tsarin Makomar Aiki

Maɓallin Takeaways

Yana da mahimmanci a kasance a shirye don maraba da daidaitawa ga ci gaba da ɓata lokaci. Wanene ya san za ku iya zama mai kawo cikas na gaba. 

Kada ka manta da kerawa! Bari mu saki kerawa da AhaSlides, Ɗaya daga cikin mafi kyawun kayan aikin gabatarwa wanda ke haɓaka haɗin kai da hulɗar tsakanin runduna da mahalarta tare da kyawawan samfurori da aka tsara da kuma siffofi masu tasowa. 

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Tambayoyin da

Ta yaya Amazon misali ne na ƙididdigewa? Shin Netflix bidi'a ce mai ɓarna?

Ee, tsarin yawo na Netflix ya kasance bidi'a mai ruguzawa wacce ta girgiza masana'antar hayar bidiyo da watsa shirye-shiryen talabijin ta sabbin fasahar intanet da tsarin kasuwanci. 

Menene mafi kyawun misali na fasaha mai rushewa?

Manyan misalan sabbin fasahohin fasahohin zamani sune iPhone da ke ruguza wayoyin hannu, Netflix yana lalata bidiyo da TV, Amazon yana wargaza dillalai, Wikipedia yana rikitar da encyclopedias, da dandalin Uber yana lalata tasi.

Shin Tesla misali ne na ƙididdigewa?

Haka ne, motocin lantarki na Tesla sun kasance masu kawo cikas ga sabbin masana'antar sarrafa gas. Samfurin tallace-tallace kai tsaye na Tesla shima ya kawo cikas ga hanyoyin sadarwar dillalan motoci na gargajiya.

Ta yaya Amazon misali ne na ƙididdigewa? 

Amazon ya ba da damar dillalan kan layi a matsayin bidi'a mai rushewa don girgiza shagunan litattafai da sauran masana'antu. Masu karanta e-readers na Kindle sun tarwatsa wallafe-wallafe, Sabis na Yanar Gizo na Amazon ya tarwatsa kayan aikin IT, kuma Alexa ya tarwatsa masu amfani ta hanyar mataimakan murya - yana mai da Amazon ya zama mai ƙididdigewa mai rugujewa.

Ref: Farashin HBS online |