Ubunkokeli botshintsho lolona didi lusebenzayo lobunkokeli olusetyenziswa kakhulu kumashishini nakwimibutho. Ngoko ke zithini imizekelo yobunkokeli benguqu?
Iinkokeli zenguqu ziyakhuthaza kwaye zinokwenza utshintsho oluhle kuwo onke amanqanaba, ukusuka kubantu ngabanye ukuya kumaqela amakhulu ukufikelela kwiinjongo ezinkulu.
Eli nqaku liza kunceda abaphathi baqonde ezi ndlela ngokusebenzisa imizekelo ye-7 yobunkokeli benguqu. Masiqalise!
Isiqulatho
- Yintoni ubuNkokheli boTshintsho?
- INtengiselwano ngokuchasene nobuNkokheli boTshintsho
- Izinto eziluncedo nezingeloncedo kubuNkokheli boTshintsho
- Imizekeliso emi-5 yobuNkokheli boTshintsho
- Indlela yokuphucula ubuNkokheli boTshintsho
- Ngakumbi kubuNkokheli nge AhaSlides
- Ingxaki ngobuNkokheli boTshintsho
- Iingcinga Final
Iingcebiso zokuthethana ngcono
| Ngubani owasungula ubunkokeli botshintsho? | UJames MacGregor Burns (1978) |
| Zeziphi ezi-4 zobunkokeli zenguqu? | Impembelelo enqwenelekayo, inkuthazo ekhuthazayo, ukuvuselelwa kwengqondo, kunye nokuqwalaselwa komntu ngamnye |
| Ngubani ongumzekelo wenkokeli yotshintsho? | Oprah Winfrey |
| Ngaba uMark Zuckerberg uyinkokeli yenguqu? | Ewe |
Ngaba ujonge isixhobo sokubandakanya iqela lakho?
Qokelela amalungu eqela lakho ngemibuzo emnandi AhaSlides. Bhalisa ukuze uthathe imibuzo yasimahla kuyo AhaSlides ilayibrari yetemplate!
🚀 Bamba Imibuzo Yasimahla☁️
Yintoni ubuNkokheli boTshintsho?
Ke, yintoni inkokeli yotshintsho? Ngaba ukhe wadibana nomphathi okwaziyo ukunxibelelana neenjongo zeqela kwaye akhuthaze onke amalungu eqela ngamandla? Esi simbo sobunkokeli saziwa ngokuba yiTransformational Leadership.
Yintoni ubunkokeli botshintsho? Isimbo soguqulo lobunkokeli siphawulwa ngokukhuthaza kunye nokukhuthaza abantu ukuba bazenzele izinto ezintsha - igalelo ekukhuleni nasekuphumeleleni kweshishini. Bagxile ekwakheni ingqiqo eqinileyo yenkcubeko yenkampani, ubunini, kunye nokuzimela emsebenzini.
Ngoko ngaba kunzima ukuba yinkokeli yenguqu? Ukuqwalasela iinkokeli zoshishino ezidumileyo kunye neendlela zabo zobunkokeli, unokubona ukuba iinkokeli zenguqu azilawuli kancinci- endaweni yoko, ziyawathemba amandla abasebenzi azo okuphatha umsebenzi wabo. Esi simbo sobunkokeli sivumela abasebenzi ukuba babe nobuchule, bacinge ngesibindi, kwaye bazimisele ukucebisa izisombululo ezitsha ngoqeqesho kunye nokucebisa.
INtengiselwano ngokuchasene neNkokeli yoTshintsho
Abantu abaninzi babhidekile phakathi kweengqikelelo ezimbini zeNguqu kunye neTransaction isimbo. Nazi ezinye iiyantlukwano:
- I ntsi ngiselo: Isimbo sentengiselwano luhlobo lobunkokeli apho imbuyekezo nezohlwayo zisetyenziswa njengesiseko sokuqalisa abalandeli. Ngelixa iTransformation isisimbo sobunkokeli apho inkokeli isebenzisa charisma kunye nomdla wayo ukuphembelela abalandeli bayo.
- Umxholo: Inkokeli yentengiselwano igxininisa ubudlelwane bakhe nabalandeli bakhe. Ngokwahlukileyo koko, ubunkokeli benguqu bubeka ingqwalasela kwizinto ezixabisekileyo, iinkolelo kunye neemfuno zabalandeli bakhe.
