Imizekeliso esisi-8 ephezulu yobuNkokheli beNtengiselwano ngo-2024

Ingaba kwenzeka njani ubunkokeli bezentengiselwano ukusebenza?

Xa kuziwa kulawulo, iinkokeli ngamanye amaxesha zibambekile kwinqanaba lokusebenzisa isimbo sobunkokeli esifanelekileyo ukongamela kunye nokugcina abasebenzi bekhuthazekile kwimpumelelo yexesha elifutshane kunye nexesha elide.

Iingcali ezininzi zicebisa ukuba ubunkokeli bentengiselwano bunokusebenza ngcono imisebenzi ethile kunye neendima ezichaziweyo kubume beshishini obucwangcisiweyo. 

Ukuba uyazibuza ukuba ngaba ubunkokeli bentengiselwano lolona khetho lwakho lulungileyo, makhe sijonge ulwazi oluninzi kweli nqaku. 

isishwankathelo

• Imizekelo yesimbo sobunkokeli
• Ubunkokeli bemeko
• Isicwangciso sophuhliso lobunkokeli

Yintoni isimbo sobuNkokheli beTransaction?

Ithiyori yobunkokeli bentengiselwano ivela kuyo UMax Weber ngowe-1947 kwaye emva koko Bernard Bass ngo-1981, kubandakanya ukukhuthaza nokulawula abalandeli ngokwemvelo ngokunika-kwaye-thatha. Nangona kunjalo, esi simbo solawulo savela ngokukhawuleza ngexesha le-Industrial Revolution ngenkulungwane ye-14 nge-rịch njengendlela yokukhuthaza inzuzo yokhuphiswano. Okwexeshana, injongo yokusebenzisa isimbo solawulo lwentengiselwano kukutshintshiselana ngezinto ezixabisekileyo” (Burns, 1978).

Ukwengeza, ubunkokeli bezentengiselwano sisimbo solawulo esigxile ekusetyenzisweni kwe-perks kunye nezohlwayo ukukhuthaza abalandeli ukuba bafezekise iinjongo zabo. Isimbo solawulo lwentengiselwano sisekelwe kutshintshiselwano lwemivuzo kunye nenkuthazo yokugqitywa kwemisebenzi okanye ukufikelela kwiinjongo ezithile endaweni yokujonga inkqubela kwiitalente zabasebenzi.

Ngolu hlobo lobunkokeli, iinkokeli zibeka ulindelo olucacileyo, zibonelela ngengxelo, kwaye zivuze abalandeli ngokufezekisa iinjongo ezithile. Inkokeli yentengiselwano ikwabeka iliso kwinkqubela phambili, ichonge iingxaki kwaye ithathe amanyathelo okulungisa xa kuyimfuneko.

Ngokufanayo nezinye iindlela zobunkokeli, ubunkokeli bentengiselwano bunoluhlu lweenzuzo kunye nokungalunganga. Ukuqonda ezi zinto kunokunceda iinkokeli zifumane iindlela ezifanelekileyo zokusebenza nabasebenzi kwiimeko ezahlukeneyo.

IiPros zobunkokeli bentengiselwano

Nazi iingenelo zobunkokeli bentengiselwano:

• Cacisa Okulindelekileyo: Esi simbo sobunkokeli sibonelela ngokulindelekileyo kunye neenjongo ezicacileyo kubalandeli, nto leyo ebanceda ukuba baqonde indima yabo kunye noko kulindelekileyo kubo.
• kakuhle: Iinkokeli zentengiselwano zijolise ekufezekiseni iziphumo kunye nokwandisa imveliso, zibenza basebenze kakhulu kwindlela yabo yobunkokeli.
• Iimbuyekezo zokuSebenza: Esi simbo sobunkokeli sivuza ukusebenza kakuhle, okunokunceda ukukhuthaza abalandeli ukuba basebenze nzima kwaye benze ngcono.
• Kulula Ukuphumeza: Indlela yobunkokeli bentengiselwano kulula ukuyiphumeza, iyenza ibe yindlela edumileyo kwimibutho emininzi.
• Ugcina uLawulo: Isitayela sobunkokeli bentengiselwano sivumela inkokeli ukuba igcine ulawulo phezu kwentlangano, enokubaluleka kwiimeko ezithile.

