Surveys are a great way to haul helpful intel, boost your business or product, build customer love & a sharp reputation and up those promotor numbers.
But which questions hit hardest? Which one to use for your specific needs?
In this article, we will include lists of survey question samples to spark creating surveys that level up your brand.
Table of Content
- What Should I Ask for a Survey?
- Survey Question Samples
- Key Takeaways and Templates
- Frequently Asked Questions
More Tips with AhaSlides
What Should I Ask for a Survey?
A good question to ask in your survey should include:
- Satisfaction questions (e.g. “How satisfied are you with our product/service?”)
- Promoter questions (e.g. “How likely are you to recommend us to others?”)
- Open-ended feedback questions (e.g. “What can we improve?”)
- Likert scale rating questions (e.g. “Rate your experience from 1-5”)
- Demographic questions (e.g. “What is your age?”, “What is your gender?”)
- Purchase funnel questions (e.g. “How did you hear about us?”)
- Value questions (e.g. “What do you see as the primary benefit?”)
- Future intent questions (e.g. “Do you plan to purchase from us again?”)
- Needs/problems questions (e.g. “What problems are you looking to solve?”)
- Feature-related questions (e.g. “How satisfied are you with feature X?”)
- Service/support questions (e.g. “How would you rate our customer service?”)
- Open comment boxes
Be sure to include questions that provide useful metrics, and feedback and help shape your future product/service development. Pilot test your questions first as well to know if there’s any confusion needed to be clear, or if your target respondents fully understand the survey.
Survey Question Samples
#1. Survey question samples for customer satisfaction
Getting the lowdown on how pleased or displeased customers feel about your business is a smart strategy. These types of question samples shine brightest when asked after the customer hollered at a service representative via chat or call about something, or after grabbing a product or service from you.
- Overall, how satisfied are you with our company’s products/services?
- On a scale of 1-5, how would you rate your satisfaction with our customer service?
- How likely would you be to recommend us to a friend or colleague?
- What do you like most about doing business with us?
- What do you like least about doing business with us?
- How could we improve our products/services to better meet your needs?
- On a scale of 1-5, how would you rate the quality of our products/services?
- Do you feel you received value for the money you spent with us?
- Was our company easy to do business with?
- How would you rate the overall experience you’ve had with our company?
- Were your needs adequately addressed in a timely manner?
- Is there anything that could have been handled better in your experience?
- On a scale of 1-5, how would you rate our overall performance?
#2. Survey question samples for flexible working
Getting feedback through questions like these will help you better understand employee needs and preferences around flexible working arrangements.
- How important is flexibility in your working arrangements? (scale question)
- Which flexible working options are most appealing to you? (check all that apply)
- Part-time hours
- Flexible start/finish times
- Working from home (some/all days)
- Compressed work week
- On average, how many days a week would you like to work remotely?
- What benefits do you see to flexible working arrangements?
- What challenges do you foresee with flexible working?
- How productive do you feel you would be working remotely? (scale question)
- What technology/equipment would you need to work effectively remotely?
- How might flexible working help your work-life balance and well-being?
- What support (if any) do you need to implement flexible working?
- Overall, how satisfied were you with the trial flexible working period? (scale question)
#3. Survey question samples for employee
Happy employees are more productive. These survey questions will give you insight into how to boost engagement, morale and retention.
- How satisfied are you with your job overall?
- How satisfied are you with your workload?
- How satisfied are you with coworker relationships?
- I am proud to work for this company. (agree/disagree)
- I would recommend my company as a great place to work. (agree/disagree)
- My manager provides clear expectations of my work. (agree/disagree)
- My manager motivates me to go above and beyond. (agree/disagree)
- I am aware of what is going on in my department. (agree/disagree)
- Important information is shared in a timely manner. (agree/disagree)
- I feel my work makes an impact. (agree/disagree)
- Physical working conditions allow me to do my job well. (agree/disagree)
- The benefits package meets my needs. (agree/disagree)
- What additional benefits are most important to you?
- What do you like most about working here?
- What could be improved?
#4. Survey question samples for training
Training enhances employees’ capability to do their jobs. To know whether your training is effective or not, consider these survey question samples:
- Was the content covered in the training relevant to your job?
- Will you be able to apply what you learned?
- Was the method of delivery (e.g. in-person, online) effective?
- Was the pace of the training appropriate?
- Was the trainer knowledgeable and easy to understand?
- Did the trainer effectively engage/involve participants?
- Was the content well-organised and easy to follow?
- Were training materials and resources helpful?
- How useful was the training overall?
- What was the most useful aspect?
- What could be improved about the training?
- What additional topics would you find helpful?
- Do you feel more confident in your job after the training?
- How will the training impact your work?
- Overall, how would you rate the quality of the training?
#5. Survey question samples for students
Tapping the students on what’s popping in their minds can drop meaningful info on how they feel about school. Whether classes be in-person or online, the survey should query studies, teachers, campus spots, and headspace.
- Is the content covered at the right level of difficulty?
- Do you feel you are learning useful skills?
- Are the instructors engaging and knowledgeable?
- Do instructors provide helpful feedback?
- Are learning materials and resources accessible?
- How can library/lab resources be improved?
- Is the course workload manageable or too heavy?
- Do you feel you have a good school-life balance?
- Do you feel supported regarding mental health issues?
- How can we better promote student well-being?
- Are classrooms/campuses conducive to learning?
- What facilities need improvement?
- How satisfied are you with your program so far?
- Would you recommend this program to others?
- Do you have any other feedback?
Key Takeaways and Templates
We hope these survey question samples will help you gauge the target audience’s responses in a meaningful way. They are categorised neatly so you can pick the one that serves your purposes.
Frequently Asked Questions
What are 5 good survey questions?
The 5 good survey questions that will elicit valuable feedback for your research are satisfaction question, open-ended feedback, likert scale rating, demographic question and promoter question.
What should I ask for a survey?
Tailor questions to your goals like customer retention, new product ideas, and marketing insights. Include a mix of closed/open, qualitative/quantitative questions. And pilot test your survey first!