- Uhlobo: UbuNkokheli boNtengiselwano buyasebenza ngelixa ubuNkokheli boTshintsho busebenza.
- Ifaneleke kakhulu: Ubunkokeli bentengiselwano bulungele imeko-bume ezinzileyo, kodwa iNguqu ifanelekile kwindawo enesiphithiphithi.
- Injongo: Ubunkokheli bentengiselwano busebenzela ukuphucula iimeko ezikhoyo zombutho. Kwelinye icala, ubuNkokheli boTshintsho busebenza ukutshintsha iimeko ezikhoyo zombutho.
- ubungakanani: KwiNkokheli yeTransaction, kukho inkokeli enye kuphela kwiqela. KuBukhokheli boTshintsho, kunokubakho ngaphezu kwenkokeli enye kwiqela.
- Isizathu: Ubunkokheli bentengiselwano bugxile kucwangciso nasekuphunyezweni, ngelixa ubunkokeli benguqu buqhuba inguqulelo.
Imizekelo emibini yobuNkokheli beNtengiselwano
Umzekelo wemeko: Umlawuli wevenkile enkulu udibana nelungu ngalinye leqela kanye ngenyanga ukuze baxoxe ngendlela abanokudibana ngayo baze badlule kwiinjongo zenyanga zenkampani zokufumana iibhonasi. Ilungu ngalinye kwawona ma-5 aphezulu anengeniso ephezulu kwisithili liya kufumana ibhaso eliyimali.
Umzekelo wokwenyani wobunkokeli: UBill Gates-Kuyo yonke indalo kaMicrosoft, ukongamela kukaBill kubunkokheli bentengiselwano kube negalelo ekukhuleni okumangalisayo kombutho.
Izinto eziluncedo nezingeloncedo kubuNkokheli boTshintsho
Ubunkokeli botshintsho lolona khetho lufanelekileyo xa ishishini lakho lifuna utshintsho. Esi simbo asiyiyo yeenkampani ezisanda kusekwa ezingekagqibi ubume kunye nenkqubo yokusebenza. Zininzi izibonelelo zobunkokeli benguqu kunye, ngokuqinisekileyo, iingxaki.
eziluncedo
- Ukuququzelela kunye nokukhuthaza ukuphuhliswa kwemibono emitsha
- Ukuqinisekisa ulungelelwaniso phakathi kombono wexesha elifutshane kunye neenjongo zexesha elide
- Ukwakha ukuthembana phakathi kwamalungu entlangano
- Ukukhuthaza ingqibelelo kunye novelwano kwabanye (ubulumko obuphezulu beemvakalelo-EQ)
nezingeloncedo
- Ayifanelanga amashishini amatsha
- Ifuna ulwakhiwo olucacileyo lombutho
- Ayisebenzi kakuhle kwiimodeli zaseburhulumenteni
Imizekeliso emi-5 eyimpumelelo yobuNkokheli boTshintsho
Kutheni ubunkokeli benguqu busebenza? Funda le mizekelo yeenkokheli zoshishino, emva koko uya kufumana impendulo.
Imizekelo yobunkokeli yotshintsho kushishino
- Jeff Bezos
Njengomsunguli we-Amazon, uJeff Bezos uye wahlala eqonda ukuba ishishini eliphumelelayo lijoliswe kubathengi. Ngaphandle kokuchaswa kweentatheli kwikliphu, i-Bezos inikezela ngombono onesibindi wokuba umthengisi omkhulu we-intanethi uya kuba yintoni - kwaye uya kuyihambisa njani.
I-Amazon ingumzekelo ogqibeleleyo wobunkokeli benguqu kwaye ibonisa ukuba ngokwakha uluhlu lweenjongo zexesha elifutshane, izinto zinokufezekiswa kwinqanaba elikhulu.
Imizekelo yobunkokeli benguqu kwezemidlalo
- UBilly Beane (i-Major League baseball)
UBilly Beane, usekela mongameli olawulayo we-baseball brand ye-Oakland Athletics, unguvulindlela ekutshintsheni iinkolelo ekudala zikhona malunga nolwakhiwo kunye nenkqubo.
Ngokusebenzisa ubuchule bokuhlalutya obuphucukileyo kwisicwangciso sokugaya i-Athletics, abaqeqeshi asebenza nabo banokuchonga abantu abasayiniweyo abangahoywanga okanye abangaxatyiswanga ngabachasi babo.