Iingxaki zobunkokeli bentengiselwano

Nangona kunjalo, zonke iindlela zineziphumo zayo. Kukho izinto ezingeloncedo zobunkokeli bentengiselwano onokuthi uziqwalasele:

• Ukuyila okulinganiselweyo: Esi simbo sobunkokeli sinokuthintela ubuchule kunye nokuyila, njengoko sigxile ikakhulu ekuphumezeni iinjongo ezithile kunokuphonononga izimvo ezintsha.
• Ugxininiso Lwexesha elifutshane: Isimbo sobunkokeli bentengiselwano sihlala sijolise kwiinjongo kunye neenjongo zexesha elifutshane, ezinokuthi zibangele ukunqongophala kwesicwangciso sexesha elide kunye nombono.
• Ukunqongophala koPhuhliso lomntu: Ugxininiso ekufezekiseni iziphumo kunokukhokelela ekungagxininisi kuphuhliso lomntu kunye nokukhula kwabalandeli.
• Amathuba oNyanzeliso olungalunganga: Ukusetyenziswa kwezohlwayo ukulungisa indlela yokuziphatha okanye ukusebenza kunokudala indawo yokusebenza engalunganga kwaye kukhokelela ekuziphatheni okuphantsi phakathi kwabalandeli.
• Ukunqongophala kokuguquguquka: Isimbo sobunkokeli bentengiselwano sakhiwe kakhulu kwaye siqinile, esinokunciphisa ukuguquguquka kunye nokulungelelanisa kwiimeko eziguqukayo.

Iimpawu zobuNkokheli beNtengiselwano

Nazi iindlela ezintathu kubunkokeli bentengiselwano izimbo ngolu hlobo lulandelayo:

1. Umvuzo olindelekileyo: Le ndlela isekelwe kutshintshiselwano lwemivuzo kunye nenkuthazo yokufezekisa iinjongo ezithile okanye ukugqiba imisebenzi. Abaphathi bentengiselwano babeka okulindelweyo okucacileyo kwaye banike ingxelo, kwaye abalandeli bayavuzwa ngokudibana okanye ukugqithisa okulindelweyo. Le ndlela igxile kwikhonkco phakathi kokusebenza kunye nemivuzo.
2. Ulawulo ngokuKhethekileyo (Esebenzayo): Le ndlela yokusebenza ibandakanya ukubeka esweni ukusebenza ngokusondeleyo kunye nokuthatha amanyathelo okulungisa xa kuvela iingxaki. Inkokeli ichonga imiba enokubakho kwaye ingenelele ukuyinqanda ukuba inganyuki. Le ndlela ifuna ukuba inkokeli ibandakanyeke kakhulu kwimisebenzi yemihla ngemihla kwaye iqonde ngokucacileyo umsebenzi owenziwayo.
3. Ulawulo ngokuKhethekileyo (Passive): Le ndlela ibandakanya ukungenelela kuphela xa kukho ingxaki okanye ukutenxa kwindlela eqhelekileyo. Inkokeli ayijongi ngokubonakalayo ukusebenza koko ilindele ukuba imiba iziswe kubo. Le ndlela ifaneleke kakhulu kwiimeko apho umsebenzi uqheleke kakhulu kwaye uqikelelwa kwangaphambili, kwaye inkokeli iyabathemba abalandeli bayo ukuba benze imisebenzi yabo ngaphandle kokubekwa kweliso rhoqo.

Ukubayi ubunkokeli bezentengiselwano, kukhona ezinye iimpawu eziphambili zeenkokheli zentengiselwano ekufuneka ugxile kuyo:

• Ejolise kwinjongo: Iinkokeli zentengiselwano zijolise ekufezekiseni iinjongo ezithile kunye neenjongo. Babeka ngokucacileyo ulindelo kubalandeli babo kwaye babavuze ngokudibana okanye ukugqithisa oko kulindelweyo.
• Iziphumo eziqhutywa: Ingqwalasela ephambili yeenkokeli zentengiselwano kukufumana iziphumo. Inkokeli yentengiselwano isenokungazikhathazi kangako ngophuhliso lobuqu lwabalandeli bayo kwaye igxile ngakumbi ekuphumezeni iziphumo ezithile.
• Uhlalutyo: Iinkokeli zentengiselwano zihlalutya kwaye ziqhutywa yidatha. Bathembele kwidatha kunye nolwazi ukwenza izigqibo kunye nokulinganisa inkqubela phambili.
• Ukusebenza: Iinkokeli zentengiselwano ziyasebenza kwindlela yazo yobunkokeli. Basabela kwiingxaki okanye ukutenxa kwisiqhelo endaweni yokufuna imiba enokwenzeka.
• Unxibelelwano olucacileyo: Iinkokeli zentengiselwano ngabanxibelelanisi abasebenzayo abanokuthi bachaze ngokucacileyo okulindelekileyo kwaye banike ingxelo kubalandeli babo.
• Iinkcukacha ezijolise kwiinkcukacha: Iinkokeli zentengiselwano zinika ingqwalasela enkulu kwiinkcukacha kwaye zijolise kakhulu ekuqinisekiseni ukuba imisebenzi yenziwa ngokuchanekileyo.
• Zihambelana: Iinkokeli zentengiselwano aziguquki kwindlela yazo yobunkokeli. Basebenzisa imithetho nemilinganiselo efanayo kubo bonke abalandeli yaye abakhethi buso.
• Eziyimfuneko: Iinkokeli zentengiselwano ziyasebenza kwaye zijolise ekuphumezeni iziphumo ezibonakalayo. Abazixhalabisi kakhulu ngethiyori okanye iikhonsepthi ezingabonakaliyo.

Yeyiphi imizekelo yobuNkokheli boThwebo?

Ubunkokeli bentengiselwano buqhele ukufunyanwa kwiidigri ezahlukeneyo zokuziqhelanisa kushishino nakwimfundo kwaye nantsi imizekelo embalwa:

Imizekelo yobunkokeli bentengiselwano kushishino

1. McDonald's: Ikhonkco lokutya okukhawulezayo iMcDonald's ihlala icatshulwa njengomzekelo wobunkokheli bentengiselwano kwishishini. Inkampani isebenzisa inkqubo eyakhiwe kakhulu yemivuzo kunye nezohlwayo ukukhuthaza abasebenzi bayo ukuba bahlangabezane neenjongo ezithile kunye neenjongo, ezifana nokunyusa ukuthengisa kunye nokunciphisa inkunkuma.
2. Amaqela eNtengiso: Amaqela okuthengisa kumashishini amaninzi ahlala exhomekeke kubunkokeli bentengiselwano ukukhuthaza abasebenzi babo. Ngokomzekelo, abaphathi beentengiso banokusebenzisa inkuthazo, njengeebhonasi okanye ukukhushulwa, ukuvuza abaqhubi abaphezulu kunye nokukhuthaza abanye ukuba baphucule ukusebenza kwabo.
3. Amaziko okutsalela umnxeba: Amaziko okutsalela umnxeba asoloko esebenzisa isimbo sobunkokeli bentengiselwano ukulawula abasebenzi babo. Abaphathi beziko leefowuni banokusebenzisa imilinganiselo yentsebenzo, efana nevolumu yefowuni okanye ulwaneliseko lwabathengi, ukuvavanya intsebenzo yomqeshwa kunye nokubonelela ngembuyekezo okanye isohlwayo ngokufanelekileyo.

Imizekelo yobunkokeli bentengiselwano kwimfundo

1. IiNkqubo zokuHlenga: Iisistim zohlelo ezikolweni ngumzekelo oqhelekileyo wobunkokeli bentengiselwano kwezemfundo. Abafundi bayawongwa ngokufikelela imigangatho ethile yokusebenza, njengokufumana amanqaku amahle kwiimvavanyo okanye ii-asayinimenti, yaye basenokohlwaywa ngokusilela ukuyifikelela le migangatho.
2. Imigaqo-nkqubo yokuzimasa: Izikolo ezininzi zikwasebenzisa imigaqo-nkqubo yokuhamba isikolo ukukhuthaza abafundi ukuba beze eklasini kwaye bahlale bexakekile kwizifundo zabo. Abafundi abaya rhoqo eklasini baze bahlangabezane neemfuno zokuya esikolweni banokuvuzwa ngamanqaku abhetele okanye ezinye izinto ezikhuthazayo, ngoxa abo baphoswa kakhulu yiklasi basenokohlwaywa ngamanqaku aphantsi okanye ezinye iziphumo.
3. Amaqela eembaleki: Amaqela eembaleki ezikolweni nawo asoloko esebenzisa isimbo sobunkokeli kwitransekshini. Abaqeqeshi banokusebenzisa imivuzo, njengokudlala ixesha okanye ukuqaphela, ukukhuthaza abadlali abaqhuba kakuhle kwaye banokusebenzisa isohlwayo, ezifana nebhentshi okanye isenzo soluleko, ukujongana nokusebenza kakubi okanye ukuziphatha.