Akunjalo kuphela kwibala lezemidlalo, kodwa iindlela zikaBeane nazo zinezicelo ezinokubakho kwilizwe lezoshishino.
Imizekelo yobunkokeli benguqu kwezopolitiko
- UBarack Obama
UBarack Hussein Obama ngusopolitiki waseMelika kunye negqwetha kunye noMongameli wama-44 waseUnited States.
Unozakuzaku waseUnited States uSusan Rice wathi u-Obama “Wenza abantu bavakalelwe kukuba iimbono zabo ziyaviwa yaye ziyaxatyiswa. Ngoko kwanokuba uluvo lwakho alukhethwanga, usavakalelwa kukuba umbono wakho ubalulekile. Loo nto ikwenza ube nehlombe elingakumbi lokuxhasa isigqibo sakhe sokugqibela.”
UBarack Obama ukholelwa ukuba ngaphandle kwezimvo zobuqu ezinceda uluntu, abantu baya kuphenjelelwa lula kukugxekwa ngabanye abantu. Ukuba abaziqeqeshe ukuba babe noluvo olucacileyo, baya kuchitha ixesha elininzi betshintsha izicwangciso zabo kwaye bangabi yinkokeli ebalaseleyo.
Imizekelo yobunkokeli botshintsho kubutshantliziyo bamalungelo oluntu
- UMartin Luther King, Omnci. (1929 - 1968)
Wayelitshantliziyo elikhulu lamalungelo oluntu laseMelika kwaye uya kuhlala ekhunjulwa lihlabathi ngamagalelo akhe.
UMartin Luther King uthathwa njengenye yeenkokeli ezidumileyo zenguqu kwimbali.
Waba ngumntu omncinci ukufumana i-Nobel Peace Prize eneminyaka eyi-35. Xa ephumelele, wasebenzisa umvuzo we-54,123 USD ukuqhubeka nokuphuhlisa intshukumo yamalungelo oluntu.
Ngo-1963, uKumkani wanika intetho yakhe edumileyo ethi "Ndinephupha", ecinga ngeMelika apho abantu bazo zonke iintlanga bahlala ngokulinganayo.
Imizekelo yobunkokeli yotshintsho kwishishini leendaba
- Oprah Winfrey
U-Oprah Winfrey - "uKumkanikazi wayo yonke imidiya". Waye wabamba umboniso we-Oprah Winfrey ukususela ngo-1986 ukuya ku-2011. Yayiyeyona mboniso iphezulu yentetho kwimbali kwaye uWinfrey waba ngoyena mntu usisityebi wase-Afrika waseMelika kwinkulungwane yama-20.
Umagazini we-Time wamthiya omnye wabantu abanempembelelo kakhulu kwi-2004, 2005, 2006, 2007, 2008, kunye no-2009. Inqaku leForbes ukususela ngo-Oktobha 2010 libhiyozela uWinfrey njengenkokeli yenguqu kuba wayenokukhuthaza abasebenzi bakhe ukuba bazalisekise umbono wakhe ngelixa egcina isibheno sobuninzi. .
Indlela yokuphucula ubuNkokheli boTshintsho
Nanga amanyathelo ama-4 onokuwathatha ukuphucula ubunkokeli botshintsho:
Yiba nombono ocacileyo
Kuya kufuneka unxibelelane nengxelo yobuthunywa ecacileyo nekholisayo kubasebenzi bakho. Lo mbono yiyo loo nto wena - kunye nabasebenzi bakho - nivuka rhoqo kusasa. Ke, abaphathi kufuneka baqonde amaxabiso aphambili kunye nobuchule babasebenzi abaphantsi njengezixhobo ezikhoyo zokudala amaqela aqhuba kakuhle
Khuthaza wonke umntu
Xelela abasebenzi bakho amabali akhuthazayo-ukuze baqonde izibonelelo eziya kuza ngokulandela umbono wakho. Hayi nje kube kanye - kufuneka unxibelelane nabaphantsi kwakho rhoqo, lungelelanisa umbono wenkampani kunye nezinto abazithandayo kwaye ubabonise into onokuyenza ukuze kwenzeke.
Yakha ukuthembana nabasebenzi
Njengenkokeli yotshintsho, kufuneka unxibelelane ngokuthe ngqo nelungu ngalinye leqela. Injongo kukuchonga iimfuno zabo zophuhliso kunye nento onokuyenza ukubanceda bafezekise iminqweno.