Ngoobani iiNkokheli zeNtengiselwano ezaziwayo?

Ke, ngoobani iinkokeli zentengiselwano ezenza iziphumo ezimangalisayo kwihlabathi liphela? Sikunika imizekelo emibini eqhelekileyo yeenkokeli zentengiselwano onokuthi uzithande:

Steve Jobs

USteve Jobs ngumntu odumileyo kwihlabathi leshishini, owaziwa ngobunkokeli bakhe obutsha eApple. Wayengumbono okwaziyo ukukhuthaza kunye nokukhuthaza iqela lakhe ukuba lenze iimveliso ezisemgangathweni eziguqula imboni yezobugcisa.

Ngaphambi kokusebenzisa isimbo sobunkokeli benguqu, wayesaziwa “ngentsimi yakhe yokwenyani,” apho wayeza kucenga iqela lakhe ukuba liphumeze imisebenzi ebonakala ingenakwenzeka. Ukwasebenzise iibhonasi kunye nokhetho lwesitokhwe ukuvuza abaqhubi abaphezulu, ngelixa abo basilelayo ukuhlangabezana noko ebekulindele bebesoloko begxothwa okanye behliswe.

uDonald Trump

Enye yezona nkokheli zidumileyo zentengiselwano kwihlabathi ngowayesakuba nguMongameli wase-US, uDonald Trump. I-Trump ineempawu ezininzi zobunkokeli zentengiselwano, kubandakanywa nendlela yakhe yokulawula yokubeka iinjongo ezithile, ukuseka ukulindela okucacileyo kwiqela lakhe, kunye nokusebenzisa imivuzo kunye nezohlwayo ukukhuthaza abasebenzi bakhe.

Ngexesha lobumongameli bakhe, uTrump wayesoloko encoma kwaye evuza abo wayeziva benyanisekile kuye kwaye wahlangabezana nokulindela kwakhe, ngelixa egxeka kwaye esohlwaya abo wayecinga ukuba abanyanisekanga okanye abayenzanga ngokwemigangatho yakhe. Kwakhona wabeka ugxininiso oluqinileyo ekufezekiseni iinjongo ezithile zomgaqo-nkqubo, ezifana nokwakha udonga kumda we-US-Mexico, kwaye wayezimisele ukusebenzisa uluhlu lwamaqhinga, kubandakanywa imiyalelo yesigqeba kunye neengxoxo kunye neenkokheli zamazwe angaphandle, ukufezekisa ezi njongo.

The Line Bottom

Iinkokeli ezininzi kule mihla zinokuthi ziqhubele phambili ngenguqu yobunkokeli, nangona kunjalo xa kufikwa ekufezekiseni iinjongo zexesha elifutshane kunye nemisebenzi yemihla ngemihla, isitayile sokuthengiselana sinokukhethwa. Ukuba bhetyebhetye ngakumbi kubunkokeli kunye nolawulo kunokunika iinkokeli iimbono ezininzi zokufumana esona sisombululo kwiimeko ezahlukeneyo.

Ukuba ujonge indlela entsha yokunika izinto eziluncedo kunye nezohlwayo ngaphandle kokuphulukana nomoya weqela kunye nobulungisa, ungalibali ukuyila ukwakhiwa kweqela kunye neentlanganiso ngendlela ehlekisayo. Kuya kufuneka ucinge ngokufuna inkxaso kwiinkcazo ze-intanethi ezifana AhaSlides ukwenza imisebenzi yakho ibe mnandi kwaye ibandakanye. 

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