Ukubeka iliso kushishino
Kuqhelekile ukuba iinkokeli zize nombono wobuchule, kodwa zingawubeki kwiinzame zokuwuphumeza. Ukusombulula le ngxaki, unxibelelwano phakathi kweshishini lubalulekile. Onke amalungu kufuneka ayazi ngokupheleleyo indima yawo kunye nokuba intsebenzo yawo iya kulinganiselwa njani na.
Kwelinye icala, iinjongo ezicacileyo kunye (SMART) nazo zibalulekile. Ezi njongo ziquka umsebenzi wexesha elifutshane onokunceda amashishini aphumelele ngokukhawuleza kwaye akhuthaze bonke abasebenzi.
Ingxaki ngobuNkokheli boTshintsho
Iinkokeli zotshintsho zinokufuna ukuba nethemba ngakumbi kwaye zibe nemibono, zikhokelele ekubeni zingahoyi iingqalelo ezisebenzayo kunye neengozi ezinokubakho.
Inokukhathaza ngokweemvakalelo zombini inkokeli kunye namalungu! Esi simbo sobunkokeli sihlala sifuna amandla aphezulu kunye nomdlandla, kwaye imfuno eqhubekayo yokukhuthaza nokukhuthaza abanye inokudinwa ngokuhamba kwexesha. Amalungu eqela angaziva ekhululekile okanye ecinezelekile ukuba ahlangabezane nokulindela okuphezulu okubekwe yinkokeli yenguqu, ekhokelela ekutshiseni okanye ekukhutshweni.
Ukoyisa ezo ngxaki zimbini yeyona ndlela ilungileyo yokuba yinkokeli yenguqu ekhuthazayo!
Iingcinga Final
UbuNkokheli boTshintsho busenokungabi lolona khetho lufanelekileyo kuyo yonke imeko, kwaye "ubusebenzisa nini ubunkokheli benguqu" ngumbuzo omkhulu ekufuneka inkokeli nganye iwuqwalasele. Nangona kunjalo, inzuzo yolu hlobo lobunkokeli kukukwazi "ukukhulula" amandla ophuhliso olupheleleyo lweshishini.
Abaphathi kufuneka bahlale begxininise ekuphuculeni izakhono zobunkokeli - ukuxhobisa abasebenzi kunye nokumisela umkhombandlela ochanekileyo weshishini.
Qala amanyathelo okuqala otshintsho ngokukhuthaza abasebenzi nge iintetho ezibukhoma ngemini yeentlanganiso okanye umsebenzi ongasakruquliyo!
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Imibuzo ebuzwa qho
Yintoni ubuNkokheli boTshintsho?
Isimbo soguqulo lobunkokeli siphawulwa ngokukhuthaza kunye nokukhuthaza abantu ukuba bazenzele izinto ezintsha - igalelo ekukhuleni nasekuphumeleleni kweshishini. Bagxile ekwakheni ingqiqo eqinileyo yenkcubeko yenkampani, ubunini, kunye nokuzimela emsebenzini.
Iingxaki zobuNkokheli boTshintsho
(1) Iinkokeli zotshintsho kusenokufuneka zibe nethemba ngakumbi kwaye zibe nemibono, zikhokelele ekubeni zingahoyi iingqalelo ezinokwenzeka kunye neengozi ezinokubakho. (2) Isenokuphazamisa ngokweemvakalelo kwinkokeli kunye namalungu! Esi simbo sobunkokeli sihlala sifuna amandla aphezulu kunye nomdlandla, kwaye imfuno eqhubekayo yokukhuthaza nokukhuthaza abanye inokudinwa ngokuhamba kwexesha. (3) Ukoyisa ezo ngxaki zimbini yeyona ndlela ilungileyo yokuba yinkokeli ekhuthazayo yenguqu!
Ngaba kunzima ukuba yinkokeli yenguqu?
Iinkokeli zenguqu azilawuli kancinci – endaweni yoko, ziyawathemba amandla abasebenzi azo okuphatha umsebenzi wabo. Esi simbo sobunkokeli sivumela abasebenzi ukuba babe nobuchule, bacinge ngesibindi, kwaye bazimisele ukucebisa izisombululo ezitsha ngoqeqesho kunye nokucebisa.
